It's no secret people use and love their DVRs. And, according to virtual phone company Grasshopper, 70 percent of TV watchers fast forward through commercials. They also claim those who do fast forward through commercial pay more attention to the center of the screen when they do so.
To combat ad skippage, leverage the center screen focus and yet another claimed fact human brains are able to process images and advertisements moving 20 times faster than normal without sound, Grasshopper created a commercial which places its mascot, Gary, in the center of the screen. He doesn't move during the entire commercial so if the ad is being fast forwarded, the viewers will see a constant image.
See the spot, which debuts Monday, here.
Yes, the E*Trade babies are back. Well, it's a different baby this year because, you know, babies grow and last year's baby isn't a baby anymore. Two new ads will debut during two NFL playoff games on Saturday, January 16 -- the first during the NFC divisional playoffs on FOX at 4:30pm ET, and the second during the AFC divisional playoff game on CBS at 8:00pm ET. A third "Talking Baby" advertisement will debut on CBS during Super Bowl at approximately 6:28pm ET.
You can check out the two commercials here. Sadly, there's nothing special about these commercials. The shtick is getting old. Even the babies "shocked face" is lame. The creators could of as leave had a little more fun morphing the little guys face into something that actually resembled shock. Hopefully, the Super Bowl version of this campaign is an improvement.
Back in the day, DieHard commercials used to go to great lengths to illustrate how long their batteries lasted. In one such illustration, they left a car frozen on a lake to see if it would start. In a more recent commercial from Y&R Chicago intended to reach a younger audience, we see beat boxer Reggie Watts powered by the Die Hard Platinum battery perform for a bit. The battery powering Watts and all his equipment then starts a car.
Given that the only real power Watts is using here is for a few lights and a small, tabletop amplifier, the spot feels weak and doesn't really illustrate the staying power of the battery very well.
Two guys. In cubicles. Giggling. One lights his farts on fire. The two giggle like seven year olds while a woman between them is annoyed. When the boss walks up, she's momentarily gleeful the two will be chastised for their childish behavior. Instead, the boss hands his lighter to fart boy so he can continue shooting flames out of his ass. The woman? Well, she is not pleased.
This has to be harassment of some sort, right? I mean it's two guys, no, three, against a woman. And the guys are being very disrespectful of the woman's olfactory space. This is just wrong. Where's the cause group uprising over this one? Where's the Association of Humorless Hoes? Feminists For A Fart-Free Workplace? Gays Against Gag-Worthy Gaseousness? Bitches Against Boisterous Boys?
Oh the horror of it all!
This travesty is one of a few potential CareerBuilder commercials the company has released for people to vote on for airing during the Super Bowl.
With four new commercial which, as past campaigns have, illustrate the not so pleasant effects of methamphetamine, the Montana Meth Projects asks kids to say something when their friends say they are going to try meth.
Directed by three-time Academy Award-nominated cinematographer Wally Pfister, the ads can be seen here.
With the tone of a 42Below commercial and the logic of If You Give A Mouse A Cookie, this new commercial from the BBC which promotes its Knowledge program is a panoply of random facts such as the fact pencils can dram a line 56 kilometers long, a full moon is nine times brighter than a half moon and a snail can sleep for three years. Who knew?
The campaign comes from the appropriately named Three Drunk Monkeys
This double entendre-filled Axe "commercial" illustrates how guys can keep their "balls" clean. There's really nothing else to say about this one other than, damn, those are some seriously dirty balls.
OK so if a bra was so big it needed to be hung from a 30 story building to dry, wouldn't you want to meet the woman who wore such a bra? OK so that has nothing to do with this new commercial from Young & Rubicam for LG which wants us all to know their new washing machines are HUGE!
But if for some unknown reason you did want to meet the woman who wore a bra this big, she might look something like this.
There's nothing like a good fart joke to break up the seriousness of the day. And there's nothing like a collection of the Most Flatulent Food Commercials to make one break out into laughter in a public cafe while trying to write a piece about the Most Flatulent Food Commercials. Believe us, it's not easy. People must think we're insane.
But go ahead. You try to watch these commercials without snickering. You won't be able to do it. In fact, you'll likely have your co-workers crowding around your cubicle sharing in the farty goodness of it all. At least you hope they do or else they'll all think it's you pumping out the farty goodness.
Here's one of the Doritos Crash the Super Bowl XLIV commercials. Called The Smackout, it's predictably idiotic. You know the concept. Girlfriends sit by while boyfriends perform stupid stunts as if they were five year old
retards bullies on the playground during recess. No wait, five year olds aren't stupid, they're just young and inexperienced. When 30 year old guys do this sort of thing, it becomes clear why America trails the rest of the world in IQ.
This commercial's only redeeming quality? Cleavage.