Explosively Expletive Expelling Executive Calmed With Purity Juice

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No doubt we've all overheard, been on the receiving end of and even delivered a tirade such as the one the man in this McCann Erickson-created commercial for Purity Organic delivers. Oh it's got it all. Every single swear word in the book (bleeped out, of course) complete with impending head explosion.

It reminds us of some of the worst bosses we've ever had. And the best ones too. Especially when you're on the bosses side when he's delivering one of these beauties.

by Steve Hall    Jul-28-09    
Topic: Commercials, Good



Some Campaigns Conceptualize Themselves

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Ice cream excites people. Cake excites people. So why over think an ad concept that's trying to ride those two pieces of knowledge? Cliff Freeman & Partners didn't when they created this :15 for Baskin-Robbins featuring the "Ice Cream and Cake" song by Miami-based DJ crew the Buckwheat Boyz, also famous for their hit song "Peanut Butter Jelly Time."

See? Sometimes simplicity just works.

by Steve Hall    Jul-28-09    
Topic: Commercials, Good



Possibly the Happiest Bank Campaign Evar

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When was the last time a bank campaign made you feel all giddy and happy? Never? Well you might feel that way after viewing these three spots (here, here and here) for Regions bank created by Luckie & Company. Along with Crossroads Films and director Wayne Isham, the campaign latches on to recent research which finds the U.S. personal savings rate has gone from negative in 2008 to 6 percent today. Hence, Regions is there to give people's savings a home.

Along with the three spots, the campaign includes online advertising, a new microsite, redesigned ATM screens and a branch makeover.

Must have been an interesting gig for Isham. "Now hold that can up, shake it and dance." Over and over and over and over and over...

by Steve Hall    Jul-28-09    
Topic: Campaigns, Commercials, Good, Online, Point of Purchase



AT&T Slammed in Spoof Spot

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AT&T is dreading the day its iron-clad, exclusive contract with Apple expires allowing Verizon to carry the phone thereby causing million upon millions of iPhone owners (yes, they'll likely need a new phone) to switch from ATT&T to Verizon all on the same day.

This spoof spot by Pat Lee gleefully craps on AT&T for it's terrible service, dropped calls and general crappiness. Sadly, it's unlikely ATT&T will be able to get its shit together before Verizon steps in causing, perhaps, one of the biggest cell service defection rates of all time.

If only Verizon would just buy AT&T then we could all stop worrying about this crap and go back to using our phones instead of bitching about them.

by Steve Hall    Jul-27-09    
Topic: Brands, Commercials, Spoofs



When the Payoff Doesn't Live Up to the Build Up

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So we're watching this commercial and thinking, 'Hey, this is pretty cool. It's got to be for some really great, kick, ass new product." After all, who'd go to the trouble of filming and producing a Chinese Olympic closing ceremony-style extravaganza if all they were selling were rooftop solar panels.

Uh. Oops.

by Steve Hall    Jul-27-09    
Topic: Bad, Commercials, Good



Dunk Slam That High Five Shake!

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Awkward. You've experienced the moments. When a friend or an almost friend or a business associate made a sports-related quip and, well, got it entirely wrong. In this DDB Vancouver-created commercial for KidSport BC, a community based sports-funding program that provides grants for children to participate in a sport, the importance of sports in a child's life are highlighted. Sadly, the poor "kid" in this spot definitely missed out on some of the basics.

The campaign includes two commercials and eight radio spots which will begin airing July 27.

by Steve Hall    Jul-26-09    
Topic: Cause, Commercials, Good



Britney Spears. Still Hot After All These Years

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Our girl is back. Well, actually she's been back for a while but just this second, her latest commercial for Candie's was released and we really, really like it. Why? It's classic Britney. All pomp and strut.

Of course the full length video is a bit racier but we're talking television here, people. There's only so much bare midriff the television viewing audience can take before someone calls the cause group police.

by Steve Hall    Jul-25-09    
Topic: Celebrity, Commercials



Verizon Dumb Dad (And Others) Celebrated

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Oh this one's near and dear to our hearts. Dumb Dads in Advertising. We love them because, for the most part, they make for amusingly funny ads. We hate them because, for the most part, all they do is mirror the "refrigerator mom" ads of the fifties and sixties. It's like a giant game of tit for tat.

Our fave has always been the Verizon Dumb Dad. The classic, clueless idiot trying to help his daughter like he's never heard of the internet before. MSNBC via AdFreak (which pulled a few of the best ads) has a round up.

by Steve Hall    Jul-25-09    
Topic: Commercials, Trends and Culture



Robinson's Juice Will Make You A Child Prodigy

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Damn! If we had Robinsons Juice in elementary school like the kids in the commercial do, we're quite sure we'd doing something a bit more accomplished and grand than writing an ad blog. OK, it is a pretty successful blog and a lot of people read it. It's got a well known brand name and people like to stop us at conferences and tell us how much they enjoy reading it. People send us stuff. We get to travel a lot and hang with a lot of cool people. And we get to be our own boss.

Yea, yea. So who needs Robinson's Juice Anyway

by Steve Hall    Jul-23-09    
Topic: Commercials, Good



Can't Get Into a Club? Flash Some Weaver's Coffee

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Well this is pretty lame. And strange. And stupid. And weird. And oh...kind of funny too...in that retro disco, we're-trying-really-hard-to-be-lame-on-purpose sort of way. Yea, it's an ad for coffee. That alone makes it worthy of consideration.

The commercial, for Weaver's Coffee, is based on an old television show called Dance Party which, similar the American Bandstand, featured people dressed in silly 60's and 70's garb (well, it wasn't silly at the time since it was the 60's and 70's) dancing to silly (well, they weren't silly at the time because, well, they were new) disco songs.

The commercial's theme? It's like the Butabe brothers from Night at the Roxbury trying to get into a club. But somehow this guy makes it in because, well, he has really cool coffee. Or whatever.

Weaver's Coffee Founder John Weaver was even on the show. The commercial is running locally on KOFY.

by Steve Hall    Jul-23-09    
Topic: Commercials, Strange










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