The Crime Isn't in Napping, It's in Napping Indiscreetly

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BreatheRight keeps you snoozing soundly without leaving the auditory evidence in your wake, promises CBGrey/Paris in "Theatre."

In the piece, a man snoozes quietly in a packed audience. Meanwhile, onstage, some melodramatic Vagina Monologues-meets-beat-poet stuff folds brains into various shapes of comatose.

Nice that Napping Ned is considerate, but that's gotta be one hell of an expensive siesta.

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by Angela Natividad    Jun- 5-09    
Topic: Brands, Commercials, Television



Audi Q5 Goes Anywhere Your Bicycle Can. Well, Not Really.

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Here's a cute little Audi Q5 spot called "Bicycle." It's shot from the perspective of a bike-rider exploring the city on a beautiful day; later, you discover it's not the bike doing the work but a teeny little Audi, upon whose roof the bike is resting.

"Agility that conquers the city," the tagline reads.

Trendy and chic material brought to us by Ogilvy & Mather/Tokyo. Guess it would be too much to ask for the car to do wheelies, or leap off little wooden ramps resting on barrels, but it's cool that it goes down public stairs and invades pedestrian walkways and whatnot.

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by Angela Natividad    Jun- 5-09    
Topic: Brands, Campaigns, Commercials, Television



Things We Like And Things We Don't

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- We like the new Miller Lite commercial with Sopranos start Frank Vincent but, it seems, Italian cause groups are all a flutter (twitter?) over the supposedly stereotypical portrayal of Italians in the commercial.

- We don't like the "screaming" ad from Volkswagen. Not at all. Not one bit? Why? Because we know a little bit about being a dad and we've heard our fair share of screaming. We don't need a commercial to add to our stress level.

- We like Southwest's new commercial which, in effect, holds its middle finger up to the recession and says, "fuck off." Yea, we like that dark sort of optimism.

- We don't like Microsoft's new Bing commercial which, while it claims to reduce search result overload, piles on more overload than anyone should have to sit through inside of a minute. But that's typical Microsoft. Just like they're packaging on which every last conceivable speed, feed and spec visually assault you to the point you're like, "where's the Apple store?"

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by Steve Hall    Jun- 4-09    
Topic: Commercials, Opinion



Because Why Get All Huffy About Oven Cleaner?

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AdFreak takes vocal issue with this spot for Oven Pride, which got the clear in the UK after riotous accusations that it was sexist.* (Okay, maybe "riotous" is overstating.)

The ad's not sexist, our buddy blog says; it's just idiotic. And yeah, we're inclined to agree. Even taking into account that British humour is different from the American variety, everything from the man's chimpanzee behaviour to the narrator's forced "mm-hm-hm!" at the end gives us the ad-willies.

It's just a low-budget piece, screenwritten, no doubt, by housewives that produce skits for the local Pentecost. Speaking of housewives, know what yours needs? A shiny new set of Madison Avenue cookware.

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by Angela Natividad    Jun- 3-09    
Topic: Commercials, Opinion, Television, Trends and Culture



Mercedes Refines Axe-Like Childishness

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Fully clothed women riding horses in slow motion accompanied by classical music? For a moment, we thought the soundtrack would break into some hip-hop shit and a sudden gust of wind would blow the ladies' gowns off leaving them wearing nothing but their undergarmets. But no. This is a Mercedes commercial, Not an Axe commercial. We're talking respectability here. Elegance, Finery. Fully clothed women!

And true to Mercedes' refined reserve, the closest thing we get to an Axe-like witticism is an old man who, while enjoying the allure of the women on horseback, comments, "I like car commercials."

Daring!

by Steve Hall    Jun- 3-09    
Topic: Commercials, Good



T-Mobile Wackos Give Trees Paperless Pelvic Thrusts

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Yup. The whole flashmob/spontaneous dance party thing has jumped the shark. Actually, it jumped the shark long, long ago but T-Mobile is confirming every last shark has been jumped with its Tree Rave.

In Tree Rave, unsuspecting park dwellers are assaulted by hired freaks who, upon placement of a boom box (they still make those?), break out into a really bad tree dance causing onlookers to offer up classic WTF looks as they wonder whether or not they should grab their kids and run far, far away from these tree hugging wackos

by Steve Hall    Jun- 3-09    
Topic: Bad, Brands, Commercials, Creative Commentary, Strange



Wendy's Posse Seeks Partners in Frosty-Getting

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Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.

They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline.

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by Angela Natividad    Jun- 2-09    
Topic: Bad, Brands, Campaigns, Commercials, Television



Never Before Was Anticipation For Wimbledon This High

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For some, tennis is a big deal. For others, it's just another venue to ogle young female tennis players with outrageously hot bodies. But for UK-based Robinsons, it's just another way to sell soda. And here, for 2009, is their edge-of-your-seat hope for Wimbledon glory.

The BBH-created commercial is quite good. Especially for those of us who had no idea what it was for when viewing began. It was like, "What? What are we missing here? Have we been hiding under a rock? This has to be some big deal, right? And yea, apparently, it is.

by Steve Hall    Jun- 2-09    
Topic: Commercials, Good



Peugeot Gets Groove-y on Beautiful Day

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Ooo. How retro. How...dare we say...surprising? So here we have what appears to be your average car commercial during which the vehicle - in this case, a Peugot 3008 - makes its way through some stormy weather. Then the music begins to play. The car's features are highlighted. A woman looks dreamily out the window. It's haunting beautiful. As if it were the pre-crash portion of a horrific drive safe commercial.

And then.

The black surface on which the car drives...turns out to be, well, just watch. We don't want to ruin the reveal. OK, it's not going to be life altering but still.

by Steve Hall    Jun- 1-09    
Topic: Commercials, Good



Your 9 to 5 is Noble. And After, There Will Be Beer!

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You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!"

We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill.

Strongbow Beer.

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by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Commercials, Good, Television










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