Tim Gunn Touts Tide. Consumer Reports Corrects Him

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Tim Gunn knows a thing or two about fashion. By association, he knows a thing or two about laundry detergent. Strike that. He only knows what Tide pays him to know. In a recent Tide Total Care commercial, Tim touts the anti-fading qualities of the product.

Taking Tim's Tide claims to task is Consumer Report's Theresa Panetta who examines the commercial's claim Tide won't fade clothing after 30 washes. After testing the claim against two other detergents, Consumer Reports found Tide Total Care faded a test dress "just a little bit" compared to All Small and Mighty.

But the big insight was discovering the third detergent, Tide 2X Ultra Coldwater, did just as well as the other Tide detergent, Total Care, at half the price.

So while Tide's commercial claim is technically true, they'd rather us not know they make another product that does just as ell but costs half as much. Greedy bastards.

by Steve Hall    Jun- 9-09    
Topic: Brands, Celebrity, Commercials



Soften Their World -- Before They're Too Big to Fight Back.

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We've heard it said that we'll always be about five or six years old in the eyes of our parents -- no matter how much we accomplish, how old we really get, or where on our bodies our hair starts to grow.

Which is why this campaign for UK-based Fairy hits home in a manner both awkward and charming. Each spot depicts a generic Gen-Xer getting infantilized by his mom, who despite old age (and complete senility?) hasn't lost any of the maternal instincts she possessed in the prime of motherhood.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Qdoba Burritos Smack of Stop-Motion Freshness

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There's something about stop-motion vegetable videos that: 1) soothes us, and 2) convinces us anything the associated brand says is true, including the oft-repeated lie that the food involved is fresh.

Not that we're in any position to judge the freshness claim tied to Qdoba's handmade burritos, which we've never tried and which actually look appetizing, actually. Would be nice to sink our jaws into some cheesy beans and warm tortilla right now.

Work by Amalgamated, best remembered by us for its final-frontiersy attitude toward bodily fluid's true colours.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Television



Audrina Patridge Says Carl's Jr. is Huge

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"It's Carl's Jr. It's huge." Carl's Jr., thanks you, Audrina Patridge. After all, every guy likes to be called huge. OK, so you were talking about why you chose to appear in the chain's latest commercial in this behind the scenes look at the commercial's shoot but still.

So you needed a break from your The Hills gig. That's cool. We're fine with that. But there's just no way anyone is going to top the original Paris Hilton version of this hottie-eats-a-burger-in-a-bikini thing.

by Steve Hall    Jun- 8-09    
Topic: Commercials



Nuns Surgically Alter Tiny Statue

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OK so while you can see it coming early on, it takes what seems to be an eternity for this commercial to reach it's not so unfunny conclusion. There's nuns. There's a penis. There's some glue. And there's some girlish giggling. See if you can see it coming.

by Steve Hall    Jun- 8-09    
Topic: Commercials



Blow-Hardy Shuttleworth Brings the 'Tude to Yorkshire Tea

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John Shuttleworth appears in this BMB-created ad for Yorkshire Tea, just pompous enough to nicely serve up the ad's two themes: tea and Yorkshire, whose inhabitants are "a joyless lot," says Sell Sell.

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by Angela Natividad    Jun- 8-09    
Topic: Brands, Campaigns, Commercials, Television



New York Pizza and Italian Stereotypes Envision Rollergirl

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New York Pizza, which is not in New York, is out with another strange commercial just in time to be compared to the recent Miller commercial, featuring Sopranos actor Frank Vincent, which was derided for perpetuating Italian stereotypes. In the commercial, we see the stereotypical mafioso type who's "got other businesses" envision a "Damn Hot" promotion that, in the end, doesn't go so well.

After surprising a little boy, pleasing dad and shocking mom, New York Pizza's Rollergirl gets lost, hangs with prostitutes and ultimately gets arrested. At which time our mafioso character concludes, "Eh, bad idea" and realizes all that matters is a "damn tasty pizza and a damn cheap price."

by Steve Hall    Jun- 5-09    
Topic: Commercials, Creative Commentary, Strange



The Crime Isn't in Napping, It's in Napping Indiscreetly

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BreatheRight keeps you snoozing soundly without leaving the auditory evidence in your wake, promises CBGrey/Paris in "Theatre."

In the piece, a man snoozes quietly in a packed audience. Meanwhile, onstage, some melodramatic Vagina Monologues-meets-beat-poet stuff folds brains into various shapes of comatose.

Nice that Napping Ned is considerate, but that's gotta be one hell of an expensive siesta.

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by Angela Natividad    Jun- 5-09    
Topic: Brands, Commercials, Television



Audi Q5 Goes Anywhere Your Bicycle Can. Well, Not Really.

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Here's a cute little Audi Q5 spot called "Bicycle." It's shot from the perspective of a bike-rider exploring the city on a beautiful day; later, you discover it's not the bike doing the work but a teeny little Audi, upon whose roof the bike is resting.

"Agility that conquers the city," the tagline reads.

Trendy and chic material brought to us by Ogilvy & Mather/Tokyo. Guess it would be too much to ask for the car to do wheelies, or leap off little wooden ramps resting on barrels, but it's cool that it goes down public stairs and invades pedestrian walkways and whatnot.

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by Angela Natividad    Jun- 5-09    
Topic: Brands, Campaigns, Commercials, Television



Things We Like And Things We Don't

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- We like the new Miller Lite commercial with Sopranos start Frank Vincent but, it seems, Italian cause groups are all a flutter (twitter?) over the supposedly stereotypical portrayal of Italians in the commercial.

- We don't like the "screaming" ad from Volkswagen. Not at all. Not one bit? Why? Because we know a little bit about being a dad and we've heard our fair share of screaming. We don't need a commercial to add to our stress level.

- We like Southwest's new commercial which, in effect, holds its middle finger up to the recession and says, "fuck off." Yea, we like that dark sort of optimism.

- We don't like Microsoft's new Bing commercial which, while it claims to reduce search result overload, piles on more overload than anyone should have to sit through inside of a minute. But that's typical Microsoft. Just like they're packaging on which every last conceivable speed, feed and spec visually assault you to the point you're like, "where's the Apple store?"

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by Steve Hall    Jun- 4-09    
Topic: Commercials, Opinion








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