Delta Touch Faucet Not Such A Great Idea

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Hmm. So a Delta faucet that can be turned on by tapping the spout so you don't get your dirty hands all over it? Brilliant, right? Except for when you're out and the cat decides to jump up on the counter, prance over to the sink, paw the faucet, get the shit scared out of it as the water comes gushing out, has a heart attacks, dies and when you return, a large pool of water is covering your beautiful hardwood kitchen floor because the cat fell into the sink and blocked the drain. Is this really that wise an advancement in sink technology?

Oh and the ad...which is what we're supposed to be talking about here in the first place? Meh. Oh it gets the point across which, one supposes is, uh, the point but wouldn't a battles of wills as to faucet etiquette between the Verizon Dumb Dad and a dirty mud wrestling beer babe be more interesting?

by Steve Hall    Jul-21-09    
Topic: Brands, Commercials, Strange



Soccer Ball Causes Plane Crash in Israel

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OK so the fake plane crash thing has been done before. Well, here it is a again. This time it's to call attention to the fact Israel has a rugby team. We'll refrain from any Middle Eastern-related commentary on plane crashes. No matter what country is involved.

by Steve Hall    Jul-21-09    
Topic: Commercials, Spoofs, Video



Batman and LendingTree Rescue Economy With Superheroes

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Remember Batman? No, not the one played by the guy who became a YouTube sensation when he verbally assaulted a member of his film crew. No, not the one played by the one who used to be a doctor on ER. No, not the one who played Jim Morrison in the movie The Doors. No, not the one who play a stay at home dad in the movie Mr. Mom.

Nope. We're talking about the original TV Batman. He's still alive, by the way, in case you were wondering and his name is Adam West. And he's the voice behind this new Lending Tree campaign from Mullen. And in a nice nod to West's past gig as superhero-in-tights, he helps people discover their inner superhero so they can battle Wall Street and come to the rescue of today's biggest villain; the economy.

And in complete compliance with the National Center for the Equality of Racial Representation in Advertising, there's version featuring a white male, a black male and a woman. OK so they left out combos like black woman but NCERRA only requires a 75 percent compliance rate.

See the spots here and here.

by Steve Hall    Jul-20-09    
Topic: Campaigns, Commercials, Good



Mentos Isn't The Only Thing That Makes Soft Drinks Explode

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Apparently this Sprite commercial was banned in Germany though it's listed as spec work on YouTube. But let's not get bogged down with details. No. Let's just enjoy the explosively effervescent glory the man and woman share together in the ad.

by Steve Hall    Jul-18-09    
Topic: Brands, Commercials, Racy, Spoofs



Arquette Bars Hunger, Folly in Fayetteville, Kid Eats Dog Crap

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- David Arquette and Snickers have teamed up to help Feeding America with "Bar Hunger."

- Yea so there's this whole thing going on about some spots Republik created for Fayetteville. Apparently some feel they are unpatriotic. You deciede. Watch them here and here.

- Oh please. BingTweets. Oh wait. That's not half bad.

- Airing 15 years ago for Staples, The Most Wonderful Time of the Year commercial will launch the 2009 Back to School season tomorrow, July 15.

more »

by Steve Hall    Jul-15-09    
Topic: Cause, Commercials, Strange



Keyboard Cat Recruited For Silly Infomercial

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OK so it's not like the whole informercial spoof genre hasn't been done to death but this outing from TextWise enlists Keyboard Cat and who doesn't love Keyboard Cat? There's all kind of talk about a document's "semantic DNA" and using an entire document to find another document. It's all way over our head but the woman in the ad is cute so we're all over it.

by Steve Hall    Jul-15-09    
Topic: Commercials, Good



There Will Never be An iPhone Killer So Stop Trying, Marketers

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Oh please, LG (and every other non-Apple phone maker). No matter how hard you try, how cute you attempt to be, how heavily you promote the Verizon app store (or whatever it's called) or how cool you try to make your uncool phones, you will never be the iPhone.

Now don't get all pissy with us claiming we're an iPhone snob. We don't even own one (yet) and we know it's not perfect. But, please. Please just admit you will never have the iPhone's cool factor and for God's sake stop trying to convince us with silly ads that you are anything but a boring touchscreen iPhone knock off.

Especially with silly Sesame Street-style silliness.

by Steve Hall    Jul-13-09    
Topic: Bad, Commercials, Creative Commentary



Marijuana users Offer to Pay Taxes. Stations Refuse to Air Ad

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There is a valid argument for not legalizing marijuana. There's also a valid argument for doing so and it's being made in a new commercial from California's Marijuana Policy Project Foundation featuring a marijuana user.

In the commercial, the woman says, "...the governor and legislators are ignoring millions of Californians who want to pay taxes. We're marijuana consumers. Instead of being treated like criminals for using a substance safer than alcohol, we want to pay our fair share."

more »

by Steve Hall    Jul- 8-09    
Topic: Cause, Commercials



Acronyms and 'Bust-Accentuating Top' Make For Bad Truth Ad

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Arnold is out with another mock interview ad for the Truth campaign. In this entry, a seemingly immovable woman is subjected to the interviewers over-excited explanation of yet another business acronym. This one's AMPED or Articulate Motivated Passionate Energetic, which, clearly this woman is not.

The interviewer is amusingly animated. The woman is a dead fish. Perhaps due to years of suffering under the weight of her...oh that would be so rudely sexist to say! How dare we? Oh but wait. AdFreak got all sexist by suggesting just because the woman is wearing a "bust-accentuating" top, the ad is a bit NSFW. Huh?

more »

by Steve Hall    Jul- 8-09    
Topic: Bad, Cause, Commercials, Creative Commentary, Opinion



Axe: Now Available in Leather

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Is it an ad for chocolate? A modern ad for Chrysler's new "rich, Corinthian leather?" A preview for a yet another scifi/horror movie in which creepy things crawl underneath your skin? Or is it an ad for Axe deodorant? If it wasn't labeled and logo'd as an Axe ad, we're not sure we'd know

by Steve Hall    Jul- 8-09    
Topic: Commercials, Racy, Strange










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