Contrite Boyfriend + Gaming Remote = Chocolate Disaster

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The ladies will understand this one. The men, not so much. Well, the stupid ones, that is. So here we have a guy promising to spend more time with his girlfriend, telling her how he doesn't want to lose her and offering up a gift just to make everything alright.

Of course, it's the wrong gift and the poor guy loses all the points he was building up while buttering her up.

Watch and learn, men. Watch and lean.

by Steve Hall    Jul-30-09    
Topic: Commercials, Good



Body Parts Candied, Charter Cures Idiocy, Graduation Hijacked

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- Be very wary of the kid who's mastered the art of turning important body parts into Fruit by the Foot.

- Yawn. American Legacy is still recruiting people to work for big tobacco companies.

- We have Charter Communications to internet access but we haven't transformed from an idiot to an employee of the month. Hmm.

- Mullen Creative Director Edward Boches outlines the seven thing Alex Bogusky should blog about.

- So what do you do when you're worried your movie won't be a hit? You pay a high school girl $1,800 to say she loves some guy she doesn't even like during her graduation speech.

- We got this box in the mail too. Didn't write about it at the time. Probably should have. Not a bad stunt.

- When your office building's revolving door doesn't work, don't call maintenance. Call the agency that created the marketing stunt.

by Steve Hall    Jul-29-09    
Topic: Agencies, Commercials, Guerilla, Promotions, Social



Yes, You Really Do Need Underpants For Your Hands

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This is just too funny and ridiculous not to point out. So yea, the style of wearing fingerless gloves is not a new thing but we're pretty sure we haven't seen "hand underwear" or Handerpants before. And they have more uses than anyone could imagine. Why, we have no idea but the commercial seems to think they'd be quite useful to night bloggers, twitterers, old people, ninjas with delicate hands, graphic designers, wolfmen, British sitcom stars, dungaree inspectors, jerks, geniuses and more!

We now returned to our regularly scheduled programming.

Thanks a lot for tha commercial break, Matt.

by Steve Hall    Jul-29-09    
Topic: Commercials, Strange



Explosively Expletive Expelling Executive Calmed With Purity Juice

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No doubt we've all overheard, been on the receiving end of and even delivered a tirade such as the one the man in this McCann Erickson-created commercial for Purity Organic delivers. Oh it's got it all. Every single swear word in the book (bleeped out, of course) complete with impending head explosion.

It reminds us of some of the worst bosses we've ever had. And the best ones too. Especially when you're on the bosses side when he's delivering one of these beauties.

by Steve Hall    Jul-28-09    
Topic: Commercials, Good



Some Campaigns Conceptualize Themselves

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Ice cream excites people. Cake excites people. So why over think an ad concept that's trying to ride those two pieces of knowledge? Cliff Freeman & Partners didn't when they created this :15 for Baskin-Robbins featuring the "Ice Cream and Cake" song by Miami-based DJ crew the Buckwheat Boyz, also famous for their hit song "Peanut Butter Jelly Time."

See? Sometimes simplicity just works.

by Steve Hall    Jul-28-09    
Topic: Commercials, Good



Possibly the Happiest Bank Campaign Evar

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When was the last time a bank campaign made you feel all giddy and happy? Never? Well you might feel that way after viewing these three spots (here, here and here) for Regions bank created by Luckie & Company. Along with Crossroads Films and director Wayne Isham, the campaign latches on to recent research which finds the U.S. personal savings rate has gone from negative in 2008 to 6 percent today. Hence, Regions is there to give people's savings a home.

Along with the three spots, the campaign includes online advertising, a new microsite, redesigned ATM screens and a branch makeover.

Must have been an interesting gig for Isham. "Now hold that can up, shake it and dance." Over and over and over and over and over...

by Steve Hall    Jul-28-09    
Topic: Campaigns, Commercials, Good, Online, Point of Purchase



AT&T Slammed in Spoof Spot

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AT&T is dreading the day its iron-clad, exclusive contract with Apple expires allowing Verizon to carry the phone thereby causing million upon millions of iPhone owners (yes, they'll likely need a new phone) to switch from ATT&T to Verizon all on the same day.

This spoof spot by Pat Lee gleefully craps on AT&T for it's terrible service, dropped calls and general crappiness. Sadly, it's unlikely ATT&T will be able to get its shit together before Verizon steps in causing, perhaps, one of the biggest cell service defection rates of all time.

If only Verizon would just buy AT&T then we could all stop worrying about this crap and go back to using our phones instead of bitching about them.

by Steve Hall    Jul-27-09    
Topic: Brands, Commercials, Spoofs



When the Payoff Doesn't Live Up to the Build Up

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So we're watching this commercial and thinking, 'Hey, this is pretty cool. It's got to be for some really great, kick, ass new product." After all, who'd go to the trouble of filming and producing a Chinese Olympic closing ceremony-style extravaganza if all they were selling were rooftop solar panels.

Uh. Oops.

by Steve Hall    Jul-27-09    
Topic: Bad, Commercials, Good



Dunk Slam That High Five Shake!

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Awkward. You've experienced the moments. When a friend or an almost friend or a business associate made a sports-related quip and, well, got it entirely wrong. In this DDB Vancouver-created commercial for KidSport BC, a community based sports-funding program that provides grants for children to participate in a sport, the importance of sports in a child's life are highlighted. Sadly, the poor "kid" in this spot definitely missed out on some of the basics.

The campaign includes two commercials and eight radio spots which will begin airing July 27.

by Steve Hall    Jul-26-09    
Topic: Cause, Commercials, Good



Britney Spears. Still Hot After All These Years

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Our girl is back. Well, actually she's been back for a while but just this second, her latest commercial for Candie's was released and we really, really like it. Why? It's classic Britney. All pomp and strut.

Of course the full length video is a bit racier but we're talking television here, people. There's only so much bare midriff the television viewing audience can take before someone calls the cause group police.

by Steve Hall    Jul-25-09    
Topic: Celebrity, Commercials







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