Taunting Cows, Kinky Crocs, Sexist Coffee, Nesting Canaries

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- Southwest and AirTran continue to taunt each other. This time with cow suits.

- Cramer-Krasselt overshares letting us in on the fact Crocs have a kinky foot fetish.

- And in the over-thinking category, a sweet little Folgers ad is sexist. Shut up. Just shut up.

- For its eightieth birthday, Ad Age asked VCU Brandcenter students to re-imagine its logo.

- SapientNitro is out with a new site for Coca-Cola's Powerade. Using "deep-dive" technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match.

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by Steve Hall    Mar-31-10    
Topic: Brands, Commercials, Strange



Anti-Litter Effort Appeals to Sense of Pride

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"These streets are reflections of ourselves." That's a line in one of the commercials from a new LevLane-created campaign for the Philadelphia Recycling Office. There are five spots in all. Each is the result of a 75-person audition of word performances from Philadelphia area artists.

With the tagline, Un Litter Us, the campaign aims to get people to care about their neighborhoods by informing them they are what the residents make of them.

In addition to TV, radio, transit and, the campaign will also include street poetry events, Facebook and Twitter presences, signage-designated "Litter Free School Zones," and block-by-block community mobilization drives.

Three of the commercial can be seen here, here and here.

by Steve Hall    Mar-30-10    
Topic: Campaigns, Cause, Commercials



Man Obsessed With Smoking Oblivious to Shark Attack

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Um. Where is the logic in this spot? Guy sits on dock. Guy chants, "Cigarette. Cigarette. Cigarette." While chanting, shark jumps out of water and begins to tear guy's arm off. Guy continues to chant, oblivious to shark tearing his arm off. That is until he pops a Nicorette lozenge which, one assumes, helps him stop obsessing about smoking a cigarette. So he can realize a shark is tearing his arm off.

Of course, by the time this idiot realized he was obsessing about a cigarette while a shark was attacking him, quite a bit more than his arm would have been torn of.

OK, yea, we get the whole cigarette obsession thing. It's over-powering. It distracts. It's a desire that must be met. And Nicorette is supposed to help assuage that desire ostensibly so you can come to the realization your arm is being torn of by a shark.

Of course in a scenario like this, you'd be dead before you came to that realization.

by Steve Hall    Mar-30-10    
Topic: Commercials, Strange



Billy Fuccillo Still HUUUUUUGE!

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When you move to the middle of upstate nowhere, you become privy to some seriously wacky shit. Like yesterday's Live Bait vending machine sighting. And the daily onslaught of local Hyundai car dealer Billy Fuccillo. Maybe you've already caught these over the years but everyday the man barks into the camera and utters his long-time catchphrase, "It's HUUUUUUGE!" And he really does say it that way. Actually, he says ,"It's HUUUUGJA!" You just have to see it to believe it.

Of course it's no surprise car dealers are famous for this sort of idiocy. But, as with all advertising, if you can latch onto something memorable, you might as well go for it. And in acknowledgment of Fuccillo's pervasiveness, his advertising has spawned many a parody. There's Fuccillo Blow. No One Likes Billy Fuccillo. There's Ka-Bam from a competing dealership. There's Fuccillo-style bible sales. And then there's the HUUUUUGE outtakes. And make sure you don't miss the HUUUUUGE mistake he made on air when he said, "Go fuck your wife." No, seriously.

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by Steve Hall    Mar-30-10    
Topic: Commercials, Opinion, Television



The King Hits Spring Break

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Looking as out of place as a polar bear on the Lost island, the King is, along with MTV, making his way to Spring Break to hang with the hotties, the hunks and the rest of the idiots who will, no doubt, drink themselves into a stupor and cause their parents to wonder what the hell they were thinking when they sent checks for tens of thousands of dollars to institutions of higher learning.

by Steve Hall    Mar-25-10    
Topic: Brands, Commercials



Why Work Out When You Can Deep Fry Courtesy of Zappos

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Here's the second in a series of Crank Yanker/Puppet-esque Zappos commercials rom Mullen. In this commercial a woman tells the Zappos customer service representative she's "going in another direction." She's decided deep frying is more fun that working out.

The spot was directed and produced by Aaron Duffy from Special Guest in New York.

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by Steve Hall    Mar-25-10    
Topic: Commercials



Activia Tries Really, Really, REALLY Hard to Make Yogurt Sexy

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In a new :30 from RKCR/Y&R for Activia featuring English actress Martine McCutcheon, the agency goes all out trying to add some sort of sex appeal to "intensely creamy" Activia. It's a barf-tastic attempt to infuse the most mundane food with provocative seductiveness. And it's just icky.

by Steve Hall    Mar-23-10    
Topic: Bad, Commercials



Puppets Re-Enact Zappos Customer Service Call

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You know those OnStar commercial that are based on actual customer calls? Boring right? Aside from a few really famous customer service calls where the callers freak out, most calls are just plain boring. So if a brand is going to highlight them in a campaign, they kinda need a little help to maintain interest.

This new Zappos commercial from Mullen accomplishes this with a simple customer service call re-enacted by puppets.

by Steve Hall    Mar- 9-10    
Topic: Agencies, Brands, Commercials, Good



Ad Banned For Offending. Should be Banned Just For Sucking

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Why are we writing about this crap? Why do we ever write about this crap? Banned ad! Woo hoo! Look at our banned ad! It's so controversial, It's so offensive.

...yawn...

"Bookmaker Paddy Power's latest commercial has fallen foul of regulators who fear it likely to cause widespread offense. The advert - depicts four wheelchair bound actors 'doing a runner' on their bill from a curry house. One of the actors wears a branded Hearts & Balls rugby shirt, to raise the profile of a rugby-based charity that helps players who have been impacted by catastrophic injury."

It shouldn't be banned because it's offensive. It should be banned becasue it is horrifically uncreative and ridiculously stupid.

by Steve Hall    Mar- 9-10    
Topic: Commercials, Policy, Worst



Online Ad Spend to Exceed Print Spend in 2010

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- In 2010 32.5 percent of the $368 billion marketers plan to spend will go towards digital with 30.3 percent spent on print.

- GlaxoSmith Kline wistfully tricks us into cervical cancer awareness.

- Make the Logo Bigger writes, "First P&G gave mom props during the Olympics, now Dove looks like they're seconding the motion during the Oscars. (Or maybe mom only gets the love during events beginning with O? (Came. Out. Wrong.)"

- Like that trick where you pull the table cloth out from under the dishes? Then you'll love this grand scale version from BWW.

- Alright. Alright. Alright. We'll link to your stupid snailpaper video. Now can you please stop sending us three emails a day?

- Chat Roulette gets augmented with advertising.

by Steve Hall    Mar- 8-10    
Topic: Commercials, Research, Video










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