Ad Industry Productivity to Plummet 37% During Advertising Week

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Did you read that headline? Will you tweet it? Will you share it on Facebook? Maybe LinkedIn? Oh and how about on Ello? Oh yea. Ello. Everyone's on Ello this week, right? Oh wait, you're not? Loser. OK, just kidding. You're actually one of the smart ones to avoid this FOMO Folly that's reached epic insanity.

Anyway, back to the matter at hand. Its Advertising Week. And all the bigwigs, blowhards, pontificators, bloviators and, oh yea, smart people who know all kinds of awesome shit about advertising have gathered in New York to share their expertise so the rest of us can Tweet it, Facebook it, post it to LinkedIn and, yea, Ello.

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by Steve Hall    Sep-29-14    
Topic: Industry Events



Going to ad:tech New York? Here's Your 20% Discount Code

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If you work in online marketing then you're probably aware ad:tech is pretty much the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't been, see the previous sentence. The bottom line is you should go.

We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can personally vouch for the benefits you will realize if you choose to attend. To make that decision a bit easier, we can offer you 20% off the registration fee if you use the discount code: ADR20NY14.

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by Steve Hall    Sep-16-14    
Topic: Industry Events



Bone Thugs n Harmony, Juicy J Rock Affiliate Ball During Affiliate Summit

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Last week, Affiliate Summit was held at the Marriott Marquis in New York City. Over 4,400 affiliates, publishers, merchants, networks and brands were in attendance. There were four session tracks, a newcomer program a Meet Market and a jam packed exhibit hall over the course of three days.

As is always the case, there were several parties during the conference; from small, intimate events like Clickbooth's CB Black event at which 100 VIPs mixed and mingled to the Affiliate Ball where over 2,000 people packed into the Copacabana to rock out with Bone Thugs n Harmony and Juicy J.

Along with the performers, iBallers and Society Invite ponied up for over 30 dancers who owed everyone with the booty shaking awesomeness. Check out some of the pictures from the event below or click here for the full album on Facebook where you can find and tag yourself and your friends.

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by Steve Hall    Aug-17-14    
Topic: Industry Events



Check Out These Three Can't Miss Events During Affiliate Summit

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Unless you've been living under a rock, you've heard of Clickbooth and their epic parties during ad:tech and Affiliate Summit. While continuing the tradition of the Affiliate Nation Mega Party, they are also thinking smaller with two limited capacity events during Affiliate Summit, held at the New York Marriott Marquis August 10-12. Here are the details on what they have planned for Affiliate Summit:

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by Steve Hall    Aug- 7-14    
Topic: Industry Events



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Here's A Marketing Conference For Weirdos, Wiseguys And Cool Kids

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On October 6 at the Union Square W in New York, the Marketers Summit will take place. The conference is inviting "weirdos, wiseguys, cool kids, misfits, movers, shakers, thought leaders and mind readers" to discuss such topics as ending the madness of the unproductive agency/client relationship, building a culture that creates the best balance between process and chaos, how to properly collaborate in the shark tank-like world of advertising and more.

Check out the full itinerary here and register by July 31 to get the early bird rate.

by Steve Hall    Jul- 8-14    
Topic: Industry Events



Cash4GoldLions Gives Lions Cash4Gold Treatment

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You were pumped you won a Lion this year, right? You told your parents, your grandparents and your girlfriend/boyfriend, right? Let me guess, they were far less excited about it than you were. To you, it's the most awesome thing in the world. To them, it's just another stupid trophy.

Watch this video and it will help you understand their viewpoint. To them, your Gold Lion is just a hunk of metal that should be turned into case. That's right. Cash4GoldLions. Check it out.

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by Steve Hall    Jul- 1-14    
Topic: Industry Events



The 5 Stages of Cannes Lions Grief (Or How to Deal With Not Winning A Lion)

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And so it has come to pass. Once again. Another year. And no Lion to boost your ego. Depression sets in. You question your worth as a creative. You blame your clients for killing your brilliant ideas. You blame the judges for awarding one of the highest honors to an ad that celebrates selfishness. You promise yourself you will leave the ad business and go where your creative brilliance is truly appreciates.

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by Steve Hall    Jun-25-14    
Topic: Industry Events



What Cannes Lions Taught Us About Marketing To Millennials

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This Cannes Lions article was written by Murray Newlands

A panel of experts was assembled last week at the Cannes Lions International Festival of Creativity, who gave us their take on marketing to Millennials in 2014.

Entitled "Brand Purpose, Millennials and the Epic Creative that Engages Them," the panel included Quinn Kilbury, brand director for Newcastle Brown Ale at Heineken; Christina Smedley, VP of global brand and communications at PayPal; Bonin Bough, VP of global media and consumer engagement at Mondelez; and Scott Beaudoin, global practice director of corporate and brand citizenship for MSLGroup.

John Mescall, executive creative director of McCann Australia, was the standout expert from the panel. Mescall is best known as the man who came up with "Dumb Ways to Die" for Metro Trains in Melbourne, Australia. His campaign holds the achievement of most-awarded campaign in the history of Cannes, winning multiple Lions in 2013.

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by Steve Hall    Jun-24-14    
Topic: Industry Events



Cannes Lions: Amidst Star-Studded Celebrity, Empathetic Humanity Shined

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This Cannes Lions article was written by Murray Newlands

The Cannes Lions International Festival of Creativity included over 48 hours of talks, in addition to workshops, screenings, exhibitions, award shows and parties.

After absorbing as much of it as I could while in attendance last week, I'm going to break down the highlights and try to capture the key moments here in this post.

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by Steve Hall    Jun-24-14    
Topic: Industry Events



Cannes Lions Launches 4th Annual Cannes Chimera

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Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create "innovative communications concepts that can help build public awareness and support for solutions to critical global development problems."

The finished work is intended to connect with Millennials an d encourage them to work towards eliminating global health and development problems for good.

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by Steve Hall    Jun-19-14    
Topic: Industry Events










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