It's True! Monster CAN Find A Job For Everyone

monster_boogy_man.jpg

If this commercial is to be believed, Monster really is the best job service out there. After all, if it can place a terrorizing boogey man into a CPA position just think what it can do for us humans.

Just don't let the National Association For the Ethical Treatment of Boogey Men see this commercial. They will be outraged. Outraged we tell you!

And no, the whole monster using Monster concept wasn't lost on us.

by Steve Hall    Jan-28-10    
Topic: Commercials



Brett Favre Doesn't Just Play Football

brett_favre_sears.jpg

Kind of a boring ad but if you're into Brett Favre, you might like it. It's from Y&R Chicago and it's for Sears and is pushing TV set sales. It features the football star in a Sears television showroom bantering with a salesman. A little joke is made and that's it. Nothing special. But, as we approach playoff weekend and the Super Bowl, it kinda resonates. More ads will follow this weekend.

Leading up to the game in Miami, consumers can visit Sears Football to vote for their favorite Brett Favre TV ads and enter to win a gift card as part of the TV MatchMaker sweepstakes.

by Steve Hall    Jan-22-10    
Topic: Celebrity, Commercials



adidas Meets Star Wars on Street Corner

adidas_StarWars-1.jpg

Where in the world would you expect to see Darth Vadar and the Stormtroopers hanging out with Snoop Dogg, David Beckham Calle 13 and Neil Armstrong? In a new Sid Lee-created commercial for adidas, of course. The new spot celebrates the launch of the brand's Star Wars sneakers and apparel. It's culture clash-licious.

by Steve Hall    Jan-15-10    
Topic: Brands, Campaigns, Commercials, Good



Grasshopper Commercial Aims to Combat Ad Skipping

grasshopper_dvr.jpg

It's no secret people use and love their DVRs. And, according to virtual phone company Grasshopper, 70 percent of TV watchers fast forward through commercials. They also claim those who do fast forward through commercial pay more attention to the center of the screen when they do so.

To combat ad skippage, leverage the center screen focus and yet another claimed fact human brains are able to process images and advertisements moving 20 times faster than normal without sound, Grasshopper created a commercial which places its mascot, Gary, in the center of the screen. He doesn't move during the entire commercial so if the ad is being fast forwarded, the viewers will see a constant image.

See the spot, which debuts Monday, here.

by Steve Hall    Jan-15-10    
Topic: Commercials



Dear E*Trade, Your Babies Are Getting Tired

011110_Barbershop_still_2.jpg

Yes, the E*Trade babies are back. Well, it's a different baby this year because, you know, babies grow and last year's baby isn't a baby anymore. Two new ads will debut during two NFL playoff games on Saturday, January 16 -- the first during the NFC divisional playoffs on FOX at 4:30pm ET, and the second during the AFC divisional playoff game on CBS at 8:00pm ET. A third "Talking Baby" advertisement will debut on CBS during Super Bowl at approximately 6:28pm ET.

You can check out the two commercials here. Sadly, there's nothing special about these commercials. The shtick is getting old. Even the babies "shocked face" is lame. The creators could of as leave had a little more fun morphing the little guys face into something that actually resembled shock. Hopefully, the Super Bowl version of this campaign is an improvement.

by Steve Hall    Jan-15-10    
Topic: Bad, Commercials, Super Bowl 2010



Die Hard Powers Reggie Watts

reggie_watts_diehard.jpg

Back in the day, DieHard commercials used to go to great lengths to illustrate how long their batteries lasted. In one such illustration, they left a car frozen on a lake to see if it would start. In a more recent commercial from Y&R Chicago intended to reach a younger audience, we see beat boxer Reggie Watts powered by the Die Hard Platinum battery perform for a bit. The battery powering Watts and all his equipment then starts a car.

Given that the only real power Watts is using here is for a few lights and a small, tabletop amplifier, the spot feels weak and doesn't really illustrate the staying power of the battery very well.

more »

by Steve Hall    Jan-14-10    
Topic: Bad, Celebrity, Commercials



CareerBuilder Hopes to Light Farts on Fire During Super Bowl

careerbuilder_fart.jpg

Two guys. In cubicles. Giggling. One lights his farts on fire. The two giggle like seven year olds while a woman between them is annoyed. When the boss walks up, she's momentarily gleeful the two will be chastised for their childish behavior. Instead, the boss hands his lighter to fart boy so he can continue shooting flames out of his ass. The woman? Well, she is not pleased.

This has to be harassment of some sort, right? I mean it's two guys, no, three, against a woman. And the guys are being very disrespectful of the woman's olfactory space. This is just wrong. Where's the cause group uprising over this one? Where's the Association of Humorless Hoes? Feminists For A Fart-Free Workplace? Gays Against Gag-Worthy Gaseousness? Bitches Against Boisterous Boys?

Oh the horror of it all!

This travesty is one of a few potential CareerBuilder commercials the company has released for people to vote on for airing during the Super Bowl.

by Steve Hall    Jan-14-10    
Topic: Commercials, Strange, Super Bowl 2010



Montana Meth Wants You to Say Something

montana_meth_2010.jpg

With four new commercial which, as past campaigns have, illustrate the not so pleasant effects of methamphetamine, the Montana Meth Projects asks kids to say something when their friends say they are going to try meth.

Directed by three-time Academy Award-nominated cinematographer Wally Pfister, the ads can be seen here.

by Steve Hall    Jan-14-10    
Topic: Campaigns, Cause, Commercials



BBC' Knowledge Hopes to Avert Idiocracy

bbc_knowledge.jpg

With the tone of a 42Below commercial and the logic of If You Give A Mouse A Cookie, this new commercial from the BBC which promotes its Knowledge program is a panoply of random facts such as the fact pencils can dram a line 56 kilometers long, a full moon is nine times brighter than a half moon and a snail can sleep for three years. Who knew?

The campaign comes from the appropriately named Three Drunk Monkeys

by Steve Hall    Jan-13-10    
Topic: Campaigns, Commercials



Guys: Clean Your Dirty Balls With Axe Detailer

axe_detailer.jpg

This double entendre-filled Axe "commercial" illustrates how guys can keep their "balls" clean. There's really nothing else to say about this one other than, damn, those are some seriously dirty balls.

by Steve Hall    Jan-12-10    
Topic: Commercials










Featured FREE Resource: