Advertising Age just published a round up of last week's Cannes Lions Festival of Creativity and took a look at five of the hottest topics discussed. There was controversy surrounding the judging of the Media Lions. There was the acknowledgement of technology's increasingly important role in advertising. There was the growing debate over the relevance of effectiveness in judging work. There was the shifting viewpoint among giants P&G and Unilever over the importance of copy testing. And there was a bit of hang wringing over the increase in the number of clients (as compared to agencies) attending the festival and whether or not Cannes will transform itself from a festival of creativity into a global marketing event.
And it is this last point that, in our mind, is worth further exploration. It appears Cannes is undergoing the same seismic shift our U.S.-based SXSW has experienced over the last few years. Just as Cannes was once a small conclave of agency types, SXSW was once a small conclave of early adopter widget heads. Now, both events have, rightly so in our opinion, expanded to include other elements of their respective domains.
SapientNitro has been busy this week. Along with having a presence at Cannes Lions, they have been creating infographics that graphically represents each day of the week. One more is due that will cover Friday.
If that weren't enough, they've also put together a Pinterest board collecting the biggest and best ideas expressed during the week along with interesting overheards.
From former President Clinton wishing he was 20 again so he could experience the exciting changes happening in our world to day to Leo Burnett CCO Mark Tutssell saying, "Data is really important but an idea rooted in insight is worth its weight in gold" to Twitter CEO Dicl Costolo saying, We're moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment," the Pinterest board gives a good overview of the week's sentiment.
In its continuing mission to quantify all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its fourth of five infographics. This version, called Social, takes a look at the number of Cannes Lions Twitter impressions (61,400,000), the number of #canneslions photos on Instagram (4,043), the number of Twitter mentions (71,799), top Twitter influencers of the week, top Tweeting companies, a summary of the important topics getting traction, top celebrities on Twitter who are at Cannes and more. Check it all out below.
As Cannes Lions week winds down (there are no seminars tomorrow but the final Lions will be awarded Saturday night), we take a look at what happened today. A seminar with Yahoo CEO Ross Levinsohn had Maurice Levy humorous prodding Levinsohn on just what it's going to take to right Yahoo! Levinsohn, while comparing business to boxing said it's the right people and the right partners who will help the company succeed.
See below for more snippets from Friday at Cannes Lions.
There wasn't an awards ceremony Thursday night in Cannes so all the delagates had to do was party. Which, of course, for advertising people, isn't difficult and comes quite naturally. With big expense budgets and planty of hosted parties there's always something for everyone to do on Le Croisette.
An addition to the too-numerous-to-mention pool parties, rooftop parties, yacht parties and countless other smaller, more private soirées which took place, there were several large parties last night. Ogilvy took over Martinez Beach and gave attendees Zulu WInter to listen to. Google hosted a party at which Groove Armada played. Mindshare and Havas had parties too. And, of course, there was the infamous Shots party at which one delegate tweeted, "Girl at Shots party wearing sunglasses. It's 2AM. Twat." Gotta love late night tweets.
The big news out of Cannes Lions today is that Twitter went down right before President Clinton delivered his speech. It returned and then went down again. As of this writing, it's still down. But that's not really news. Or it really should overshadow the other items of importance that occurred in Cannes today.
Eager to hear the former President speak, thousands lined up on the red carpet which stretches most the way down Le Croisette. Throughout the day, in advance of the speech, there were Clinton sightings in and around Cannes.
Once introduced by PJ Pereira, Clinton, who spoke on the topic of How Advertising Can Help Build a Better World, said, "we live in the most inter-dependent era in human history" and, focusing a bit on particle physics and string theory, he even went so far as to say that in our lifetimes, "you might live in a time that discovers there is another dimension beyond time, space and distance." Heady stuff.
In its continuing quest to numerate all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its third of five infographics. This version, called Winners, takes a look at Twitter CEO Jack Dorsey's Media Person of the Year win, which topics are hot (social media, story telling), the fact that there are 44 cubes on the Cannes Lion stage, top awards winners to date by agency and by country and every other stat you could possibly imagine about the awards.
Oh the horror! Just as former President Clinton is about to set foot on stage at the Cannes Lions Festival of Creativity, Twitter goes dark! Will he actually appear? Will he speak? Will he trip like President Ford? Will he share brilliance? The world may never know until Twitter comes back online.
Just another example of what happens when we put so much trust in a single infrastructure. Hmm, now will all have to resort to reading about Clinton's speech on crusty old blogs. How mid-2000's! In the meantime, RSS anyone?
In Cannes doing interviews for adforum, Angela Natividad sat down with Victor Knapp and Wesley Ter Haar of MediaMonks, an international creative and digital production shop that also hosted the most excellent Massive Music party last night.
Jumping right into things, Angela asked the pair what trajectory landed them in the world of advertising. Wesley had a fairly typical trajectory. After dropping out of highschool, he starting geeking around with friends and building websites. Victor, on the other hand...was a porn star. OK, he's just kidding. He went sailing. Did it for four years and accidentally ran into Wesley at Central Station in Amsterdam.
There's a bit of a voting scandal brewing in Cannes today over accusations that some Media Lions judges were "ordered" to upport work from their own agencies reports B&T.
Media Lions juror Dan Johns and Ikon CEO told B&T, "Unfortunately after six days of judging the best work didn't win gold, that is a view held by a number of the jury members. In these situations you have two choices; either to sit back and do nothing or raise your hand and say enough is enough."
It appears Johns isn't going to sit back and do nothing. Johns and other jurors plan to take up the issue with Cannes Chairman Terry Savage.