As Wednesday in Cannes ended and delegates headed to the Palais for the Press, Design, Radio and Cyber Lions Award ceremony, AKQA CEO Tom Bedecarre wondered why everyone in Cannes was asking him to buy them drinks. As news of AKQA's acquisition by WPP spread, it became clear why Tom was suddenly seen as Mr. Moneybags. If Sir Martin Sorrell's salary is a comparative indicator, Tom will have plenty of money to buy everyone drinks for a long time to come.
- Over at the Palais, South Africa earned its first Gold Lion with work done by DDB SA for McDonald's in the Press category.
- Twitter CEO Jack Dorsey was given the Media Person of the Year award.
- Brazilian agency Talent took home the Radio Lions Grand Prix for Go Outside
Are you in Cannes for Cannes Lions? Do you wish you were? Could you care less? In any case, we have our daily update for you whether you like it or not. So what happened in Cannes today?
Nike's Stefan Olander and R/GA's Bob Greenberg took the stage and explained to delegates that Nike is now an ecosystem, not just a brand that sells products. Nike has expanded to offer ongoing services like Fuelband that focus on continuous personal improvement.
In its continuing quest to numerate all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its second of five infographics. This iteration, entitled Global, examines such goodies as the number of awards won to date by country (U.S. leads), social chatter as it relates to panel attendance, hottest topics (2NE1 Seminar), number of followers the various Cannes Lions social media accounts have, the number of Twitter mentions for the week (56,355), Foursquare hot spots, Cannes Lions Beach Soccer standings and the fact Twitter rules all social media channels this week crushing Facebook as if it were a fly.
As Tuesday in Cannes ended, Google scooped up the inaugural Mobile Grand Prix for its re-imagined Coke Hilltop campaign which "mobilized" the sentiment of the original campaign and made it possible for people to actually "buy the world a Coke." In other Tuesday night awards and party news:
- BBH won the Creative Effectiveness Grand Prix for its Axe Fallen Angels work.
- Duval Guillame was (deservedly so) crowned Media Agency of the year.
- The ubiquitous Arnold bike made its way to the Havas cafe.
- As always, the food at the Opening Gala was stellar but, again, as always, the lines were miserably long. It's really just best to skip the food line and just drink.
- And not to be confused with the Dutch Young Creatives, the Young Lions party, sort of an anti-Gala event, rocked La Croisette Tuesday night as well.
SapientNitro has taken it upon itself to create an infographic to represent each of five days, Monday through Friday, in Cannes capturing all the goings on at Cannes Lions. Below is Monday's infographic which takes a lok at the history of Cannes Lions, seminar keywords that popped, a summary of the number of entrants and panels, the weather and other local demographics, influencial Cannes Twitter account (ahem, @adrants is on the list), top Foursquare check ins (Gutter Bar and Carlton Bar, of course), popular Instagram pictures, social buzz topics, popular Pinterest pins and, of course, the awards. Check it out.
Yes, it's true. It's totally true. In what has to be one of the most surreal sightings of the week, Don Draper (OK, Jon Hamm) is in Cannes today soaking up the sun and mingling with current day ad types. He posed for pictures with several lucky delegates and he attended the Mcgarry Bowen agency party. OK, in other Cannes Lions news today:
- The Gutter Bar is now on Twitter. Yes, really. @thegutterbar.
- Making its first splash in Cannes, agency Leo Cornett arrives in an ice cream truck which has been making its way up and down La Croisette serving goodies to delegates...and trying to avoid the authorities who, apparently, don't approve of such antics.
- The beach volleyball tournament was in full swing today.
- In a bit of a face slap, James Warren noted, Clients don't buy ideas, they are sold them. PR not natural salespeople. Hence, no awards."
Adforum's Angela Natividad sat down with SapientNitro's Freddie Laker and Darren McColl along with Omar Epps, all of whom were on a panel Monday at Cannes Lions and spoke to the topic of who's a better marketer, brands or celebrities. At least in the seminar, it appeared celebrities won out.
The interview on the whole is an insightful look at how the definition of an agency has changed over time and how the different toolsets and partnerships define just how an agency approaches a marketing challenge.
Over at adforum, Angela Natividad is conducting interviews in Cannes. Her first interview is with Paul Price, CEO of Creative Realities, a firm that focuses on "designing digital experiences that bridge the physical and virtual worlds." He is most proud of his recent work with the Macy's in Herald Square which consists of 20 different digital experiences. When Natividad asked Price which movies appropriately represent the near future of digital marketing, he was quick to point of it won't (and shouldn't) be Miniroty Report, the movie in which Tome Cruise - and everyone else - is razor targeted which a bombardment of location-based advertising. Over the next five years, Price says there will be an increase in digitally augmented retail fittings and fixtures that improve the store experience for shoppers.
As one whose daily mission includes scouring the ad world for shareable bits of newsworthiness, it's always interesting to see the ad news world grind to a halt during Cannes Lions. It's as if nothing else is newsworthy this week. It's like this new study from Webrageous that claims 75 percent of of online campaigns fail never happened. But let's not allow minor details like that to detract from the the fantastic funshine (no, I didn't spell that wrong) of Le Croisette.
Let's not bother with the controversy surrounding the bloated salaries of WPP's Martin Sorrell and MDC Partners' Miles Nadal. Because that would just be impolite and inappropriate (and actually kind of boring) to discuss while drinking magnums of rose at the Carlton.
As we continue our round up of goings at Cannes Lions, the shortlists for PR, Media, Outdoor, Mobile, Creative Effectiveness and Press have been released. You can check them all out here. In other important Cannes Lions news for Monday:
- Many were surprised and thought it sacriligious the gutter bar didin't look the same as it did last year.
- Nine year old Cain Monroy (of Caine's Arcade), in a JWT-led seminar entitled What Can 3 Kids Teach You About Creativity, told the audience they really need to think like kids sometimes to be creative.
- At 40, you graduate from the gutter bar to the Carlton Terrace.
- Porn scammers have discovered the #canneslions hashtag and are all over it in full force.