Facebook Says Clicks Are Irrelevant, Urges Focus on Reach and Frequency

facebook-logo-blue.jpg

On a panel today at the IAB MIXX Conference during Advertising this week in New York, Facebook Director of Pricing and Measurement Brad Smallwood likened social media to the early days of TV which had no method of measurement until Arthur Nielsen introduced the rating point in 1950. He went on to argue that online marketers should focus on this system placing increased emphasis on reach and frequency rather than clicks.

As Todd Wasserman reports in Mashable, "Smallwood cited research from Nielsen (the company, not the founder) that showed a 0.07% correlation between high click-through rates and actual sales. Smallwood also rolled out some new data from a study conducted with Datalogix that found 99% of sales generated from online branding ad campaign came from consumers who saw ads, but didn't interact with them."

Read more of Todd's report here.

by Steve Hall    Oct- 1-12    
Topic: Industry Events, Research, Social



Ad-Supported Internet Creates 5.1 Million Jobs, Adds $530 Billion to Economy

holy_crap_this_could_be_you_money.jpeg

Kicking off the ninth (can you believe it?) Advertising Week, the Interactive Advertising Bureau, at its IAB MIXX Conference, has released new research conducted by the Harvard Business School that found the ad-supported internet is responsible for 5.1 million U.S. jobs. The sector increased 100 percent over the past four years and contributed $530 billion to the U.S. economy in 2011, double that of 2007. In addition, the sector accounted for 3.7 percent of the U.S. gross domestic product.

The report shows New York and California as home to the headquarters of the largest number of U.S. internet firms. This, of course, is due to the prominence of Madison Avenue and Silicon Valley as digital business hubs. In addition, Washington, Massachusetts, and Illinois are the next three most digital-friendly states. In total, nine states are the sites of headquarters that account for 72 percent of attributed employment, although the jobs themselves were dispersed across other states in the union:

more »

by Steve Hall    Oct- 1-12    
Topic: Industry Events, Research, Trends and Culture



Why Brands Should Attend Affiliate Summit

CapturFiles_1.jpg

You may have heard of this thing called affiliate marketing. It's a not so quiet segment of online marketing that Forrester predicts will experience a 17 percent compounded annual growth rate between 2-12 and 2016 to become a $4.5 billion segment.

I've been to Affiliate Summit, the premiere conference in the space, every year since 2008 as attendee, press or photographer. While I can't say I'm an uber affiliate marketing professional after all those years (my own fault), I can say I've formed some of the closest personal and business bonds of any of the many marketing conferences I attend. And I've learned about an entirely new segment of online marketing.

more »

by Steve Hall    Sep-20-12    
Topic: Industry Events



Why Brands Should Care About Affiliate Program Management

am_days.jpg

Affiliate Management Days, a conference held October 9-10 in Ft. Lauderdale, will educate brands on how they can create and manage a successful affiliate program. Affiliate program management, the focus of Affiliate Management Days, is a subset of the broader affiliate marketing segment (covered by Affiliate Summit) which includes merchants (brands) looking to partner with affiliates (individual marketers who promote merchant products) and networks (like ad networks, connectors between merchants/brands and affiliates/sites) as well as the affiliate managers who manage affiliate programs for brands.

Geno Prussakov is founder of Affiliate Management Days (use this link for 10 percent off the conference) and we asked him to help us understand affiliate program management and how it fits into a brand's broader marketing strategy.

more »

by Steve Hall    Sep- 7-12    
Topic: Industry Events, Online



Paddy Power Hires Jesus, Cravendale Cats Are Back

katyperry_pop_chips.png

- There's nothing fake about Katy Perry's...Chips.

- Check out these NSFW ads for Spanish lingerie brand Jane Pain that aren't actually NSFW.

- Paddy Power has enlisted Jesus to help the brand launch in Italy.

- A McDonald's billboard targeting Hmong people in St. Louis got its grammar wrong.

- The Barbarian Group's Benjamin Palmer discusses the internet's biggest changes over the past ten years and what the future holds.

