Axe/Lynx Make Your Maracas Massive.

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When Shirley Temple was around four years old, she participated in this series of shorts called "Baby Burlesques." In one, she poses as a bar maid while scrappy boys dressed like seedy men court her with progressively larger lollipops.

That's pretty much the idea behind "Maracas," a festive Axe/Lynx ad that seizes upon one of the more prominent songs from the Beetlejuice soundtrack as ambiance for hot afternoon maracas-shaking. In this case though, everyone's safely over the age of 18.

The lesson to learn: he who wields the biggest maracas, whatever his other merits, always gets the girl. And Axe will give you mighty fucking huge ones.

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by Angela Natividad    May-28-09    
Topic: Brands, Commercials, Good, Television



Thankfully, There Are No Bikini-Clad Mud Wrestlers in This Ad

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There are no women wearing bikinis in this commercial. There are no guys doing stupid tricks. No one is throwing a phone. There is no mud wrestling. No giant cheese wheel. No horses. No room-sized refrigerators.

Figured it out yet? Not a beer commercial, right? Wrong.

It is a beer commercial and it's the first for Blue Moon. Created by Denver-based Integer group, the commercial is devoid of all stereotypical beer ad ploys. The result? A relaxing, soothing, easy to grasp piece of creative that doesn't insult your intelligence.

by Steve Hall    May-28-09    
Topic: Commercials, Good



Walk-In Fridge or Subservient Icebox? Heineken Pushes Both.

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Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."

The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.

It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Television



What Is It About Mini-Meat that Causes Endorphin Attacks?

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Jack in the Box's mini sirloin burgers ad has compelled at least two of our local friends to actually try the wee bready buggers. Every time it hits the TV, somebody within proximity has a cuteness explosion and shrieks something to the effect of "The COWS are MINI! Because the BURGERS are MINI!", their pupils all dilated and whatnot.

It's weird. But we conveyed a similar reaction when we watched South Park's "Fun with Veal."

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Good, Strange, Television



Yawn. No Wait! Oh, God. I'm Gonna Puke! Where's the Toilet?

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So yesterday, we yawned and practically fell asleep after watching one of Danica Patrick's new Boost Mobile commercials. Today we experienced an entirely different reaction. And it wasn't pleasant. In fact, we had to run to the toilet and puke after watching Danica sign some "great racks" in another iteration of the TV campaign.

"What You think this is wrong?", asks Danica. Yea, we do, girl. We really do. Reverse stereotypes be damned. Let the women wear the miniskirts, high heels and bikinis. We're quite fine with men wearing completely unstylish pit crew ump suits. Anything. Just can they please keep their clothes on?

by Steve Hall    May-27-09    
Topic: Bad, Campaigns, Celebrity, Commercials, Good, Racy, Strange



Troy-Bilt Reaches Out, P2P-Style, to Contemporary Gardeners

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Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.

The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.

Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.

Work by Marcus Thomas/Cleveland.

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by Angela Natividad    May-26-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Danica Patrick Reluctantly Lives Out Every B-Porn Fantasy. Ever.

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In its latest abuse of its sponsorship, and our eyeballs, GoDaddy sticks racer Danica Patrick in another situational porno-to-be: after pulling her over for speeding, a blonde cop -- bless her heart -- starts stripping down to show Danica she has what it takes to join her horde of URL-buying ad wenches.

Always a team player, Danica fakes it like this whole thing is mildly uncomfortable for her. The ad cuts out in typical GoDaddy fashion; you'll have to see the rest on the homepage after May 24th.

Past Patricksploitation: Danica baring beaver, Danica showers on command (complete with hot grade school teacher!), Danica confesses to enhancements.

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Sponsorship, Video



Imagine if Everyone Saved On Your Phone Was a Crayon.

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Wouldn't you be bummed if all those contacts melted, their ability to bring waxy bright colour to your life lost to you forever?

Of course you would. That's why you should download My Contacts Backup, a US Cellular offering, for free.

Such is the logic of "Crayon" -- simple and pretty, if a little counterintuitive. Work by Publicis & Hal Riney/SF for US Cellular. Production by Biscuit; post-production by Arsenal FX.

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by Angela Natividad    May-22-09    
Topic: Brands, Commercials, Promotions, Television



Cree Lures Beautiful People Out of Fluorescent-Bathed Purgatory

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Cree taps into the desolation that comes with spending most of your life under office light, which has a special way of making everything look aggressively bland: an atmosphere that first suppresses you before driving you to violent insanity.

To a melancholy melody, casualties of cogdom are depicted in a languishing state, broken by words whose candidness, whose charm, coincide perfectly with an uplifting chorus: "There's so much beauty in the world. Just not in your office."

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Garnett Invites Camera Eye to His Digital Habitat

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"Kevin Garnett: All-Arounder" elevates HP's ongoing campaign, "The Computer is Personal Again," to heights of chill elegance.

In the early work, the contents of celebrities' computers were manifested between their two hands, divulging the creativity and personality that lives inside a well-worn hard drive.

This time around, Kevin Garnett casually saunters through a habitat of interests, calmly suspended in mid-air, waiting for the illuminating touch of his hand. In addition to getting a voyeuristic view of his projects, you get a sense of the eclectic pursuits that compose one person.

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by Angela Natividad    May-21-09    
Topic: Brands, Celebrity, Commercials, Good, Television










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