Three Olives Vodka, the folk that pimped the nation for its best O-face, is back with a triage of TV spots.
Each scenario is the same: a bespectacled male is subjected to pain. He doesn't react. Then he downs a shooter of the vodka, squeezes his little shoes together and O's his little heart out.
We're not really sure what New Yorkers read to give them that Big City somethin'-somethin', but NBC New York wants the crown for itself.
So it turned to Mother, which in turn conceived "Locals Only," a campaign that spotlights the website's granular take on the city. It's the spots that compelled us to visit the site, where we discovered it's a lot like HuffPo for deep-Manhattanites with a PG palate (more for NBC's sake, wethinks, than for the city's).
Yesterday's big story was a taser-toting robber grandma; today you've got a happy ending to a very old kidnapping story.
We also think the changing header -- "NBC New York [is intrigued by nude models]" -- gives it a personable touch, lending sass to a rag that, while not as gritty as NEW YORK POST, may well hold its own in the city's dense circle.
But enough about the site; let's move on to the weirdos. The punchline's cheap, and the news tidbits at the end feel a little shoehorned in, but the caricatures are wicked.
...I guess that makes sense, although the five spots featured for Discover's new "Get Back" campaign do occasionally, if feebly, try suggesting you can also "get back" buddy time and family time and youth.
But this really all just comes down to buy more shit.
By the nonetheless well-meaning folks at The Martin Agency. The brand isn't strong in the first place; it's only natural that the message be blurry in equal measure.
The Toronto Zoo has completed a brand-new habitat to accommodate the return of its polar bears. No, not sure where they're returning from, but it must've been some awesome digs because their just-finished gilded cage is 10 acres across and outfitted like the Tundra.
To promote the exhibit, Lowe Roche is disseminating this spot in which a square but well-meaning dude mistakes the habitat for the real thing, then penetrates it and goes off in search of adventure and meaning.
If you've ever played a massive multiplayer online game -- or at least watched that one episode of South Park -- then you're well-versed in the frustrations of laggage.
Lag is when you're in a crucial scenario in the game, but a crappy connection speed leaves your character in a vulnerable position just long enough to compromise you and your team.
If the children of celebrity chanteurs can draw a crowd to a promo, why not the children of celebrity talk show hosts?
In an ad slated to debut tonight during ABC Family's The Secret Life of the American Teenager, 14-year-old Wyntergrace Williams will urge Congress to amend the Child Nutrition Act to require the inclusion of vegetarian options in school lunch lines.
"Hey big nose. I think we're in a Quilmes spot."
Young & Rubicam make good in the comically self-aware "Spot," where two guys at a club look around and discover, by virtue of the gimmicks they recognize from beer ads, that they're living in an ad for Quilmes, a brand of Argentinian beer.
Peugeot puts the pedal to the melodrama in "Perfect Day," a frosty but soft piece for its Crossover 3008 with Grip Control Technology. (We're not really sure what that is but if it aids in the creation of perfect vinyls in the sand, then hey, why not.)
The ad wraps up with the words "NEW TECHNOLOGY. NEW RESPONSABILITY." Props for the minimalist take, but that idea probably could've been delivered with a pinch more grace and the CAPS LOCK light off. Also, not sure where this will air, but "responsibility" is spelled like so when written in English (as opposed to "responsabilite" in French). Easy mistake to make, but somebody should've been watching out; to English-speaking audiences, it looks clumsy.
It's really difficult to write about something as frivolous as an underwear commercial after having viewed this emotionally-charged campaign for safe driving but, alas, it's our job to bring you the advertising goods. So...here's a Bond Underwear commercial in which a group of perfect-bodied women go rollerskating - in their underwear, of course - seventies style
Some women (oops. excuse us, PC police, some people) will take any chance they can get to score a discount on the latest in fashion. Even if it means forgoing the safety of a loved one. But we're not quite sure anyone would really know what to do with a ransom message that arrived on a VHS tape. That's sort of like asking a 15 year old to send a text from a pay phone.