Hmm. After viewing this new Eastpak campaign from Satisfaction in Brussels, one might think it's an early tie in with the next Transformers movie. That or the brand is trying to become the latest fashion-wear for skateboarding little people who love to rock.
Or, take note cause groups, Eastpak is saying it's perfectly OK to stuff a little person inside a back pack and watch them do silly things as if they are some new form of entertainment. But hey, overseas, they aren't as outrageously politically correct as we are here in the States. They have no problem referring to the people in the ad as "our pint-sized cast of characters." So it's all good.
You can view the ads here, here and here.
We've got Catholic school girls. We've got pleated plaid skirts. We've got twins. We've got a twin taking a shower. We've got another twin having an "orgasm" in the middle of class. Sounds like a beer commercial, right? Nope. Just an Italian lip gloss ad.
If you appreciate the skill of digitally removing stunt gear, you'll love this new Lipton Yellow Label commercial from DDB Paris and Biscuit Filmworks. And if you appreciate the process of scoring a popular orchestral piece such as Lalo Schifrin's Mission Impossible theme, then you'll love this visualization of the creative process. Or if you just love the notion of people being controlled as if they were puppets, you'll love this commercial as well.
There's one at every party. Some slacker/hipster dude who uses his "musical skills" to cock-block his way into the pants of the party's sweetheart...much to the chagrin of the guy who really should get the girl. The clean shaven one. The one without unkempt hair and goofy glasses. The one without the cheesy pick up moves. The one who has actual musical taste. Or at least the kind of musical taste French music magazine Trax touts.
Witness the pain our cock-blocked one must endure as his girl is wooed by this hipsteresque horror and his brand of emo lust.
He's 79 and she was born in 79. Hey, what's wrong with that? A man can date a younger woman can't he? It's a free country. Why should there be limits on that sort of thing. Besides, what man wouldn't want to be with a younger woman if he could?
Wait, what were we talking about? Certainly not the Neanderthal nature of man and their inability to appreciate anything but a barely legal, bootylicious piece of ass in a thong bikini with nothing smaller than a set of 34DDDs.
Couldn't get enough of Crispin Porter + Bogusky's creepy I Like Square Butts? Worry not. You can get it all over again courtesy of Butterfingers and its Butterfinger Defense League. Yup. It's yet another "reimagination" of the classic Sir Mix-A-Lot big butt anthem.
This time, we get Erik Estrada, Lou Ferrigno and Charisma Carpenter doinf what they do best; playing the typecast roles we've all become familiar with. Estrada does his Chips thing. Ferrigno does his hulk thing and Carpenter does her sexy cheerleader thing.
Do over or not. It's kinda funny. And besides, the three of them need the work. And it's way easier to copy another brand's work than it is to create something new. All good all around.
We're not sure how much PETA cares about cows or if the bovines have their own cause group to attend to their cud chewing ways but we're sure someone out there will find this Heimat (Germany)-created, Stink-produced commercial for Hornbach Home Improvement Superstores.
Of course, any cow that decides to eat nails has got what's coming to it.
- The Art Directors Club has launched YouTube Show & Tell, a "showcase for the best ad/marketing content on YouTube." The ADC will pick the content and a rotating panel of reviewers made up of top creatives and designers will lend commentary.
- Each agency participating in Portfolio Night 8 has created a video to hype the event in their city. Here are the first three from Ogilvy & Mather London, David & Goliath LA and Perfect Fools in Stockholm.
- If 500 people tweet "@SupercoolAgency #LoseTheCig" the agency will change their logo. On everything. Letterhead, web site, business card, etc. why wouldn't they just do it anyway?
- Here's the third and final Tony Stark Better Living Through Technology videos for the Tony Stark Expo, a promotion for Iron man 2.
Switzerland's too classy to ask the rest of the world, "Where the bloody hell are you?" so it has gone about encouraging tourism with a more subdued approach. As if on some sort of mythical mission of grand importance, two men - to the all wrong Bonanza or Big Valley-style soundtrack - carry a rock over the countryside as if the rock's destination were crucial to the survival of the human race.
Unfortunately, all they end up doing with the rock is dumping it in a stream so hikers can set foot on it to cross the stream. All of this grandeur is meant to convince us just how much effort the Swiss go to to make their country perfect for hiking holidays.
But isn't hiking all about exploring the unknown, uneven natural-ness of the countryside. This commercial might as well scream, "We have hiking Interstates all across our countryside so you don't have to get your shoes wet!"
My mother would be horrified at what passes for acceptable advertising subject matter today. Erectile dysfunction. Irritable bowel syndrome. And adult incontinence. So it's fair to say she probably wouldn't like this new campaign from Depends which follows the same boring concept of every other "ailment" commercial.
You know the concept. Show average people doing everyday normal things. Present them as if they were your neighbor (well, a normal neighbor). And then, at the end, drop some copy akin to, "People know a lot of things about me but no one needs to know about my condition" followed by the ubiquitous product shot.
That's pretty much what JWT New York did for Depend Underwear. There's print ads too.