It's a stereotype to assume hot girls with amazing bodies are clueless when it comes to sports, right? The guys in this Uruguayan Lays commercial from Punto Ogilvy and Oriental Films are proved wrong when the curvaceous beauty on their couch explains why she's right and the guys are wrong about a play they all just saw on the TV.
In America, we threaten drug dealers, sexual deviants and online predators with...a few years in a cozy jail cell. The Hamas, on the other hand, do it a bit differently as illustrated in this campaign against Israeli collaborators.
In 2008, a hot model rockin' out in lingerie and her underwear Risky Business-style was deemed too risque for TV. Would that hold true today in 2010? Watch this Guitar Hero ad with supermodel Marisa Miller and let us know.
Apparently, it aired in Britain to no fanfare. Is America still too puritanical? Or are we right to keep smoking hot models far, far away from the eyes of horny 14 year old boys?
Along the lines of the spinning model who flails blood all over the audience as she catwalks down the runway comes this not so new anti-fur commercial from the International Anti-Fur Coalition. Created by Lowe Bull in South Africa, the ad has three women eating lunch together. One of the women gets a phone call and, as she digs through her purse for her phone, she pulls out the internal organs of the animal that was killed to make her fur purse.
It's a nice take on how oblivious some of us can be to the effect we have on other living creatures. It closes nicely with the tagline, "If only everyone could see the real cost of fur."
In the "We've Got a Solution for Every Problem" Department of Pharmaceutical Genius they've been staying up late this week examining a burning problem: chafing. Yes, chafing. Apparently, some pharmaceutical companies have become bored with finding a cure for cancer.
In this commercial for Lanacane the Pharmaceutical Geniuses solve chafing with a gel. The ad starts off with some chubby balloon characters whose limbs rub together "painfully" when they walk. The announcer says, "If you chafe when you move, it hurts." He the offers up Lanacane Anti-Chafing Gel saying, "Stop chafing. Keep moving"
Jesus. It's like we just stepped back to 1999 when at Leo Burnett Technology Group we pumped out campaign after campaign touting the equity-building properties of a strong brand presence based on the four pillars of an account planner's wet dream: Vision, Mission, Essence and Position. Architecting the brand as it were.
It all usually netted in some self-important puffery akin to this new tagline from Esurance, "People when you want them. Technology when you don't." Sounds like a Peoplesoft tagline. Anyone remember them?
Anyway, the new campiagn is a play on technology versus people. There's a time for technology and there's a time for people. 1990's tagline aside, the campaign does a pretty good job illustrating that separation.
You can see it all here.
The UK's Kindred agency has launched a new skin care commercial for the British Association of Dermatologists to raise awareness of issues that can lead to skin cancer. The ad begins as if it were a lingerie ad with lingering shots of a model clad in underwear who flits about as the camera follows her.
Accompanying this visual activity is a voice over which intones such nonsense about life being full of beauty, something about seeing the small child inside you and a load of other intelligible babble. Suddenly, the bullshit is cast aside, the model sits on the bead and says, "I don't know about all that but if you really want to look after your skin then this is all you need."
In a moving and stirring new TBWA\Paris-created commercial, Amnesty International has eloquently stated its position on the death penalty and is urging the rest of us to see it their way. By metaphorically killing off the very things used to carry out the death penalty - the chair, the rifle, the noose, the saber - the cause group wants the 58 countries who still carry out the death penalty to join the 139 who don't.
Initially, TBWA Paris and director Pleix wanted to create the entire spot in camera, shooting real statues created out of wax. But in initial tests it was discovered that it was too difficult to shoot melting wax without it looking like stop-motion, so the film was almost completely done in CG except for a few live action elements.
No matter your stand on the issue, you have to admit the work is beautiful.
Granted you'd be a bit more subtle than the guy in this Zinedine Zidane-style commercial for online gambling company Bet-at-home.com, but is a head butt really necessary? I mean come on! Can't we appreciate the finer things in life without getting slapped around? It's not like the guy jumped on top of her and had his way with her in the middle of the office.
Asking people to imagine what 3D would look like if only they would run out and buy a 3D enabled BRAVIA TV, Sony is out with a new ad in Europe that looks like a 3D movie...when you take the 3D glasses off. Yea, that's right. It's all dimensionally blurry and it makes you wonder if you're not drunk and seeing double. Or triple. Or quadruple. Oh my head!
To see what it's really supposed to look like, people will have to head to their local 3D-enabled Sony Style Store.
For now, the rest of us will have to get a headache.
This is sort of like the George Takei Oh My approach McGarryBowen used to sell ter Sharp AQUOs Quattron TV. You just sort of have to believe what you're being told.