Well, at least it isn't a stupid sunglass toss. This new Cutwater-created work for Ray Ban borrows significantly from Sony Paint but, aside from that, we do like the colorific, Matrix-like style slomotasticness of it. Don't blink though or you'll miss the Never Hide tagline at the end.
But, really. Who cares about that anymore? After all, we can't make ads that looks like ads anymore, right? Only cool stuff that tries really hard not to be advertising and that pretends to be something else while at the same time making every effort to make sure everyone actually does realize it's advertising while hiding the fact it...oh we could go on forever explaining this tactic.
Just watch and enjoy.
Corona demonstrates how to make good use of the newspapers that've spent the last six months foretelling our economic doom, bleeding woe like a car crash we have to relive every. single. fucking. day.
And as for that BlackBerry that you no longer need because of ad spend-related job cuts? Here's what you can do with that.
Life's too short to throw our well-being out with the bathwater. Good chill material by Cramer-Krasselt, which also handled the media buy. Also impressively in keeping with Corona's longtime creative positioning: those lounge chairs, that sea, nicely-chilled bottle just within your reach.
Ahhh. We want beach.
The music in Palm Pre's "Flow" feels Stephen Spielberg epic, but the concept of the ad itself is a little weird.
In "Flow," a woman saunters into an empty field, settles on a giant rock and starts futzing with her Palm Pre phone. At the same time, an entire army of orange-clad martial arts-inspired dancers appear around her, illustrating her big internal soliloquy with their unified movements.
OMFG. Yes, OMFG. That's the only logical reaction to this commercial for the Comfort Wipe, the "revolutionary" new product that lets you wipe your ass without ever having to touch it or a piece of dirty toilet paper.
Dabitch is right when she wrote on Adland,"I predict that 'The first improvement of toilet paper as we know it since the 1880's!' and 'Get-a-grip' will be punchlines in late-night shows by next week, and finally topple 'I have fallen and I can't get up' & 'set it and forget it' from their thrones." Thrones. Funny, Åsk.
And if this doesn't stick, there's always "apply directly to the forhead."
It's telling that eclectic music lover @quikness apprised us of this ad, featuring Dr. Dre for Dr Pepper, with nothing but a sad face. That's pretty much how we felt when Dre gave us his whole "slower is better" spiel -- a philosophy for hip-hop hits and Dr Pepper drinking etiquette.
For Dr Pepper's "Trust me, I'm a doctor!" effort, Dr. Dre joins a colourful list of other non-doctors that made careers out of pretending to be: Dr. Love and Dr. J.
OK, so Chicago Lake liquors is an "urban" liquor store with low prices. Why? Because "urban" people can't afford higher prices? Because suburban white people are cheap and have no problem traveling to "urban" space to get their freak on? Because you can never get enough Crystal or Hennessy?
Aside from all those potential cause group-style alarm bells, this campaign for Chicago Lake Liquors from Brew is not afraid to go all Vanilla Ice on us with every over-done white-guy-goes-black tactic in the book.
We're just waiting for the spoofs on "Break the Monotony," a campaign for SPAM -- yes, the meat whose identity you can never quite peg -- put together by LAIKA.
See "Bored Room," which depicts bread slices in a meeting, falling gradually into comas, until SPAM leaps in, Kool-Aid Man-style, and crashes the party.
Tim Gunn knows a thing or two about fashion. By association, he knows a thing or two about laundry detergent. Strike that. He only knows what Tide pays him to know. In a recent Tide Total Care commercial, Tim touts the anti-fading qualities of the product.
Taking Tim's Tide claims to task is Consumer Report's Theresa Panetta who examines the commercial's claim Tide won't fade clothing after 30 washes. After testing the claim against two other detergents, Consumer Reports found Tide Total Care faded a test dress "just a little bit" compared to All Small and Mighty.
But the big insight was discovering the third detergent, Tide 2X Ultra Coldwater, did just as well as the other Tide detergent, Total Care, at half the price.
So while Tide's commercial claim is technically true, they'd rather us not know they make another product that does just as ell but costs half as much. Greedy bastards.
We've heard it said that we'll always be about five or six years old in the eyes of our parents -- no matter how much we accomplish, how old we really get, or where on our bodies our hair starts to grow.
Which is why this campaign for UK-based Fairy hits home in a manner both awkward and charming. Each spot depicts a generic Gen-Xer getting infantilized by his mom, who despite old age (and complete senility?) hasn't lost any of the maternal instincts she possessed in the prime of motherhood.
There's something about stop-motion vegetable videos that: 1) soothes us, and 2) convinces us anything the associated brand says is true, including the oft-repeated lie that the food involved is fresh.
Not that we're in any position to judge the freshness claim tied to Qdoba's handmade burritos, which we've never tried and which actually look appetizing, actually. Would be nice to sink our jaws into some cheesy beans and warm tortilla right now.
Work by Amalgamated, best remembered by us for its final-frontiersy attitude toward bodily fluid's true colours.