Apple Debuts iPad Commercial During Oscars

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So here's the first iPad commercial. It aired during the Oscars last night. It's standard fare for Apple. Cool song (The Blue Van's There Goes My Love) coupled with features and benefits. And that's really it.

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by Steve Hall    Mar- 8-10    
Topic: Commercials



Coke Can't Clone You But it Can Clone It's Taste

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Guys, don't you wish you could clone yourself when your girlfriend babbles on endlessly in your ear about the fact her make up isn't what she wants it to be while you're busy playing a game? Or travel back in time to erase all the stupid things you did? Well, Coke can't help you but they think they've done a pretty good job cloning the taste of original Coke for its Coke Zero line.

Created by Crispin Porter + Bogusky, these three commercials were produced by Hungry Man and directed by Bryan Buckley.

by Steve Hall    Mar- 5-10    
Topic: Brands, Campaigns, Commercials



Nurofen Tames the Woodpecker Inside Your Head

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Pain relief ads? Yea, you know the ones. You've the "celebrity" spokesperson holding the box up to the camera and pontificating about the product's amazing qualities. You've got the graph ads that compare one product to another. You've got the throbbing head montages. You've even got Apply Directly to the Forehead.

But you don't usually have Pixar-style animation in the form of a woodpecker inside a woman's head. Nice work from Psyop and Mother London

by Steve Hall    Mar- 3-10    
Topic: Commercials



Red Dress Covers, Virgin Cures, Denny's Apologizes, Tokyo Glows

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- Sexy red dress and YouTube on a horse. Short dress and "more coverage" in the same ad an oxymoron?

- There are a lot of "issues" with flying but Virgin Atlantic thinks it has the answer with its Upper Class service.

- Denny's has apologized for its potato famine ad. There's even a facebook outcry over the ad.

- How not to pitch media. ("I'll honor the fucking embargo")

- Are you an agency in Chicago? Then why aren't you taking part in the Chicago portfolio School's Real Life Ad Contest?

- TokyoGlow is a short film created by Citizen Jones and Industry Films for Los Angeles shoe designer The Generic Man.

- Cathay Pacific wants you to meet the team.

- Here's a couple of commercial from Boston-based MMB for Subway. Bollywood and Egypt. Brand New School produced.

- DC's Gymkhana Two won a One Show Entertainment Award in the Online Branded Entertainment category for its viral videos.

by Steve Hall    Mar- 1-10    
Topic: Commercials, Industry Events, Policy



Glass Harp Player Bring Musical Prowess to Skoda

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While this looks totally unreal, this guy can, apparently, turn water-filled glasses into a full orchestral masterpiece. For automaker Skoda, Hamburg-based Leagas Delany tapped glass harp guy Peter Spatina to squeak out the musical background for a new commercial touting Skoda's new SUV.

by Steve Hall    Mar- 1-10    
Topic: Commercials, Good



Tropicana Turns Inuvik Sunlight Stunt Into Ad Campaign

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So...this is a month and a half late...sort of. On January 8, Tropicana brought sunlight to Inuvik in Canada's Northwest Territories which doesn't see any sun for months at a time. A helium balloon emitting 100,000 lumens was lit and floated above the town.

The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which will launch after the Olympic closing ceremonies Sunday. The campaign will touts the brand's new Tropicana Essentials Orange Juice.

BBDO Toronto cretad the campaign and the spot, "Artic Sun", was directed by Samir Mallal via Film Group, Vancouver and Radke Film Group, Toronto.

Very nice work.

by Steve Hall    Feb-26-10    
Topic: Campaigns, Commercials, Guerilla



Friskies Makes Cats Hallucinate

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Damn. If only our dinner could take us on a trip like the cat in this Avrett Free Ginsberg-created Friskies commercial embarks upon. Alice in Wonderland for felines? It sure seems so. Who knew cat food could be so amazingly enchanted. We just might have to open a can and have some for lunch.

by Steve Hall    Feb-25-10    
Topic: Commercials, Good, Strange



You Never Know What Life on a Farm Will Deliver

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Well wow. This commercial take a long time to make its point. But it does so interestingly and, like a Lost episode, in a way you least expect. From Israeli agency Shalmor Avnon Amichay comes this work for internet service provider Orange.

by Steve Hall    Feb-25-10    
Topic: Commercials, Good



Ad Council Says Re-Learn Life Without Cigarettes

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Having viewed yet another truth interview commercial and made the decision not to bore you with it, we decided, instead, to share a different take on quitting smoking. And it has to do with readjusting to a life without smoking.

From GSD&M Idea City (wasn't plain old GSD&M good enough?) comes this Ad Council campaign for Legacy called EX. Along with two television commercials (see below), there's a website on which those who hope to quit an share their successes and challenges.

There's also radio, posters and branded air fresheners. See all the campaign elements here.

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by Steve Hall    Feb-24-10    
Topic: Campaigns, Cause, Commercials, Poster, Radio



Alvin and the Fraud Squad Squeak Out Credit Card Safety Message

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So what's the latest and greatest in credit card fraud protection? It involves helium and a lot of laughing. Funny as that might sound, it's not. There's something missing in this ANZ Fraud Squad commercial. We're not sure what though. Come to think of it, we're not even sure what the commercial was selling.

by Steve Hall    Feb-22-10    
Topic: Commercials








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