Sanders Consulting Hosts New Business Seminars

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Sanders Consulting, a company that trains agencies on winning new business, is hosting a series of seminars beginning October 31 in Los Angeles. Other seminars will be held November 2 in Chicago, November 4 in New York and November 13-14 in Miami.Having personally been through this seminar a few years ago, we can vouch for its quality and effectiveness. Sanders Consulting aims to better an agency's chances of reeling in new business and that's a good thing. After all, without a steady stream of new business, the fickle nature of agency-hopping clients will shutter an agency faster than Paris Hilton can break off an engagement.

by Steve Hall    Oct- 6-05    
Topic: Industry Events



Jon Stewart Dumps Load on Magazines

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Asked to host a Magazine Publisher's Association event last week last Advertising Week, comedian Jon Stewart crapped all over the magazine industry telling the audience magazines aren't as relevant as television and that the medium sits at the children's table. Reportedly, one could see Graydon Carter's head swell with rage. Asking the question we all want to know, Stewart asked Men's Health magazine editor Dave Zinczenko, "Why is your magazine so gay?" Yes, why?

by Steve Hall    Oct- 3-05    
Topic: Industry Events, Magazine



CBS Takes Content to Web, Ads May Follow

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In an OMMA keynote, CBS Digital Media President Larry Kramer said the webcast of "Everybody Loves Raymond" was an experiment to determine how many people watch the show online and what traffic is driven back to the Viacom site. The webcast carried no ads but in the future, Kramer said shows could carry ads which advertisers would pay additionally for and an option to view ad-free shows for a fee might be offered as well.

by Steve Hall    Sep-28-05    
Topic: Industry Events, Online, Television



David Ogilvy Attends AdBumb OMMA Party

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As promised, David Ogilvy made an appearance at AdBumb's OMMA party last night telling the audience "successful advertising in the future is about entertainment and value" and then breaking into a John Travolta-ish Stayin' Alive jig which party goers immediately began to copy.

by Steve Hall    Sep-28-05    
Topic: Industry Events



Juan Valdez And Gecko Win Ad Week Vote

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The results are in and consumers have spoken. Columbian Coffee's Juan Valdez and Geico's gecko named to the Madison Avenue Walk of Fame. Winning slogans were "When you care enough to send the very best" from Hallmark and "Imagination at Work" from General Electric. Life goes on.

by Steve Hall    Sep-28-05    
Topic: Industry Events



Jack Klues Predicts Future of Advertising

In a keynote at MediaPost's Forecast event, MediaPost reports Starcom MediaVest CEO Jack Klues told attendees "People will change; their desires and demands will change. Their options will change. Channels will change. Clients will change. Our model will change." And on how the industry should position itself to clients, Klues said, "stop counting obsolete things, and gain a better understanding of context. We have to compete and get paid on the power of our people and ideas, not on bargain-basement prices that prohibit us from delivering our promises." If anyone can master these changing waters, it's Jack Klues and Starcom.

by Steve Hall    Sep-27-05    
Topic: Industry Events



Forecast Panelists Bitch Slap Each Other

In a rousing discussion at MediaPosts's Forecast conference, Ephron, Papazian & Ephron partner Erwin Ephron and Viacom Cable Networks VP Betsy Frank took opposite sides regarding the future of advertising. Ephron told attendees, "clutter, inattention, commercial avoidance in the old media, and a manic fascination with the new media ignores the most fundamental change in our business...Advertising doesn't work as well anymore." Frank says that all a bunch of hooey and "absolutely nothing will change" and "cable was supposed to kill broadcast TV, the remote control was going to kill advertising, and the Internet and video games would be the end of TV. So far, they've been adopted, they all co-exist, and people are consuming more of everything." Advertising panels are so much fun, aren't they?

by Steve Hall    Sep-27-05    
Topic: Industry Events



Advertising Week Captured on Flickr

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Never underestimate the power of a person with digital camera and a Flickr account. Yaniv Yaakubovich, who lives in Israel, traveled to New York for this week's Advertising Week and has, so far, snapped 105 images of the week's activities. There's sure to be more from Yaakubovich and others during the week.

by Steve Hall    Sep-27-05    
Topic: Industry Events



Video Promotes Lance Armstrong Ad Week Scavenger hunt

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The now corporation has produced a video to promote Boards-hosted Lance Armtrong "The Boards Big Find," a New York City Advertising Scavenger Hunt held September 29, in association with Advertising Week. Teams from the agency and commercial production communities will be challenged to find a series of industry-related objects and articles and help raise money for the Lance Armstrong Foundation.

by Steve Hall    Sep-26-05    
Topic: Industry Events



Advertising Week Kicks Off, Overly Sprawling

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Ad Age keeps us up to date on Advertising Week happenings. Ad Age Editor Scott Donaton's take is the event is far too publich and far too sprawling, celebrating advertising as it was 30 years ago rather than advertising as it is today. Ongoing coverage is here.

by Steve Hall    Sep-26-05    
Topic: Industry Events










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