What with awards season upon us, some useful information comes to us from Andy Berlin and Tony Davidson after having judged the Andys in Florence. For the help of future award entrants, they compiled a list of categories which he hopes your entries will avoid such as the "gag with the product you don't remember stuck on the end" or the "Let's come back to a not so funny joke after the pack shot" which they lovingly refers to as "the reach around." Take heed fellow creatives. Do not let your hard work become an excuse for the creation of a another category.
While we could certainly do without, a new national advertising award show called The American Advertising Festival is an online competition where all the entrants judge the initial phase of the competition. Cool. Enter your own work then vote for it. That's logical. The final decision is made by a jury of selected creative talent. The best part of the competition and regardless of the judging outcome, all entrants will receive a summary of how their work fared under the scrutiny of their peers, including any comments about the execution. Hmm...no doubt comments will be rife with "This Sucks!"
ad:tech, which hosts three major national online marketing conferences, is launching a new conference series called IMPACT, a ten city, one day show kicking off February, 28 in Seattle then moving on to Phoenix, LA, Dallas, Atlanta, Denver, Boston, Toronto, Cincinnati and ending with Fort Lauderdale April, 6. The shows, as does the three big shows, will focus on all thing online marketing from planning to buying to analytics to search engine marketing to campaign optimization to ad formats to blogging to consumer generated media to behavioral marketing.
The day's events will consist of keynotes, separate tracks with sessions of differing topics, presentations from service providers/vendors, mini expo session where attendees can explore exhibitor offerings and an ad:tech Connect LIVE! Session, an interactive Q & A jam session. We'll be attending the Seattle and Boston events.
If you've been in advertising for a while, you've certainly been to your fair share of trade shows, conferences and seminars but we're pretty sure you've never been to an advertising conference held on a cruise ship. Well, that could change for you very soon. While, you've no doubt heard of or been to other conferences that focus on how the weblog medium can help your marketing, PR and advertising, the Blogonmics conference, held aboard Royal Caribbean Cruise Lines' Enchantment of the Seas will be very different.
Our friends over at the Creative Liberation Intelligence Organization are at it again with a promotional music video to, one assumes, drum up more entries for this year's Clio's. Back in early December 2005, the group launched a very spy-like website using all manner of spy metaphor to create awareness of the Clio's. Take a look and let us know what you think.
Owen Mack from coBRANDiT conducted a series of interviews at the recent Word of Mouth Marketing Association conference in Orlando. Mack interviewed Intelliseek's Pete Blackshaw, Ad Age's Bob Garfield, Cooper Katz's Steve Rubel, Brand Autopsy's John Moore, Weblogs Inc.'s Steve Friedman and many more capturing industry perspectives on the current state of word of mouth marketing and why many feel it's on its way to becoming a predominant medium.
Perhaps it was all fire and brimstone or perhaps it really was the truth but Commercial Alert Executive Director Gary Ruskin Minced no words when he told ad execs at an Association of National Advertisers luncheon yesterday that "most Americans really despise what you do." He also told the audience what we all have known for a long time; we are not loved by people. Poll after poll ranks us right up there with car dealers in terms of trust. Citing yet another study, Ruskin said, "your industry is not yet as unpopular as the tobacco industry." It's not inconceivable that, with the increasing amount of ad-avoidance control people gain, that will happen quite soon.
He had no kind words to say about product placement or buzz marketing either and that's not surprising. The walls between advertising and content have long since disappeared because of media fragmentation which gave people more choice to avoid advertising and because of ad-avoidance platforms like pay-per-view, DVRs, bit torrent, file-sharing and the iPod. It's no surprise that marketers are grasping at straws to regain the control it once had over consumer eyeballs when a three network buy would reach every person in the country.
It's always a welcome bit of ego-stroking when one finds oneself worthy of consideration. Adrants has been named a contender in AdLand's Battle of the Ad Blogs in the Best Commercial Ad Blog category. We're joined in that category by some other very fine ad blogs including Adhurl, AdJab, AdFreak, MarketingVOX, The Spunker and Fast Company. We're honored to be among such a fine collection of fellow advertising opinionites.
Other categories in the Battle include Best Non English Language Ad Blog, Best Ad-Porn Blog (lots of ad images, not porn images), Best General Ad Commentary, Best Ad Commentary Not From The United States, Best Ad Agency Ad Blog, Best Planner/Teorist Blog, Best School Ad Blog, Best Design Discussion Blog, Best Typography Blog, Best Marketing Blog, Best PR Blog, Best Viral Blog, Best Inspiration Blog, Best Online/Interactive Blog and Best Topical Blog. So go check out all the blogs and give a shout out to your favorite ones.
On Thursday, February 23, Remote People will host the Future Marketing Summit at which the evolving advertising industry will be explored and sessions of the future of advertising will be moderated by Naked New York's Paul Woolmington, Anomaly's Justin Barocas and VCU Adcentre's Rick Boyco. The Summit will be followed by the Future Marketing Awards which used to be called the Viral Awards.
The Clio Awards and advertising intellectual archive ihaveanidea are launching The Clio Awards Future Gold: Young Creatives Program to find the best junior creatives from around the world and send the 12 best to the Clio's all expenses paid. The contest launches January 16th and winners will be announced on April 1, 2006and is open to junior copywriters and art directors from advertising agencies around the world. To be eligible to participate entrants must hold full-time employment as a junior art director or a junior copywriter in an ad agency. Fire up your portfolios and check out all the details here.