Sometimes the best part of going to an industry trade show is the unexpected get togethers that occur. I knew 360i Director of Strategic Planning David Berkowitz would be at the ad:tech San Francisco show but I didn't expect to run into him on the corner of 4th and Howard after leaving the exhibit hall heading back to the hotel. He was on his way to meet a few folks prior to catching a ball game. So we both headed over to some burger bar where he was meeting the others.
Tuesday evening before the storm known as ad:tech San Francisco hit, ad:tech hosted a party for all the exhibitors who have been hard at work planning for the event, putting their booths together and generally making sure all expected 9,000 attendees have something worthwhile to see as they saunter through the exhibit hall. the event was held in the center of the exhibit hall in an area dubbed the "experclick cafe." Beer, wine and munchies were served while ad:tech VP Don Knox graciously welcomed the exhibitors are revved them up for the next two days of action.
This year marks a major expansion for ad:tech San Francisco as well as an overall expansion of ad:tech shows across the globe. Upon entering the Moscone Center, one word comes to mind: bigger. Because it's being held in the cavernous Moscone Center, this just might be the first ad:tech conference where one isn't forced through a chute like a cow on the way to the milking parlor.
The exhibit hall is large with very high ceilings making for a spacious feeling unlike the somewhat claustrophobic venue in previous years. The large registration area leads one to believe the process of getting one's badge will proceed quickly. After you register and head down the stairs or elevator to the exhibit hall, make sure you turn around and look back up the stairs and marvel at the stair mural DoubleClick has created.
On April 26th, the Boston-based Prescription Access Litigation Project will present four Bitter Pill Awards to pharmaceutical companies that have engaged in outrageous advertising tactics to over-market their product to consumers. The Bitter Pill Awards were created to call attention to the many problems caused by direct-to-consumer advertising conducted by the drug industry.
If you follow George Parker's line of thinking that the marriage of Madison Avenue and Hollywood is sort of like that Britney Spears/ Kevin Federline train wreck the gossip media can't seem trash enough, you'll likely think Advertising Week 2006's partnership with the Tribeca Film Festival is equally dumb. The two have come together in a partnership through which each entity hopes to glom off the other whatever remaining originality is left. What the two don't understand is there are no similarities. Advertising is all about selling shit. Movie making is all about entertaining. Or, at least, that's the way it should be. Unfortunately, the two just want to increase each other's celebu-status rather than concentrating on what each should be doing separately and better.
If you can actually get the video to work (keep your mouse moving. We have no idea why but it helps), a collection of U.S. creative directors get their goof on to call attention to ihaveanidea's Portfolio Night IV, a multi-city portfolio review event where those interested in breaking into the business can get their work in front of America's top creatives...or at least in front of the people occupying the top spots in America's ad agencies.
Up against big boys Monster and CarreerBuilder, communications industry employment site Talent Zoo is in the running for a Webby Award. Sort of a People's Choice Award for the web but with judges, the Webby's honors sites in multiple categories for excellence in web design, creativity, usability and functionality. Check it all out here. Register to vote here.
Bluelithium, the company that's "reinventing the ad network," is reinventing the ad:tech party. On April 20 at 6PM, a week prior to the ad:tech San Francisco show, Bluelithium, famous for its ad:tech Ruby Skye blowouts, will host a party at Le Colonial and feature belly danvers, caligraphers and other Asian and French Colonial inspired activities, an open bar and small plates. We assume small plates means hors douvres...or however you spell that. To request an invitation, please contact Carla Vicens of blast! PR at (919) 833-9975 x.10 or firstname.lastname@example.org.
If you're looking to break into the creative side of the advertising business or your sick of your job and you need a change, you'll be happy to know ihaveanidea has expanded its Portfolio Night, an event that placed creatives and their portfolios in front of the industry's creative gurus. For Portfolio Night IV, students enrolled in advertising programs, graduates, and up-and-coming creatives can meet top creatives from New York's Strawberry Frog, San Francisco's Butler Shine & Stern, Chicago's Ogilvy & Mather and Modernista in Boston. DDB Worldwide and Canadian agencies TAXI, WAX, Change Advertising, Bos and Rethink. So tidy up that portfolio and get it ready for the May 4th event. Beginning today, you can register here.
With the tagline, "some stories make better documentaries," director Kevin Donavon and McKinney Silver, Durham "remade" March of the Penguins and The Thin Blue Line for the Full Frame Documentary Film Festival held April 6-9. They're both very good. Watch them here.