New Look Unveiled for ad:tech

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Alongside the Chicago River and under beautifully sunny skies Sunday afternoon, dmg worldwide media unveiled its new look for its ad:tech shows to an audience of exhibitors and show officials. The new look will consist of the lower-case effect which will be implemented across all signage and the conference's website (launching Monday morning). Also announced was ad:tech connect, a networking resource providing attendees the ability to browse for product profiles, conference sessions, companies speakers and fellow attendees. ad:tech connect will also function as a networking resource where attendees can create profiles, search other attendee's profiles, send and receive messages and meet executives from other companies in the industry.

Additional images here.

by Steve Hall    Jul-10-05    
Topic: Industry Events



Advertising In Games West Show Announced

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Computer and video game conference and event planner, The Game Initiative, has announced the Advertising In Games West forum at 600 Toensend in San Francisco July 28, 2005. Advertising in Games Forums bring together advertisers, publishers and game makers to discuss the opportunities and challenges of ads in games.

Speakers include industry leaders from both the game industry and the advertising business, including: Microsoft, Ogilvy Interactive, Double Fusion, Wild tangent, Massive Incorporated, Nielsen Interactive Entertainment, United Talent Agency, Yankee Group, BlockDot, InGame partners, Skyworks Technologies, Arnell Group and others. Visit the conference website for more information.

by Steve Hall    Jun-26-05    
Topic: Games, Industry Events



San Francisco Wraps, Chicago Gets Closer

With record attendance, the San Francisco show was a hit and received many positive comments from attendees. Now, it's time to gear up for the Chicago Show July 11 and 12. Keynotes for the Chicago show include Garage Technology Ventures Managing Director Guy Kawasaki, P & G Manager of Innovation, Consumption Control Ted McConnell, Chrysler VP Jeff Bell, E-Loan CMO Catherine Muriel and Kimpton Hotels Sale & Marketing SVP Steve Pinetti. Get all the details at the AD:TECH website.

Revenue.net will, again, sponsor WiFi access providing attendees with free Internet access at the show. Visit their booth to get access codes.

We've also been told Tribal Fusion will host the "big" party Monday night.

by Steve Hall    Jun-24-05    
Topic: Industry Events



Industry Geared Up For Cannes

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The annual advertising love fest, Cannnes, kicks off on France today and we won't be there. That's why we'll just point you to Ad Age, with its legions of reporters and hefty T & E budget, for continual coverage. On Ad Age's Cannes 2005 page, you'll find Bob Garfield's pick for Grand Prix winner, Scott Donaton's take on some of the show's changes that won't change anything, Leo Burnett's Cannes Reel and audio reports.

by Steve Hall    Jun-20-05    
Topic: Industry Events



Marketers Want More Metrics From Print

Print advertising was on the witness stand today at the annual Association of National Advertisers (ANA) Print Advertising Forum, held at the Grand Hyatt in New York.

The keynote address presented by Mark Kaline, Global Media Manager, Ford Motor Company, and Chair, ANA Print Advertising Committee, and Robert Liodice, CEO and president of the ANA, focused on current challenges in the print advertising space and the increasing needs of advertisers for improvements in marketing accountability.

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by Steve Hall    Jun-16-05    
Topic: Industry Events, Magazine, Newspaper



WOMMA Measurement Conference to Follow AD:TECH Chicago

For those traveling to Chicago to attend AD:TECH Chicago July 11 and 12, the Word of Mouth Marketing Association has conveniently scheduled its "Measuring Word of Mouth" conference on July 13. The conference will address issues such as tracking and measuring word of mouth, establishing ROI, determining the best strategies, optimizing efforts for viral distribution and how word of mouth can find a home in any media plan. Full conference information and schedule is available here.

by Steve Hall    Jun- 9-05    
Topic: Industry Events



Chicago AD:TECH Conference Approaches

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With record attendance, the San Francisco show, held this past April, was a hit and received many positive comments from attendees. Now, it's time to gear up for the Chicago Show July 11 and 12. Keynotes for the Chicago show include Garage Technology Ventures Managing Director Guy Kawasaki, P & G Manager of Innovation, Consumption Control Ted McConnell, Chrysler VP Jeff Bell, E-Loan CMO Catherine Muriel and Kimpton Hotels Sale & Marketing SVP Steve Pinetti. Get all the details and register at the AD:TECH website.

Revenue.net will, again, sponsor WiFi access providing attendees with free Internet access at the show. Visit their booth to get access codes.

We've also been told Tribal Fusion will host the "big" party Monday night.

by Steve Hall    May-27-05    
Topic: Industry Events



Gawker Covers 'Hamptons Magazine' Party

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I'm Hamptons Material

Kicking off its 16 week summer run for the rich and wish-they-were-rich, Hamptons Magazine held its annual "we're hipper and richer than you" party, at BLVD where guests mugged for photographer Nikola Tamindzic. Gawker reports guests were mostly wannabes, Eurotrash and publicists gushing about how they going to the Hamptons "with friends," "renting" or "sharing." Few owned up to, well, actually owning any property in the Hamptons.

Gawker, curious as to who reads Hampton Magazine, took a look at the magazine's demographics which revealed readers to be an average age of 33, have home worth $2.6 million, spend $25,000 annually on clothes and drive Aston Martins, Bentleys, Ferraris, Hummers, Jaguars and Maseratis. Clearly, guests were not readers.

by Steve Hall    May-26-05    
Topic: Industry Events



Upfront Gets Mocked For Book Promotion

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While we passed this off as just another method to promote his book, Life After the 30-Second Spot, we have to admit this video, created by Joe Jaffe, about the television upfront is insightful and humorous pointing out the absurdity of the entire sell/buy dance agency buyers and networks sales rep perform each year. Give it a look. Have a laugh. Then get back to all those upfront meetings and parties you have scheduled this week.

by Steve Hall    May-17-05    
Topic: Industry Events, Spoofs



Marketers Educated On Weblog Benefits

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Yesterday, Business Development Institute held a seminar entitled, "Blogging Goes Mainstream: Is Your Company Ready?", which examined how weblogs can benefit marketers. The largest theme at the seminar was that weblogs create conversations and, to take advantage of these conversations, marketers should join the conversation rather than try to manage it. In a world increasingly filled with consumer created content, created outside the control of big media companies, marketers must subdue their desire to launch the typical top-down, scream from the rooftops marketing campaign. Rather, marketers can leverage consumer created content to listen to what's being said about their brand and join the conversation, just as one would at a cocktail party, rather than attempt to control it.

more »

by Steve Hall    May- 4-05    
Topic: Industry Events, Weblogs










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