3... 2... 1... We Have a Reignited America

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Who says your local government-funded automaker doesn't know how to blow your cash. Sure the economy affects everyone in time like these, but I suppose Cadillac is one of those brands that never gave a shit about how the economy was doing. Nor their drivers. Like any other high-end brand, if you can afford to drive one, you 're probably doing okay anyway. Which is a long way of saying I always hated car companies who run extravagant spots... in times like these. But I really like this one. (Below.) Taking a few cues from Colonel Steve Austin (YouTube it, youngins), Cadillac CTS Coupé mimics a NASA launch on the ground with some slick slickness and a nice space > Earth contour night vision inspired finish. Oh, the song? Lemon Jelly's "Space Walk."

Now, let's all go help Chrysler grab strife and do something as cool.

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by Bill Green    Sep- 1-09    
Topic: Commercials



This Season's Trend in Gamer Marketing? Necromancy.

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A spankin' new ad for Beatles Rock Band features the Fab Four alive and well, loitering with fans on Abbey Road. There's even an almost-convincingly-cut scene of George Harrison strumming alongside a kid with a Rock Band guitar.

The frothy setting -- utterly devoid of the angst that made them not-a-band-anymore -- melts into animated versions of the Beatles themselves, beating their instruments over the coloured Rock Band bars that tell you what string to hit. Song featured in the ad is Come Together off their Abbey Road album.

No strong feelings of disdain here; it's certainly a lot less callous than that one time Saatchi used All You Need is Love to sell diapers or the time Ben & Jerry's distilled the spirit of John Lennon in a hippie ice cream.

Oddly -- and we might change our minds about this later -- the ad made the notion of bringing the Beatles back as an animated pleasure-band a lot less traumatizing than watching a stilted cartoon Kurt Cobain play marionette for Guitar Hero. It's cheesy, sure, but it could have been a trainwreck.

Identity of the agency behind the ad remains a mystery for now. Word has it there'll be a reveal after the game comes out. Anyway, whoever you are, nice job; we'd be liars if we said the work lacked charm.

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O, Hell No; Three Olives Brings O-Face to TV

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Three Olives Vodka, the folk that pimped the nation for its best O-face, is back with a triage of TV spots.

Each scenario is the same: a bespectacled male is subjected to pain. He doesn't react. Then he downs a shooter of the vodka, squeezes his little shoes together and O's his little heart out.

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by Angela Natividad    Aug-28-09    
Topic: Bad, Brands, Campaigns, Commercials



NBC New York Plugs Local Cred with Quirky Shut-Ins

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We're not really sure what New Yorkers read to give them that Big City somethin'-somethin', but NBC New York wants the crown for itself.

So it turned to Mother, which in turn conceived "Locals Only," a campaign that spotlights the website's granular take on the city. It's the spots that compelled us to visit the site, where we discovered it's a lot like HuffPo for deep-Manhattanites with a PG palate (more for NBC's sake, wethinks, than for the city's).

Yesterday's big story was a taser-toting robber grandma; today you've got a happy ending to a very old kidnapping story.

We also think the changing header -- "NBC New York [is intrigued by nude models]" -- gives it a personable touch, lending sass to a rag that, while not as gritty as NEW YORK POST, may well hold its own in the city's dense circle.

But enough about the site; let's move on to the weirdos. The punchline's cheap, and the news tidbits at the end feel a little shoehorned in, but the caricatures are wicked.

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by Angela Natividad    Aug-28-09    
Topic: Brands, Campaigns, Commercials, Television



Discover Gives Cash Back, Advocates Buying More

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...I guess that makes sense, although the five spots featured for Discover's new "Get Back" campaign do occasionally, if feebly, try suggesting you can also "get back" buddy time and family time and youth.

But this really all just comes down to buy more shit.

By the nonetheless well-meaning folks at The Martin Agency. The brand isn't strong in the first place; it's only natural that the message be blurry in equal measure.

by Angela Natividad    Aug-26-09    
Topic: Brands, Campaigns, Commercials, Television



'Sometimes I Think the Polar Bear ... is Just a Myth.'

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The Toronto Zoo has completed a brand-new habitat to accommodate the return of its polar bears. No, not sure where they're returning from, but it must've been some awesome digs because their just-finished gilded cage is 10 acres across and outfitted like the Tundra.

To promote the exhibit, Lowe Roche is disseminating this spot in which a square but well-meaning dude mistakes the habitat for the real thing, then penetrates it and goes off in search of adventure and meaning.

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by Angela Natividad    Aug-26-09    
Topic: Campaigns, Commercials, Promotions, Television



No Worries, Gamer. Time Warner Understands About the Laggage.

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If you've ever played a massive multiplayer online game -- or at least watched that one episode of South Park -- then you're well-versed in the frustrations of laggage.

Lag is when you're in a crucial scenario in the game, but a crappy connection speed leaves your character in a vulnerable position just long enough to compromise you and your team.

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Montel's Daughter Promotes Vegetarian Cafeteria Options

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If the children of celebrity chanteurs can draw a crowd to a promo, why not the children of celebrity talk show hosts?

In an ad slated to debut tonight during ABC Family's The Secret Life of the American Teenager, 14-year-old Wyntergrace Williams will urge Congress to amend the Child Nutrition Act to require the inclusion of vegetarian options in school lunch lines.

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by Angela Natividad    Aug-24-09    
Topic: Cause, Celebrity, Commercials, Political, Television



Quilmes: So Tasty, You'll Sacrifice Your :30 in Adland

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"Hey big nose. I think we're in a Quilmes spot."

Young & Rubicam make good in the comically self-aware "Spot," where two guys at a club look around and discover, by virtue of the gimmicks they recognize from beer ads, that they're living in an ad for Quilmes, a brand of Argentinian beer.

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by Angela Natividad    Aug-20-09    
Topic: Brands, Campaigns, Commercials, Good, Trends and Culture



'Perfect Day' Yields Less-than-Perfect Piece

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Peugeot puts the pedal to the melodrama in "Perfect Day," a frosty but soft piece for its Crossover 3008 with Grip Control Technology. (We're not really sure what that is but if it aids in the creation of perfect vinyls in the sand, then hey, why not.)

The ad wraps up with the words "NEW TECHNOLOGY. NEW RESPONSABILITY." Props for the minimalist take, but that idea probably could've been delivered with a pinch more grace and the CAPS LOCK light off. Also, not sure where this will air, but "responsibility" is spelled like so when written in English (as opposed to "responsabilite" in French). Easy mistake to make, but somebody should've been watching out; to English-speaking audiences, it looks clumsy.

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by Angela Natividad    Aug-19-09    
Topic: Bad, Campaigns, Commercials










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