We really, really like the new Census 2010 campiagn from Draft/FCB. Five commercials tell the story of Americans from different backgrounds, how they view life in America, their dreams and aspirations and how the Census can help them realize those dreams.
The campaign is the furthest thing you'd expect from a government agency, no less one that's supposed to be all about numbers, facts, figures and other boring and mundane stuff like that.
The spots were directed by Uber Content's Jason Kohn and can be viewed here.
Sort of like those weepy Olympic back story montages with a little bit of Friday Night Lights tossed in, this new work from Gotham Inc. for Reebok's Speedwick training apparel line lets us peek inside the basement of the Cole Harbor home in which NHL player Sidney Crosby grew up.
Complete with the classic parents sitting at the kitchen table interview, Crosby takes on teammate Maxine Talbot in a game of whack the dryer. It's a bit of commemoration to the actual dryer beat the crap out of as a child. The dryer's now in Nova Scotia's sports hall of fame.
The work was directed by Murderball's Henry Alex-Rubin.
Well here's a different approach to safe driving advertising. Rather than horrific death and dismemberment, TBWA Toronto has created a quirky MADD campaign that highlights the stupid behaviors of idiots who explain how to stay on the road while drunk. There's no blood. There's no guts. There's no screaming girlfriend and there's no inconsolable parents.
Nope. Just a collection of doofuses telling us how they manage not to crash while drunk. Hmm. Not too sure about this one. Making light of drunk driving? That's sort of like making light of misogynist shiny suds who taunt women in a shower. Who would do that?
Nostalgia is front and center in a new Chrysler commercial which hinges on the no longer very truthful truism Americans really really love their cars. With a through-the-decades montage, the ad speaks to the travels Chrysler and its customers have been on together and the many that will be taken in the future.
While the automobile certainly does play a central roles in American's lives, the love affair with the automobile has long since died. Ask any person under 35 or so if they think off their car as anything other than a means to get from point A to point B.
It's an OK commercial. There's nothing wrong with a company looking back at its history and how it fits into the fabric of life but it's not an approach that's going to sell any cars. Oh wait, it's not trying to sell cars. Silly us. Chrysler's just being nice and wishing us Happy Holidays. Forget everything we just wrote.
OK. So they're not really sounds of the season and they're not really sounds you can listen to at work which...is OK, right? Because no is at work this week. Sadly, for the poor souls who are, starp on your earphones before you give this Durex commercial a view. And don't worry about the video portion. It's all text.
The ad was created by Shanghai-based Exis.
When you're sitting in the weekly agency bore-fest otherwise known as the traffic meeting, your mind tends to wander a bit doesn't it? You think of the bills you have to pay. The grass that needs mowing. The house that needs to be cleaned. The Christmas presents that need to be shopped for. The oil change appointment you need to make for your car. The new business presentation you need to prepare for. The groceries you need for dinner tonight...and girl on girl action between the traffic manager and her assistant.
Say what? OK, so maybe that last one only happens in a CrazyDomains commercial with Pamela Anderson and her attractive assistant who are looking for a new domain name for their business. With the help of one employee who finds himself in the middle of a full on fantasy, the ladies get what they need and the man ends up the star employee of the day.
Hey Bob Parsons, your commercials use to be fun like this. What happened?
Don't you love how much bottled water and beer companies love to tout how great they are because they come from crystal clear springs that cascade down from snow-capped mountaintops? Don't you love how they never mention what the wildlife does in that crystal clear water?
Well Breckenridge Brewery of Colorado cares and they make a point of reminding us what bears do in the wild. The work comes from Cultivator Advertising & Design and will break in January on the Cotton Bowl and/or the Orange Bowl as well as Fox sports programming.
You can have two for five dollars. Isn't that a great deal? There's really nothing else to say about this commercial so we're just going to keep writing until there are enough words to properly wrap around the image to the left or at least fill enough space so it doesn't look like we're in a rush because the relatives are coming over and we need to clean the bathroom but first run to the store to buy some scrubbing bubbles because...oh wait...we wouldn't want to surprise the relatives when they take a shower because, ya know, the bubbles might tell them to "use the loofa."
Oh look! Just in time to counteract all the hoopla over the Shiny Suds "rape scenario" fiasco. Tit for tat as they say. If you believe the woman in the Method Shiny Suds commercial was somehow being sexually assaulted by those leering, dirty-minded bubbles, you'll definitely relate to the horrific plight of the man in this Orangina commercial who is verbally taunted, assaulted with a whip and forced to strip while he fears for his life.
Oh the horror of it all! The insensitivity to the plight of men! Reducing a man to nothing more than a caged plaything! How dare Orangina portray men as sexual objects for S&M-fixated women! It's as if sexually assaulting men is an acceptable form of behavior! Good God. What has this world come to?
What? No cause group outrage over this one?
You know Target, right? That big box store that's hip? The one everyone pronounces as if it were some kind of French lingerie store? The one that likes to target the female target? The one that likes to associate big assed babes shakin' ass with little girl's back packs?
Got that mental picture yet? Now open your eyes and watch these three new commercials which focus on the retailer's low prices. They're marginally witty in that 20-something copywriter sort of way. They poke fun at a doofus who'd never find himself on a a date with a girl this cute. They highlight those awkward Christmas moments when finances interfere with the spirit of the day. They make it perfectly OK to adorn your house with lights like this guy does.
Price is always important but focusing on in strips away some of the brand's cache. What do you think?