Last week, PivotCon was held in New York City. The conference, curated by Brian Solis, focused on the transformation of businesses from using social media as a marketing tool to becoming a full fledged social business. Topics explored how companies are shifting their philosophy, technology and business practices to the point where social becomes part of the corporate DNA, not something your marketing intern does in his spare time.
Representative from 3M, Bloomberg, Philips, GE, Citibank, DollarShaveClub, VirginMobile, Barclay, Coke and others shared how social has pervaded many corners of their company and the changes it has brought about. Perhaps my favorite was the transformation Philips made with it MRI machine transforming the usually antiseptic, intimidating experience into a relaxing, soothing and delightful one. Check out the video below.
WalkAbout NYC, a first-of-its-kind event bringing together New York's independent ad agencies, will occur October 19 from 12PM to 6PM. Eighteen agencies will open their doors to the public for WalkaboutNYC 2012.
This event aims to offer an inside look at the designers, writers, and technologists currently shaping these new independent agencies. Although the four top creative agencies (Interpublic, Omnicom, Publicis, WPP) have in some cases cut staff sizes, independent agencies have been growing significantly. Just last year, WPP acquired independent digital agency AKQA in a deal valuing the company at $550 million.
The Affiliate Ball, organized by the super-awesome Darren Blatt, is back as an official party of Affiliate Summit West in Las Vegas on January 14th, 2012. Entertainment for the night and the location will be announced soon.
Last years event at ASW, held at the Rio's Crown Theater (this year's venue TBD), was an amazing event. With Nelly as the headliner, people rocked and had an amazing time.
On a panel today at the IAB MIXX Conference during Advertising this week in New York, Facebook Director of Pricing and Measurement Brad Smallwood likened social media to the early days of TV which had no method of measurement until Arthur Nielsen introduced the rating point in 1950. He went on to argue that online marketers should focus on this system placing increased emphasis on reach and frequency rather than clicks.
As Todd Wasserman reports in Mashable, "Smallwood cited research from Nielsen (the company, not the founder) that showed a 0.07% correlation between high click-through rates and actual sales. Smallwood also rolled out some new data from a study conducted with Datalogix that found 99% of sales generated from online branding ad campaign came from consumers who saw ads, but didn't interact with them."
Read more of Todd's report here.
Kicking off the ninth (can you believe it?) Advertising Week, the Interactive Advertising Bureau, at its IAB MIXX Conference, has released new research conducted by the Harvard Business School that found the ad-supported internet is responsible for 5.1 million U.S. jobs. The sector increased 100 percent over the past four years and contributed $530 billion to the U.S. economy in 2011, double that of 2007. In addition, the sector accounted for 3.7 percent of the U.S. gross domestic product.
The report shows New York and California as home to the headquarters of the largest number of U.S. internet firms. This, of course, is due to the prominence of Madison Avenue and Silicon Valley as digital business hubs. In addition, Washington, Massachusetts, and Illinois are the next three most digital-friendly states. In total, nine states are the sites of headquarters that account for 72 percent of attributed employment, although the jobs themselves were dispersed across other states in the union:
You may have heard of this thing called affiliate marketing. It's a not so quiet segment of online marketing that Forrester predicts will experience a 17 percent compounded annual growth rate between 2-12 and 2016 to become a $4.5 billion segment.
I've been to Affiliate Summit, the premiere conference in the space, every year since 2008 as attendee, press or photographer. While I can't say I'm an uber affiliate marketing professional after all those years (my own fault), I can say I've formed some of the closest personal and business bonds of any of the many marketing conferences I attend. And I've learned about an entirely new segment of online marketing.
Affiliate Management Days, a conference held October 9-10 in Ft. Lauderdale, will educate brands on how they can create and manage a successful affiliate program. Affiliate program management, the focus of Affiliate Management Days, is a subset of the broader affiliate marketing segment (covered by Affiliate Summit) which includes merchants (brands) looking to partner with affiliates (individual marketers who promote merchant products) and networks (like ad networks, connectors between merchants/brands and affiliates/sites) as well as the affiliate managers who manage affiliate programs for brands.
Geno Prussakov is founder of Affiliate Management Days (use this link for 10 percent off the conference) and we asked him to help us understand affiliate program management and how it fits into a brand's broader marketing strategy.
- There's nothing fake about Katy Perry's...Chips.
- Check out these NSFW ads for Spanish lingerie brand Jane Pain that aren't actually NSFW.
- Paddy Power has enlisted Jesus to help the brand launch in Italy.
- A McDonald's billboard targeting Hmong people in St. Louis got its grammar wrong.
- The Barbarian Group's Benjamin Palmer discusses the internet's biggest changes over the past ten years and what the future holds.
- Not really sure what's being sold here but the video does have three women in lingerie bouncing around on big jumpy balls.
- Beyonce can be seen in a new ad campaign modeling the latest from her fashion brand House of Deron. Not deliciously bootylicious as her Crazy in Love Pepsi commercial but we're not complaining.
- Check out Leonardo DiCaprio's hot girlfriend, Erin Heatherton, fronting a new collection of ads for Victoria's Secret.
- Want to watch an hour of Japanese McDonald's commercials? Go right ahead!
- The Big Ad Gig, sort of an American Idol for the ad world, would like the industry to know its call for entries closes August 27.
- YouTube has extended its ads you can skip feature to mobile.
- Tostitos wants us to know its always at the center of the party. Even political parties.
- Paul Rudd and Ray Lewis battle for superiority in new Madden NFL 13 ads.
Today, the Interactive Advertising Bureau announced the finalists for its 2012 MIXX Awards which will take place during Advertising Week on Tuesday, October 2 at the Crowne Plaza Hotel. For the second year in a row, the awards will be hosted by comedian Baratunde Thurston.
This year's nominations include 111 finalists from Australia, Brazil, Canada, China, Denmark, Italy, Russia, Sweden, Turkey, the United Kingdom and the United States. New this year is the IAB Standard Rich Media Display Ad category, reflecting the adoption of the IAB Rising Stars Display ad formats, a set of six rich-media ads sizes that are now part of the IAB Standard Ad Unit Portfolio.
Below is a list of the finalist in their respective categories