Chickens Sing Human League's 'Don't You Want Me' to Sell Chicken

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None of you under the age of, say, 35, will understand the freakishly odd appeal of the Human League's 1981 hit "Don't You Want Me." It was the number one song on the Billboard 100 in July 1982 for three weeks when a place called "Brothers 4" in Falmouth Heights on Cape Cod was the place to be seen. OK, the place to be seen if you were a college kid toiling in the Cape Cod restaurant scene and you choice of nighttime activity was slightly limited.

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by Steve Hall    Oct- 8-13    
Topic: Commercials



Lassie 'Cries Wolf' to Help Man Get Expert Gold Beer

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Oh what men (and advertising copywriters) will do to get a beer. Tapping the fairly tail-ish "cry wolf" scenario coupled with the old-timey trustworthiness of Lassie, New Zealand-based Colenso BBDO have crafted a witty commercial that cuts to a man's truism; he would rather be having a beer with friends than, well, do just about anything else. And, he'll do just about anything to get that beer with friends. Just watch any non-Clydesdale Budweiser Super Bowl commercial.

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by Steve Hall    Oct- 8-13    
Topic: Commercials



Perhaps the Strangest Underwear Ads You Will Ever See

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It's pretty much become the cultural norm for a marketer to discuss just about anything they want in their advertising. So it comes as no surprise for conservative undie brand Fruit of the Loom to chat about "panties creeping upstairs" and "calibrating nuts" to sell some of the most basic underwear known to mankind.

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by Steve Hall    Oct- 4-13    
Topic: Commercials



Moen Faucets Are So Stylish They Can be Worn As Jewelry

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A new campaign from The Martin Agency would like to convince us that Moen bathroom faucets are so fashionable, they can be worn as jewelry. Hey, ask your grandparents if they thought a telephone would ever become a fashion statement. Stranger things have happened.

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by Steve Hall    Sep-19-13    
Topic: Commercials



JetBlue Reminds Us Just How Much Flying Sucks

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Here's the problem with JetBlue's new Mullen-created commercial for JetBlue. No matter how you sugarcoat it (bags fly free, most legroom in coach, unlimited snacks, free TV, friendly flight attendants), flying still sucks. Know why? Because people refuse to pay a lot to fly so the airlines have no choice but to pack as many people into a plane as possible and give them as few "perks" as they can.

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by Steve Hall    Sep-17-13    
Topic: Bad, Brands, Commercials



Volkswagen Channels the 80's With 'Take On Me'

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To tout its Carefree Maintenance program, Volkswagen is out with a new Deutsch New York-created ad which features A-Ha's 1980's hit "Take On Me." In the ad, which combines animation, stills and live action like the original, a man evades a menacing mechanic and gets the girl after he crosses the finish line.

It's all innocent and fun until you realize the whole thing was conjured in the mind of a man sitting in a conference room who suddenly hears the song and asks, "Is that me? Was I singing?"

The spot was created using the same rotoscoping method as the original video--they filmed the actors and the cars and then animated the results.

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by Steve Hall    Sep-17-13    
Topic: Commercials



Grey New York Wins Best Commercial Emmy For Canon 'Inspired'

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Last night at the 65th Annual Creative Arts Emmys, Grey New York and MJZ director Nicolai Fuglsig won the 2013 Emmy Award for Outstanding Commercial for their Canon "Inspired" commercial. That's the one with the tire on fire rolling down the hill.

The two other ads in the running this year were BBH's Google Chrome "Jess Time" and CP+B's Grey Poupon "The Chase."

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by Steve Hall    Sep-16-13    
Topic: Agencies, Brands, Commercials, Industry Events



ESPN SportsCenter Ad Reduces Women to Candy-Loving Bimbos

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Wieden + Kennedy is out with another ESPN SportsCenter spot. This one features U.S. Open winner Rafael Nadal as a lady magnet while ESPN personalities John Anderson and Bram Weinstein attempt to figure out Nadal's secret. Alas, it has nothing to do with Nadal's sexual prowess and everything to do with a tired stereotype that hot office bimbos can be motivated to do anything if you just give them a piece of candy.

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by Steve Hall    Sep-12-13    
Topic: Commercials



This Vodafone Ad Is Strangest And Best Phone Ad You Will Ever See

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Fully supporting the tagline, "add power to your life," this Jung Von Matt/Alster-created, RadicalMedia-directed Vodafone commercial realizes the power and beauty of one's own imagination and the brand's high speed network.

Crazy as this ad may be, it nails the notion one can do anything they set their mind to if they have the right tools to help them succeed.

The guy in this ad ponders what might happen if he sticks a Vodafone sim card into an egg. Well, a whole hell of a lot is what happens. The message? If you have access to a great network, anything is possible.

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by Steve Hall    Sep-10-13    
Topic: Best, Commercials



French Online Gambling Site Pokes Fun At JFK Assasination

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We're pretty sure some people are going to have their panties in a bunch over this one. While we're all for humor and making light of serious topics, there are some things that are sacred. In advertising, it's never a good idea to touch on topics like Hitler or 9/11.

Or the JFK assassination. But French online betting site, PMU, seems to have no problem sharing an alternative scenario of the fateful day in Dealey Plaza back in 1963.

Is the ad funny? Sort of. Has it been long enough to poke fun? That's an individual decision. Is it ever a good idea to poke fun at tragedy? Not usually but, then again, humor has a funny way of making certain things OK. What do you think?

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by Steve Hall    Sep- 9-13    
Topic: Commercials










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