What Is It About Slow Motion And Breasts?

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We've all had that experience while at the pool, at the beach or at some random event when a stunning looking woman appears and enraptures everyone with her voluptuous pulchritude. As she struts her way into the crowd, it's as if everything shifts to slow motion and every move her body makes is amplified tenfold. Every step. Every arm movement. Every turn of the head. And, yes, every gentle gyration of her breasts as if they were swelling waves in a sea of flesh.

If for some incomprehensible reason you can not picture for yourself the above scenario, there's always a commercial which will do it for you. In this case, it's an ad for rethink's Save the Boobs breast cancer effort, boobyball.

Wallow in the slo-mo-liciousness of it all

by Steve Hall    Sep-15-09    
Topic: Cause, Commercials, Racy



Anticipation Leads to.....Large Yawn

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This is one of those commercials which shows such promise. The way the music begins. The way the first scene sets itself. The feeling it creates as you first experience it. All things seem to point toward a thing of beauty.

And then...all we see is a bunch of letters floating up into the sky, the music repeat itself over and over and over again. And the camera hand on the same scene for an excruciatingly long time. Until the scene fades to black with no closing information.

And the whole thing's a promo for a "viral" company anyway so we really needn't work ourselves up over it like it's some sort of Super Bowl wannabe.

by Steve Hall    Sep-11-09    
Topic: Bad, Commercials



IKEA Doesn't Just Make Furniture. They Do Make Overs Too

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OK so if you're bored with your life and you want a change, we think IKEA can help. At least that's the case in this commercial during which a man returns home from work, goes to turn on the TV and realizes it's not there anymore. Well, it is but it's behind a set of doors. And that's not the only thing that's changed in his house. In fact the entire place in different. IKEA has totally taking over the place. Everything's different. Everything's changed.

But it's not only the furniture that has changed...

by Steve Hall    Sep-11-09    
Topic: Commercials, Good



Coinstar Does...JCPenney?

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This commercial's redeeming qualities? Women in short dresses wearing high heels. A catchy tune that alludes to something other than what the commercial's actually selling. Nice legs. Nice graphics. Gymnastics. And lots of coinage.

What's it for? Apparently there's a really big need for a vending machine that will convert your spare change into paper money. We thought banks did that. Oh right. Who wants to deal with a bitchy teller when you can deal with an emotionless machine?

Yea. That's it. It all makes sense now. Except the whole thing still looks like a JCPenney commercial.

by Steve Hall    Sep- 9-09    
Topic: Commercials, Creative Commentary



Caribou Coffee Employs Wise-Ass Pumpkin

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We love a mildly wise-ass, witty repartee between two animated characters. Especially when they're selling us delicious drinks from Caribou Coffee. Created by Colle+McVoy, these five commercials star a "wisecracking pumpkin and a dimwitted gourd" named jack and Gourdo respectively.

You can view them all in their wisecracking glory right here.

by Steve Hall    Sep- 9-09    
Topic: Campaigns, Commercials



Hugh Hefner Still Gets The Girls. Well, At Least in Commercials

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There once was a time Hugh Hefner carried a level of cred untouchable by all others. He had it all. A successful business. All of life's material pleasures. And any woman he wanted. Yea, he still has all that but lately, with his increased appearance in advertising, the man has been diminished to a sad characature of his former self. Now he's just a horny old man in a fancy bathrobe.

What's up with all his commercial appearances? Does he need the money or is he just selling out like every other celebrity on the planet? yea, the man still has a sort of jokey appeal and when seen in a commercial, the reaction still nets a little chuckle and grin. But really. What happened to retiring gracefully?

more »

by Steve Hall    Sep- 9-09    
Topic: Celebrity, Commercials, Creative Commentary



National Preparedness Month Preps Us For '2012'

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We're diggin' this new ad from Ready.gov by Cramer-Krassalt for National Preparedness Month which encourages people to be ready for any kind of disaster the universe might throw our way. Even the inexplicable, gravity-defying kind. As a family and all their belongings are tossed about in slow motion, an announcer asks, "What if a disaster strikes without warning? What if life as you know it has completely turned on its head? What if everything familiar becomes everything but?"

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by Steve Hall    Sep- 9-09    
Topic: Cause, Commercials



Yawn. Groceries Sold With Stop Motion

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OK. What's up with the whole stop motion thing? Sure, it can net cool results but why go to all that trouble when you can just film a commercial regularly and save a lot of money in the process? After all, everyone in advertising is lazy right? And clients are always bitching about how much everything costs.

Oh wait, they're creative too. Sadly, they're derivative as well. Which...is why we get the same thing over and over and over again.

by Steve Hall    Sep- 8-09    
Topic: Commercials, Creative Commentary, Opinion



DDB and Bud Light Want You to Take It in the Can

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Sorry, I meant take it home. In cans. When it comes to submissions, nobody works harder than AdRants at getting them all in. Speaking of! In a DDB Chicago spot that slams your head against the headboard non-stop, pounding you into submission until it finishes a mere :60 seconds later, Bud Light Lime Flavored Beer really drives it home that you can get it in the can. (After the jump.)

Can't wait for the 12-pack spot: "God, it's so big."

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by Bill Green    Sep- 4-09    
Topic: Commercials



Ron Jeremy Has Reptile Dysfunction?

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Who says we don't cover all the groundbreaking campaigns. Before you ask what the hell is this doing here, consider for a second that when it comes to these types of ads, wouldn't you rather see Ron Jeremy in a gator costume during a halftime Super Bowl commercial than your parents in separate bathtubs overlooking the water? Yeah, you would. Like most people in porn, he's the celebrity you can't really admit you know publicly... much. It's also because companies like Bigralis are not FDA approved that they can go humorous and cut to the chase. Viagra et al need to adhere to a ton of guidelines concerning messaging. (Commercial below.)

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by Bill Green    Sep- 4-09    
Topic: Commercials










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