Nothing Ever Happens in This Awesome TelecomNZ Ad

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Can someone please explain this ad? No. wait, we get it. Entitled Waiting is Over -- for TelecomNZ from Saatchi & Saatchi New Zealand and produced by GoodOil -- it's all about waiting. Waiting for something to happen. Anything. Anything at all! Because nothing actually happens in this ad. It's just a bunch of dramatic still shots. Which, we suppose is the point. Because all you get with slow internet is...dramatic, frozen, still shots. Kind of like the way images would load back in dial-up days.

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by Steve Hall    Jul-23-13    
Topic: Commercials



Kate and William's Nursery Designer Makes Epic Fail in Carling Ad

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"It's not quite Carling," says the butler as he offers a Carling to the nursery designer who has just completed his design for William and Kate's royal baby nursery. The work, from Creature, reminds us its important to know the details before you embark upon work as important as this.

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by Steve Hall    Jul-23-13    
Topic: Commercials



Downy Borrows Alphaville's Forever Young to Sell Laundry Detergent

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Hmm. Nowhere near as awesome as a Lacta Chocolate love story but this Grey New York-created work for Downy which incorporates a cover of Alphaville's Forever Young -- that awesome early eighties, post punk-style ballad -- comes as close as any detergent ad could.

Entitled Forever Downy, the ad is an ode to the clothes we wear because we live our life in them. And they have meaning. Especially that t-shirt you got at a concert which led to a hook up which led to a baby which led to you letting your child wear that t-shirt which started it all.

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by Steve Hall    Jul-23-13    
Topic: Commercials



The Weirdest (And Best) Summer Sale Ad You Will Ever See

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This BBR Saatchi & Saatchi Israel-created commercial for drugstore chain Super-Pharm features women dressed as lobsters, a guy who dances with the sun...and eats it along with Blue Man Group-like dancers who stand in for ocean waves. All of this activity is set to a very Charlie Chaplin-like silent film.

It's weird for sure but it's also a breath of fresh air. After all, how many more CVS-style price and item ads can you stand to watch? This is the third of a planned six ads for the chain.

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by Steve Hall    Jul-22-13    
Topic: Best, Commercials, Strange



Sexist TrueCar.com Ad Says Women Don't Need A Dude to Help Them Buy A Car

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My how times haven't changed. Remember that classic Goodyear Polyglass commercial which many have dubbed the most sexist ad of all time? You know the one. The one in which...OMG...you wife has to drive alone!

On one hand, advertising culture has moved beyond portraying women like moronic, bikini-clad bimbos whose sole purpose is to drape themselves across the hood of a car or stand in front of a refrigerator. On the other, we have TrueCar.com which, in a serious headscratcher, thought it smart to imply women are still hapless nitwits who have no idea how to buy a car on their own.

A not-so-recent ad from the used car site features women telling us how the site gave them the necessary confidence to buy a car on their own with one particular woman saying...wait for it..."I don't even need to bring a dude with me."

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New Cosmopolitan Spot Delivers Seizure of Hipsterific Intensity

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The Cosmopolitan of Las Vegas is out with the third rendition of its much-lauded, Fallon-created, Gentleman Scholar-produced "Just the right amount of wrong" work that continues to position the luxury property as anything but normal.

Last year's Bohemian Rhapsody redux and 2011's original hinted at all manner of mischievously illicit behavior occurring inside the property and positioned the hotel as an adventure rather than a bed on which to sleep.

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by Steve Hall    Jul-19-13    
Topic: Commercials



Shaq Puts Tyga in His Place in Footlocker Ad

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Like an annoying little gnat, rapper Tyga, aka Michael Nguyen-Stevenson, attempts to carry on a conversation with NBA legend Shaq in a new Footlocker commercial created by BBDO New York.

In the ad, Conversation Lift, Tyga and Shaq can't hear each other because of the significant height difference. Enter the Conversation Lift. Tyga uses it to rise to Shaq's level to the two can converse.

The ad touts Reebok's new Shaqnosis sneaker, something Tyga is far too young to appreciate.

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by Steve Hall    Jul-15-13    
Topic: Celebrity, Commercials



How to Turn You Cat Into A Dog

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OK so perhaps it's not really possible to turn your cat into a dog and, after all, why would you? Cats are perfectly docile, friendly and fluffy just the way they are. For some reason, UK-based mobile company O2 thinks cats should "be more dog."

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by Steve Hall    Jul- 9-13    
Topic: Best, Commercials



Four-Year-Old Robinsons Wimbledon Ad Gets Proper Ending

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Way back in 2009, BBH London created a seat-of-your-pants commercial for UK soda brand Robinsons. The ad showed the edge-of-your-seat excitement British fans experienced as they cheered for a British player to win for the first time in 73 years. A win that, sadly, never happened. Now, after 77 years -- and four years after BBH London created the ad -- Britain has won Wimbledon and the Robinsons ad now has a proper ending.

Over the July 4 break, Britain's Andy Murray won Wimbledon, besting Novak Djokovic to bring Britain's 77 year losing streak to an end. A voiceover added to the end of the original ad reads, Worth the wait, wasn't it?"

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by Steve Hall    Jul- 8-13    
Topic: Commercials



And That's It! Happy July 4th America (Be Back Monday)

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- True Blood's Kristin Bauer van Straten gushes about her No Kill Los Angeles animal shelter dog.

- SXSW is now accepting proposals for conference programming through its PanelPicker interface. Anyone can submit panel ideas which will then be voted upon by the community at a later date.

- For anyone who has southern blood running through their veins, this Chevy Silverado "Strong" commercial will resonate. Actually, it will resonate with just about any American.

- Here's a couple of quirky Tempur-Pedic commercials from Carmichael Lynch that will make you Chuckle. One. Two.

by Steve Hall    Jul- 3-13    
Topic: Commercials








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