Russell Simmons Wants YOU to Reduce Your Carbon Footprint

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Sure, having one of the plushest icons in hip-hop list ways to reduce your negative impact on the environment -- under the amber light of his posh leather-and-mahogany office -- might be effective. But really, is it more effective than this?

Probably.

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by Angela Natividad    Sep-25-09    
Topic: Campaigns, Cause, Celebrity, Commercials



Crest Grabs Seacrest. Results Less Than Believable

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Is it just us or was it a really, really poor choice for Crest to hook up with Ryan Seacrest to pimp its new Crest Extra-White plus Scope Outlast? In two new commercials, Secreast uses the product and ends up attracting throngs of hotties like an Axe commercial. The dude just doesn't strike us as a lady's man. Don't know what it is but this isn't working for us.

Oh wait. Crest. Seacrest. Yea, that was too easy to pass up.

by Steve Hall    Sep-21-09    
Topic: Campaigns, Celebrity, Commercials



Cathay Apps, Subaru Gets Hyper, Dawn Saves, Homeless Advertise

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- Haven't we seen this Chinchilla crap before?

- Cathay Pacific wants you to "Meet the Team" by using its new iPhone application.

- Subaru is out with a new DDB Canada-created commercial for its Legacy. It points to a site which launches next week and "features 3D audio technology using a new 'hypersonic' recording technique that mimics the hearing experience of a test drive."

- RockYou has teamed with Procter & Gamble's Dawn brand for the "Dawn Saves Wildlife" campaign to encourage consumers to join the movement through Dawn's Everyday Wildlife Champions Facebook fan page.

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by Steve Hall    Sep-17-09    
Topic: Cause, Commercials, Games, Industry Events, Mobile/Wireless



Self-Absorbed Hipsters Angrily Unbutton For Levi's

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OK so for all you hipsters...no wait...emo...no wait...hmm...losers with nothing to do but screw around in the trashy side of town, these new Holland and Belgium-based Levi's commercials are for you. Can't you see yourself in them? trying really, really hard to be ever so hip and cool while jumping in mud puddles and throwing chairs buildings and otherwise kicking the shit out of everything around you like a bored eight year old?

Are we supposed to feel sorry for your lame-ass life? Actually care you think what you're doing somehow makes you today's version of James Dean? That you somehow don't think you look like a slob and should really be reading GQ rather than moping around like a self-absorbed little brat?

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by Steve Hall    Sep-17-09    
Topic: Campaigns, Commercials, Creative Commentary, Policy



Cheers Alum John Ratzenberger Wishes Patriots Happy 50th

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To celebrate the 50th anniversary of the New England Patriots, Cheers alum John Ratzenberger makes an appearance in this promo which aired last night while the Patriots played at Gillette Stadium. There's nothing really all that special about the video but if you love the Patriots, you'll probably find it interesting.

by Steve Hall    Sep-15-09    
Topic: Celebrity, Commercials



My Life Sucks! Mask Me You Nasty Nurse!

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We have absolutely no idea what this commercial is for but...oh wait...it's for medical company Draeger AG but still. So they make medical and safety equipment but the concept of this ad escapes our simple mind. Yea, we get that a guy's having a wonderful fantasy while under some kind of drug and he wants more of the drug when a nasty nurse attempts to remove the mask from his face as he lies in a hospital bed but what exactly are they trying to sell here?

Dragaer delivers great drugs? Great drugs create great hallucinations? Nurses are nasty? Men in puffy organ-shaped costumes always get the hot girls? Inhaling gives you a LIfestyles of the Rich and Famous sort of life? We are at a loss. Please help us.

by Steve Hall    Sep-15-09    
Topic: Commercials, Strange



What Is It About Slow Motion And Breasts?

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We've all had that experience while at the pool, at the beach or at some random event when a stunning looking woman appears and enraptures everyone with her voluptuous pulchritude. As she struts her way into the crowd, it's as if everything shifts to slow motion and every move her body makes is amplified tenfold. Every step. Every arm movement. Every turn of the head. And, yes, every gentle gyration of her breasts as if they were swelling waves in a sea of flesh.

If for some incomprehensible reason you can not picture for yourself the above scenario, there's always a commercial which will do it for you. In this case, it's an ad for rethink's Save the Boobs breast cancer effort, boobyball.

Wallow in the slo-mo-liciousness of it all

by Steve Hall    Sep-15-09    
Topic: Cause, Commercials, Racy



Anticipation Leads to.....Large Yawn

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This is one of those commercials which shows such promise. The way the music begins. The way the first scene sets itself. The feeling it creates as you first experience it. All things seem to point toward a thing of beauty.

And then...all we see is a bunch of letters floating up into the sky, the music repeat itself over and over and over again. And the camera hand on the same scene for an excruciatingly long time. Until the scene fades to black with no closing information.

And the whole thing's a promo for a "viral" company anyway so we really needn't work ourselves up over it like it's some sort of Super Bowl wannabe.

by Steve Hall    Sep-11-09    
Topic: Bad, Commercials



IKEA Doesn't Just Make Furniture. They Do Make Overs Too

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OK so if you're bored with your life and you want a change, we think IKEA can help. At least that's the case in this commercial during which a man returns home from work, goes to turn on the TV and realizes it's not there anymore. Well, it is but it's behind a set of doors. And that's not the only thing that's changed in his house. In fact the entire place in different. IKEA has totally taking over the place. Everything's different. Everything's changed.

But it's not only the furniture that has changed...

by Steve Hall    Sep-11-09    
Topic: Commercials, Good



Coinstar Does...JCPenney?

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This commercial's redeeming qualities? Women in short dresses wearing high heels. A catchy tune that alludes to something other than what the commercial's actually selling. Nice legs. Nice graphics. Gymnastics. And lots of coinage.

What's it for? Apparently there's a really big need for a vending machine that will convert your spare change into paper money. We thought banks did that. Oh right. Who wants to deal with a bitchy teller when you can deal with an emotionless machine?

Yea. That's it. It all makes sense now. Except the whole thing still looks like a JCPenney commercial.

by Steve Hall    Sep- 9-09    
Topic: Commercials, Creative Commentary










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