We actually laughed. We never laugh at commercials. It takes a lot to make our jaded ass laugh. After all, there's so much appallingly awful advertising out there. So it was with joyful delectation we chuckled at this SapientNitro-created Footlocker commercial the agency created for the European market.
Speaking of ass, we see a couple enter an apartment and head for the bed in what appears to be a concerted effort to...get some ass. Though, as it turns out, the two engage in a different kind of ass play. The spanking kind. And the funny part? The guy getting spanked can name the brand (and year) of the sneaker with which he's being hit.
Man versus animal. It's an age-old battle. And man usually wins. That's no different in this M&C Saatchi-created commercial for Australian telecom company Optus which pits an Italian football (soccer) team against a team of rhinos, cheetahs, ostriches, elephants and others.
Apparently, it's a secret match because we see a kid run through the woods and scale a fence to video the game. The effects are well done with nicely executed close calls and animal magic.
We just wish the animals won.
You know all those paint sample chips you see in Home Depot, Lowes and all over your house if you're in the middle of a painting project? McKinney found a use for them and made a commercial for Sherwin-Willims entirely out of color chips. The results are here. And they aren't bad.
Because as soon as you stop thinking about football you start thinking about women again. It's true. Axe says so.
It's that simple.
And we're not even going to get into the whole women as on-demand play things thing.
Because they are.
In the fantasy-addled minds of most men.
I scream. You scream. We all scream for ice cream. Oh...sorry. Actually, no one's screaming in this Proximity-created commercial for AMP Energy. Well, maybe they are. It's just that we can't hear them as they run through the office in slow motion like crazed zombies as an ice cream wielding robot dispenses the frozen stuff as if its lost bladder control.
The office workers, who clearly need something to spice up their Monday morning, engage in some kind of ritualistic group foodgasm while the stunned boss wonders who the hell he's employed.
OK, so there's no redeeming value to these ads for Canadian adult entertainment network Amour apart from reveling in the irony of actresses doing a good job acting poorly. Created by Cossette, we see a trio of bimbettes doing their best work. Which is to say, really bad acting. Which, of course, is what good porn is all about. Which, as we all know, people don't watch for the acting. Which, as it turns out, is why this is such a great campaign.
This is funny and stupid all at the same time. Funny because it's always fun to watch people act like idiots in a crisis situation. Stupid because in this day and age of mobile connectivity, people would actually engage in this sort of idiocy during a crisis.
But funny and stupid go hand in hand here because we're talking about a commercial. And if there's one thing commercials do well it's making people look stupid so the rest of us can laugh at them.
Somewhere in this idiotic hilarity is a promotion for the LG Ally and Iron Man 2.
- Though many hate it, we kinda like the new United Airlines/Contenental logo.
- The One Club will be host its Second Annual Creative Week in New York City from May 10 to May 16, 2010.
- Hey we like this promotional video for the Seattle International Film Festival.
- Here's the latest from ESPN' s World Cup "One Game Changes Everything" campaign promoting the FIFA World Cup in South Africa.
- Never date a Flyers fan even if she shaves her mustache.
- A long diatribe in Ad Age on the topic that bad work costs more than good.
Spotted. That man/woman who plays that creepy Mormon gangster on HBO's Big Love. He/She helps a guy get off worked so he can...ahem...get off with a couple of hotties hanging at the pool table. Hmm. How very un-Mormon-like.
It's all part of a Hornitos tequila campaign dubbed Purer Than Your Intentions. In another commercial, a guy calls the cougar he met last night only to be surprised at who she turns out to be.
Short and sweet. Just the way we like it.
Car drives through city.
Because that's all that happens.
Thanks Team Detroit and Stardust. Oh, and Ford.
Oh and there's this from the release: "The collaboration between Ford, Team Detroit and Stardust has dropped something kick ass into the conversation."
Yea. Someone actually said that.