Things We Like And Things We Don't

love_hate.jpg

- We like the new Miller Lite commercial with Sopranos start Frank Vincent but, it seems, Italian cause groups are all a flutter (twitter?) over the supposedly stereotypical portrayal of Italians in the commercial.

- We don't like the "screaming" ad from Volkswagen. Not at all. Not one bit? Why? Because we know a little bit about being a dad and we've heard our fair share of screaming. We don't need a commercial to add to our stress level.

- We like Southwest's new commercial which, in effect, holds its middle finger up to the recession and says, "fuck off." Yea, we like that dark sort of optimism.

- We don't like Microsoft's new Bing commercial which, while it claims to reduce search result overload, piles on more overload than anyone should have to sit through inside of a minute. But that's typical Microsoft. Just like they're packaging on which every last conceivable speed, feed and spec visually assault you to the point you're like, "where's the Apple store?"

more »

by Steve Hall    Jun- 4-09    
Topic: Commercials, Opinion



Because Why Get All Huffy About Oven Cleaner?

oven-pride.jpg

AdFreak takes vocal issue with this spot for Oven Pride, which got the clear in the UK after riotous accusations that it was sexist.* (Okay, maybe "riotous" is overstating.)

The ad's not sexist, our buddy blog says; it's just idiotic. And yeah, we're inclined to agree. Even taking into account that British humour is different from the American variety, everything from the man's chimpanzee behaviour to the narrator's forced "mm-hm-hm!" at the end gives us the ad-willies.

It's just a low-budget piece, screenwritten, no doubt, by housewives that produce skits for the local Pentecost. Speaking of housewives, know what yours needs? A shiny new set of Madison Avenue cookware.

more »

by Angela Natividad    Jun- 3-09    
Topic: Commercials, Opinion, Television, Trends and Culture



Mercedes Refines Axe-Like Childishness

mercedes_horseback.jpg

Fully clothed women riding horses in slow motion accompanied by classical music? For a moment, we thought the soundtrack would break into some hip-hop shit and a sudden gust of wind would blow the ladies' gowns off leaving them wearing nothing but their undergarmets. But no. This is a Mercedes commercial, Not an Axe commercial. We're talking respectability here. Elegance, Finery. Fully clothed women!

And true to Mercedes' refined reserve, the closest thing we get to an Axe-like witticism is an old man who, while enjoying the allure of the women on horseback, comments, "I like car commercials."

Daring!

by Steve Hall    Jun- 3-09    
Topic: Commercials, Good



T-Mobile Wackos Give Trees Paperless Pelvic Thrusts

t_mobile_tree_rave.jpg

Yup. The whole flashmob/spontaneous dance party thing has jumped the shark. Actually, it jumped the shark long, long ago but T-Mobile is confirming every last shark has been jumped with its Tree Rave.

In Tree Rave, unsuspecting park dwellers are assaulted by hired freaks who, upon placement of a boom box (they still make those?), break out into a really bad tree dance causing onlookers to offer up classic WTF looks as they wonder whether or not they should grab their kids and run far, far away from these tree hugging wackos

by Steve Hall    Jun- 3-09    
Topic: Bad, Brands, Commercials, Creative Commentary, Strange



Wendy's Posse Seeks Partners in Frosty-Getting

wendys-possy.jpg

Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.

They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline.

more »

by Angela Natividad    Jun- 2-09    
Topic: Bad, Brands, Campaigns, Commercials, Television



Never Before Was Anticipation For Wimbledon This High

robinsons_wimbledon.jpg

For some, tennis is a big deal. For others, it's just another venue to ogle young female tennis players with outrageously hot bodies. But for UK-based Robinsons, it's just another way to sell soda. And here, for 2009, is their edge-of-your-seat hope for Wimbledon glory.

The BBH-created commercial is quite good. Especially for those of us who had no idea what it was for when viewing began. It was like, "What? What are we missing here? Have we been hiding under a rock? This has to be some big deal, right? And yea, apparently, it is.

by Steve Hall    Jun- 2-09    
Topic: Commercials, Good



Peugeot Gets Groove-y on Beautiful Day

peugeot_3008_record.jpg

Ooo. How retro. How...dare we say...surprising? So here we have what appears to be your average car commercial during which the vehicle - in this case, a Peugot 3008 - makes its way through some stormy weather. Then the music begins to play. The car's features are highlighted. A woman looks dreamily out the window. It's haunting beautiful. As if it were the pre-crash portion of a horrific drive safe commercial.

And then.

The black surface on which the car drives...turns out to be, well, just watch. We don't want to ruin the reveal. OK, it's not going to be life altering but still.

by Steve Hall    Jun- 1-09    
Topic: Commercials, Good



Your 9 to 5 is Noble. And After, There Will Be Beer!

strongbow-manforehead.jpg

You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!"

We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill.

Strongbow Beer.

more »

by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Commercials, Good, Television



There's Only One More Year to Tap the Eighties

geico_kash_donut.jpg

Well, there's at least one good thing about the Geico Kash campaign; it's given the Mysto & Pizzi version of Rockwell's Somebody's Watching Me a big boost with 80,000 downloads each month since the campaign launched in January. And what 80's has-been doesn't like to see a re-birth of their work like this?

The spots? Well, they're OK too. Kash, courtesy of The Martin Agency, continues to randomly appear coming to the aid of those in need of a few extra bucks worth of savings.

more »

by Steve Hall    Jun- 1-09    
Topic: Brands, Campaigns, Commercials



Finally, a Vodka that Complements Cheerios.

grey-goose-orange.jpg

There comes a time in a vodka's life when it has to:

1. Remind us that it's from somewhere else, and

2. Diversify its flavour set.

Grey Goose tackles both milestones in one smooth pill. That potshot of the dewy citrus brought Tropicana to mind, though, which I guess works out well because what could be more festive on a Friday than a screwdriver with an accent?

more »

by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Commercials










Featured FREE Resource: