Switzerland's too classy to ask the rest of the world, "Where the bloody hell are you?" so it has gone about encouraging tourism with a more subdued approach. As if on some sort of mythical mission of grand importance, two men - to the all wrong Bonanza or Big Valley-style soundtrack - carry a rock over the countryside as if the rock's destination were crucial to the survival of the human race.
Unfortunately, all they end up doing with the rock is dumping it in a stream so hikers can set foot on it to cross the stream. All of this grandeur is meant to convince us just how much effort the Swiss go to to make their country perfect for hiking holidays.
But isn't hiking all about exploring the unknown, uneven natural-ness of the countryside. This commercial might as well scream, "We have hiking Interstates all across our countryside so you don't have to get your shoes wet!"
My mother would be horrified at what passes for acceptable advertising subject matter today. Erectile dysfunction. Irritable bowel syndrome. And adult incontinence. So it's fair to say she probably wouldn't like this new campaign from Depends which follows the same boring concept of every other "ailment" commercial.
You know the concept. Show average people doing everyday normal things. Present them as if they were your neighbor (well, a normal neighbor). And then, at the end, drop some copy akin to, "People know a lot of things about me but no one needs to know about my condition" followed by the ubiquitous product shot.
That's pretty much what JWT New York did for Depend Underwear. There's print ads too.
It's not often (ever?) you see an industry conference run a commercial on television to promote attendance but that's exactly what Affiliate Summit is doing to promote it's summer conference in New York August 15-17.
Conference Co-Founder Shawn Collins says, "The commercial touches on the uncertainties in the economy, and how folks can control their destiny by working in affiliate marketing and becoming their own boss."
Yes, it's as cheesy as you would think a commercial about an ad conference would be but Affiliate Summit has grown from 200 attendees in 2003 to 4,125 in 2010 so they must be doing something right.
Can you say corny? Mastercard can in this new commercial featuring Bonnie Tyler and a very surprised shopper named Neville. Apparently to make the UK aware of the issuer's rewards program and to herald the end of the recession, Neville is subjected to all manner of gospel craziness to the tune of Tyler's Total Eclipse of the Heart.
Yea. There's a flying Tyler, rollerskating angels, a giant Nevile statue, pyrotechnics, a jet pack powered guitarist and a dog driving a miniature car. Oh, and rose petals too. And balloons. And banners. And, well, it's just weird.
Of course, what credit card company wouldn't be overjoyed people are starting to spend again? And, being the greedy sons of bitches they are, they're going to get back to taking every opportunity they can to encourage people to spend more money they don't have.
Thanks for the freak show, McCann London.
For a man, sometimes it doesn't matter how hot your girlfriend is, how big her breasts are or how amazing she looks in a bikini. Because when she's a chatty bimbo who threatens your leisure time, there's no place for her in your life.
Last night, ESPN and The Golf Channel aired a new Nike commercial featuring Tiger Woods...and his dead father. The black and white commercial with Woods in Nike garb staring motionless into the camera is voiced by his late father, Earl Woods, who says, "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"
Of the commercial and Woods, himself, Nike said in a statement, "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."
Unless one was there, one can't really imagine what life was like in South Africa during Apartheid. But Wieden + Kennedy hopes to bring one fact to light. During 30 years of imprisonment, political prisoners, including Nelson Mandela, on Robben Island formed a soccer league. And that fact became the genesis of a commercial for the 2010 FIFA World Cup on ESPN.
ESPN Marketing Director Seth Ader explains the campaign saying, "Our goal with this spot is to educate people about the historical significance of the World Cup being played in South Africa."
The initial spot will be followed by four other which will roll out prior to the start of the World Cup on June 11.
Kind of powerful when you take it all in.
TBWA Toronto is out with a decidedly different car commercial for the Nissan Sentra SE-R. No more windy mountain roads. No more 360 showroom shots. And no more talking cars with German accents. Nope. Now we have Fast and Furious Tokyo Drift in the suburbs.
Very cool actually as the 1/10-size Sentra was filmed using another miniature vehicle and a miniature helicopter.
As thanks to those who will attend the Tribeca Film Festival this year, Ogilvy & Mather put together this ad showing us just how difficult it would have been or them to bring the conference to us had we not attended. It's even got Robert Dinero (Yea, we know it's De Niro Apparently, no one got the joke). Of course, it doesn't look like he would have come to us even if we had wanted him to.
CommunityAmerica Credit Union is out with a new Callahan Creek-created campaign. Using live action, motion graphics and computer animation, the campaign aims to set the credit union apart from your average bank. Three commercials feature fictional CommunityAmerica members, as if they are speaking to a large group at a town hall meeting.
After we got over the fact the one entitled "Sarah" wasn't an homage to another, slightly more (in)famous Sarah of the political variety, we came to enjoy the down homey-ness of the messaging. And while one might think for a minute these people are about to launch into an, "I'm Sarah and I'm an alcoholic" soliloquy, each of the three personalities does a nice job explaining the benefits of Community America.
The campaign will run through 2010 on local and cable stations throughout the Kansas City area.