Animals Lose to Humans in CGI Soccer Match

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Man versus animal. It's an age-old battle. And man usually wins. That's no different in this M&C Saatchi-created commercial for Australian telecom company Optus which pits an Italian football (soccer) team against a team of rhinos, cheetahs, ostriches, elephants and others.

Apparently, it's a secret match because we see a kid run through the woods and scale a fence to video the game. The effects are well done with nicely executed close calls and animal magic.

We just wish the animals won.

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by Steve Hall    May-13-10    
Topic: Commercials, Good



Color Chips Find Home in Sherwin-Williams Commercial

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You know all those paint sample chips you see in Home Depot, Lowes and all over your house if you're in the middle of a painting project? McKinney found a use for them and made a commercial for Sherwin-Willims entirely out of color chips. The results are here. And they aren't bad.

by Steve Hall    May-12-10    
Topic: Commercials



Axe Brings Male Fantasy to Life: Fold Out Sofa Hotties

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Because as soon as you stop thinking about football you start thinking about women again. It's true. Axe says so.

Really.

It's that simple.

And we're not even going to get into the whole women as on-demand play things thing.

Because they are.

In the fantasy-addled minds of most men.

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by Steve Hall    May-11-10    
Topic: Brands, Commercials, Racy, Strange



AMP Energy Drink Turns Office Into Crazed Insane Asylum

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I scream. You scream. We all scream for ice cream. Oh...sorry. Actually, no one's screaming in this Proximity-created commercial for AMP Energy. Well, maybe they are. It's just that we can't hear them as they run through the office in slow motion like crazed zombies as an ice cream wielding robot dispenses the frozen stuff as if its lost bladder control.

The office workers, who clearly need something to spice up their Monday morning, engage in some kind of ritualistic group foodgasm while the stunned boss wonders who the hell he's employed.

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by Steve Hall    May-11-10    
Topic: Commercials, Good, Strange



Porn Network Promises Bad Acting Delivered by Big Breasted Bimbos

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OK, so there's no redeeming value to these ads for Canadian adult entertainment network Amour apart from reveling in the irony of actresses doing a good job acting poorly. Created by Cossette, we see a trio of bimbettes doing their best work. Which is to say, really bad acting. Which, of course, is what good porn is all about. Which, as we all know, people don't watch for the acting. Which, as it turns out, is why this is such a great campaign.

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by Steve Hall    May-11-10    
Topic: Bad, Cable, Commercials, Good



LG Puts McGruber Into Iron Man 2

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This is funny and stupid all at the same time. Funny because it's always fun to watch people act like idiots in a crisis situation. Stupid because in this day and age of mobile connectivity, people would actually engage in this sort of idiocy during a crisis.

But funny and stupid go hand in hand here because we're talking about a commercial. And if there's one thing commercials do well it's making people look stupid so the rest of us can laugh at them.

Somewhere in this idiotic hilarity is a promotion for the LG Ally and Iron Man 2.

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by Steve Hall    May- 9-10    
Topic: Commercials, Strange



Logo Liked, Bad Work Costs More Than Good

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- Though many hate it, we kinda like the new United Airlines/Contenental logo.

- The One Club will be host its Second Annual Creative Week in New York City from May 10 to May 16, 2010.

- Hey we like this promotional video for the Seattle International Film Festival.

- Here's the latest from ESPN' s World Cup "One Game Changes Everything" campaign promoting the FIFA World Cup in South Africa.

- Never date a Flyers fan even if she shaves her mustache.

- A long diatribe in Ad Age on the topic that bad work costs more than good.

by Steve Hall    May- 7-10    
Topic: Agencies, Brands, Commercials, Industry Events, Outdoor



Hornitos Tequila Makes You Horny For Cougars and Hotties

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Spotted. That man/woman who plays that creepy Mormon gangster on HBO's Big Love. He/She helps a guy get off worked so he can...ahem...get off with a couple of hotties hanging at the pool table. Hmm. How very un-Mormon-like.

It's all part of a Hornitos tequila campaign dubbed Purer Than Your Intentions. In another commercial, a guy calls the cougar he met last night only to be surprised at who she turns out to be.

Short and sweet. Just the way we like it.

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by Steve Hall    May- 7-10    
Topic: Campaigns, Commercials



Yawn. Ford. Mustang. City.

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Car drives through city.

Honest.

That's it.

Because that's all that happens.

Thanks Team Detroit and Stardust. Oh, and Ford.

Oh and there's this from the release: "The collaboration between Ford, Team Detroit and Stardust has dropped something kick ass into the conversation."

Yea. Someone actually said that.

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by Steve Hall    May- 6-10    
Topic: Commercials



Eastpak Loves Little People

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Hmm. After viewing this new Eastpak campaign from Satisfaction in Brussels, one might think it's an early tie in with the next Transformers movie. That or the brand is trying to become the latest fashion-wear for skateboarding little people who love to rock.

Or, take note cause groups, Eastpak is saying it's perfectly OK to stuff a little person inside a back pack and watch them do silly things as if they are some new form of entertainment. But hey, overseas, they aren't as outrageously politically correct as we are here in the States. They have no problem referring to the people in the ad as "our pint-sized cast of characters." So it's all good.

You can view the ads here, here and here.

by Steve Hall    May- 5-10    
Topic: Campaigns, Commercials, Creative Commentary, Opinion








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