FedEx Prevents Airport Security From Sleeping on the Job

fedex_airport_security.jpg

BBDO is out with some new work for FedEx. Four commercials highlight...wait a minute. What the hell is there to explain about FedEx that everyone doesn't already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don't slap them upside the head with your message 3,000 times a day, they'll defect to your competition.

Now that we have that out of the way, our favorite spot is called Airport Security. While the PowerPoint joke has been done to death, this one still gets a laugh. "I'm yawning. I'm still yawning. ZZZZZ." Hey, it's pretty basic but, much like a fart joke, some things just stay funny.

more »

by Steve Hall    Sep-13-10    
Topic: Brands, Campaigns, Commercials, Good



Bear Thanks Man For Helping Stem the Tide of Melting Icebergs

nissan_leaf_polar_bear.jpg

Today Nissan, with help from TBWA\Chiat\Day LA, has launched, as part of its Innovation For All campaign, a new commercial "Polar Bear" to tout the Nissan LEAF. We're told it's "the world's first mass market, affordable zero-emission 100-percent electric vehicle."

In the commercial, a polar bear journeys from the Arctic through forests, highways, train tracks and over bridges to the big city and then into the suburbs until he finds a Nissan LEAF.owner. What does the bear then do? Give the man a giant bear hug, of course. Why? Because the car is supposed to leave less of an impact on the environment.

Still, we wonder how a few thousand electric cars, which, by the way, need electricity most likely derived from fossil burning fuels, are going to stem global warming enough to stop the melting of icebergs. Well, one step at a time we guess.

more »

by Steve Hall    Sep- 9-10    
Topic: Commercials



Guy Ritchie and Jude Law Go Noir For Dior Homme

dior_homme_jude_law.jpg

Guy Ritchie, one of the first big name directors to make a commercial (BMW's The Hire), has teamed with his Sherlock Holmes star, Jude Law, and Slovak model Michaela Kocianova to create a five minute film for Dior Homme. OK, it's really a four minute film becasue the entire last minute is just movie-style credits.

The film is all noir and shit with Kocianova helping him dress as he speaks to another woman on the telephone. Or something like that. Who the hell knows. It's hard to tell who's talking to whom in this film or what the hell's going on. But, I guess it doesn't really matter because, well, nothing ever does when it comes to high fashion. The more logically whacked it is, the better.

Of course, none of this matters. The only important thing is that a mood is created, the product is shot and a mysterious overtone is created. And this film succeeds at all three.

After all, what else can a fragrance ad say? Buy our smelly shit and spray it on your neck? Nope. That's just way too boring.

more »

by Steve Hall    Sep- 9-10    
Topic: Celebrity, Commercials, Creative Commentary



Old Spice Gets Off Horse, Mounts Raven Instead

old_spice_swagger_ray_lewis.jpg

Hmm.Not sure about this one. Actually, we're not sure about any Old Spice commercial that follows the amazing Isiah Mustafa series. This new work features NFL linebacker Ray Lewis on a quest to eradicate the universe of body odor with Old Spice's Swagger body wash.

"It's like a fantasy only it's real."

Hmm. Just doesn't have the same ring to it as "I'm on a horse."

more »

by Steve Hall    Sep- 8-10    
Topic: Commercials



MINI No Match For Grandma in Parking Space Race

mini_parking_garage.jpg

MINI is out with a new campaign to tout its model updates for Convertible, Clubman and hatch. A TV commercial has the trio speeding through a parking garage in a race for the last space only to be beaten by, well, an entirely different sort of motor vehicle.

Supporting the campaign is a print effort.

We love the MINI and racing through parking lots but, seriously? Cool as this car is and it loses to an old lady? That's just not right! Just not right!

more »

by Steve Hall    Sep- 8-10    
Topic: Campaigns, Commercials



Wii Saves Home From Wayne Gretzky

ea_sports_gretzky_nhl_slapshot_wii.jpg

We all know most professional sports athletes aren't idiots. Though if you see them in commercials such as this Heat-created spot for EA Sports NHL Slapshot featuring Wayne Gretzky you'd think otherwise.

After a seemingly oblivious Gretzky goes Bull in a China Shop while watching a hockey game, the maid shows up and slaps him upside the proverbial head with what any non-idiot would do in a living room when overcome with the urge to play hockey: play NHL Slapshot on the Wii.

by Steve Hall    Sep- 8-10    
Topic: Celebrity, Commercials



State Street SPDR Can Save Your Sinking Financial Submarine

spydr_submarine.jpg

Hmm. Here's an interesting approach to an advertising analogy. From The Gate Worldwide comes this new commercial for State Street Global Advisor's SPDR ETF brand. After :40 of underwater Das Boot/Crimson Tide/Hunt for Red October submarine trauma, the camera zooms out to reveal a boy in a bath tub playing with a plastic submarine. The announcer then intones, "do you know what's inside your investment?"

Yes, an investment can be as "small" as a toy submarine or as "big" as that child's imagination makes it. Or as strange as pretend men screaming inside a submarine. It's the same for adults. If you don't know what's inside your prized financial holdings, you're in a lot of trouble and you're at the mercy of the market.

This metaphor can, of course, be interpreted many different ways but we think gate has done a nice job making the point yet leaving it open ended enough for multiple interpretation.

more »

by Steve Hall    Sep- 8-10    
Topic: Commercials



Only Hot Women in Heels CaseMate Their iPhones

casemate_iphone_drop_sexy_legs.jpg

Yea. It's formulaic. You could sell any product this way. Following the tried and true rule that only hot people can do anything right, show "regular" people making the egregious mistake of dropping their iPhone...in slow motion,,, while capturing their every pained grimace as they come to the realization their phone is not a pile of useless metal and plastic parts on the sidewalk. Then show a super hot women who simply smiles when her phone drops because she knows her phone will survive as it's protected by CaseMate.

more »

by Steve Hall    Sep- 4-10    
Topic: Commercials



Walkers Pitch Man Tosses Lionel Richie Out the Window

wakers_lionel_richie.jpg

So Lionel Richie. Remember him? The eighties pop star whose claim to fame was giving birth to Nicole Richie? Oh wait, he did have a few hit songs along the way so we guess he accomplished a thing or two. Anyway, he stars in a new AMV BBDO-created UK commercial for Walkers. Richie croons a hyper-annoying version of his Say You, Say Me eighties hit until he gets thrown out of the grocery store by Walkers pitchman Gary Lineker.

Hey, we could crap on Richie for appearing in such an ad but it's actually done quite well. After all, he does get thrown out the window at the end which is what any self-respecting person would do if accosted by an eighties pop star in the middle of a grocery run.

And seriously, can you really fault a guy for having a bit of fun and making some money along the way?

more »

by Steve Hall    Aug-26-10    
Topic: Celebrity, Commercials, Strange



Sprint's 69 Way Better Than Verizon's or AT&T's

sprint_69.jpg

Maybe we're reading too much into this. Yea...we're sure we are but you have to admit toying around with the number 69 without making even the tiniest sexual innuendo is just a wasted opportunity. So here's Sprint touting their unlimited (and they do mean unlimited) mobile phone plan that does oh so much more than Verizon's or AT&T's. And this right after a study revealed iPhone users (using AT&T or course) have more sex than other mobile phone owners. Something's just not right here.

more »

by Steve Hall    Aug-25-10    
Topic: Commercials, Strange










Featured FREE Resource: