Guy Ritchie and Jude Law Go Noir For Dior Homme

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Guy Ritchie, one of the first big name directors to make a commercial (BMW's The Hire), has teamed with his Sherlock Holmes star, Jude Law, and Slovak model Michaela Kocianova to create a five minute film for Dior Homme. OK, it's really a four minute film becasue the entire last minute is just movie-style credits.

The film is all noir and shit with Kocianova helping him dress as he speaks to another woman on the telephone. Or something like that. Who the hell knows. It's hard to tell who's talking to whom in this film or what the hell's going on. But, I guess it doesn't really matter because, well, nothing ever does when it comes to high fashion. The more logically whacked it is, the better.

Of course, none of this matters. The only important thing is that a mood is created, the product is shot and a mysterious overtone is created. And this film succeeds at all three.

After all, what else can a fragrance ad say? Buy our smelly shit and spray it on your neck? Nope. That's just way too boring.

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by Steve Hall    Sep- 9-10    
Topic: Celebrity, Commercials, Creative Commentary



Old Spice Gets Off Horse, Mounts Raven Instead

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Hmm.Not sure about this one. Actually, we're not sure about any Old Spice commercial that follows the amazing Isiah Mustafa series. This new work features NFL linebacker Ray Lewis on a quest to eradicate the universe of body odor with Old Spice's Swagger body wash.

"It's like a fantasy only it's real."

Hmm. Just doesn't have the same ring to it as "I'm on a horse."

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by Steve Hall    Sep- 8-10    
Topic: Commercials



MINI No Match For Grandma in Parking Space Race

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MINI is out with a new campaign to tout its model updates for Convertible, Clubman and hatch. A TV commercial has the trio speeding through a parking garage in a race for the last space only to be beaten by, well, an entirely different sort of motor vehicle.

Supporting the campaign is a print effort.

We love the MINI and racing through parking lots but, seriously? Cool as this car is and it loses to an old lady? That's just not right! Just not right!

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by Steve Hall    Sep- 8-10    
Topic: Campaigns, Commercials



Wii Saves Home From Wayne Gretzky

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We all know most professional sports athletes aren't idiots. Though if you see them in commercials such as this Heat-created spot for EA Sports NHL Slapshot featuring Wayne Gretzky you'd think otherwise.

After a seemingly oblivious Gretzky goes Bull in a China Shop while watching a hockey game, the maid shows up and slaps him upside the proverbial head with what any non-idiot would do in a living room when overcome with the urge to play hockey: play NHL Slapshot on the Wii.

by Steve Hall    Sep- 8-10    
Topic: Celebrity, Commercials



State Street SPDR Can Save Your Sinking Financial Submarine

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Hmm. Here's an interesting approach to an advertising analogy. From The Gate Worldwide comes this new commercial for State Street Global Advisor's SPDR ETF brand. After :40 of underwater Das Boot/Crimson Tide/Hunt for Red October submarine trauma, the camera zooms out to reveal a boy in a bath tub playing with a plastic submarine. The announcer then intones, "do you know what's inside your investment?"

Yes, an investment can be as "small" as a toy submarine or as "big" as that child's imagination makes it. Or as strange as pretend men screaming inside a submarine. It's the same for adults. If you don't know what's inside your prized financial holdings, you're in a lot of trouble and you're at the mercy of the market.

This metaphor can, of course, be interpreted many different ways but we think gate has done a nice job making the point yet leaving it open ended enough for multiple interpretation.

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by Steve Hall    Sep- 8-10    
Topic: Commercials



Only Hot Women in Heels CaseMate Their iPhones

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Yea. It's formulaic. You could sell any product this way. Following the tried and true rule that only hot people can do anything right, show "regular" people making the egregious mistake of dropping their iPhone...in slow motion,,, while capturing their every pained grimace as they come to the realization their phone is not a pile of useless metal and plastic parts on the sidewalk. Then show a super hot women who simply smiles when her phone drops because she knows her phone will survive as it's protected by CaseMate.

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by Steve Hall    Sep- 4-10    
Topic: Commercials



Walkers Pitch Man Tosses Lionel Richie Out the Window

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So Lionel Richie. Remember him? The eighties pop star whose claim to fame was giving birth to Nicole Richie? Oh wait, he did have a few hit songs along the way so we guess he accomplished a thing or two. Anyway, he stars in a new AMV BBDO-created UK commercial for Walkers. Richie croons a hyper-annoying version of his Say You, Say Me eighties hit until he gets thrown out of the grocery store by Walkers pitchman Gary Lineker.

Hey, we could crap on Richie for appearing in such an ad but it's actually done quite well. After all, he does get thrown out the window at the end which is what any self-respecting person would do if accosted by an eighties pop star in the middle of a grocery run.

And seriously, can you really fault a guy for having a bit of fun and making some money along the way?

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by Steve Hall    Aug-26-10    
Topic: Celebrity, Commercials, Strange



Sprint's 69 Way Better Than Verizon's or AT&T's

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Maybe we're reading too much into this. Yea...we're sure we are but you have to admit toying around with the number 69 without making even the tiniest sexual innuendo is just a wasted opportunity. So here's Sprint touting their unlimited (and they do mean unlimited) mobile phone plan that does oh so much more than Verizon's or AT&T's. And this right after a study revealed iPhone users (using AT&T or course) have more sex than other mobile phone owners. Something's just not right here.

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by Steve Hall    Aug-25-10    
Topic: Commercials, Strange



Alyssa Milano Stalked, Zynga Reprimanded, Coke Rumbles

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- Some dude really, really wants Alyssa Milano to follow him on Twitter.

- The nominees for the 2nd Annual GLAAD Media Awards in Advertising - which honor individuals and projects in advertising and marketing for fair, accurate and inclusive representations of the LGBT community can be seen here.

- Mrs. Tom Cruise and the cast of The Romantics do J Crew.

- OMG! Author paid to tweet!

- And one for the ladies. Gabriel Aubry disrobes for Charisma Ad campaign.

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by Steve Hall    Aug-24-10    
Topic: Celebrity, Commercials



Ostrich Dives For Milk Chocolate

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Uh oh. Flying a donkey over a beach didn't go over so well. We wonder how well things will fare for this flying ostrich who skydives out of an airplane. OK, so it's totally CGI but still. From Saatchi & Saatchi Johannesburg, it's a commercial for Cadbury Dairy Milk chocolate bar.

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by Steve Hall    Aug-24-10    
Topic: Commercials








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