Who knew? The Television Bureau of Canada (TVB) and john st., Toronto has just revealed that a 5-week campaign featuring the virtues of broccoli, was not for broccoli at all. Instead, it was to prove that television advertising can sell anything.
Back in January 2010, a TV campaign aired for broccoli pitting its "miraculous" health benefits against other so-called miracles. After just five weeks on air, without any other form of communication or marketing efforts, the "Miracle Food" TV campaign garnered some serious attention. Fan-created Facebook pages attracted over 20,000 followers and broccoli sales were up 8% over the previous year. The most rewarding metric of all was the extra 188,574 pounds of broccoli that went into grocery carts across Canada the month.
The TVB's "Miracle Food" campaign, via john st., Toronto, consisted of three broadcast spots, directed by OPC's Brian Lee Hughes, which point to TheMiracleFood.ca and a post-campaign print ad revealing the campaign.
See one of the three commercials here or below.
- Here's a new commercial for Nike Italy that goes from action to stop motion and back.
- Mark Zuckerberg gets his revenge for The Social Network.
- Can you have a kids and a great advertising career?
- An interesting story involving politics, social security, cows and 310 million tits.
Thanks to Copyranter who subjected us to watching a less than tight ass wobble for twenty seconds...in slow motion...after having been kicked by a Diesel sneaker, we have no choice but to share the jiggle with you. If only to help remove the imagery from our mind.
that said, you've got to love a brand that comes right out and says what it's products are good for. In this case, Deisel's sneakers are no good for running. But they are very good for kicking asses.
For more ass kicking, see Diesel's giant sneaker on wheels kick a giant ass on wheels.
Be Stupid. Be Very, Very Stupid.
Video blogger Jill Hanner is in a few commercials for Tri-State area Dana Ford car dealer. In one, looking all 1-900 dial-a-date sultry-like, she seductively coos, "Wanna save even more? Text the word 'fusion' to me, Jill at 50123. I'm waiting for your text."
Of course some creep called the car dealer asking if he could have Jill's phone number so he could call her.
Hanner was an "agent" for Ford's Fiesta Movement campaign which gave Ford Fiestas to 100 social media elite so they could record their every experience with the car during a 6 month period.
From Duncan/Channon comes a new commercial for StubHub which makes the argument improper ticket purchasing could result in the use of high powered binoculars because you'll be sitting in the nose bleed seats.
That and the binoculars will need to be so powerful that, well, they might take a bit of extra effort to carry.
Ever get up in the middle of the night to have a little snack and end up making so much noise you wake up your partner? Well the guy in this Frosty Jacks Cider commercial makes a lot of noise, wakes up his lady and ends up accidentally sitting down on something not quite designed to say upon.
Of course, it being the middle of the night, the item sat upon might just become a bit of a toy if the couple turn out to be adventuresome.
While we're not all that excited about it - which is odd because, well, we're usually very easy to excite - the new Megan Fox commercial for Armani is out and the internet is slathering all over it. Which, of course, is totally understandable given the unbelievable hotness of Fox.
Called The Tip, we see Fox open a hotel room door to let a handsome waiter in who proceeds to set her dinner up while Fox changes out of her robe and into her jeans...in full site of the waiter...who does all he can to take as long as he can to set up her dinner so he can admire Fox as she changes.
When she finishes changing, perfectly time with when the waiter finishes setting up the table, Fox presents the man with a tip. Of course, he turns it down because, well, he's already received the best tip any waiter could have received.
That said, we hate her tattoos.
So here's a new Burger King commercial from Crispin Porter + Bogusky. It's goofy. It's catchy. It's got dancing. It's got singing. It's got choreographed stunts.
And it's got a hot chick. A yummy, yummy hot chick.
What's not to love?
The YouTube comments are the best thing about this new commercial touting the Kindle's ability to supposedly read more easily in direct sunlight. As a man struggles to read through the glare on his iPad, a woman (hot, naturally) reads her Kindle with ease. And, much like a detergent commercial where people speak in unnatural ad-isms, the woman says, "It's a Kindle. $139. I actually paid more for these sunglasses."
The commenters see right through the sham, though. One writes, "'Excuse me, why can't I read this, in this light?' 'Sir, it's your iPad, it's full brightness is turned down for this commercial.' 'Kindle also won't tell you that in an opposite situation, the iPad will read books in the dark, the Kindle won't. How's that for equal?'"
Another writes, "Girl says 'I spent $150 dollars on sunglasses.' Guy hears 'I am high maintenance and will bleed your wallet dry and cheat on you.' The all new Kindle, the rich bitch sensation."
And a third sums up the idiocy of it all writing, "I just bought a Kindle, and I have an iPhone 4 and iPad (and several Apple computers). I've been reading on the iPad, but the Kindle is a lot better for it. I wouldn't try to surf the web on the Kindle though. They're different devices. If you have a chance to use them both you'll laugh that they even get compared."
Enough said. Stupid commercial.
BBDO is out with some new work for FedEx. Four commercials highlight...wait a minute. What the hell is there to explain about FedEx that everyone doesn't already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don't slap them upside the head with your message 3,000 times a day, they'll defect to your competition.
Now that we have that out of the way, our favorite spot is called Airport Security. While the PowerPoint joke has been done to death, this one still gets a laugh. "I'm yawning. I'm still yawning. ZZZZZ." Hey, it's pretty basic but, much like a fart joke, some things just stay funny.