Infomercial Stupidity: Comfort Wipe Helps You Get A Grip

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OMFG. Yes, OMFG. That's the only logical reaction to this commercial for the Comfort Wipe, the "revolutionary" new product that lets you wipe your ass without ever having to touch it or a piece of dirty toilet paper.

Dabitch is right when she wrote on Adland,"I predict that 'The first improvement of toilet paper as we know it since the 1880's!' and 'Get-a-grip' will be punchlines in late-night shows by next week, and finally topple 'I have fallen and I can't get up' & 'set it and forget it' from their thrones." Thrones. Funny, Åsk.

And if this doesn't stick, there's always "apply directly to the forhead."

by Steve Hall    Jun-12-09    
Topic: Commercials, Strange



Dr. Dre Drops Knowledge on Beat-Production and Fountain Drinks

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It's telling that eclectic music lover @quikness apprised us of this ad, featuring Dr. Dre for Dr Pepper, with nothing but a sad face. That's pretty much how we felt when Dre gave us his whole "slower is better" spiel -- a philosophy for hip-hop hits and Dr Pepper drinking etiquette.

For Dr Pepper's "Trust me, I'm a doctor!" effort, Dr. Dre joins a colourful list of other non-doctors that made careers out of pretending to be: Dr. Love and Dr. J.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Yo T-Dog. Me And The Homies Went Rollin' Down to Chi Lake

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OK, so Chicago Lake liquors is an "urban" liquor store with low prices. Why? Because "urban" people can't afford higher prices? Because suburban white people are cheap and have no problem traveling to "urban" space to get their freak on? Because you can never get enough Crystal or Hennessy?

Aside from all those potential cause group-style alarm bells, this campaign for Chicago Lake Liquors from Brew is not afraid to go all Vanilla Ice on us with every over-done white-guy-goes-black tactic in the book.

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by Steve Hall    Jun-10-09    
Topic: Campaigns, Commercials, Creative Commentary, Good



SPAM Crashes the Bored Room. AND YOUR LIFE.

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We're just waiting for the spoofs on "Break the Monotony," a campaign for SPAM -- yes, the meat whose identity you can never quite peg -- put together by LAIKA.

See "Bored Room," which depicts bread slices in a meeting, falling gradually into comas, until SPAM leaps in, Kool-Aid Man-style, and crashes the party.

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by Angela Natividad    Jun-10-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



Tim Gunn Touts Tide. Consumer Reports Corrects Him

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Tim Gunn knows a thing or two about fashion. By association, he knows a thing or two about laundry detergent. Strike that. He only knows what Tide pays him to know. In a recent Tide Total Care commercial, Tim touts the anti-fading qualities of the product.

Taking Tim's Tide claims to task is Consumer Report's Theresa Panetta who examines the commercial's claim Tide won't fade clothing after 30 washes. After testing the claim against two other detergents, Consumer Reports found Tide Total Care faded a test dress "just a little bit" compared to All Small and Mighty.

But the big insight was discovering the third detergent, Tide 2X Ultra Coldwater, did just as well as the other Tide detergent, Total Care, at half the price.

So while Tide's commercial claim is technically true, they'd rather us not know they make another product that does just as ell but costs half as much. Greedy bastards.

by Steve Hall    Jun- 9-09    
Topic: Brands, Celebrity, Commercials



Soften Their World -- Before They're Too Big to Fight Back.

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We've heard it said that we'll always be about five or six years old in the eyes of our parents -- no matter how much we accomplish, how old we really get, or where on our bodies our hair starts to grow.

Which is why this campaign for UK-based Fairy hits home in a manner both awkward and charming. Each spot depicts a generic Gen-Xer getting infantilized by his mom, who despite old age (and complete senility?) hasn't lost any of the maternal instincts she possessed in the prime of motherhood.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Qdoba Burritos Smack of Stop-Motion Freshness

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There's something about stop-motion vegetable videos that: 1) soothes us, and 2) convinces us anything the associated brand says is true, including the oft-repeated lie that the food involved is fresh.

Not that we're in any position to judge the freshness claim tied to Qdoba's handmade burritos, which we've never tried and which actually look appetizing, actually. Would be nice to sink our jaws into some cheesy beans and warm tortilla right now.

Work by Amalgamated, best remembered by us for its final-frontiersy attitude toward bodily fluid's true colours.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Television



Audrina Patridge Says Carl's Jr. is Huge

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"It's Carl's Jr. It's huge." Carl's Jr., thanks you, Audrina Patridge. After all, every guy likes to be called huge. OK, so you were talking about why you chose to appear in the chain's latest commercial in this behind the scenes look at the commercial's shoot but still.

So you needed a break from your The Hills gig. That's cool. We're fine with that. But there's just no way anyone is going to top the original Paris Hilton version of this hottie-eats-a-burger-in-a-bikini thing.

by Steve Hall    Jun- 8-09    
Topic: Commercials



Nuns Surgically Alter Tiny Statue

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OK so while you can see it coming early on, it takes what seems to be an eternity for this commercial to reach it's not so unfunny conclusion. There's nuns. There's a penis. There's some glue. And there's some girlish giggling. See if you can see it coming.

by Steve Hall    Jun- 8-09    
Topic: Commercials



Blow-Hardy Shuttleworth Brings the 'Tude to Yorkshire Tea

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John Shuttleworth appears in this BMB-created ad for Yorkshire Tea, just pompous enough to nicely serve up the ad's two themes: tea and Yorkshire, whose inhabitants are "a joyless lot," says Sell Sell.

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by Angela Natividad    Jun- 8-09    
Topic: Brands, Campaigns, Commercials, Television










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