Keyboard Cat Recruited For Silly Infomercial

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OK so it's not like the whole informercial spoof genre hasn't been done to death but this outing from TextWise enlists Keyboard Cat and who doesn't love Keyboard Cat? There's all kind of talk about a document's "semantic DNA" and using an entire document to find another document. It's all way over our head but the woman in the ad is cute so we're all over it.

by Steve Hall    Jul-15-09    
Topic: Commercials, Good



There Will Never be An iPhone Killer So Stop Trying, Marketers

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Oh please, LG (and every other non-Apple phone maker). No matter how hard you try, how cute you attempt to be, how heavily you promote the Verizon app store (or whatever it's called) or how cool you try to make your uncool phones, you will never be the iPhone.

Now don't get all pissy with us claiming we're an iPhone snob. We don't even own one (yet) and we know it's not perfect. But, please. Please just admit you will never have the iPhone's cool factor and for God's sake stop trying to convince us with silly ads that you are anything but a boring touchscreen iPhone knock off.

Especially with silly Sesame Street-style silliness.

by Steve Hall    Jul-13-09    
Topic: Bad, Commercials, Creative Commentary



Marijuana users Offer to Pay Taxes. Stations Refuse to Air Ad

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There is a valid argument for not legalizing marijuana. There's also a valid argument for doing so and it's being made in a new commercial from California's Marijuana Policy Project Foundation featuring a marijuana user.

In the commercial, the woman says, "...the governor and legislators are ignoring millions of Californians who want to pay taxes. We're marijuana consumers. Instead of being treated like criminals for using a substance safer than alcohol, we want to pay our fair share."

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by Steve Hall    Jul- 8-09    
Topic: Cause, Commercials



Acronyms and 'Bust-Accentuating Top' Make For Bad Truth Ad

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Arnold is out with another mock interview ad for the Truth campaign. In this entry, a seemingly immovable woman is subjected to the interviewers over-excited explanation of yet another business acronym. This one's AMPED or Articulate Motivated Passionate Energetic, which, clearly this woman is not.

The interviewer is amusingly animated. The woman is a dead fish. Perhaps due to years of suffering under the weight of her...oh that would be so rudely sexist to say! How dare we? Oh but wait. AdFreak got all sexist by suggesting just because the woman is wearing a "bust-accentuating" top, the ad is a bit NSFW. Huh?

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by Steve Hall    Jul- 8-09    
Topic: Bad, Cause, Commercials, Creative Commentary, Opinion



Axe: Now Available in Leather

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Is it an ad for chocolate? A modern ad for Chrysler's new "rich, Corinthian leather?" A preview for a yet another scifi/horror movie in which creepy things crawl underneath your skin? Or is it an ad for Axe deodorant? If it wasn't labeled and logo'd as an Axe ad, we're not sure we'd know

by Steve Hall    Jul- 8-09    
Topic: Commercials, Racy, Strange



It's A Fake, Fake, Fake, Fake World

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Have you ever walked around the city and wondered whether or not your the only person there and the rest of the city is just one giant prop? No? Well the guy in this Barclays commercial does. That is until he bumps into a Barclays bank and all his worts nightmares are eradicated. Why? Because Barclays has substance in a world of financial insecurity. Or so they say.

by Steve Hall    Jul- 7-09    
Topic: Commercials, Good



North Korea On Its Way Towards Mud Wrestling Beer Babes

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As quirky (by our standards) as a Japanese commercial, brewer Taedonggang has launched North Korea's first beer commercial. The two-and-a-half minute commercial touts the beer as the new look of Pyongyang and that it will ease stress - not a bad selling point for a country which appears to have a lot of stress going on inside it.

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by Steve Hall    Jul- 7-09    
Topic: Commercials, Opinion, Strange



It's Amazing What Ruffles Can Do For Your Imagination

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Honest.This is just your average, run-of-the-mill potato chip commercial. You know. The one where a guy puts on a strange head contraption and begins to fantasize about women unclasping their bra, jumping up and down on a bed, dancing in a thong, playing with stuffed animals, sticking her tongue out at you and...getting an x-ray while wearing lingerie.

Yea, that kind of commercial. Nothing special here. Move right along people.

by Steve Hall    Jul- 7-09    
Topic: Commercials, Racy



Evian's Breakdancing Babies Put eTrade's Wise Ass Babies to Shame

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Step aside wise-crackin' eTrade babies. There's a new posse in town and they don't live their life behind a keyboard. Nope. They drink Evian and they rock out some serious rollerblade-style breakdancing.

This BETC Euro RSCG-created commercial is most certainly Super Bowl quality. It's got all the right ingredients. Babies, retro music and physical stunts. Not to mention a message that makes sense.

While it's formulaic (babies getting digitally manipulated), it's a musing. And it's fun. And, besides, it's way better than the original dancing baby.

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by Steve Hall    Jul- 2-09    
Topic: Best, Commercials



Tanqueray Causes Verbal Diarrhea

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So Tanqueray is out with a new W + K Amsterdam-created campaign that includes TV and outdoor and in the TV spots we see just how much goes into Tanqueray and and how all that muchness translates into the making of really good cocktails that cause tickle fights in the mouth of a man meeting an ex-girlfriend in Paris along with other friends who are too cool to visit the Eiffel Tower, the Mona Lisa or the Art du Triumph (or however you spell that) and how that's all about resisting the simple because, well, they drank Tangueray which, for some reason, caused them to appear in a commercial that's actually quite beautiful but just can't stop talking about how the ingredients in Tanqueray change people's behaviors like the guy who sneaks his way backstage and causes reviewers of advertising to write the world's longest run on sentence just to further define the essence of the campiagn so everyone can fully understand it so that when they go to the liquor store for gin their only choice will be Tanqueray and the only thing they'll do after drinking Tanqueray is fly to Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that if they did a :60 of this commercial, we'd need to continue this article over at AdFreak, AgencySpy or Adland because we'd run out of space but oh wait that's stupid because you can't run out of space online because, well, it's not like offline media which has finite printed space but that no one reads anyway because old media is dying and new new media is where it's at which makes this entire statement moot so here we are back talking about that Tanqueray commercial that has such amazing ingredients that it makes people do strange things like visit Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that...it's time to shut the fuck up about this fucking commercial.

by Steve Hall    Jul- 2-09    
Topic: Brands, Campaigns, Commercials, Creative Commentary, Outdoor










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