Underscore Marketing President Tom Hespos is out at OMMA West in Hollywwod and has offered up some observations about the first day's interactive online marketing conference. While Tom heard from many people today eager to jump on the blogging and consumer-generated media business model bandwagon, most of them didn't have a clue what they were talking about. He also mentioned that the blogging is being unfairly trashed with flawed stats and treated as if it were some sort of braodcast playground waiting to grow up into a "real medium." In listening to the various presentation, Tom noted much of what he saw seemed to have been lifted from other's mouths with agency wonks attributing their own names to the content. And finally, Tom realizes he's been mispronouncing Publicis' new agency wrong. It's De-NOO, not DEN-you-oh. The conference concludes Tuesday.
In conjunction with Leo Burnett and Arc Worldwide, Contagious Magazine is hosting an event in Singapore called Engage 2006. The event will cover viral advertising, video games, branded entertainment, mobile marketing, interactive TV, future forecasting and experiential retail. Speakers from London, New York and Asia will offer insight and discuss the future of marketing. Speakers include John Harlow, cofounder of Naked; author and consultant Joseph Jaffe; Steve Wax of US-based brand storytellers Campfire; mobile marketing specialist Jason Deland of Anomaly NYC and Adrian Pettett of branded content specialists Cake.
The event is a not for profit event open to all agencies and clients in the area as well as local media and design students with the aim of encouraging young Asian talent to prepare themselves for our crazy industry.
Avid, that wizard behind commercial creation, is hosting a contest which will send the winner to NAB2006 in Las Vegas. The contest site says, "Cool ideas. Hot technology. That's what turns us on. What are you avid for? Maybe it's snowboarding on fresh corduroy. Or all-night poetry slams. Or your best friend 's band. Whatever it is, if you can convince us to love what you love in a 60-second video, you may win a trip to Las Vegas this April." If you're into the whole Las Vegas thing and you're creative, whip up a :60 and get yourself a free trip.
With the full disclosure that ad:tech advertises on this site, we thought we'd remind you the San Francisco show is coming up and will be held April 26-28 at the Moscone center. If you work in advertising, you already know it's the biggest online marketing conference around and a good excuse to attend a slew of mid-week parties. If you want to go and you sign up before March 25 with the discount code ATSF4B, you can get 20 percent off the early bird price of $995 for a full conference pass. We make no money by telling you this. We just thought you'd like to know.
In the meantime, ad:tech is hosting a series of one day shows in ten cities around the country called IMPACT. Basically, it brings the big show to your back yard. Check it out here. If you decide to go, use the discount code AR2006.
The 006 Clio Awards has announced two jury panels. The Clio Content & Contact category is led by jury chairman Paul Woolmington, founding partner of Naked Communications, New York. Woolmington was on the founding C&C jury in 2003, and one of the first media executives to serve as a Clio juror. The other C&C jury members are Guy Seese, creative director, Goodby, Silverstein & Partners in San Francisco, California; Rodrigo Figueroa Reyes, president/executive creative director, FiRe Advertainment in Buenos Aires, Argentina; Richard Beaven, executive vice president/managing director, MediaVest USA in New York, and Robert Rasmussen, creative director, JWT in New York.
To promote a Toronto ad industry party hosted by First Light and ihaveanidea, an ad dude dressed up in a panda suit, visited Toronto ad agencies, handed out invites, acted goofy and flirted with ad babes. This is definitely better than the typical 3D mailer. Give the video a look as he visits Toronto's TAXI and Bensimon Byrne. See him tell the graphic artists to "mock that up! Lay that out!" And don't miss Panda's "future wife" who is...well...we've already said "babe" once so I guess we'll have to say hot. Yea hot. That a good descriptor.
Online Advertising Discussion List's Cliff Kurtzman wrote a very detailed overview of the ad:tech IMPACT conference series kick off held February 28 in Seattle.The events were designed to bring the benefits of the larger national shows held three times a year in New York, San Francisco and Chicago to a local level. Shows will be held in Seattle, LA, Phoenix, Denver, Dallis, Toronto, Boston, Cincinnati, Atlanta and Ft. Lauderdale.
Kurtman had mostly positive things to say about the show while acknowledging it was the first of a series and there were bugs to be worked out. He ranked the low cost and educational content highly but wasn't pleased he couldn't immediate get copies of presenters' presentations.You can read his in-depth review of the event here.
Adweek Magazines today released its magazine "Hot List," honoring the inustry's best publications and the people behind them. People magazine is the top winner, ranking No. 1 on the list, with Managing Editor Martha Nelson named Adweek's Editor of the Year. Rounding out the list are O, Real Simple, US, More, Lucky, In Syle, Cooking Light, Glamour and Teen Vogue.
Selection to Adweek Magazine's annual "Hot List" is based on several factors, including ad page and revenue gains, performance within a magazine's competitive category, circulation gains, interviews with media buyers and consultants, and Adweek's own editorial judgment. Magazines must have at least $50 million in advertising revenues and publish ten issues or more annually. The entire report can be viewed here (pdf).
Capturing a bit of last week's Future Marketing Summit in New York, coBRANDit's Owen Mack conducted a few video interviews with the likes of PSFK's Piers Fawkes, CP + B's Alex Bogusky, Barbarian Group's Benjamin Palmer, Amalgamated's Charles Rosen and Naked's Paul Woolmington. Each comment of where the future of marketing and advertising is headed.
OK, we finally get it. This Pigs Anonymous thing. To promote the Advertising Women of New York's Good, Bad & Ugly Awards, Lowe created a site that calls men pigs. Oh but wait. We don't think anything's wrong with it. After all, men have been calling women bitches hoes and sluts for years. Payback's a bitch. Certainly, you've all noticed how men have to be the stupid one in all commercials now, right? That's payback for all they years men made women stand in front their refrigerator glorifying it as if it were some sort of Godlike orgasmatron needed because no man gave a crap about a woman having an orgasm in the fifties. So as an extension of Dad appearing to be a doofus in cell phone commercials, men can now appear to be sexist pigs on a site created by women who have years of pent up hate having been glorified as nothing but D-cups in a bikini catfighting in beer commercials. Oops, sorry. It's all a joke. We get it. Ha ha. Funny.