McDonald's is out with a new ad in France which portrays a boy who turns out to be gay having lunch with his father in a McDonald's restaurant. It's harmless enough. Though, of course, dad doesn't really know about his son's sexual preferences.
Without siding with a side...if there really are any sides at all here regarding sexual
preference orientation (my apologies for using the wrong word. I just couldn't think of the proper "sexual orientation" phrase at the time of writing), McDonald's does a nice job playing it straight as it were. Boy is gay. Dad doesn't know. Everything's fine. Something in here with which everyone can identify.
You can view the ad here or below. And, as AdFreak astutely points out, the the ad has English subtitles so as to reach an American market without all the outcry it would, no doubt, incur if it were to air on television.
When you think H&M, you don't usually think of a group of lithe ladies seductively cavorting on the beach Victoria's Secret-style. But after you view this new-ish commercial from the retailer, you just might change your mind.
One by one, each of the five delicious ladies in this commercial gets their own personal camera love. It's beautiful. It's pleasing to the eye. It makes you want to run out and buy a bikini. That is if you weigh less than 100 pounds and aren't sporting anything bigger than a B cup.
This is the pursuit of the impossible. This is the pursuit of perfection. This is the pursuit of a stupid car commercial. Like it really matters whether or not your 522 horsepower V10 engine can shatter a wine glass? Like that has anything at all to do with the actual performance of the vehicle?
Idiots. A car is not a musical instrument. It's a car. People use it to get from one place to another. Oh sure, we all want to get there is style and comfort but shatter a wine glass? Seriously? There's probably one person in the world who cares about such meaningless precision. And that person is likely the creative director who envisioned this ego-fueled head trip.
Thanks. Now we know a Lexus can crack a wine glass. Like anyone gives a shit.
Derivative. Obvious. Awesome. We'd yawn except even derivatively obvious commercials featuring sexy women dressed as cowgirls are, well, awesome. Not sure the pair are going to sell any Double Chili Cheeseburgers for Wienerschitzel but that's probably a good thing.
- Like driving in reverse? Then check out this video for Dunlop's Street Response tires.
- Youth Pulse has awarded its inaugural GenY Award to digital marketing agency Organic for its U By Kotex campaign.
- Going to Affiliate Summit in August? We are. Check out the agenda which is filling out.
- Tape measure? Check. Penis pump? Check. Banned ad? Check. It's almost a year later but here's the story on a banned drunk driving campaign from Vancouver.
- Go Momma was unveiled as Go Daddy's winning commercial during the Indianapolis 500 broadcast.
There's a lot of ways to advertise a car. Oh wait. No there isn't. There's the winding mountain road and...um...sorry...drawing a blank here. Oh! Oh! Oh! There it is! Gangsta Rapping Rodents. Yea, that's it.
Here they come, yo...
Now this is funny. A baby strutting around with a nice "package" in his diapers to please the ladies. He's got swagger, dammit. He's got swagger. And blue diapers. And he looks cool. The coolest he'll ever look with poop in his pants.
It can also be a sticky mess. But as long as you just put it in...wait, what? Method? You ruined it for everyone. Well, at least you gave us four quick pumps and a happy ending. Guess we can't complain all that much.
OK. So let's get this straight. Maybe we're in a bad mood or something but what's up with the outpouring of love for Nike's new "epic" three minute commercial featuring a who's who of world famous soccer players? Oh it's well shot and meticulously produced (maybe even epically so) but it's as if Nike wants us to believe wins and losses effect the very fiber and economic health of a nation.
Perhaps in a nod to rampant obesity. Perhaps in response to the growing atrophy of the human brain. Perhaps in response to the fact it's not very easy to drink a beer while you're in the middle of a video game, Moosehead would like us to get off our collective asses, head outside, and drink a few beers with friends.
Your outer self is calling. From St. John in Toronto.