This commercial's redeeming qualities? Women in short dresses wearing high heels. A catchy tune that alludes to something other than what the commercial's actually selling. Nice legs. Nice graphics. Gymnastics. And lots of coinage.
What's it for? Apparently there's a really big need for a vending machine that will convert your spare change into paper money. We thought banks did that. Oh right. Who wants to deal with a bitchy teller when you can deal with an emotionless machine?
Yea. That's it. It all makes sense now. Except the whole thing still looks like a JCPenney commercial.
We love a mildly wise-ass, witty repartee between two animated characters. Especially when they're selling us delicious drinks from Caribou Coffee. Created by Colle+McVoy, these five commercials star a "wisecracking pumpkin and a dimwitted gourd" named jack and Gourdo respectively.
You can view them all in their wisecracking glory right here.
There once was a time Hugh Hefner carried a level of cred untouchable by all others. He had it all. A successful business. All of life's material pleasures. And any woman he wanted. Yea, he still has all that but lately, with his increased appearance in advertising, the man has been diminished to a sad characature of his former self. Now he's just a horny old man in a fancy bathrobe.
What's up with all his commercial appearances? Does he need the money or is he just selling out like every other celebrity on the planet? yea, the man still has a sort of jokey appeal and when seen in a commercial, the reaction still nets a little chuckle and grin. But really. What happened to retiring gracefully?
We're diggin' this new ad from Ready.gov by Cramer-Krassalt for National Preparedness Month which encourages people to be ready for any kind of disaster the universe might throw our way. Even the inexplicable, gravity-defying kind. As a family and all their belongings are tossed about in slow motion, an announcer asks, "What if a disaster strikes without warning? What if life as you know it has completely turned on its head? What if everything familiar becomes everything but?"
OK. What's up with the whole stop motion thing? Sure, it can net cool results but why go to all that trouble when you can just film a commercial regularly and save a lot of money in the process? After all, everyone in advertising is lazy right? And clients are always bitching about how much everything costs.
Oh wait, they're creative too. Sadly, they're derivative as well. Which...is why we get the same thing over and over and over again.
Sorry, I meant take it home. In cans. When it comes to submissions, nobody works harder than AdRants at getting them all in. Speaking of! In a DDB Chicago spot that slams your head against the headboard non-stop, pounding you into submission until it finishes a mere :60 seconds later, Bud Light Lime Flavored Beer really drives it home that you can get it in the can. (After the jump.)
Can't wait for the 12-pack spot: "God, it's so big."
Who says we don't cover all the groundbreaking campaigns. Before you ask what the hell is this doing here, consider for a second that when it comes to these types of ads, wouldn't you rather see Ron Jeremy in a gator costume during a halftime Super Bowl commercial than your parents in separate bathtubs overlooking the water? Yeah, you would. Like most people in porn, he's the celebrity you can't really admit you know publicly... much. It's also because companies like Bigralis are not FDA approved that they can go humorous and cut to the chase. Viagra et al need to adhere to a ton of guidelines concerning messaging. (Commercial below.)
Just wondering if Visa knew how inspired the casting choice for voiceover was when they selected Mr. Inner Freak himself. (After the jump.) Of course, this plot twist wouldn't be complete without a little contextual madness. Clicking the article brings up this Responsibility Project takeover. Ouch.
Hey, when's the last time you hummed you some Cat Stevens? Now you can thanks to T-Mobile's myTouch 3G with full Google Googleness. (Song: If you want to sing out sing out.) Taking a break from Cougar Zeta-Jones, the battle between wireless carriers and browsers ramps up. (Spot below). T-Mobile has basically crafted a pretty smooth spot rivaling all things Apple. While one commenter on YouTube says "I would do Phil Jackson in a heartbeat," I'll just leave it at, um, I like the spot. Throw in a little Whoopie Goldberg and some Jesse James? Celebrity hat trick FTW!
Well, you never heard of Danish agency We Love People until now but they've done one thing nobody in the industry has that we know of: Run a TV spot for themselves on national TV. Desperate move or why didn't I think of that headslap? It's not that the spot is memorable (below). At most, it's thoroughly generic, safe and disposable, like the majority of consumer advertising here. But it is notable for the self-promo move, something that raises another issue with the industry here.
How long before American shops start advertising themselves that directly? The unwritten rule is/was that the work you do is your calling card. No agency would've left any type of signature on the work. But, times be changing and all, and maybe this is what small - mid shops have to start doing. An earlier tourist campaign by Red Tettemer included their name in the credits. Small move to test the waters perhaps.