Music-Enhanced Kash Reminds Us 'It's Easy!' to Save with Geico

geico-whos-watchin.jpg

So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients.

In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me.

The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour.

more »

by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Commercials, Television



At Least Derek Beckles Isn't in These Truth Commercials

truth_fake_interview.jpg

In a new Arnold-created campaign, truth did some fake job interviews with real people. The interviewees were asked questions by a trained actor who posed as a recruiter. The whole thing was recorded by a hidden camera. In the interviews, the actor slides in a few tobacco-related facts and questions just to see how the interviewees react. The results are mildly amusing. Take a look at the spots here.

by Steve Hall    May-29-09    
Topic: Campaigns, Cause, Commercials



Susan Boyle Gets Love From EA, Slaps Down Cynicism

susan_boyle_ea_sims3.jpg

So the whole Susan Boyle Britain's Got Talent thing has been peripheral to us and for good reason. We already have American Idol fever right? And besides, the whole thing was yet another indication all we care about is what people look like and not what's inside them or what sort of talent they may have.

This frumpy looking woman walks on stage and she's instantly judged some sort of loser because she's not beautiful and young and perfect. But as soon as she opened her mouth, everyone had to eat their cynicism and come to the realization we place way too much importance on exterior appearances.

more »

by Steve Hall    May-29-09    
Topic: Celebrity, Commercials, Good, Opinion, Trends and Culture, Video



Cloak-Clad Zidane Stalks the Barcelona Spark

zidane-adidas.jpg

Dressed like a refugee from the Slytherin arm of Hogwarts, ex-French soccer captain Zinedine Zidane pursues the truth about Barcelona player Lionel Messi, who "runs like sparks fly, like flint on stone."

Zidane melodramatically narrates the tale while brandishing a lighter, which he eventually passes to another shadow-shrouded man -- his Jedi master? -- after failing, albeit in his first attempt, to verify whether the "legend" is true: that Messi's talents are the result of a nasty childhood accident involving dislodged telephone pole wire and electrical shock.

(*shakes head, bemused*)

more »

by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Axe/Lynx Make Your Maracas Massive.

axe-sinora.jpg

When Shirley Temple was around four years old, she participated in this series of shorts called "Baby Burlesques." In one, she poses as a bar maid while scrappy boys dressed like seedy men court her with progressively larger lollipops.

That's pretty much the idea behind "Maracas," a festive Axe/Lynx ad that seizes upon one of the more prominent songs from the Beetlejuice soundtrack as ambiance for hot afternoon maracas-shaking. In this case though, everyone's safely over the age of 18.

The lesson to learn: he who wields the biggest maracas, whatever his other merits, always gets the girl. And Axe will give you mighty fucking huge ones.

more »

by Angela Natividad    May-28-09    
Topic: Brands, Commercials, Good, Television



Thankfully, There Are No Bikini-Clad Mud Wrestlers in This Ad

blue_moon_beer_ad.jpg

There are no women wearing bikinis in this commercial. There are no guys doing stupid tricks. No one is throwing a phone. There is no mud wrestling. No giant cheese wheel. No horses. No room-sized refrigerators.

Figured it out yet? Not a beer commercial, right? Wrong.

It is a beer commercial and it's the first for Blue Moon. Created by Denver-based Integer group, the commercial is devoid of all stereotypical beer ad ploys. The result? A relaxing, soothing, easy to grasp piece of creative that doesn't insult your intelligence.

by Steve Hall    May-28-09    
Topic: Commercials, Good



Walk-In Fridge or Subservient Icebox? Heineken Pushes Both.

heini-walking-fridge.jpg

Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."

The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.

It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.

more »

by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Television



What Is It About Mini-Meat that Causes Endorphin Attacks?

jack-mini-sirloin-burgers.jpg

Jack in the Box's mini sirloin burgers ad has compelled at least two of our local friends to actually try the wee bready buggers. Every time it hits the TV, somebody within proximity has a cuteness explosion and shrieks something to the effect of "The COWS are MINI! Because the BURGERS are MINI!", their pupils all dilated and whatnot.

It's weird. But we conveyed a similar reaction when we watched South Park's "Fun with Veal."

more »

by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Good, Strange, Television



Yawn. No Wait! Oh, God. I'm Gonna Puke! Where's the Toilet?

danica_signs_man_boobs.jpg

So yesterday, we yawned and practically fell asleep after watching one of Danica Patrick's new Boost Mobile commercials. Today we experienced an entirely different reaction. And it wasn't pleasant. In fact, we had to run to the toilet and puke after watching Danica sign some "great racks" in another iteration of the TV campaign.

"What You think this is wrong?", asks Danica. Yea, we do, girl. We really do. Reverse stereotypes be damned. Let the women wear the miniskirts, high heels and bikinis. We're quite fine with men wearing completely unstylish pit crew ump suits. Anything. Just can they please keep their clothes on?

by Steve Hall    May-27-09    
Topic: Bad, Campaigns, Celebrity, Commercials, Good, Racy, Strange



Troy-Bilt Reaches Out, P2P-Style, to Contemporary Gardeners

compost-happens.jpg

Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.

The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.

Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.

Work by Marcus Thomas/Cleveland.

more »

by Angela Natividad    May-26-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television








Stanton Optical


Featured FREE Resource: