Nationwide Insurance Taps World's Greatest Spokesperson

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So...is there such a thing as the World's Greatest Spokesperson? According to Nationwide Insurance, yes, and they set out to find him living in a cabin on a snowy mountaintop. Apparently, the dude has a history. He's one work for Bears Are Dangerous and a PSA about the dangers of germs.

Of course, you've never heard of him because he's a fabrication. But he does have his own website, Facebook page, Twitter account (he's following no one...not good)and a T-shirt making application.

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by Steve Hall    Feb-15-10    
Topic: Brands, Campaigns, Commercials



Challenged Athletes Challenge Themselves For Nike

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From director Brian Beletic and with music from The Hours (Ali in the Jungle), this new commercial for Nike highlights several athletes who have faced certain challenges in their careers but keep trying and trying again. Because, you know, Nike says Just Do It.

In the ad we see Lance Armstrong, Maria Sharapova and many other athletes who've hit it big...and work hard to do it again. MassMarket did the vfx.

by Steve Hall    Feb-15-10    
Topic: Brands, Celebrity, Commercials



As Usual, Bigger is Better So Says Lynx

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Well here's an ad that's sure to get a few panties in a bunch. On the premise that women get bored easily, Lynx is out with a new commercial touting its Lynx Twist, the fragrance that changes. And, apparently, that's not the only thing Lynx changes in this ad. While it'd be nice to have styling robots following you around insuring your woman is bnever bored, there are some things that just can't be changed. Well, easily, that is.

by Steve Hall    Feb-15-10    
Topic: Commercials, Strange



Sprite Will help You Feel It. And Tear Your Body Apart

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In what begins as yet another lame celebrity-fueled soft drink commercial, we see hip hop artist Drake trying to lay tracks but he's "just not feelin' it." Cut to Vanilla Ice-esque homeboy wannabe producer who wishes Drake would cut the shit and just sing

Drake takes a sip of Sprite and tries again. This time he feels it. He really feels it. In fact, he feels it so much, his body can't take it and he goes all Herbie Hancock Rockit until his woofer lets loose (ejaculates) so much feeling, Drake can't help but lay one down righteously.

Really, really awesome animatronics and effects by Spectral Motion in this BBH-created commercial.

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by Steve Hall    Feb-12-10    
Topic: Celebrity, Commercials, Good



Ladies, Heineken Beer Gloss Will Get Your Man. And Every Other Man Too

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Ladies, you might want to be careful with Heineken's new Ber Gloss. It might be one thing to attract your man with the scent of beer like a Neanderthal attracted to his woman after a week-long hunting and gathering trip. It's another thing entirely when complete strangers walk up to you and start uncontrollably kissing you.

Yet another ad which portrays men as idiot savants who are easily manipulated by beer and the chance of sex with hot, unattainable women.

Might as well capitalize on the axiom though. The way to a man's heart is through his stomach...or his penis.

by Steve Hall    Feb-10-10    
Topic: Commercials, Racy, Strange



Hello Ladies. I'm on A Horse. And I Smell Like Old Spice

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In a witty jab at "smell like a lady" mens' fragrances, Old Spice whips out a full on man's man to tell us what real men are all about. Sadly, ladies, your man isn't this man and he can't give all the wondrous things the man in this commercial can. Unless, of course, your man uses Old Spice. And sits on a horse. On a beach. With diamonds. And tickets to "that thing you love."

This commercial is funnier than any Super Bowl commercial in recent history. It pokes fun at the competition without being too negative. It acknowledges the fact Old Spice is far from one of those fancy schmancy fragrances you can buy for $100 per ounce. And it celebrates the fact all men need not smell like a Metrosexual a please their women

by Steve Hall    Feb- 9-10    
Topic: Commercials, Good, Strange



Keep Moving. It's Just A Harry Potter Super Bowl Commercial

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But it's not just a movie commercial! Which we don't even pay attention to. It's an ad for the new Universal Studios Harry Potter attraction, The Wizarding World of Harry Potter. So pay attention to this. Oh wait. Don't bother. It's lame. If you've seen any of the movies, you've seen this ad.

But the ad was done by a tiny shop outside London called Rosso Media which created, shot and post-produced. So be nice. Oh wait, We weren't very nice. Sorry guys.

by Steve Hall    Feb- 7-10    
Topic: Commercials, Creative Commentary, Super Bowl 2010



Kia Adds Yellow Bikini to Sock Monkey, Muno, Robot, Teddy and Mr. X

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You've seen the teaser for Kia's first Super Bowl commercial, right? We've seen the whole thing. Sorry, can't link until it airs during the third quarter.

It's not bad. It's fun. But it's really just a longer version of the teaser. No real surprises. Well, except for maybe a lady wearing a yellow bikini in a hot tub. You know. These are the things marketers have to do to appeal to the stereotypical block head who watches the Super Bowl, right? But the ad does end with a focus on family. No, not that kind of focus.

by Steve Hall    Feb- 7-10    
Topic: Commercials, Good, Super Bowl 2010



DISH Network Says Celebrity Endorsements Make DirecTV More Expensive

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Last night during the Grammy Awards broadcast, a DISH Network commercial touted the fact it's prices are lower because it doesn't pay for expensive celebrity endorsements. Which is kind of funny because if DISH Network didn't advertise at all, it'd be even cheaper. Of course no one would know that because, well, that's what advertising is for, right?

by Steve Hall    Feb- 1-10    
Topic: Brands, Commercials



Troy Polamalu Sees His Shadow. Six More Weeks of Football From truTV

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Love a good (that's a relative term, of course) Groundhog Day joke? You might like this new Grey-created commercial for truTV which hypes its NFL Full Contact series premiering the day after the Super Bowl. In the ad, Pittsburg Steelers' Troy Polamalu is pulled from hiding. He sees his shadow and it is proclaimed there will be six more weeks of football.

Kinda funny but we're not too sure how well a Groundhog joke will go over after Groundhog day. After all, we are a country that's all about anticipation and lead up. Christmas stuff hyped before Thanksgiving. Valentines Day hyped before New Years. Back to School hyped the days the kids get out for summer. Watching this commercial is going to make people wonder how many months ago they saw Puxatawney Phil. Anyway, look or the commercial in the second quarter just before the two minute warning.

by Steve Hall    Feb- 1-10    
Topic: Celebrity, Commercials, Super Bowl 2010










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