Wake Up and Smell the Hottie in Your Bed, Idiot

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You can interpret this Lynx commercial with Jessica Jane Clement in two different ways. First, the guy is just an absolute clueless idiot. Over and over, he kills his chances at having a continuing relationship with one of the hottest women in the world. And the fact he and his idiocy are even remotely associated with Lynx would cause one to avoid the product at all costs.

Second, they guy is still an absolute clueless idiot but so is every potential Lynx users because, according to this commercial, they have to be hit over the head again and again and again before they realize all they need to do is use Lynx to get one of the world's hottest women. Which, of course, is one of the most idiotic notions in the world.

Either way, the entire thing is an idiotic premise. Of course, that doesn't make it unfunny. Not at all.

by Steve Hall    Jun-25-10    
Topic: Bad, Commercials, Good, Racy



Hospital Promise It Won't Put You on a Production Line

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Do you ever feel like your just a widget on a production line when you're in the hospital? Fauquier Health wants you to know you'll never feel that way if you come to them when you're ill. Even though some hospitals can be of lesser quality than others, the approach is a bit drastic. But the ad, from last fall, is funny and it does drive home the point. Now all Fauquier Health has to do is live up to the promise.

And yes, we're well aware the hospital name sounds like fuck your health but it's a real organization. That said, we still feel like there's a remote possibility we're going to be taken for a ride on this one despite telephone confirmation the place is real.

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by Steve Hall    Jun-23-10    
Topic: Commercials



Kitty-Powered Persuasiveness Sells Ice Cream

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Awww. There's always room for kitties in advertising, right? LA's Lake Street Creamery knows this and they are unapologetically leveraging that cuddly goodness.

Oh my cuteness!

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by Steve Hall    Jun-23-10    
Topic: Commercials, Good, Strange



Volvo (Very Poorly) Partners With Twilight Movie Saga

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This is, by far, the worst car commercial brand partnership ever. Suburban yuppie-mobile Volvo and teen/tween sensation Twilight Eclipse. Yea. Seriously. It's as if someone placed a Jack and Jill Went over the Hill soundtrack on top of a Rob Zombie movie. Yea, it's that's odd.

OK, so yea, the Twilight character's parents might drive a Volvo but just watch this commercial and marvel at how bad the pairing is. Actually, it's the comparison between raging hormonal desire, lust, love...and a piece of metal. OK, so yea, we equate emotion to automobiles all the time but just watch this ad and watch how bad the pairing is. Yea, we wrote that twice. Because this commercial is twice as bad as any car commercial we've seen in a long time.

We blame Arnold, EuroRSCG 4D.

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by Steve Hall    Jun-22-10    
Topic: Commercials, Creative Commentary, Opinion, Worst



Allstate Warns 'Mayhem is Coming'

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Leo Burnett is out with a few teaser ads for Allstate. And they're good. With a character who takes on various personas such as "the key against your side door" and "a typical teenage girl," the ads make us keenly aware of typical automotive mishaps and make us aware Allstate is there when mayhem arrives.

A third ad beautifully captures lone motorcycle crashes in slow motion...with no drivers...only to drive home the point that motorcycles don't crash alone and Allstate is there to protect not only the bike but the driver as well. Very nice work. Click "more" to see the ads.

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by Steve Hall    Jun-21-10    
Topic: Campaigns, Commercials, Creative Commentary



You Want Us to Actually Eat That?

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Hmm. In a cross between an amoebae video you'd see in biology class and a Cheese Doodle, Cadbury attempts to illustrate the...um...beauty of their Flake candy bar. This wisp of tasty beauty was brought to us by Fallon London and was directed by Baillie Walsh.

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by Steve Hall    Jun-21-10    
Topic: Commercials, Good, Strange



Cannes Lions: Skincare Ads that AREN'T Old Spice ... and the Evolution of Axe

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It's with pleasure today that I discovered I lied in my last piece - that depressing waiting room-looking area isn't the only spot for screening ads in Cannes this week. A real-life theatre in Level 1 of the Festival screened a bunch of body care ads this afternoon.

I'm gonna spare you more starry-eyed harping about how OLD SPICE BRINGS JOY TO ALL THE UNIVERSE. Here's other stuff that stuck out, and at the end, a reflection on Axe.

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by Angela Natividad    Jun-21-10    
Topic: Brands, Campaigns, Commercials, Industry Events



Welcome Back to Cannes, Ladies and Gents

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It isn't what it used to be, but there's something about Cannes that still excites. It's a place apart, where you're plunged willy-nilly into a life that doesn't belong to you for an inordinate amount of time. For that reason, alighting on it yearly feels a bit like coming home, and the expectation that rises inside is a welcome feeling.

I arrived around 1 in the morning, following a long train delay in Paris thanks mostly to a workers strike. (This is normal.) Because it's a small town, I walked to my hotel: 6 minutes from the train station. This is a convenient city once you know it, and despite the constant barrage of tourists and entitled conference folk, it doesn't change much.

I am staying in a place that lacks sex appeal but has free secured wifi and is clean. The window has an excellent view of Curves, an American weight-loss chain that caters primarily to working women.

It's funny how the sight of something you haven't seen in a long time takes you elsewhere: Curves, an unlikely nostalgic device, brings me back to Oakland's business district, where I contemplated registering on my lunch breaks until a friend told me I'd be joining "fat camp for deluded feminists." I didn't think about it again.

But you're not here for reminiscences of lost fitness aspirations; you're here to read about the Lions. That's cool, let's get down to business.

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by Angela Natividad    Jun-20-10    
Topic: Agencies, Best, Brands, Campaigns, Commercials, Industry Events



Boobs Flexed For Boobs and Burps

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The power of the female breast has been called into action again. This time for Belgian breastfeeding shop Boobs and Burps. In the video, called Happy Boobs, we see several woman flexing their boobs to the tune of a cutesey song about children.

And that's all there is.

by Steve Hall    Jun-17-10    
Topic: Commercials, Good, Strange



Lays Commercial Smashes Blond Bimbo Stereotypes

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It's a stereotype to assume hot girls with amazing bodies are clueless when it comes to sports, right? The guys in this Uruguayan Lays commercial from Punto Ogilvy and Oriental Films are proved wrong when the curvaceous beauty on their couch explains why she's right and the guys are wrong about a play they all just saw on the TV.

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by Steve Hall    Jun-16-10    
Topic: Commercials










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