- Not really sure what's being sold here but the video does have three women in lingerie bouncing around on big jumpy balls.

more »

by Steve Hall    Sep- 4-12    
Topic: Agencies, Brands, Campaigns, Commercials, Industry Events



Beyonce Fronts House of Deron Campaign, Big Ad Gig Calls

beyonce_house_deron_20122.jpeg

- Beyonce can be seen in a new ad campaign modeling the latest from her fashion brand House of Deron. Not deliciously bootylicious as her Crazy in Love Pepsi commercial but we're not complaining.

- Check out Leonardo DiCaprio's hot girlfriend, Erin Heatherton, fronting a new collection of ads for Victoria's Secret.

- Want to watch an hour of Japanese McDonald's commercials? Go right ahead!

- The Big Ad Gig, sort of an American Idol for the ad world, would like the industry to know its call for entries closes August 27.

- YouTube has extended its ads you can skip feature to mobile.

- Tostitos wants us to know its always at the center of the party. Even political parties.

- Paul Rudd and Ray Lewis battle for superiority in new Madden NFL 13 ads.

by Steve Hall    Aug-23-12    
Topic: Celebrity, Commercials, Industry Events



IAB Announces MIXX Awards Finalists

iab_mixx_2012.png

Today, the Interactive Advertising Bureau announced the finalists for its 2012 MIXX Awards which will take place during Advertising Week on Tuesday, October 2 at the Crowne Plaza Hotel. For the second year in a row, the awards will be hosted by comedian Baratunde Thurston.

This year's nominations include 111 finalists from Australia, Brazil, Canada, China, Denmark, Italy, Russia, Sweden, Turkey, the United Kingdom and the United States. New this year is the IAB Standard Rich Media Display Ad category, reflecting the adoption of the IAB Rising Stars Display ad formats, a set of six rich-media ads sizes that are now part of the IAB Standard Ad Unit Portfolio.

Below is a list of the finalist in their respective categories

more »

by Steve Hall    Aug-21-12    
Topic: Industry Events



Clickbooth Says It's Good to Be On Top

clickbooth_grills_bills_adtech_sf_12.jpeg

If you are attending Affiliate Summit in New York next week, you might have noticed there are three competing parties Monday night during the conference. You might have received numerous emails from the organizers of these events as well as the event sponsors.

In the past, we have attended parties by all three of these organizer and all have been well attended, enjoyable events. Which is really why we wish they weren' all on the same night. Sunday night would work just as well as Monday night, Yes, yes, ShareASale always has it's party Sunday night but it starts early and ends early. The other three parties tend to be later at night so it wouldn't be so much of a conflict.

more »

by Steve Hall    Aug-10-12    
Topic: Industry Events



USA Tops Combined Cannes, Olympic Wins

cannes_olympic_medals.jpg

Campaign Brief took it upon themselves to see which countries rank high in both Olympic medal wins as well as Cannes Lions wins. Currently, America is tops with the most Cannes Lions wins and the second most Olympic medal wins. The UK, which placed second in Cannes Lions wins, landed third in Olympic medal wins.

China is the big winner at the Olympics with the highest number of Olympic medal wins though it didin't place so well in Cannes where it place 22nd.

Check out the full tally here.

by Steve Hall    Aug- 9-12    
Topic: Industry Events



The One Club Launches OneScreen Film Festival

onescreen_film_festival.jpg

The One Club has launched its inaugural OneScreen Festival, a global competition designed "for the creative community by the creative community" to highlight the creative minds behind some of today's best short films and videos.

Produced by The One Club, OneScreen was developed for today's filmmakers who want to showcase their work to the organization's established global audience. Submissions are open July 16 through the deadline of September 7. Films and videos must be ten minutes or less in run time to be eligible. Competition categories include Narrative, Documentary, Music Video, Animation and Branded Content. All entries must be submitted online at www.onescreen.org in MP4 or MOV H.264 format. Entry fees are $25.00 per submission; Students $20.00 per submission.

by Steve Hall    Jul-18-12    
Topic: Industry Events










Featured FREE Resource: