Well, there's at least one good thing about the Geico Kash campaign; it's given the Mysto & Pizzi version of Rockwell's Somebody's Watching Me a big boost with 80,000 downloads each month since the campaign launched in January. And what 80's has-been doesn't like to see a re-birth of their work like this?
The spots? Well, they're OK too. Kash, courtesy of The Martin Agency, continues to randomly appear coming to the aid of those in need of a few extra bucks worth of savings.
There comes a time in a vodka's life when it has to:
1. Remind us that it's from somewhere else, and
2. Diversify its flavour set.
Grey Goose tackles both milestones in one smooth pill. That potshot of the dewy citrus brought Tropicana to mind, though, which I guess works out well because what could be more festive on a Friday than a screwdriver with an accent?
It's not like Burger King commercials could get any weirder. I mean Square Booty? Seriously? But these new ones are up their on the weird scale.
So how does BK make people aware they're open late and have all sort of BK Burger Shots to sell? They wake a guy up with an air horn. That's how.
We know exactly how this ad was concepted. It's just too easy. A couple of CP+B creatives walked into the office of another and found the dude sleeping. They grabbed the dude's air horn (everyone has one in their office, you know) and scared the shit out of the guy. Then, one creative said to another, "Dude, this would be perfect for the late night menu thing!"
And there you have it. And here's the NAACP-mandated African American version.
So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients.
In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me.
The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour.
In a new Arnold-created campaign, truth did some fake job interviews with real people. The interviewees were asked questions by a trained actor who posed as a recruiter. The whole thing was recorded by a hidden camera. In the interviews, the actor slides in a few tobacco-related facts and questions just to see how the interviewees react. The results are mildly amusing. Take a look at the spots here.
So the whole Susan Boyle Britain's Got Talent thing has been peripheral to us and for good reason. We already have American Idol fever right? And besides, the whole thing was yet another indication all we care about is what people look like and not what's inside them or what sort of talent they may have.
This frumpy looking woman walks on stage and she's instantly judged some sort of loser because she's not beautiful and young and perfect. But as soon as she opened her mouth, everyone had to eat their cynicism and come to the realization we place way too much importance on exterior appearances.
Dressed like a refugee from the Slytherin arm of Hogwarts, ex-French soccer captain Zinedine Zidane pursues the truth about Barcelona player Lionel Messi, who "runs like sparks fly, like flint on stone."
Zidane melodramatically narrates the tale while brandishing a lighter, which he eventually passes to another shadow-shrouded man -- his Jedi master? -- after failing, albeit in his first attempt, to verify whether the "legend" is true: that Messi's talents are the result of a nasty childhood accident involving dislodged telephone pole wire and electrical shock.
(*shakes head, bemused*)
When Shirley Temple was around four years old, she participated in this series of shorts called "Baby Burlesques." In one, she poses as a bar maid while scrappy boys dressed like seedy men court her with progressively larger lollipops.
That's pretty much the idea behind "Maracas," a festive Axe/Lynx ad that seizes upon one of the more prominent songs from the Beetlejuice soundtrack as ambiance for hot afternoon maracas-shaking. In this case though, everyone's safely over the age of 18.
The lesson to learn: he who wields the biggest maracas, whatever his other merits, always gets the girl. And Axe will give you mighty fucking huge ones.
There are no women wearing bikinis in this commercial. There are no guys doing stupid tricks. No one is throwing a phone. There is no mud wrestling. No giant cheese wheel. No horses. No room-sized refrigerators.
Figured it out yet? Not a beer commercial, right? Wrong.
It is a beer commercial and it's the first for Blue Moon. Created by Denver-based Integer group, the commercial is devoid of all stereotypical beer ad ploys. The result? A relaxing, soothing, easy to grasp piece of creative that doesn't insult your intelligence.
Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."
The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.
It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.