While covering Cannes Lions last week, a woman named Ethel kept popping up in our Twitter stream and we sort of tossed it off as some agency attempting to leverage the event for publicity. We exchanged a few tweets with the dear lady who let us know her husband had just died and she had decided to launch a beer brand, Ethel's Brew, in honor of her late husband's love for the suds.
As it turns out, an agency was behind the stunt and that agency was DDB. Led by DDB CCO Amir Kassaei, the agency created the entire campaign including Ethel's persona, her Twitter account, video and, yes, the actual beer that was served at various events during Cannes Lions. Brassierie Duyck in Jenlain, France brewed 15,000 bottles of the stuff.
Adland wonders whether or not Jung von Matt padded their "Stones Telling Stories" case study which outlined Holocaust awareness work that ultimately won a Media Gold Lion and an Integrated Bronze Lion. Oh to have been a judge back in the day when Barbara Lippert said all you had to do was sit around and watch a bunch of TV commercials and decide which ones you liked as opposed to watching the hundreds of case study video judges have to slog through today.
According to Adland and her translation of a story in German Meedia.de, several inconsistencies in the claims made by Jung von Matt have been cited. Inconsistencies are said to include representations of work not yet complete, descriptions of Google Maps function that do not exist and information said to exist online that doesn't.
Advertising Age just published a round up of last week's Cannes Lions Festival of Creativity and took a look at five of the hottest topics discussed. There was controversy surrounding the judging of the Media Lions. There was the acknowledgement of technology's increasingly important role in advertising. There was the growing debate over the relevance of effectiveness in judging work. There was the shifting viewpoint among giants P&G and Unilever over the importance of copy testing. And there was a bit of hang wringing over the increase in the number of clients (as compared to agencies) attending the festival and whether or not Cannes will transform itself from a festival of creativity into a global marketing event.
And it is this last point that, in our mind, is worth further exploration. It appears Cannes is undergoing the same seismic shift our U.S.-based SXSW has experienced over the last few years. Just as Cannes was once a small conclave of agency types, SXSW was once a small conclave of early adopter widget heads. Now, both events have, rightly so in our opinion, expanded to include other elements of their respective domains.
SapientNitro has been busy this week. Along with having a presence at Cannes Lions, they have been creating infographics that graphically represents each day of the week. One more is due that will cover Friday.
If that weren't enough, they've also put together a Pinterest board collecting the biggest and best ideas expressed during the week along with interesting overheards.
From former President Clinton wishing he was 20 again so he could experience the exciting changes happening in our world to day to Leo Burnett CCO Mark Tutssell saying, "Data is really important but an idea rooted in insight is worth its weight in gold" to Twitter CEO Dicl Costolo saying, We're moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment," the Pinterest board gives a good overview of the week's sentiment.
In its continuing mission to quantify all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its fourth of five infographics. This version, called Social, takes a look at the number of Cannes Lions Twitter impressions (61,400,000), the number of #canneslions photos on Instagram (4,043), the number of Twitter mentions (71,799), top Twitter influencers of the week, top Tweeting companies, a summary of the important topics getting traction, top celebrities on Twitter who are at Cannes and more. Check it all out below.
As Cannes Lions week winds down (there are no seminars tomorrow but the final Lions will be awarded Saturday night), we take a look at what happened today. A seminar with Yahoo CEO Ross Levinsohn had Maurice Levy humorous prodding Levinsohn on just what it's going to take to right Yahoo! Levinsohn, while comparing business to boxing said it's the right people and the right partners who will help the company succeed.
See below for more snippets from Friday at Cannes Lions.
There wasn't an awards ceremony Thursday night in Cannes so all the delagates had to do was party. Which, of course, for advertising people, isn't difficult and comes quite naturally. With big expense budgets and planty of hosted parties there's always something for everyone to do on Le Croisette.
An addition to the too-numerous-to-mention pool parties, rooftop parties, yacht parties and countless other smaller, more private soirées which took place, there were several large parties last night. Ogilvy took over Martinez Beach and gave attendees Zulu WInter to listen to. Google hosted a party at which Groove Armada played. Mindshare and Havas had parties too. And, of course, there was the infamous Shots party at which one delegate tweeted, "Girl at Shots party wearing sunglasses. It's 2AM. Twat." Gotta love late night tweets.
The big news out of Cannes Lions today is that Twitter went down right before President Clinton delivered his speech. It returned and then went down again. As of this writing, it's still down. But that's not really news. Or it really should overshadow the other items of importance that occurred in Cannes today.
Eager to hear the former President speak, thousands lined up on the red carpet which stretches most the way down Le Croisette. Throughout the day, in advance of the speech, there were Clinton sightings in and around Cannes.
Once introduced by PJ Pereira, Clinton, who spoke on the topic of How Advertising Can Help Build a Better World, said, "we live in the most inter-dependent era in human history" and, focusing a bit on particle physics and string theory, he even went so far as to say that in our lifetimes, "you might live in a time that discovers there is another dimension beyond time, space and distance." Heady stuff.
In its continuing quest to numerate all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its third of five infographics. This version, called Winners, takes a look at Twitter CEO Jack Dorsey's Media Person of the Year win, which topics are hot (social media, story telling), the fact that there are 44 cubes on the Cannes Lion stage, top awards winners to date by agency and by country and every other stat you could possibly imagine about the awards.
Oh the horror! Just as former President Clinton is about to set foot on stage at the Cannes Lions Festival of Creativity, Twitter goes dark! Will he actually appear? Will he speak? Will he trip like President Ford? Will he share brilliance? The world may never know until Twitter comes back online.
Just another example of what happens when we put so much trust in a single infrastructure. Hmm, now will all have to resort to reading about Clinton's speech on crusty old blogs. How mid-2000's! In the meantime, RSS anyone?