Billy Fuccillo Still HUUUUUUGE!


When you move to the middle of upstate nowhere, you become privy to some seriously wacky shit. Like yesterday's Live Bait vending machine sighting. And the daily onslaught of local Hyundai car dealer Billy Fuccillo. Maybe you've already caught these over the years but everyday the man barks into the camera and utters his long-time catchphrase, "It's HUUUUUUGE!" And he really does say it that way. Actually, he says ,"It's HUUUUGJA!" You just have to see it to believe it.

Of course it's no surprise car dealers are famous for this sort of idiocy. But, as with all advertising, if you can latch onto something memorable, you might as well go for it. And in acknowledgment of Fuccillo's pervasiveness, his advertising has spawned many a parody. There's Fuccillo Blow. No One Likes Billy Fuccillo. There's Ka-Bam from a competing dealership. There's Fuccillo-style bible sales. And then there's the HUUUUUGE outtakes. And make sure you don't miss the HUUUUUGE mistake he made on air when he said, "Go fuck your wife." No, seriously.

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by Steve Hall    Mar-30-10    
Topic: Commercials, Opinion, Television

The King Hits Spring Break


Looking as out of place as a polar bear on the Lost island, the King is, along with MTV, making his way to Spring Break to hang with the hotties, the hunks and the rest of the idiots who will, no doubt, drink themselves into a stupor and cause their parents to wonder what the hell they were thinking when they sent checks for tens of thousands of dollars to institutions of higher learning.

by Steve Hall    Mar-25-10    
Topic: Brands, Commercials

Why Work Out When You Can Deep Fry Courtesy of Zappos


Here's the second in a series of Crank Yanker/Puppet-esque Zappos commercials rom Mullen. In this commercial a woman tells the Zappos customer service representative she's "going in another direction." She's decided deep frying is more fun that working out.

The spot was directed and produced by Aaron Duffy from Special Guest in New York.

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by Steve Hall    Mar-25-10    
Topic: Commercials

Activia Tries Really, Really, REALLY Hard to Make Yogurt Sexy


In a new :30 from RKCR/Y&R for Activia featuring English actress Martine McCutcheon, the agency goes all out trying to add some sort of sex appeal to "intensely creamy" Activia. It's a barf-tastic attempt to infuse the most mundane food with provocative seductiveness. And it's just icky.

by Steve Hall    Mar-23-10    
Topic: Bad, Commercials

Puppets Re-Enact Zappos Customer Service Call


You know those OnStar commercial that are based on actual customer calls? Boring right? Aside from a few really famous customer service calls where the callers freak out, most calls are just plain boring. So if a brand is going to highlight them in a campaign, they kinda need a little help to maintain interest.

This new Zappos commercial from Mullen accomplishes this with a simple customer service call re-enacted by puppets.

by Steve Hall    Mar- 9-10    
Topic: Agencies, Brands, Commercials, Good

Ad Banned For Offending. Should be Banned Just For Sucking


Why are we writing about this crap? Why do we ever write about this crap? Banned ad! Woo hoo! Look at our banned ad! It's so controversial, It's so offensive.


"Bookmaker Paddy Power's latest commercial has fallen foul of regulators who fear it likely to cause widespread offense. The advert - depicts four wheelchair bound actors 'doing a runner' on their bill from a curry house. One of the actors wears a branded Hearts & Balls rugby shirt, to raise the profile of a rugby-based charity that helps players who have been impacted by catastrophic injury."

It shouldn't be banned because it's offensive. It should be banned becasue it is horrifically uncreative and ridiculously stupid.

by Steve Hall    Mar- 9-10    
Topic: Commercials, Policy, Worst

Online Ad Spend to Exceed Print Spend in 2010


- In 2010 32.5 percent of the $368 billion marketers plan to spend will go towards digital with 30.3 percent spent on print.

- GlaxoSmith Kline wistfully tricks us into cervical cancer awareness.

- Make the Logo Bigger writes, "First P&G gave mom props during the Olympics, now Dove looks like they're seconding the motion during the Oscars. (Or maybe mom only gets the love during events beginning with O? (Came. Out. Wrong.)"

- Like that trick where you pull the table cloth out from under the dishes? Then you'll love this grand scale version from BWW.

- Alright. Alright. Alright. We'll link to your stupid snailpaper video. Now can you please stop sending us three emails a day?

- Chat Roulette gets augmented with advertising.

by Steve Hall    Mar- 8-10    
Topic: Commercials, Research, Video

Thankfully Bungee Jumping Isn't Allowed on the Highway


Absolutely love this Hyundai slingshot commercial which aired during the Oscars. Making us all aware of the number of crazed teenagers who will get their license this year, this Hyundai commercial which aired during the Oscars urges us and them to consider buying a safe car. Because, while you can't bungee jump inside a car, there's a lot of other dangerous things you can do. And you might as well have safety on your side.

by Steve Hall    Mar- 8-10    
Topic: Commercials, Strange

It's Hard to Fit Fun Into A Small Space


Sounding a bit like a double entendre-laden line from a bad porn flick, this BBDO Toronto-created work for Frito Lay's new Multipacks informs us, "It's hard to fit fun into a small space." But, according to the company, it's quite possible. As long as you believe junk food is fun and small is actually a normal serving size.

Don't even watch the second commercial in the series. It's lame. And besides, it doesn't fit into our twisted view of this campaign thereby making it impossible for us to make another really bad joke disguised as an attempt to be witty.

by Steve Hall    Mar- 8-10    
Topic: Campaigns, Commercials, Creative Commentary, Strange

Apple Debuts iPad Commercial During Oscars


So here's the first iPad commercial. It aired during the Oscars last night. It's standard fare for Apple. Cool song (The Blue Van's There Goes My Love) coupled with features and benefits. And that's really it.

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by Steve Hall    Mar- 8-10    
Topic: Commercials

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