Bill Green of Make the Logo Bigger and the new Adverve podcast took a look at a new commercial from Chase and was reminded of the World Trade Center tribute. The one where they had the blue lights shining up into the sky from the former location of the towers. We have to say, it does recall that imagery for us a bit as well.
Here's a weird one. Even if you do understand the language...we think. So a couple sits on the couch observing their daughter play with her Barbie set. After a bit, the girl places naked Ken on top of Naked Barbie on a bed. Parents cringe. Mom picks up the newspaper, Dad looks dumbfounded. Daughter says something. Everyone laughs.
Cut to super of the newspaper. That's all we know.
The product is way cooler than the advertising behind it but, like a fart joke, there's something about ads in which all the nasty words are bleeped out. OK so the ads are nothing like a fart joke but we just wanted to somehow work that phrase in.
Now that we have that out of the way, New York-based Woods, Witt Dealy & Sons has created a campaign for Powermat. It's exactly what it sounds like. It's a mat you place your wireless devices on and their batteries are magically charged.
There's two commercials here and here and a whole host of other media as well.
Sometimes you need to call a spade a spade. No wait, you should call a spade a spade all the time. Especially in an industry filled with puffery, bent truths, white, lies and a general disdain for just telling people to "buy my shit." Which is why this Australian Kettle Chips commercial from Sydney-based Bulldozer is so wittiliciuously refreshing.
Surrounded by a bevy of babes who fulfill the sex sells role, a smarmy dude dryly calls out the buffoonery that occurs in most advertising which he refers to as "commerce parading as entertainment."
OK, so you can see this one coming from the first frame. It's a beer ad, after all, and one of two things happen in a beer commercial. Guys act stupid and hot women always make an appearance. This one from Tiger Beer has both.
It's no wonder drinking beer is all too often an indicator of idiocy.
Well this is kind of funny. It's not like any of the jokes are new or anything but, sort of like fart jokes, when Aunt Flo comes to visit every month, there's always a bit of a chuckle. No matter how old and tired the jokes are, they still get a laugh.
And that's what's going on in this new Serena Williams commercial for Tampax. The tennis star squares off against Mother Nature on the court and at a press conference. Not sure who wins but there's a lot of balls involved. Oh wait, that's an entirely different category of joke. Sorry.
Sure, having one of the plushest icons in hip-hop list ways to reduce your negative impact on the environment -- under the amber light of his posh leather-and-mahogany office -- might be effective. But really, is it more effective than this?
Is it just us or was it a really, really poor choice for Crest to hook up with Ryan Seacrest to pimp its new Crest Extra-White plus Scope Outlast? In two new commercials, Secreast uses the product and ends up attracting throngs of hotties like an Axe commercial. The dude just doesn't strike us as a lady's man. Don't know what it is but this isn't working for us.
Oh wait. Crest. Seacrest. Yea, that was too easy to pass up.
- Haven't we seen this Chinchilla crap before?
- Cathay Pacific wants you to "Meet the Team" by using its new iPhone application.
- Subaru is out with a new DDB Canada-created commercial for its Legacy. It points to a site which launches next week and "features 3D audio technology using a new 'hypersonic' recording technique that mimics the hearing experience of a test drive."
- RockYou has teamed with Procter & Gamble's Dawn brand for the "Dawn Saves Wildlife" campaign to encourage consumers to join the movement through Dawn's Everyday Wildlife Champions Facebook fan page.
OK so for all you hipsters...no wait...emo...no wait...hmm...losers with nothing to do but screw around in the trashy side of town, these new Holland and Belgium-based Levi's commercials are for you. Can't you see yourself in them? trying really, really hard to be ever so hip and cool while jumping in mud puddles and throwing chairs buildings and otherwise kicking the shit out of everything around you like a bored eight year old?
Are we supposed to feel sorry for your lame-ass life? Actually care you think what you're doing somehow makes you today's version of James Dean? That you somehow don't think you look like a slob and should really be reading GQ rather than moping around like a self-absorbed little brat?