Who Knew Burger King Breakfast Could Be So...Yummy?

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So here's a new Burger King commercial from Crispin Porter + Bogusky. It's goofy. It's catchy. It's got dancing. It's got singing. It's got choreographed stunts.

And it's got a hot chick. A yummy, yummy hot chick.

What's not to love?

by Steve Hall    Sep-14-10    
Topic: Commercials



Kindle Bests iPad in Sun, Costs Less Than Sunglasses. Ad Still Stupid

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The YouTube comments are the best thing about this new commercial touting the Kindle's ability to supposedly read more easily in direct sunlight. As a man struggles to read through the glare on his iPad, a woman (hot, naturally) reads her Kindle with ease. And, much like a detergent commercial where people speak in unnatural ad-isms, the woman says, "It's a Kindle. $139. I actually paid more for these sunglasses."

The commenters see right through the sham, though. One writes, "'Excuse me, why can't I read this, in this light?' 'Sir, it's your iPad, it's full brightness is turned down for this commercial.' 'Kindle also won't tell you that in an opposite situation, the iPad will read books in the dark, the Kindle won't. How's that for equal?'"

Another writes, "Girl says 'I spent $150 dollars on sunglasses.' Guy hears 'I am high maintenance and will bleed your wallet dry and cheat on you.' The all new Kindle, the rich bitch sensation."

And a third sums up the idiocy of it all writing, "I just bought a Kindle, and I have an iPhone 4 and iPad (and several Apple computers). I've been reading on the iPad, but the Kindle is a lot better for it. I wouldn't try to surf the web on the Kindle though. They're different devices. If you have a chance to use them both you'll laugh that they even get compared."

Enough said. Stupid commercial.

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by Steve Hall    Sep-14-10    
Topic: Bad, Commercials, Creative Commentary



FedEx Prevents Airport Security From Sleeping on the Job

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BBDO is out with some new work for FedEx. Four commercials highlight...wait a minute. What the hell is there to explain about FedEx that everyone doesn't already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don't slap them upside the head with your message 3,000 times a day, they'll defect to your competition.

Now that we have that out of the way, our favorite spot is called Airport Security. While the PowerPoint joke has been done to death, this one still gets a laugh. "I'm yawning. I'm still yawning. ZZZZZ." Hey, it's pretty basic but, much like a fart joke, some things just stay funny.

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by Steve Hall    Sep-13-10    
Topic: Brands, Campaigns, Commercials, Good



Bear Thanks Man For Helping Stem the Tide of Melting Icebergs

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Today Nissan, with help from TBWA\Chiat\Day LA, has launched, as part of its Innovation For All campaign, a new commercial "Polar Bear" to tout the Nissan LEAF. We're told it's "the world's first mass market, affordable zero-emission 100-percent electric vehicle."

In the commercial, a polar bear journeys from the Arctic through forests, highways, train tracks and over bridges to the big city and then into the suburbs until he finds a Nissan LEAF.owner. What does the bear then do? Give the man a giant bear hug, of course. Why? Because the car is supposed to leave less of an impact on the environment.

Still, we wonder how a few thousand electric cars, which, by the way, need electricity most likely derived from fossil burning fuels, are going to stem global warming enough to stop the melting of icebergs. Well, one step at a time we guess.

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by Steve Hall    Sep- 9-10    
Topic: Commercials



Guy Ritchie and Jude Law Go Noir For Dior Homme

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Guy Ritchie, one of the first big name directors to make a commercial (BMW's The Hire), has teamed with his Sherlock Holmes star, Jude Law, and Slovak model Michaela Kocianova to create a five minute film for Dior Homme. OK, it's really a four minute film becasue the entire last minute is just movie-style credits.

The film is all noir and shit with Kocianova helping him dress as he speaks to another woman on the telephone. Or something like that. Who the hell knows. It's hard to tell who's talking to whom in this film or what the hell's going on. But, I guess it doesn't really matter because, well, nothing ever does when it comes to high fashion. The more logically whacked it is, the better.

Of course, none of this matters. The only important thing is that a mood is created, the product is shot and a mysterious overtone is created. And this film succeeds at all three.

After all, what else can a fragrance ad say? Buy our smelly shit and spray it on your neck? Nope. That's just way too boring.

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by Steve Hall    Sep- 9-10    
Topic: Celebrity, Commercials, Creative Commentary



Old Spice Gets Off Horse, Mounts Raven Instead

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Hmm.Not sure about this one. Actually, we're not sure about any Old Spice commercial that follows the amazing Isiah Mustafa series. This new work features NFL linebacker Ray Lewis on a quest to eradicate the universe of body odor with Old Spice's Swagger body wash.

"It's like a fantasy only it's real."

Hmm. Just doesn't have the same ring to it as "I'm on a horse."

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by Steve Hall    Sep- 8-10    
Topic: Commercials



MINI No Match For Grandma in Parking Space Race

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MINI is out with a new campaign to tout its model updates for Convertible, Clubman and hatch. A TV commercial has the trio speeding through a parking garage in a race for the last space only to be beaten by, well, an entirely different sort of motor vehicle.

Supporting the campaign is a print effort.

We love the MINI and racing through parking lots but, seriously? Cool as this car is and it loses to an old lady? That's just not right! Just not right!

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by Steve Hall    Sep- 8-10    
Topic: Campaigns, Commercials



Wii Saves Home From Wayne Gretzky

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We all know most professional sports athletes aren't idiots. Though if you see them in commercials such as this Heat-created spot for EA Sports NHL Slapshot featuring Wayne Gretzky you'd think otherwise.

After a seemingly oblivious Gretzky goes Bull in a China Shop while watching a hockey game, the maid shows up and slaps him upside the proverbial head with what any non-idiot would do in a living room when overcome with the urge to play hockey: play NHL Slapshot on the Wii.

by Steve Hall    Sep- 8-10    
Topic: Celebrity, Commercials



State Street SPDR Can Save Your Sinking Financial Submarine

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Hmm. Here's an interesting approach to an advertising analogy. From The Gate Worldwide comes this new commercial for State Street Global Advisor's SPDR ETF brand. After :40 of underwater Das Boot/Crimson Tide/Hunt for Red October submarine trauma, the camera zooms out to reveal a boy in a bath tub playing with a plastic submarine. The announcer then intones, "do you know what's inside your investment?"

Yes, an investment can be as "small" as a toy submarine or as "big" as that child's imagination makes it. Or as strange as pretend men screaming inside a submarine. It's the same for adults. If you don't know what's inside your prized financial holdings, you're in a lot of trouble and you're at the mercy of the market.

This metaphor can, of course, be interpreted many different ways but we think gate has done a nice job making the point yet leaving it open ended enough for multiple interpretation.

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by Steve Hall    Sep- 8-10    
Topic: Commercials



Only Hot Women in Heels CaseMate Their iPhones

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Yea. It's formulaic. You could sell any product this way. Following the tried and true rule that only hot people can do anything right, show "regular" people making the egregious mistake of dropping their iPhone...in slow motion,,, while capturing their every pained grimace as they come to the realization their phone is not a pile of useless metal and plastic parts on the sidewalk. Then show a super hot women who simply smiles when her phone drops because she knows her phone will survive as it's protected by CaseMate.

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by Steve Hall    Sep- 4-10    
Topic: Commercials










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