Do These Shoes Make My Ass Look Hot?

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If you're going to advertise a product that helps you tighten our ass and make your legs look great, you might as well highlight the results of using that product, right? That's exactly what DDB Chicago did for Reebok in a new commercial.

In the ad, a woman talk about the features of the show and how they can "make your legs and butt look great too." The camera operator, who clearly notices the woman's ass an legs have benefited from the shoes, thinks the results should be highlighted and zooms in on her assets.

While the woman isn't miffed at all by the camera's leer, she has to admonish the operator for an overactive use of the camera's zoom lens.

by Steve Hall    Nov- 2-09    
Topic: Commercials, Racy



Sony Helps us Boot Up, Log On and Experience Life to the Fullest

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When you sit down in front of your computer, do you suddenly feel like you're being assaulted with images of the intensity of life? The wonder and glory it brings? The passion and desire it creates? Do you feel like your every sense is being given it most intense workout?

Perhaps you will after you view this new Latin America-focused Sony Vaio commercial from El Segundo-based Ignited. In the commercial, we are asked, What if technology could make you feel more human?" We are then pummeled with imagery Dove Onslaught-style. But the imagery is "good" imagery. The things we want to feel and experience.

more »

by Steve Hall    Nov- 2-09    
Topic: Commercials, Creative Commentary, Good, Opinion



Colonel Sandrs Goes to the UN, Sigourney Snakes, Bond Bombs

- And, yea, there was that whole KFC Colonel Sanders thing at the UN. Everyone's freaking out over the supposed security lapse. Or the stupidity of security guards who must have thought the Colonel was an actual delegate of some country called KFC.

- Something about a snake and Sigourney Weaver.

- This is kind of sad. Sometimes you just want to remember someone in their prime. Not when they should really be sitting on a porch somewhere peacefully enjoying the fact they had a good run.

by Steve Hall    Oct-28-09    
Topic: Celebrity, Commercials, Guerilla



The Boston Celtics Re-Everything in New Campaign

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Rebuilt. Resurrect. Relentless. Recharged. Regroup. Rectify. Reboot. Rewrite. Revolt. Recapture. Revitalized. Restart. Reunite. Reemerge. Refresh. Renew. Repossess. Revenge. Respect. Rearrange. Reactivate. Remedy. Reawaken. Reconcile. Reborn. Redemption. Reaffirm. Reinvent. Rejuvinated. Replenish. Rejoice. Rekindle. Recommit. Reclaim. Revamp. Renewal. Reloaded.

We know we missed a few. See if you can catch them.

by Steve Hall    Oct-27-09    
Topic: Commercials, Good



Twitter Gets Dirty, Tweets Recycled, Boobs Jiggle

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- Check out Tweeagle, "a real-time collection of the dirtiest words and wordsmiths on twitter."

- OMG! MINI has "entered a new era of the brand's social media marketing" with...a MINI Facebook page! OMFG! Can you believe it?

- The Meijer Headless Horseman is making his way through Chicago, Indianapolis, Cincinnati and Columbus.

- Into jiggling boobs? Uh, man boobs that is. Then you'll love this Identity Guard commercial.

more »

by Steve Hall    Oct-26-09    
Topic: Commercials, Outdoor, Social



Drink Fanta...And Become A Mime?

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Admit it. You've done it. At least once. You've walked into a glass door thinking it was open. Yea, you know you have. Fess up. But the real question is, how did you save yourself from the embarrassment of having made such an idiotic move?

Well if you drink Fanta and you're an uber cool cartoon hipster, you become a mime and mime your way out of the debacle. Really. It's that easy. Just watch.

Ogilvy & Mather created. Psyop produced.

by Steve Hall    Oct-26-09    
Topic: Commercials



Universal Healthcare is Hot, Blond and Curvaceous

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When Heather Graham hit the scene in Drugstore Cowboy and then again on Twin Peaks, we were, well, peaked. While we're not quite sure what appearing in a MoveOn commercial hyping a public health insurance option will do for her career, we are very sure she - and all of her hot, blond curvaceousness - has caught the eye of the very bloated, for-profit insurance companies.

As they all stand at the starting line of a race in which they don't need to compete (after all, why exert any energy when complacency works just fine), Heather, and all of her hot, blond curvaceousness, approaches the starting line as a representative of the public health insurance option and gets set to beat the crap out of all the other bloated insurance companies.

All while Peter Coyote (President on Flash Forward!) pleads for us all to contact congress and tell our representatives we need that public health insurance option.

by Steve Hall    Oct-26-09    
Topic: Cause, Celebrity, Commercials



'The Switch' Has John Hodgeman Depressed

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Three new Apple commercials debuted last night and they directly address the launch of Windows 7. In one John Hodgeman humorously breaks his promise over an over again for each previous Windows release. In another, Hodgeman pretends to be a news anchor interviewing people making the switch but it's not the switch he'd hoped for. In the third, a woman decides not to stick with what she knows and hooks up with Justin Long.

You can view the commercial here, here and here.

by Steve Hall    Oct-23-09    
Topic: Brands, Campaigns, Commercials



Squid Puked, TV Smashed, Babies Crawl

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- If more commercials were like this one, advertising would be a better business and the general public might actually believe what we have to say.

- Not really all that exciting but when a brand decides to throw stuff at a TV in slow motion, it's occasionally worth the watch.

- Can't get people excited about a cause? Bring out the time-tested baby strategy.

by Steve Hall    Oct-22-09    
Topic: Cause, Commercials, Strange



All Kinds of People Eat at McDonald's

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We'd have to agree with AdFreak's assessment of a recent Leo Burnett-created McDonald's commercial currently running in the U.K. With rhyming, almost Beatnik-style poetry, the kind of people who frequent McDonald's are highlighted to illustrate the place is for people from all walks of life.

It's really quite well done and a welcome change from the run of the mill McDonald's commercial which, for the most part, is about price and item or some stupid promotion.

by Steve Hall    Oct-21-09    
Topic: Brands, Commercials, Creative Commentary, Good










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