This is The Most Beautiful Commercial I Have Ever Seen

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Oh my God. No, really. Oh my God! This is the most beautiful commercial I have ever see. While many "drive safely commercials" tug at your heart strings with death, dismemberment and the emotional aftermath of a car accident, this one from Sussex Safer Roads entitled Embrace Life tugs in an entirely different way.

Equally powerful as the death and dismemberment approach to safe driving, this particular commercial brings a tear to the eye in appreciation of life, love and the importance of family. And yea, the importance of wearing a seat-belt as well. Wow. I've watched it ten times in a row and it still gets me.

View on Adgabber
View Quicktime on Embrace This website
Visit the Facebook Group

by Steve Hall    Jan-29-10    
Topic: Best, Cause, Commercials



Anti-Abortion Ads Are OK. Why Not Gay Dating Ads?

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So now that CBS has OK'd the Tim Tebow anti-abortion ad, gay dating site ManCrunch wants in on the action. It's submitted a commercial to CBS for approval even though CBS, though they told Pop Tarts otherwise, claims to be sold out. Yes, it's the usual publicity stunt GoDaddy knows well and subjects us to every year.

In the ManCrunch ad, two men watch football then reach for a bowl of chips at that same time. Their hands brush against one another and, well, they go at it much to the surprise of another man next to them. Yes, that's pretty racy for the supposedly good 'ol family fun-focused Super Bowl but is it any more racy than other gay-themed programming on CBS?

Seems the two ads would balance each other out nicely. One touts a stereotypical conservative stance and the other a stereotypically liberal one. Come on, CBS! Let the battle of the viewpoints begin!

The ad is funny but only in a "I'm a straight guy that's OK with gay guys but don't throw it in my face" sort of way. Though funny, it's not the sort of ad that's going to go over well with actual gay men.

by Steve Hall    Jan-28-10    
Topic: Cause, Celebrity, Commercials, Opinion, Super Bowl 2010



Fire-Breathing, Money Dumping Goat Sells Lottery Tickets

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How'd we miss this one? A fire breathing goat that shits money? Must still be hung over from Vegas. Oh well. This "new" commercial from BBDO Atlanta for the Georgia State Lottery has fun with animals. Goats, specifically. Goats that breathe fire and leave steaming piles og cash on the floor.

Crazy? Weird? Strange? Wrong? According to AdFreak, no. They write, "The Georgia Lottery is the only lottery in the U.S. to enjoy 11 consecutive years of increased profits, so BBDO must know what us Georgians like." Indeed.

by Steve Hall    Jan-28-10    
Topic: Commercials, Strange



Boost Teases, Women Pass SB Ads, Census Latino'd

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- Obama's State of the Union address was promoted with ads on Google.

- Here's Boost Mobile's four :15 teasers which begin airing on ESPN, TBS, Comedy Central, MTV and others. Full ads will debut during the Super Bowl.

- Here's a Spanish version of the U.S. Census Bureau commercial. It's from advertising agency GlobalHue Latino and production company Shilo.

- AutoMD is a new social network focused on all things auto repair. Give a read and...learn how to get that dent out of your door?

more »

by Steve Hall    Jan-28-10    
Topic: Commercials



It's True! Monster CAN Find A Job For Everyone

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If this commercial is to be believed, Monster really is the best job service out there. After all, if it can place a terrorizing boogey man into a CPA position just think what it can do for us humans.

Just don't let the National Association For the Ethical Treatment of Boogey Men see this commercial. They will be outraged. Outraged we tell you!

And no, the whole monster using Monster concept wasn't lost on us.

by Steve Hall    Jan-28-10    
Topic: Commercials



Brett Favre Doesn't Just Play Football

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Kind of a boring ad but if you're into Brett Favre, you might like it. It's from Y&R Chicago and it's for Sears and is pushing TV set sales. It features the football star in a Sears television showroom bantering with a salesman. A little joke is made and that's it. Nothing special. But, as we approach playoff weekend and the Super Bowl, it kinda resonates. More ads will follow this weekend.

Leading up to the game in Miami, consumers can visit Sears Football to vote for their favorite Brett Favre TV ads and enter to win a gift card as part of the TV MatchMaker sweepstakes.

by Steve Hall    Jan-22-10    
Topic: Celebrity, Commercials



adidas Meets Star Wars on Street Corner

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Where in the world would you expect to see Darth Vadar and the Stormtroopers hanging out with Snoop Dogg, David Beckham Calle 13 and Neil Armstrong? In a new Sid Lee-created commercial for adidas, of course. The new spot celebrates the launch of the brand's Star Wars sneakers and apparel. It's culture clash-licious.

by Steve Hall    Jan-15-10    
Topic: Brands, Campaigns, Commercials, Good



Grasshopper Commercial Aims to Combat Ad Skipping

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It's no secret people use and love their DVRs. And, according to virtual phone company Grasshopper, 70 percent of TV watchers fast forward through commercials. They also claim those who do fast forward through commercial pay more attention to the center of the screen when they do so.

To combat ad skippage, leverage the center screen focus and yet another claimed fact human brains are able to process images and advertisements moving 20 times faster than normal without sound, Grasshopper created a commercial which places its mascot, Gary, in the center of the screen. He doesn't move during the entire commercial so if the ad is being fast forwarded, the viewers will see a constant image.

See the spot, which debuts Monday, here.

by Steve Hall    Jan-15-10    
Topic: Commercials



Dear E*Trade, Your Babies Are Getting Tired

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Yes, the E*Trade babies are back. Well, it's a different baby this year because, you know, babies grow and last year's baby isn't a baby anymore. Two new ads will debut during two NFL playoff games on Saturday, January 16 -- the first during the NFC divisional playoffs on FOX at 4:30pm ET, and the second during the AFC divisional playoff game on CBS at 8:00pm ET. A third "Talking Baby" advertisement will debut on CBS during Super Bowl at approximately 6:28pm ET.

You can check out the two commercials here. Sadly, there's nothing special about these commercials. The shtick is getting old. Even the babies "shocked face" is lame. The creators could of as leave had a little more fun morphing the little guys face into something that actually resembled shock. Hopefully, the Super Bowl version of this campaign is an improvement.

by Steve Hall    Jan-15-10    
Topic: Bad, Commercials, Super Bowl 2010



Die Hard Powers Reggie Watts

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Back in the day, DieHard commercials used to go to great lengths to illustrate how long their batteries lasted. In one such illustration, they left a car frozen on a lake to see if it would start. In a more recent commercial from Y&R Chicago intended to reach a younger audience, we see beat boxer Reggie Watts powered by the Die Hard Platinum battery perform for a bit. The battery powering Watts and all his equipment then starts a car.

Given that the only real power Watts is using here is for a few lights and a small, tabletop amplifier, the spot feels weak and doesn't really illustrate the staying power of the battery very well.

more »

by Steve Hall    Jan-14-10    
Topic: Bad, Celebrity, Commercials










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