We all know most professional sports athletes aren't idiots. Though if you see them in commercials such as this Heat-created spot for EA Sports NHL Slapshot featuring Wayne Gretzky you'd think otherwise.
After a seemingly oblivious Gretzky goes Bull in a China Shop while watching a hockey game, the maid shows up and slaps him upside the proverbial head with what any non-idiot would do in a living room when overcome with the urge to play hockey: play NHL Slapshot on the Wii.
Hmm. Here's an interesting approach to an advertising analogy. From The Gate Worldwide comes this new commercial for State Street Global Advisor's SPDR ETF brand. After :40 of underwater Das Boot/Crimson Tide/Hunt for Red October submarine trauma, the camera zooms out to reveal a boy in a bath tub playing with a plastic submarine. The announcer then intones, "do you know what's inside your investment?"
Yes, an investment can be as "small" as a toy submarine or as "big" as that child's imagination makes it. Or as strange as pretend men screaming inside a submarine. It's the same for adults. If you don't know what's inside your prized financial holdings, you're in a lot of trouble and you're at the mercy of the market.
This metaphor can, of course, be interpreted many different ways but we think gate has done a nice job making the point yet leaving it open ended enough for multiple interpretation.
Yea. It's formulaic. You could sell any product this way. Following the tried and true rule that only hot people can do anything right, show "regular" people making the egregious mistake of dropping their iPhone...in slow motion,,, while capturing their every pained grimace as they come to the realization their phone is not a pile of useless metal and plastic parts on the sidewalk. Then show a super hot women who simply smiles when her phone drops because she knows her phone will survive as it's protected by CaseMate.
So Lionel Richie. Remember him? The eighties pop star whose claim to fame was giving birth to Nicole Richie? Oh wait, he did have a few hit songs along the way so we guess he accomplished a thing or two. Anyway, he stars in a new AMV BBDO-created UK commercial for Walkers. Richie croons a hyper-annoying version of his Say You, Say Me eighties hit until he gets thrown out of the grocery store by Walkers pitchman Gary Lineker.
Hey, we could crap on Richie for appearing in such an ad but it's actually done quite well. After all, he does get thrown out the window at the end which is what any self-respecting person would do if accosted by an eighties pop star in the middle of a grocery run.
And seriously, can you really fault a guy for having a bit of fun and making some money along the way?
Maybe we're reading too much into this. Yea...we're sure we are but you have to admit toying around with the number 69 without making even the tiniest sexual innuendo is just a wasted opportunity. So here's Sprint touting their unlimited (and they do mean unlimited) mobile phone plan that does oh so much more than Verizon's or AT&T's. And this right after a study revealed iPhone users (using AT&T or course) have more sex than other mobile phone owners. Something's just not right here.
- Some dude really, really wants Alyssa Milano to follow him on Twitter.
- The nominees for the 2nd Annual GLAAD Media Awards in Advertising - which honor individuals and projects in advertising and marketing for fair, accurate and inclusive representations of the LGBT community can be seen here.
- Mrs. Tom Cruise and the cast of The Romantics do J Crew.
- OMG! Author paid to tweet!
- And one for the ladies. Gabriel Aubry disrobes for Charisma Ad campaign.
Uh oh. Flying a donkey over a beach didn't go over so well. We wonder how well things will fare for this flying ostrich who skydives out of an airplane. OK, so it's totally CGI but still. From Saatchi & Saatchi Johannesburg, it's a commercial for Cadbury Dairy Milk chocolate bar.
In Australia it's sexist to ask your wife to clean the house. Oh wait, it's sexist everywhere because, as we all know, asking a stay-at-home mom to, well, stay at home and take care of the house is just wrong.
This My Local VIP cleaning service ad depicts a man returning from work to a house he thought would be cleaned while he was away. Well, apparently, mom was too busy with the kids and all that goes along with managing a household.
My Local VIP has received a few complaints from viewers who say the ad is sexist. Is it? Answer this question honestly. If you (male or female) returned home from work expecting the house to be clean (because you and your spouse talked about it getting cleaned in the morning before you went to work) and it was a mess, would you ask, "Honey, I thought you were going to clean the house today?" Or would you say, "Honey, you must have had a really tough day. It looks like the kids ran you ragged. why don't you go have a seat and I'll get you a glass of wine." Answer honestly.
There are a few things we take away from this strange Vixol bathroom cleaner commercial. First, people should never let their bathrooms become this dirty in the first place. Second, after a long career in television, Gumby now lives in the grout between bathroom tiles. Third, scrubbing bubble aren't really scrubbing bubbles at all - they're body builders with wigs. Fourth, hot women still solve all the world's problems and can make even a dirty Gumby hiding between the tiles obey her wishes.
So Reebok EasyTone sneakers are said to give you an ass as hot as Kelly Brooke's. K-Swiss, on the other hand, will make you as hot as..."world class athlete" Kenny Powers.
We're sticking with Reebok.