Ad Age keeps us up to date on Advertising Week happenings. Ad Age Editor Scott Donaton's take is the event is far too publich and far too sprawling, celebrating advertising as it was 30 years ago rather than advertising as it is today. Ongoing coverage is here.
As Advertising Week approaches, officials released Icon/Slogan standings and unveiled banners for 2004 winners.
2005 Icon/Slogan icon vote standings:
- At a press briefing in front of 437 Madison Avenue, Advertising Week officials announced the leading vote getters so far in the Advertising Week 2005 America's Favorite Icon and Slogan public vote.
- Juan Valdez, of the venerable Colombian Coffee Federation, has a commanding lead in the 2005 icon voting, followed by the Geico Insurance Gecko. Leader in the 2005 slogan race is Hallmark's "When you care to send the very best," followed by "We deliver for you" from the US Postal Service.
- Roughly 500,000 people have voted so far this year. Voting runs through September 23 via www.advertisingweek.com or www.advertisingweek.yahoo.com with winners announced on September 26, the opening day of Advertising Week.
The Web Marketing Association has announced the winners of its ninth annual WebAward Competition for website development. Out of 2,100 site submitted from 33 countries, Atlanta-based IQinteractive won Best of Show for its work on the National Geographic Inside the Mafia site which was also awarded the Best Entertainment WebAward. LA-based Zugara was named Top Agency, taking home 20 awards, the most any single organization has won in the nine years of the awards. The agency won Best Music site for Red Bull Music Labs, 11 Outstanding and eight Standard of Excellence WebAwards.
Ad industry advocacy group ihaveanidea is hosting an event October 6 at Toronto's John Bassett Theater where advertising legend Neil French will be interviewed by creative superstars Rick Boyko and Mark Fenske. French came to advertising by way of bullfighting, Judas Priest band manager and a career in pornography. No doubt, the event, called "a night with Neil French," will be quite interesting.
In an attempt to stem sliding rating, the Emmy Awards organizers have signed a deal with United Airlines to show a 20 minute commercial on flight beginning September 1 to promote the September 18 broadcast. Last year's broadcast was viewed by 13.8 million, down from 17.9 million the previous year. Perhaps it's not the award show itself but rather most everything on TV sucks.
We/I/Adrants will be moderating a panel at BlogOn, called "Can Advertising Be Social?", October 18 in NYC. The panel will focus on "social media" but concentrate on weblogs as both a medium through which to advertise and as a standalone element that is part of a larger ad campaign - like the recently launched Vespa blogs or the long running Stonyfield Yogurt blogs. Even character blogs. Basically, it's a panel about how blogs fit into marketing and advertising programs. I'm looking to fill two panel slots with client-side marketers who have used blogs in their marketing mix. The agency side will be part of the panel too but that slot is filled. So if you are a marketer and want to share your insights and success at a big, two day blog conference in New York City, please express your interest in the Comments section.
The content and lineup of global advertising, media and marketing leaders have been confirmed for the initial round of keynote presentations and panels to be held during Advertising Week 2005, running September 26-30, 2005 in New York. Comedian Jon Stewart and PBS's Charlie Rose join Maurice Levy, Andrew Robertson, Marc Lefar, Lee Clow, Alex Bogusky, David Lubars and others as confirmed speakers. Additional speakers and program content will be announced shortly.
Infinity Broadcasting will podcast and stream audio content from select events.
In an ironic twist, the industry that is currently attempting to regain cred among, well, everyone, the advertising industry recently launched an ad campaign to promote Advertising Week using the oldest trick in the book: sex. Created by DDB Worldwide, the ad, which promotes the industry's upcoming Advertising Week in September pictures a faceless woman with in a red bra and black top with her breasts bulging outward and the copy, "Advertising. We All Do It," positioned directly beneath the woman's cleavage.
Predictably, many are up in arms over the ad citing it as sexist, moronic and tired. All true but, then again, when has sex ever been in danger of not selling something. Whether it's to titalate guys or to piss of women, sex-laced campaigns featuring scantily clad women whose breasts are spilling forth, uncontrollably, from of their tops unquestionably draw attention and get the media to write about it, thereby, accomplishing a campaigns primary goal of awareness despite negative reaction.
Indicative of the spineless nature of industry, neither the client nor the agency are stepping up to the plate in reaction to this ad with both sides referring inquiries to the other as if the ad were a pair of skid-marked underwear.
Bring sanity back to the saga, Bartle Bogle Hegarty Global Chief Marketing Officer and Director of Advertising Week Cindy Gallop told Ad Age, "I see the campaign as funny and entertaining. Advertising is something we all do without thinking. The fact is a woman opening an extra button on her blouse for a date is a very regular occurrence." You go, Cindy!
As ad:tech Chicago wound down, exhibitors disassembled booths faster than a prima dona diva account director whisks in and out of a status meeting. While there were 2,500 attendees at this year's Chicago event, up from 2,000 in 2004, the exhibit hall never seemed crowded. Perhaps, we have dmg world media conference planners to thank for perfect crowd flow control.
In the end, the hotel bars, hallways and lobby were full of people making deals, swapping contact info and planning their next product or campaign launch. Chicago might be over but before we know it, we'll be in New York in November for the next ad:tech extravaganza.
Yesterday, the Word of Mouth Marketing Association (WOMMA) held their first Metrics conference, called "Measuring Word of Mouth," at the Sheraton Hotel in Chicago. The conference, which sold out in 20 days mostly due to word of mouth and followed the organization's founding conference several month ago, focused on the the measurement aspects of word of mouth marketing including the introduction of metrics terminology.
The genesis of the conference was the organizations acknowledgment that everyone in the industry was talking about word of mouth but had no common terminology. The groups three goals for the conference were to develop a common language of word of mouth related terms and definitions, figure out how to measure and track word of mouth and learn how to integrate word of mouth with other forms of marketing media. In developing these goals, WOMMA CEO Andy Sernovitz the measurement framework must "avoid pre-existing marketing terms, avoid bias towards online media and avoid bias towards active word of mouth campaigns versus organic, day-to-day word of mouth."