Yawn. Groceries Sold With Stop Motion

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OK. What's up with the whole stop motion thing? Sure, it can net cool results but why go to all that trouble when you can just film a commercial regularly and save a lot of money in the process? After all, everyone in advertising is lazy right? And clients are always bitching about how much everything costs.

Oh wait, they're creative too. Sadly, they're derivative as well. Which...is why we get the same thing over and over and over again.

by Steve Hall    Sep- 8-09    
Topic: Commercials, Creative Commentary, Opinion



DDB and Bud Light Want You to Take It in the Can

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Sorry, I meant take it home. In cans. When it comes to submissions, nobody works harder than AdRants at getting them all in. Speaking of! In a DDB Chicago spot that slams your head against the headboard non-stop, pounding you into submission until it finishes a mere :60 seconds later, Bud Light Lime Flavored Beer really drives it home that you can get it in the can. (After the jump.)

Can't wait for the 12-pack spot: "God, it's so big."

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by Bill Green    Sep- 4-09    
Topic: Commercials



Ron Jeremy Has Reptile Dysfunction?

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Who says we don't cover all the groundbreaking campaigns. Before you ask what the hell is this doing here, consider for a second that when it comes to these types of ads, wouldn't you rather see Ron Jeremy in a gator costume during a halftime Super Bowl commercial than your parents in separate bathtubs overlooking the water? Yeah, you would. Like most people in porn, he's the celebrity you can't really admit you know publicly... much. It's also because companies like Bigralis are not FDA approved that they can go humorous and cut to the chase. Viagra et al need to adhere to a ton of guidelines concerning messaging. (Commercial below.)

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by Bill Green    Sep- 4-09    
Topic: Commercials



Morgan Gets His Freak On.

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Just wondering if Visa knew how inspired the casting choice for voiceover was when they selected Mr. Inner Freak himself. (After the jump.) Of course, this plot twist wouldn't be complete without a little contextual madness. Clicking the article brings up this Responsibility Project takeover. Ouch.

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by Bill Green    Sep- 3-09    
Topic: Commercials, Creative Commentary



Man That Phil Jackson Dude is Tall

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Hey, when's the last time you hummed you some Cat Stevens? Now you can thanks to T-Mobile's myTouch 3G with full Google Googleness. (Song: If you want to sing out sing out.) Taking a break from Cougar Zeta-Jones, the battle between wireless carriers and browsers ramps up. (Spot below). T-Mobile has basically crafted a pretty smooth spot rivaling all things Apple. While one commenter on YouTube says "I would do Phil Jackson in a heartbeat," I'll just leave it at, um, I like the spot. Throw in a little Whoopie Goldberg and some Jesse James? Celebrity hat trick FTW!

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by Bill Green    Sep- 3-09    
Topic: Celebrity, Commercials



An Agency Spot For... An Agency

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Well, you never heard of Danish agency We Love People until now but they've done one thing nobody in the industry has that we know of: Run a TV spot for themselves on national TV. Desperate move or why didn't I think of that headslap? It's not that the spot is memorable (below). At most, it's thoroughly generic, safe and disposable, like the majority of consumer advertising here. But it is notable for the self-promo move, something that raises another issue with the industry here.

How long before American shops start advertising themselves that directly? The unwritten rule is/was that the work you do is your calling card. No agency would've left any type of signature on the work. But, times be changing and all, and maybe this is what small - mid shops have to start doing. An earlier tourist campaign by Red Tettemer included their name in the credits. Small move to test the waters perhaps.

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by Bill Green    Sep- 1-09    
Topic: Agencies, Commercials, Television



Serious Sam's WTF of the Week, Maybe of The Year

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Polygons per krundle people. Pick a sterotype and it's all her, here. Texas' own Beef and Sage created this trailer for the soon to be released gaming title Serious Sam HD from Croatia's own Croteam. They also have another version of this spot which will be released when this thread hits 100 comments. Won't you please help? (Below.) If you need to cleanse the palette, there's this real trailer too.

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by Bill Green    Sep- 1-09    
Topic: Commercials, Games



3... 2... 1... We Have a Reignited America

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Who says your local government-funded automaker doesn't know how to blow your cash. Sure the economy affects everyone in time like these, but I suppose Cadillac is one of those brands that never gave a shit about how the economy was doing. Nor their drivers. Like any other high-end brand, if you can afford to drive one, you 're probably doing okay anyway. Which is a long way of saying I always hated car companies who run extravagant spots... in times like these. But I really like this one. (Below.) Taking a few cues from Colonel Steve Austin (YouTube it, youngins), Cadillac CTS Coupé mimics a NASA launch on the ground with some slick slickness and a nice space > Earth contour night vision inspired finish. Oh, the song? Lemon Jelly's "Space Walk."

Now, let's all go help Chrysler grab strife and do something as cool.

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by Bill Green    Sep- 1-09    
Topic: Commercials



This Season's Trend in Gamer Marketing? Necromancy.

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A spankin' new ad for Beatles Rock Band features the Fab Four alive and well, loitering with fans on Abbey Road. There's even an almost-convincingly-cut scene of George Harrison strumming alongside a kid with a Rock Band guitar.

The frothy setting -- utterly devoid of the angst that made them not-a-band-anymore -- melts into animated versions of the Beatles themselves, beating their instruments over the coloured Rock Band bars that tell you what string to hit. Song featured in the ad is Come Together off their Abbey Road album.

No strong feelings of disdain here; it's certainly a lot less callous than that one time Saatchi used All You Need is Love to sell diapers or the time Ben & Jerry's distilled the spirit of John Lennon in a hippie ice cream.

Oddly -- and we might change our minds about this later -- the ad made the notion of bringing the Beatles back as an animated pleasure-band a lot less traumatizing than watching a stilted cartoon Kurt Cobain play marionette for Guitar Hero. It's cheesy, sure, but it could have been a trainwreck.

Identity of the agency behind the ad remains a mystery for now. Word has it there'll be a reveal after the game comes out. Anyway, whoever you are, nice job; we'd be liars if we said the work lacked charm.

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O, Hell No; Three Olives Brings O-Face to TV

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Three Olives Vodka, the folk that pimped the nation for its best O-face, is back with a triage of TV spots.

Each scenario is the same: a bespectacled male is subjected to pain. He doesn't react. Then he downs a shooter of the vodka, squeezes his little shoes together and O's his little heart out.

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by Angela Natividad    Aug-28-09    
Topic: Bad, Brands, Campaigns, Commercials










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