On April 26th, the Boston-based Prescription Access Litigation Project will present four Bitter Pill Awards to pharmaceutical companies that have engaged in outrageous advertising tactics to over-market their product to consumers. The Bitter Pill Awards were created to call attention to the many problems caused by direct-to-consumer advertising conducted by the drug industry.
If you follow George Parker's line of thinking that the marriage of Madison Avenue and Hollywood is sort of like that Britney Spears/ Kevin Federline train wreck the gossip media can't seem trash enough, you'll likely think Advertising Week 2006's partnership with the Tribeca Film Festival is equally dumb. The two have come together in a partnership through which each entity hopes to glom off the other whatever remaining originality is left. What the two don't understand is there are no similarities. Advertising is all about selling shit. Movie making is all about entertaining. Or, at least, that's the way it should be. Unfortunately, the two just want to increase each other's celebu-status rather than concentrating on what each should be doing separately and better.
If you can actually get the video to work (keep your mouse moving. We have no idea why but it helps), a collection of U.S. creative directors get their goof on to call attention to ihaveanidea's Portfolio Night IV, a multi-city portfolio review event where those interested in breaking into the business can get their work in front of America's top creatives...or at least in front of the people occupying the top spots in America's ad agencies.
Up against big boys Monster and CarreerBuilder, communications industry employment site Talent Zoo is in the running for a Webby Award. Sort of a People's Choice Award for the web but with judges, the Webby's honors sites in multiple categories for excellence in web design, creativity, usability and functionality. Check it all out here. Register to vote here.
Bluelithium, the company that's "reinventing the ad network," is reinventing the ad:tech party. On April 20 at 6PM, a week prior to the ad:tech San Francisco show, Bluelithium, famous for its ad:tech Ruby Skye blowouts, will host a party at Le Colonial and feature belly danvers, caligraphers and other Asian and French Colonial inspired activities, an open bar and small plates. We assume small plates means hors douvres...or however you spell that. To request an invitation, please contact Carla Vicens of blast! PR at (919) 833-9975 x.10 or email@example.com.
If you're looking to break into the creative side of the advertising business or your sick of your job and you need a change, you'll be happy to know ihaveanidea has expanded its Portfolio Night, an event that placed creatives and their portfolios in front of the industry's creative gurus. For Portfolio Night IV, students enrolled in advertising programs, graduates, and up-and-coming creatives can meet top creatives from New York's Strawberry Frog, San Francisco's Butler Shine & Stern, Chicago's Ogilvy & Mather and Modernista in Boston. DDB Worldwide and Canadian agencies TAXI, WAX, Change Advertising, Bos and Rethink. So tidy up that portfolio and get it ready for the May 4th event. Beginning today, you can register here.
With the tagline, "some stories make better documentaries," director Kevin Donavon and McKinney Silver, Durham "remade" March of the Penguins and The Thin Blue Line for the Full Frame Documentary Film Festival held April 6-9. They're both very good. Watch them here.
Ignacio from ihaveanidea was down in Palm Springs chatting it up with Clio Awards judges who were preparing for the Clio Festival that will take place on May 13-16. While there, Ignacio posted commentaries, video interviews and candid behind-the-scenes footage of the creative gurus who will decide the fate of thousands of ads vying for Clio. You can check it all out here.
We were going to leave this one alone because mistakes do occur. We even left alone a previous mistake involving the placement of an image which looked like it belonged to editorial rather than the unmarked ad it turned out to be. But, two mistakes in a short period of time just can't be left alone. While we love the folks over at MediaPost but today, they made a very huge mistake.
Late this afternoon, we received this email from MediaPost inviting us to their Email Insider Summit May 21-24 in Scottsdale, Arizona as a VIP. All expenses, including airfare, accommodations and conference registration, would be covered. We thought, "Damn, Adrants has finally arrived!" We were all excited to spend four days at the Boulder Resort and Golden Door Spa basking in the Southwest sunlight while hanging with industry big wigs. That is, until a second email arrived.
A tipster who wishes to remain anonymous traveled to the AAAA's Conference last week and tells us about an interesting observation. We'll let them tell it in their own words. "I was flying to the 4A's conference and something struck me as funny. There were 3 4A's staff (senior level) heading out to the conference all in first class. There were about 6 agency execs (one being a c-level) all in coach. Per the presentation at the meeting over 70% of the 4A's revenues comes from dues paid by the agencies. Unbelievable that they [the AAAA's execs] chose to spend it less responsibly than the agencies that give it to them in the first place. Lower spending = Lower dues." Right on. Ah, but how ad wags love their perks.