...I guess that makes sense, although the five spots featured for Discover's new "Get Back" campaign do occasionally, if feebly, try suggesting you can also "get back" buddy time and family time and youth.
But this really all just comes down to buy more shit.
By the nonetheless well-meaning folks at The Martin Agency. The brand isn't strong in the first place; it's only natural that the message be blurry in equal measure.
The Toronto Zoo has completed a brand-new habitat to accommodate the return of its polar bears. No, not sure where they're returning from, but it must've been some awesome digs because their just-finished gilded cage is 10 acres across and outfitted like the Tundra.
To promote the exhibit, Lowe Roche is disseminating this spot in which a square but well-meaning dude mistakes the habitat for the real thing, then penetrates it and goes off in search of adventure and meaning.
If you've ever played a massive multiplayer online game -- or at least watched that one episode of South Park -- then you're well-versed in the frustrations of laggage.
Lag is when you're in a crucial scenario in the game, but a crappy connection speed leaves your character in a vulnerable position just long enough to compromise you and your team.
If the children of celebrity chanteurs can draw a crowd to a promo, why not the children of celebrity talk show hosts?
In an ad slated to debut tonight during ABC Family's The Secret Life of the American Teenager, 14-year-old Wyntergrace Williams will urge Congress to amend the Child Nutrition Act to require the inclusion of vegetarian options in school lunch lines.
"Hey big nose. I think we're in a Quilmes spot."
Young & Rubicam make good in the comically self-aware "Spot," where two guys at a club look around and discover, by virtue of the gimmicks they recognize from beer ads, that they're living in an ad for Quilmes, a brand of Argentinian beer.
Peugeot puts the pedal to the melodrama in "Perfect Day," a frosty but soft piece for its Crossover 3008 with Grip Control Technology. (We're not really sure what that is but if it aids in the creation of perfect vinyls in the sand, then hey, why not.)
The ad wraps up with the words "NEW TECHNOLOGY. NEW RESPONSABILITY." Props for the minimalist take, but that idea probably could've been delivered with a pinch more grace and the CAPS LOCK light off. Also, not sure where this will air, but "responsibility" is spelled like so when written in English (as opposed to "responsabilite" in French). Easy mistake to make, but somebody should've been watching out; to English-speaking audiences, it looks clumsy.
It's really difficult to write about something as frivolous as an underwear commercial after having viewed this emotionally-charged campaign for safe driving but, alas, it's our job to bring you the advertising goods. So...here's a Bond Underwear commercial in which a group of perfect-bodied women go rollerskating - in their underwear, of course - seventies style
Some women (oops. excuse us, PC police, some people) will take any chance they can get to score a discount on the latest in fashion. Even if it means forgoing the safety of a loved one. But we're not quite sure anyone would really know what to do with a ransom message that arrived on a VHS tape. That's sort of like asking a 15 year old to send a text from a pay phone.
Really not all that great unless you think picking up a girl with a simple tip of a beer can, a mumbling idiot and a generous bartender are your form of entertainment, here are three new commercials from Foster's which bring back the brand's "How to Speak Australian" tagline.
Digitas Chicago created the spots along with...MODERNIZED ELEMENTS (INCLUDING SOCIAL MEDIA AND ONLINE VIDEO)!!!!!!
OMG! This is amazing. We've never seen such leading edge work before in our entire career of kicking the crap out of the ad industry! This is just....I don't know...such stunning work. Just can't get over it. Need to take a nap to recover from all this excitement.
But we suppose it's cool the spots were directed by Bud "Dude" spot director Clay Weiner. It's all good.
Tired of watching Desperate Cougar Housewife Catherine Zeta-Jones making husbands speechless? Then check out some sick moves involving Facebook logos in T-Mobile's Sidekicks LX Dance Off. I said dance freak, dance. (After the break, er, pop.)