Young & Rubicam Leaves Copy to Hockey Players

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Young & Rubicam NY got off easy creating this new commercial hyping the NHL Playoffs. More correctly, the copywriters got off easy? How? There's no copy in this commercial? Why? Because there are no words to explain the feeling of winning The Stanley Cup.

And we have no words to describe how beautifully eloquent this spot is. Oh wait. We just did. Sorry.

The commercial consists of a collage of clips showing those who have won The Stanley Cup searching for words to describe how they feel immediately after winning. Come to think of it, saying nothing is much better than saying anything at all. Barring a few exceptions, when most athletes open their mouths after a win, they spout the same boring platitudes over and over again. Kudos fo Y&R for not going down that lame path.

Damn, we need to stop talking lest we be accused of ruining the moment with meaningless platitudes.

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by Steve Hall    Jun- 3-10    
Topic: Commercials, Good



That Cheating Golfer (Whatshisname?) Does New Ads For EA

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You see? We can get back to normal after a celebrity sex scandal. How? By placing said celebrity in a set of new ads that take remove the spotlight. Remember that golfer who cheated on his wife with more women than the average man has slept with in his entire life? Yea, we didn't think so. Anyway, he goes by the name of Tiger and he's in a new commercial and a set of five video for the June 8 launch of EA team golf game, Tiger Woods PGA Tour 11.

The work comes to us from San Francisco's Heat. The :30 and :60 will be followed by four videos that mash up golf with curling, hockey, basketball, soccer, and one which mixes up those four with football.

Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com.

by Steve Hall    Jun- 3-10    
Topic: Campaigns, Celebrity, Commercials



Heimlich Maneuver Like You've Never Seen it Before

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As a follow on to its Super Sexy CPR, Fortnight Lingerie offers up Super Sexy Abdominal Thrusts. In case, you know, you're in a restaurant wearing only your underwear and you choke and you need the Heimlich Maneuver...from a guy wearing only his underwear. That happens all the time, right?

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by Steve Hall    Jun- 3-10    
Topic: Commercials, Racy



In France It's OK to be Gay. In America, Not So Much

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McDonald's is out with a new ad in France which portrays a boy who turns out to be gay having lunch with his father in a McDonald's restaurant. It's harmless enough. Though, of course, dad doesn't really know about his son's sexual preferences.

Without siding with a side...if there really are any sides at all here regarding sexual preference orientation (my apologies for using the wrong word. I just couldn't think of the proper "sexual orientation" phrase at the time of writing), McDonald's does a nice job playing it straight as it were. Boy is gay. Dad doesn't know. Everything's fine. Something in here with which everyone can identify.

You can view the ad here or below. And, as AdFreak astutely points out, the the ad has English subtitles so as to reach an American market without all the outcry it would, no doubt, incur if it were to air on television.

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by Steve Hall    Jun- 2-10    
Topic: Commercials, Creative Commentary, Opinion



H&M Gives us the Skinny on This Year's Line of Bikinis

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When you think H&M, you don't usually think of a group of lithe ladies seductively cavorting on the beach Victoria's Secret-style. But after you view this new-ish commercial from the retailer, you just might change your mind.

One by one, each of the five delicious ladies in this commercial gets their own personal camera love. It's beautiful. It's pleasing to the eye. It makes you want to run out and buy a bikini. That is if you weigh less than 100 pounds and aren't sporting anything bigger than a B cup.

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by Steve Hall    Jun- 2-10    
Topic: Commercials, Creative Commentary, Racy



Lexus 'Pitch' Should Have Been Pitched at Conception

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This is the pursuit of the impossible. This is the pursuit of perfection. This is the pursuit of a stupid car commercial. Like it really matters whether or not your 522 horsepower V10 engine can shatter a wine glass? Like that has anything at all to do with the actual performance of the vehicle?

Idiots. A car is not a musical instrument. It's a car. People use it to get from one place to another. Oh sure, we all want to get there is style and comfort but shatter a wine glass? Seriously? There's probably one person in the world who cares about such meaningless precision. And that person is likely the creative director who envisioned this ego-fueled head trip.

Thanks. Now we know a Lexus can crack a wine glass. Like anyone gives a shit.

by Steve Hall    Jun- 2-10    
Topic: Commercials, Worst



Paris Hilton's Carl's Jr. Commercial Re-Imagined Cowgirl-Style

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Derivative. Obvious. Awesome. We'd yawn except even derivatively obvious commercials featuring sexy women dressed as cowgirls are, well, awesome. Not sure the pair are going to sell any Double Chili Cheeseburgers for Wienerschitzel but that's probably a good thing.

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by Steve Hall    Jun- 2-10    
Topic: Bad, Commercials, Good, Racy



Tires Reversed, Youth Awarded, Penis Banned

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- Like driving in reverse? Then check out this video for Dunlop's Street Response tires.

- Youth Pulse has awarded its inaugural GenY Award to digital marketing agency Organic for its U By Kotex campaign.

- Going to Affiliate Summit in August? We are. Check out the agenda which is filling out.

- Tape measure? Check. Penis pump? Check. Banned ad? Check. It's almost a year later but here's the story on a banned drunk driving campaign from Vancouver.

- Go Momma was unveiled as Go Daddy's winning commercial during the Indianapolis 500 broadcast.

by Steve Hall    Jun- 2-10    
Topic: Commercials, Industry Events, Promotions



Kia' Rapping Rodents Give Us A New Way to Roll

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There's a lot of ways to advertise a car. Oh wait. No there isn't. There's the winding mountain road and...um...sorry...drawing a blank here. Oh! Oh! Oh! There it is! Gangsta Rapping Rodents. Yea, that's it.

Here they come, yo...

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by Steve Hall    May-28-10    
Topic: Best, Commercials, Strange



Baby Got Swagger

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Now this is funny. A baby strutting around with a nice "package" in his diapers to please the ladies. He's got swagger, dammit. He's got swagger. And blue diapers. And he looks cool. The coolest he'll ever look with poop in his pants.

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by Steve Hall    May-26-10    
Topic: Commercials










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