As ad:tech kicks off its Chicago conference, changes afoot in the organization's corner office. Susan Bratton, who has been the Programming Chair for many years is shifting her responsibilities and will become Chair Emeritus. Drew Ianni will take the Programming Chair position and be responsible for continuing the expansion of ad:tech.
In a press release, Ianni said, "As ad:tech continues to thrive and grow, we must maintain our reputation as a place people come to learn. The content and programming have to remain on point and of the highest quality. Time is increasingly scarce and valuable, so we must make it worthwhile for industry influencers and leaders to take the time off and attend. ad:tech has achieved its role as the gravitational center of this industry by doing just that, and I intend to keep us here."
Here I am again in Chicago, a town I've traveled to may times before in my Starcom/Leo Burnett Technology Group days, for the 2006 ad:tech trade show. As usual, the show kicked off with a party for the exhibitors held outside the Sheraton Hotel right next to the river. Of all the U.S.-based ad:tech shows, the Sheraton Chicago is the most beautiful. Next year, that will change but will likely remain just as nice a venue when the show moves to Chicago's Navy Pier next to Lake Michigan which, by the way, I'm looking at right now as I write this. About 3,200 people are expected to attend the show this year. Check out more Exhibitor Party and set up pictures here.
While it's always fun to lay battles to rest and hook up with former enemies, if ad agency merger mania doesn't stop, there will be no more rivaling agency softball teams to play each other and everyone will simply show up for the post-game cookout. As Draft and FCB combine to form Draft FCB Group, this year marks the last the two teams will face each other in the New York Co-ed Softball League. Last night, FCB and Draft played their last game against each other at Randall's Island. Draft won 7-4 and is now tied with McCann for in the NYACSL top division. All good things come to an end.
Apparently, Nike's celebration of female body parts such as big butts, thunder thighs and tomboy knees has pleased the Women's Image Network so much they've named the brand 2006 Advertiser of the year. WIN Founder Phyllis Stuart praised Nike, saying, "Nike advertising makes women feel good about being female. Since The WIN Awards celebrate film, television and advertising that dispels female media stereotypes, Nike is an ideal honoree. Their advertising has always encouraged women to participate in sports, which significantly improves women's self-esteem and enhances their chances of success in all areas. When women see a NIKE ad we feel more capable".
One or more Nike athletes will be on hand to present The 2006 Advertiser of The Year award to Nike's Associate Director of U.S. Advertising, Saga Shossne. The WIN Awards ceremony will be held on Wednesday, October 25, 2006 from 7 P.M. to 11 P.M. in Los Angeles.
Not that you haven't noticed but ad:tech is advertising all over Adrants. ad:tech is a show I go to three times a year and no, they are not paying me to say this. They pay for ad banners, not my personal opinion of the show which is this: in all seriousness, if you are even remotely involved in any aspect on online/interactive marketing, you really should go to this show. It's not only that there are tons of exhibitor companies that you can work with to better your online marketing but it's also all the personal and business networking that goes on during the show.
Excluding the proliferation of creative award shows, there aren't many times each year the country's ad industry gets together to simply learn what's new and to watch booth babes hand out...oh sorry, they don't have those any more except for the few who slip in undetected. Anyway, enough about that. Seriously, it a great conference, I always have a great time there, learn a lot and meet new people. Then again, I don't get out much but, again, that's besides the point. This is about you, not me. So go. Learn, Have fun. and be sure to find me and say hello. Get info here. Register here. If you use discount code ATCHAB, I think you can save 20 percent. And don't worry about that talking head at the bottom right on the screen. You can shut her up with a click of the mouse.
For a second, we thought this Advertising Women of Excellence contest from Boards Magazine was some sort of new bikini contest for the advertising industry but then we kicked ourselves in the head and said "Quit being a sexist Neanderthal, you insensitive idiot." After that, we were all better and realized it's no bikini contest at all. It's an appreciation of women who have "made significant creative and business contributions in the international advertising and commercial production communities." Far more important than some mindless bikini contest.
The competition accepts nominations in four categories: Creativity in Advertising/Creative Risk Taking, Business Leaders, Contribution to the Advertising Industry and Contribution to the Production Community.
- Email marketing provider ExactTarget which, yes, advertises on this site, is happy to announce the company's co-founder and CMO Chris Baggot was awarded Best Email Markerting Blog for his blog, Chris Baggot's Email Best Practices.
- More "Get A Girlfriend ads from Axe.
- Advergirl is happy to be a girl and isn't too pleased with Crispin Porter + Bogusky's Miller Lite Man Law campaign. If we were a girl, we'd agree.
- Someday, this industry will figure out contextual advertising but, for now, we will still have to deal with ads for movies called Water placed next to stories about tragic floods.
As soon as I promise not to complain about Cannes any more, two drunk knuckleheads claim to have lost their Lion on the beach after burying it near the MSN beach party and then, three hours later, try to dig it up while filming it and claiming it's not any kind of promotion. Oh but wait. What respectable hipster would be seen anywhere without their digicam. OK, so if any of the rest of you drunks stumbled over a Lion on the beach and stole it to place in your ego case, you had better give these guys a call. Their boss isn't too happy with them. Oh. they're offering $1,000 if you find/return it.
OK. I'm going to shut up about Cannes now. I always call it a pointless boondoggle but I have never been so I have no real right to condemn something I've never experienced. Before Bud Theisen of Alphabet Soup went to Cannes, he asked me if there were any questions I'd like to ask those in attendance. I said sure. With the viewpoint Cannes is just an industry circle jerk, I wanted to know why Cannes mattered. I wanted to hear it from the mouths of those basking in the glory of their company's expense account.
While Bud did ask the question, it seems he asked is the event worth it rather than why it's worth it. Two very different question but I'm not going to complain because the answers he got were great and can be summed up eloquently, "Fuck 'em if they don´t like it. We deserve it".
- AdFreak says two out of the three Sea-Doo films are pretty good. We'll take thier word for it since, like many bloated sites, it wouldn't load well for us. Then again, that could just be our crappy Internet connection. And if you're wondering what Eric Roberts is doing these days. Here's your answer.
- Jack Morton has published a white paper which finds experiential marketing to be more likely to "increase understanding, lead to action and inspire advocacy."
- Nokia is running a blog-based campaign in Toronto and Vancouver to promote its new 6682 phone. The company has promised to send bloggers the phone for free if they qualify (age, blog size, location, etc.)
- An Iowa construction company which is building the Iowa Speeday is promoting the track by outfitting ten of the company's cement trucks with Iowa Speedway decals.
- Crispin Porter + Bogusky's VW Configurator, which was developed in part by IQ Interactive, took home a Cyber Lions Grand Prix.
- It's in French so we're not sure what it's all about but we do know it's for Coke BlaK. We've also seen the hippy-dippy floral/bubble theme before. Yup, we have and it was for Coke's M5 project.