Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.
They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline.
For some, tennis is a big deal. For others, it's just another venue to ogle young female tennis players with outrageously hot bodies. But for UK-based Robinsons, it's just another way to sell soda. And here, for 2009, is their edge-of-your-seat hope for Wimbledon glory.
The BBH-created commercial is quite good. Especially for those of us who had no idea what it was for when viewing began. It was like, "What? What are we missing here? Have we been hiding under a rock? This has to be some big deal, right? And yea, apparently, it is.
Ooo. How retro. How...dare we say...surprising? So here we have what appears to be your average car commercial during which the vehicle - in this case, a Peugot 3008 - makes its way through some stormy weather. Then the music begins to play. The car's features are highlighted. A woman looks dreamily out the window. It's haunting beautiful. As if it were the pre-crash portion of a horrific drive safe commercial.
The black surface on which the car drives...turns out to be, well, just watch. We don't want to ruin the reveal. OK, it's not going to be life altering but still.
You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!"
We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill.
Well, there's at least one good thing about the Geico Kash campaign; it's given the Mysto & Pizzi version of Rockwell's Somebody's Watching Me a big boost with 80,000 downloads each month since the campaign launched in January. And what 80's has-been doesn't like to see a re-birth of their work like this?
The spots? Well, they're OK too. Kash, courtesy of The Martin Agency, continues to randomly appear coming to the aid of those in need of a few extra bucks worth of savings.
There comes a time in a vodka's life when it has to:
1. Remind us that it's from somewhere else, and
2. Diversify its flavour set.
Grey Goose tackles both milestones in one smooth pill. That potshot of the dewy citrus brought Tropicana to mind, though, which I guess works out well because what could be more festive on a Friday than a screwdriver with an accent?
It's not like Burger King commercials could get any weirder. I mean Square Booty? Seriously? But these new ones are up their on the weird scale.
So how does BK make people aware they're open late and have all sort of BK Burger Shots to sell? They wake a guy up with an air horn. That's how.
We know exactly how this ad was concepted. It's just too easy. A couple of CP+B creatives walked into the office of another and found the dude sleeping. They grabbed the dude's air horn (everyone has one in their office, you know) and scared the shit out of the guy. Then, one creative said to another, "Dude, this would be perfect for the late night menu thing!"
And there you have it. And here's the NAACP-mandated African American version.
So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients.
In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me.
The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour.
In a new Arnold-created campaign, truth did some fake job interviews with real people. The interviewees were asked questions by a trained actor who posed as a recruiter. The whole thing was recorded by a hidden camera. In the interviews, the actor slides in a few tobacco-related facts and questions just to see how the interviewees react. The results are mildly amusing. Take a look at the spots here.
So the whole Susan Boyle Britain's Got Talent thing has been peripheral to us and for good reason. We already have American Idol fever right? And besides, the whole thing was yet another indication all we care about is what people look like and not what's inside them or what sort of talent they may have.
This frumpy looking woman walks on stage and she's instantly judged some sort of loser because she's not beautiful and young and perfect. But as soon as she opened her mouth, everyone had to eat their cynicism and come to the realization we place way too much importance on exterior appearances.