As if there weren't a care in the world regarding the world's resources some say are limited, Volkwagen Canada, with help from Toronto-based Red Urban and Montreal-based Palm + Havas, wants us all to hop in our cars and take an aimless Sunday drive.
Explaining the campaign, Volkswagen Canada Marketing and Communications Director Bruce Rosen said, "The Sunday Drive campaign re-ignites the emotional connection with the Volkswagen Brand. The new Golf Family epitomizes all the best characteristics of the Volkswagen Brand, including sleek European styling, proven affordable German engineering, eco-friendly technologies, and that they are really fun to drive. As a result of the new Golf winning 2009 World Car of the Year and the new Golf GTI winning 2010 Canadian Car of the Year, deliveries of the new Golf Family are up 165% so far over last year's pace. We wanted a marketing campaign that would live up to reputation of these cars and to the Brand, and fuel our continued sales momentum."
*pause to come up for air*
If anything, that litany should get some sort of award for cramming the most blatherfic bullshit into a single statement. Kudos to the PR person who stuck the words in Rosen's mouth.
See the new commercials here and here or below.
From the Partnership or a Drug-Free America comes this Vigilante-created anti-drug TV campaign for the group's Above the Influence effort. It's aimed at African America teens and we think it hits the mark perfectly. Coming at the issue from three different angles, the campaign addresses typical teen truisms.
From the classic "where was your brain when you did this" to the "I'm the hippest kid in school because I lead and never follow" to "making the right decision begets positive reward," the campaign succeeds by finding multiple entry points that allow the campaign to appeal to differing mindsets.
AdFreak has the the spots here, here and here.
Leo Burnett Argentina has created a wondrous new campaign for the Fiat Palio. There are no winding mountain roads. No people punching each other in the arm. No wine glass breakage. No metal ball rolling along the car's contours. No animals getting caught in the sunroof. No terrorist bombers. No hot girls spreading peanut on the hood. No rednecks slingshot from a four wheeler. No bikini clad hotties riding bicycles into the air ET-style. No sudden car crashes. And no Trunk Monkeys.
No. This time we have a seventies-era, 'fro fashioned dude rollerskating down the road while...people ride in his hair. It's the Palio Groove. And you thought there were no new ideas when it came to selling cars. See the ads below.
Dude wakes up. In a messy room. Takes a Shower. Gets dressed. Has breakfast. Spills milk. Leaves apartment. French subtitles leave us flummoxed. Girls come out of the woodwork. OK, now we know what's going on. It's an Axe commercial.
In this playful, though possibly unsanctioned, commercial for the VW Polo, we see that the car does, in fact, gets the girl. Well, sort of. And it provides a side benefit. It gives what most every guy dreams of getting when he's in a car with a delicious beauty.
In this Borheierh Lowe-created, Hungry man-produced commercial for Unilever, we see what it would be like if our bad breath had the ability to speak. The results aren't pretty. And they can truly ruin a situation that's supposed to be epic and bad breath-free.
The spot does a nice job making its point. We've all been in situations where bad breath unleashes its stench but we usually don't say a word. Here, the reason behind the bad breath is fully explained. Though, sadly, it doesn't get the guy the girl.
"The creative team behind the conception and writing of the spots has asked to not be revealed, as they work for a well-known U.S. advertising agency by day - another example of how Victors & Spoils is poised to change the way agencies, and the industry, work."
So this is how crowdsourcing is going to work. Creatives across the industry are going to work under the table for other agencies and forgo credit. We'll see how long that lasts when Victors & Spoils begins to accept awards on behalf of the anonymous creatives that actually did the work.
Yes. Victors & Spoils is out with its first crowdsourced work for DISH Network. The concept's got a couple of nut job astronauts messing with a DISH satellite to turn on the provider's HD service. Really. That's it. Watch here and here or below.
In case you haven't heard, we are at war. In at least two countries at last count. And if you have even the tiniest slice of appreciation for what the military does for this country, you might appreciate this latest work from American Airlines which subtle salutes the men and woman who serve our country.
Other than pay our taxes and truly understand the meaning behind Memorial Day, the least we can do is offer traveling military personnel a chance to get situated on a plane before all the idiots who insist their bags are carry on size, the screaming children and the double wides invade the plane like a bunch of Walmart shoppers on Black Friday.
Thanks TM Advertising for the beautiful work.
Young & Rubicam NY got off easy creating this new commercial hyping the NHL Playoffs. More correctly, the copywriters got off easy? How? There's no copy in this commercial? Why? Because there are no words to explain the feeling of winning The Stanley Cup.
And we have no words to describe how beautifully eloquent this spot is. Oh wait. We just did. Sorry.
The commercial consists of a collage of clips showing those who have won The Stanley Cup searching for words to describe how they feel immediately after winning. Come to think of it, saying nothing is much better than saying anything at all. Barring a few exceptions, when most athletes open their mouths after a win, they spout the same boring platitudes over and over again. Kudos fo Y&R for not going down that lame path.
Damn, we need to stop talking lest we be accused of ruining the moment with meaningless platitudes.
You see? We can get back to normal after a celebrity sex scandal. How? By placing said celebrity in a set of new ads that take remove the spotlight. Remember that golfer who cheated on his wife with more women than the average man has slept with in his entire life? Yea, we didn't think so. Anyway, he goes by the name of Tiger and he's in a new commercial and a set of five video for the June 8 launch of EA team golf game, Tiger Woods PGA Tour 11.
The work comes to us from San Francisco's Heat. The :30 and :60 will be followed by four videos that mash up golf with curling, hockey, basketball, soccer, and one which mixes up those four with football.
Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com.