Three new Apple commercials debuted last night and they directly address the launch of Windows 7. In one John Hodgeman humorously breaks his promise over an over again for each previous Windows release. In another, Hodgeman pretends to be a news anchor interviewing people making the switch but it's not the switch he'd hoped for. In the third, a woman decides not to stick with what she knows and hooks up with Justin Long.
You can view the commercial here, here and here.
- If more commercials were like this one, advertising would be a better business and the general public might actually believe what we have to say.
- Not really all that exciting but when a brand decides to throw stuff at a TV in slow motion, it's occasionally worth the watch.
- Can't get people excited about a cause? Bring out the time-tested baby strategy.
We'd have to agree with AdFreak's assessment of a recent Leo Burnett-created McDonald's commercial currently running in the U.K. With rhyming, almost Beatnik-style poetry, the kind of people who frequent McDonald's are highlighted to illustrate the place is for people from all walks of life.
It's really quite well done and a welcome change from the run of the mill McDonald's commercial which, for the most part, is about price and item or some stupid promotion.
For those of you who always wanted to ask your boss a personal question or two, this isn't the way to do it. For everybody else that loves a double entendre or three, these Filter Advertising-created ads (one, two, three) for Carnie Wilson's The Newlywed Game are for you. Hoping to bring back the original show's bedroom humor in full force a la Bob "making whoopee" Eubanks, Wilson will ask young, newly married, babes in the woods questions that will make their mother-in-law's toes curl.
Step aside Mr. Whipple. Apparently, we are no longer embarrassed by or nervous about discussing the act of wiping our butts after we take a dump. Nope. We now can have frank and open discussions about the act and the products which can help us do a better job at cleaning our rear ends.
This video's been out for two months but, if we are to believe YouTube counter information, not many people have seen it. It's a product demonstration for Charmin freshmates. Basically, baby wipes for grownups. Using toothpaste as a stand in for, well, the brown stuff, a spokesman shows us why dry bath tissue doesn't completely accomplish the job. Nope. We need wet wipes to completely rid our ass of the annoying brown stuff.
Bill Green of Make the Logo Bigger and the new Adverve podcast took a look at a new commercial from Chase and was reminded of the World Trade Center tribute. The one where they had the blue lights shining up into the sky from the former location of the towers. We have to say, it does recall that imagery for us a bit as well.
Here's a weird one. Even if you do understand the language...we think. So a couple sits on the couch observing their daughter play with her Barbie set. After a bit, the girl places naked Ken on top of Naked Barbie on a bed. Parents cringe. Mom picks up the newspaper, Dad looks dumbfounded. Daughter says something. Everyone laughs.
Cut to super of the newspaper. That's all we know.
The product is way cooler than the advertising behind it but, like a fart joke, there's something about ads in which all the nasty words are bleeped out. OK so the ads are nothing like a fart joke but we just wanted to somehow work that phrase in.
Now that we have that out of the way, New York-based Woods, Witt Dealy & Sons has created a campaign for Powermat. It's exactly what it sounds like. It's a mat you place your wireless devices on and their batteries are magically charged.
There's two commercials here and here and a whole host of other media as well.
Sometimes you need to call a spade a spade. No wait, you should call a spade a spade all the time. Especially in an industry filled with puffery, bent truths, white, lies and a general disdain for just telling people to "buy my shit." Which is why this Australian Kettle Chips commercial from Sydney-based Bulldozer is so wittiliciuously refreshing.
Surrounded by a bevy of babes who fulfill the sex sells role, a smarmy dude dryly calls out the buffoonery that occurs in most advertising which he refers to as "commerce parading as entertainment."
OK, so you can see this one coming from the first frame. It's a beer ad, after all, and one of two things happen in a beer commercial. Guys act stupid and hot women always make an appearance. This one from Tiger Beer has both.
It's no wonder drinking beer is all too often an indicator of idiocy.