The Boston Celtics Re-Everything in New Campaign

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Rebuilt. Resurrect. Relentless. Recharged. Regroup. Rectify. Reboot. Rewrite. Revolt. Recapture. Revitalized. Restart. Reunite. Reemerge. Refresh. Renew. Repossess. Revenge. Respect. Rearrange. Reactivate. Remedy. Reawaken. Reconcile. Reborn. Redemption. Reaffirm. Reinvent. Rejuvinated. Replenish. Rejoice. Rekindle. Recommit. Reclaim. Revamp. Renewal. Reloaded.

We know we missed a few. See if you can catch them.

by Steve Hall    Oct-27-09    
Topic: Commercials, Good



Twitter Gets Dirty, Tweets Recycled, Boobs Jiggle

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- Check out Tweeagle, "a real-time collection of the dirtiest words and wordsmiths on twitter."

- OMG! MINI has "entered a new era of the brand's social media marketing" with...a MINI Facebook page! OMFG! Can you believe it?

- The Meijer Headless Horseman is making his way through Chicago, Indianapolis, Cincinnati and Columbus.

- Into jiggling boobs? Uh, man boobs that is. Then you'll love this Identity Guard commercial.

more »

by Steve Hall    Oct-26-09    
Topic: Commercials, Outdoor, Social



Drink Fanta...And Become A Mime?

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Admit it. You've done it. At least once. You've walked into a glass door thinking it was open. Yea, you know you have. Fess up. But the real question is, how did you save yourself from the embarrassment of having made such an idiotic move?

Well if you drink Fanta and you're an uber cool cartoon hipster, you become a mime and mime your way out of the debacle. Really. It's that easy. Just watch.

Ogilvy & Mather created. Psyop produced.

by Steve Hall    Oct-26-09    
Topic: Commercials



Universal Healthcare is Hot, Blond and Curvaceous

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When Heather Graham hit the scene in Drugstore Cowboy and then again on Twin Peaks, we were, well, peaked. While we're not quite sure what appearing in a MoveOn commercial hyping a public health insurance option will do for her career, we are very sure she - and all of her hot, blond curvaceousness - has caught the eye of the very bloated, for-profit insurance companies.

As they all stand at the starting line of a race in which they don't need to compete (after all, why exert any energy when complacency works just fine), Heather, and all of her hot, blond curvaceousness, approaches the starting line as a representative of the public health insurance option and gets set to beat the crap out of all the other bloated insurance companies.

All while Peter Coyote (President on Flash Forward!) pleads for us all to contact congress and tell our representatives we need that public health insurance option.

by Steve Hall    Oct-26-09    
Topic: Cause, Celebrity, Commercials



'The Switch' Has John Hodgeman Depressed

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Three new Apple commercials debuted last night and they directly address the launch of Windows 7. In one John Hodgeman humorously breaks his promise over an over again for each previous Windows release. In another, Hodgeman pretends to be a news anchor interviewing people making the switch but it's not the switch he'd hoped for. In the third, a woman decides not to stick with what she knows and hooks up with Justin Long.

You can view the commercial here, here and here.

by Steve Hall    Oct-23-09    
Topic: Brands, Campaigns, Commercials



Squid Puked, TV Smashed, Babies Crawl

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- If more commercials were like this one, advertising would be a better business and the general public might actually believe what we have to say.

- Not really all that exciting but when a brand decides to throw stuff at a TV in slow motion, it's occasionally worth the watch.

- Can't get people excited about a cause? Bring out the time-tested baby strategy.

by Steve Hall    Oct-22-09    
Topic: Cause, Commercials, Strange



All Kinds of People Eat at McDonald's

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We'd have to agree with AdFreak's assessment of a recent Leo Burnett-created McDonald's commercial currently running in the U.K. With rhyming, almost Beatnik-style poetry, the kind of people who frequent McDonald's are highlighted to illustrate the place is for people from all walks of life.

It's really quite well done and a welcome change from the run of the mill McDonald's commercial which, for the most part, is about price and item or some stupid promotion.

by Steve Hall    Oct-21-09    
Topic: Brands, Commercials, Creative Commentary, Good



Carnie Wilson Wants to Know What You Sound Like in Bed

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For those of you who always wanted to ask your boss a personal question or two, this isn't the way to do it. For everybody else that loves a double entendre or three, these Filter Advertising-created ads (one, two, three) for Carnie Wilson's The Newlywed Game are for you. Hoping to bring back the original show's bedroom humor in full force a la Bob "making whoopee" Eubanks, Wilson will ask young, newly married, babes in the woods questions that will make their mother-in-law's toes curl.

more »

by Steve Hall    Oct-20-09    
Topic: Cable, Celebrity, Commercials, Good



We're All Wiping Our Ass Wrong According to Charmin

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Step aside Mr. Whipple. Apparently, we are no longer embarrassed by or nervous about discussing the act of wiping our butts after we take a dump. Nope. We now can have frank and open discussions about the act and the products which can help us do a better job at cleaning our rear ends.


This video's
been out for two months but, if we are to believe YouTube counter information, not many people have seen it. It's a product demonstration for Charmin freshmates. Basically, baby wipes for grownups. Using toothpaste as a stand in for, well, the brown stuff, a spokesman shows us why dry bath tissue doesn't completely accomplish the job. Nope. We need wet wipes to completely rid our ass of the annoying brown stuff.

by Steve Hall    Oct-20-09    
Topic: Brands, Commercials, Strange



Chase Recalls World Trade Center Tribute

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Bill Green of Make the Logo Bigger and the new Adverve podcast took a look at a new commercial from Chase and was reminded of the World Trade Center tribute. The one where they had the blue lights shining up into the sky from the former location of the towers. We have to say, it does recall that imagery for us a bit as well.

more »

by Steve Hall    Oct-20-09    
Topic: Commercials, Creative Commentary, Opinion










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