Ever experience that moment at work when time seems to stop? You glance around the office? You notice every little detail? You marvel at the beauty of things? You are overwhelmed with feelings of goodness, righteousness and environmentally sound principles?
Nah. Neither have we which is why this is all encapsulated in a commercial instead of real life. Because in real life time never stops, there's nothing special to see in the office, details involve strange looking stains on the rug, no one is beautiful, you never ever feel anything but misery and most assuredly, no one's clothes are magically torn from their bodies...in slow motion.
Which, again, is why this is all in a commercial. A very strange commercial. A commercial for organic underwear maker PACT.
Strange as it is, it truly does make us wish there were days like this when the walls would part and we could escape into nature for a welcome respite from the difficulties of the day.
The tagline for this campaign? "Change Starts With Your Underwear." Perfection.
It's never a bad thing to thank the troops for the work they do overseas. Everyone appreciates the work they do even if we don't agree with the politics of it all. Hate the war, love the soldier. That's what it's all about.
So it isn't easy to bash a commercial whose sole purpose is to thank the troops for the hard work they do. So we're not going to do that. We're just going to say Budweiser (it was Budweiser, right?) did it much more effectively with its commercial featuring the troops arriving home in an airport.
We still like the work The Martin Agency did here for Walmart.
In the latest version of its iPhone-bashing commercials, McGarryBowen compares the Verizon Google Droid phone to a robot. A robot that crushes rocks. A robot that punches holes walls. Why? Because we don't need smart phones. We need robot phones. Why? Because robot phones do.
So...the Droid is an un-smart, idiotic brute that can kick ass and take names? Is that really what we want in a phone?
This ad is so far off the mark it falls into comical territory. The comparison to a rock crushing robot is absurd. Phones don't need to crush rock. They need to smartly do digital things with ease. Kinda like this thing from Apple called the iPhone. Heard of it?
Victoria's Secret is out with its new Miraculous push up bra commercial which claims to add two cup sizes to any woman who buys one. We once worked with a woman who, shall we ever so politely say, was flat. But that never stopped her from going to freakishly painful looking efforts to squeeze together what little flesh she had on her chest into what she perceived to be attractive cleavage. All it did was make her look like she was wearing a rubber band around her chest.
It's all about size, people. Thirteen inch erections and DDD cup breasts. Much like food, many people go to extreme efforts to super-size various parts of their body in an effort to adhere to the impossible standards we've place on what constitutes looking good.
If you have huge boobs, be pleased with them. If you have small boobs, be pleased with them. Get over the obsessive urge to super-size.
Wait, what? Did we just say that? Who doesn't love big breasts? Not Victoria's Secret which, as it has many times before, is hyping a new push up bra. This one claims to add two cup sizes to what you've already got.
And the bra is available available in DD cup size. So if you're already big, you can be even bigger. See? Isn't America great? We like everything bigger. And Victoria's Secret is here to help.
As we continue to digitize everything in our lives, we need to remember not everything is meant to be digitized. And that's the point Tinsley is making in this new commercial for The Florida Keys. In the commercial, we see the usual finger flip action sliding us from one beautiful photo to another while an announcer reminds us, "There's no app for this."
He's right. There is no app for a great tropical vacation so put down that iPhone and enjoy, people!
OK. If you can. Picture yourself in front of a fire. On the floor. With your lover. In the seventies. Laying on a shag carpet. Next to a lava lamp. Under a smiley face poster. With Barry White crooning in the background.
Got it? Good. Now watch this video which celebrates the tenth birthday of Viagra, something that wasn't even envisioned anytime during the entire decade.
If you're going to advertise a product that helps you tighten our ass and make your legs look great, you might as well highlight the results of using that product, right? That's exactly what DDB Chicago did for Reebok in a new commercial.
In the ad, a woman talk about the features of the show and how they can "make your legs and butt look great too." The camera operator, who clearly notices the woman's ass an legs have benefited from the shoes, thinks the results should be highlighted and zooms in on her assets.
While the woman isn't miffed at all by the camera's leer, she has to admonish the operator for an overactive use of the camera's zoom lens.
When you sit down in front of your computer, do you suddenly feel like you're being assaulted with images of the intensity of life? The wonder and glory it brings? The passion and desire it creates? Do you feel like your every sense is being given it most intense workout?
Perhaps you will after you view this new Latin America-focused Sony Vaio commercial from El Segundo-based Ignited. In the commercial, we are asked, What if technology could make you feel more human?" We are then pummeled with imagery Dove Onslaught-style. But the imagery is "good" imagery. The things we want to feel and experience.
- And, yea, there was that whole KFC Colonel Sanders thing at the UN. Everyone's freaking out over the supposed security lapse. Or the stupidity of security guards who must have thought the Colonel was an actual delegate of some country called KFC.
- Something about a snake and Sigourney Weaver.
- This is kind of sad. Sometimes you just want to remember someone in their prime. Not when they should really be sitting on a porch somewhere peacefully enjoying the fact they had a good run.
Rebuilt. Resurrect. Relentless. Recharged. Regroup. Rectify. Reboot. Rewrite. Revolt. Recapture. Revitalized. Restart. Reunite. Reemerge. Refresh. Renew. Repossess. Revenge. Respect. Rearrange. Reactivate. Remedy. Reawaken. Reconcile. Reborn. Redemption. Reaffirm. Reinvent. Rejuvinated. Replenish. Rejoice. Rekindle. Recommit. Reclaim. Revamp. Renewal. Reloaded.
We know we missed a few. See if you can catch them.