So we're watching this commercial and thinking, 'Hey, this is pretty cool. It's got to be for some really great, kick, ass new product." After all, who'd go to the trouble of filming and producing a Chinese Olympic closing ceremony-style extravaganza if all they were selling were rooftop solar panels.
Awkward. You've experienced the moments. When a friend or an almost friend or a business associate made a sports-related quip and, well, got it entirely wrong. In this DDB Vancouver-created commercial for KidSport BC, a community based sports-funding program that provides grants for children to participate in a sport, the importance of sports in a child's life are highlighted. Sadly, the poor "kid" in this spot definitely missed out on some of the basics.
The campaign includes two commercials and eight radio spots which will begin airing July 27.
Our girl is back. Well, actually she's been back for a while but just this second, her latest commercial for Candie's was released and we really, really like it. Why? It's classic Britney. All pomp and strut.
Of course the full length video is a bit racier but we're talking television here, people. There's only so much bare midriff the television viewing audience can take before someone calls the cause group police.
Oh this one's near and dear to our hearts. Dumb Dads in Advertising. We love them because, for the most part, they make for amusingly funny ads. We hate them because, for the most part, all they do is mirror the "refrigerator mom" ads of the fifties and sixties. It's like a giant game of tit for tat.
Our fave has always been the Verizon Dumb Dad. The classic, clueless idiot trying to help his daughter like he's never heard of the internet before. MSNBC via AdFreak (which pulled a few of the best ads) has a round up.
Damn! If we had Robinsons Juice in elementary school like the kids in the commercial do, we're quite sure we'd doing something a bit more accomplished and grand than writing an ad blog. OK, it is a pretty successful blog and a lot of people read it. It's got a well known brand name and people like to stop us at conferences and tell us how much they enjoy reading it. People send us stuff. We get to travel a lot and hang with a lot of cool people. And we get to be our own boss.
Yea, yea. So who needs Robinson's Juice Anyway
Well this is pretty lame. And strange. And stupid. And weird. And oh...kind of funny too...in that retro disco, we're-trying-really-hard-to-be-lame-on-purpose sort of way. Yea, it's an ad for coffee. That alone makes it worthy of consideration.
The commercial, for Weaver's Coffee, is based on an old television show called Dance Party which, similar the American Bandstand, featured people dressed in silly 60's and 70's garb (well, it wasn't silly at the time since it was the 60's and 70's) dancing to silly (well, they weren't silly at the time because, well, they were new) disco songs.
The commercial's theme? It's like the Butabe brothers from Night at the Roxbury trying to get into a club. But somehow this guy makes it in because, well, he has really cool coffee. Or whatever.
Weaver's Coffee Founder John Weaver was even on the show. The commercial is running locally on KOFY.
We love this Cramer-Krasselt-created airtran campaign AdFreak points to. Probably because we're old enough to remember the pre-Tom Cruise Mission Impossible television series which starred Peter Graves who, more recently, also starred in the Airplane! movies as a pedophilic pilot.
He's dead-pan perfect in a series of commercials touting the airline's gogo internet service which is now on all planes. Awesome. Too bad it's not free.
But the campiagn is funny. Check it out here.
A couple weeks ago, we announced the launch of questionably-named mobile company, KGB, a service that offers human answers to texted questions. As a follow up to the launch, another commercial features two guys arguing over whether or not Archie Griffin won two Heisman trophys.
Spokesbabe Elizabeth Bogush just happens to be within earshot of the two bickering men and offers a challenge; the loser gets to wear her skirt. Which, odd an visually unpleasant as that may seem, is a coup for the rest of us becasue we all get to see Bogush flaunt her figure in her underwear.
Hmm. So a Delta faucet that can be turned on by tapping the spout so you don't get your dirty hands all over it? Brilliant, right? Except for when you're out and the cat decides to jump up on the counter, prance over to the sink, paw the faucet, get the shit scared out of it as the water comes gushing out, has a heart attacks, dies and when you return, a large pool of water is covering your beautiful hardwood kitchen floor because the cat fell into the sink and blocked the drain. Is this really that wise an advancement in sink technology?
Oh and the ad...which is what we're supposed to be talking about here in the first place? Meh. Oh it gets the point across which, one supposes is, uh, the point but wouldn't a battles of wills as to faucet etiquette between the Verizon Dumb Dad and a dirty mud wrestling beer babe be more interesting?
OK so the fake plane crash thing has been done before. Well, here it is a again. This time it's to call attention to the fact Israel has a rugby team. We'll refrain from any Middle Eastern-related commentary on plane crashes. No matter what country is involved.