Adforum's Angela Natividad sat down with SapientNitro's Freddie Laker and Darren McColl along with Omar Epps, all of whom were on a panel Monday at Cannes Lions and spoke to the topic of who's a better marketer, brands or celebrities. At least in the seminar, it appeared celebrities won out.
The interview on the whole is an insightful look at how the definition of an agency has changed over time and how the different toolsets and partnerships define just how an agency approaches a marketing challenge.
Over at adforum, Angela Natividad is conducting interviews in Cannes. Her first interview is with Paul Price, CEO of Creative Realities, a firm that focuses on "designing digital experiences that bridge the physical and virtual worlds." He is most proud of his recent work with the Macy's in Herald Square which consists of 20 different digital experiences. When Natividad asked Price which movies appropriately represent the near future of digital marketing, he was quick to point of it won't (and shouldn't) be Miniroty Report, the movie in which Tome Cruise - and everyone else - is razor targeted which a bombardment of location-based advertising. Over the next five years, Price says there will be an increase in digitally augmented retail fittings and fixtures that improve the store experience for shoppers.
As one whose daily mission includes scouring the ad world for shareable bits of newsworthiness, it's always interesting to see the ad news world grind to a halt during Cannes Lions. It's as if nothing else is newsworthy this week. It's like this new study from Webrageous that claims 75 percent of of online campaigns fail never happened. But let's not allow minor details like that to detract from the the fantastic funshine (no, I didn't spell that wrong) of Le Croisette.
Let's not bother with the controversy surrounding the bloated salaries of WPP's Martin Sorrell and MDC Partners' Miles Nadal. Because that would just be impolite and inappropriate (and actually kind of boring) to discuss while drinking magnums of rose at the Carlton.
As we continue our round up of goings at Cannes Lions, the shortlists for PR, Media, Outdoor, Mobile, Creative Effectiveness and Press have been released. You can check them all out here. In other important Cannes Lions news for Monday:
- Many were surprised and thought it sacriligious the gutter bar didin't look the same as it did last year.
- Nine year old Cain Monroy (of Caine's Arcade), in a JWT-led seminar entitled What Can 3 Kids Teach You About Creativity, told the audience they really need to think like kids sometimes to be creative.
- At 40, you graduate from the gutter bar to the Carlton Terrace.
- Porn scammers have discovered the #canneslions hashtag and are all over it in full force.
Each day we'll bring you a little bit of Cannes. On Sunday, the festival kicked off with a talk by Cindy Gallop who spoke frankly about sex, her work with Make Love Not Porn And her desire for sex to be socialized in a way that makes it less than taboo, completely acceptable and for it not to be tarniches by the exaggerations of the porn world.
In her talk Cindy also noted that just three percent of all creative directors in the United States are female, something that really needs to change fast.
Good luck. No, really. Our best to you Michael Sheldon and Kim Getty from Deutsch LA. Honestly, we hope you can keep agency types from jumping ship every year. But if history is any guide...not gonna happen.
But hey, at least you get to do a panel on retaining talent during Cannes Lions. That can't be half bad, can it? And, shit, half the people in Cannes this year will have new jobs next year so you might as well propose this panel over and over again, year after year. Because, you know what? Nothing's going to change. Why? Because most agency management don't give a shit about their employees. All they care about is the bottom line.
Here's some interesting work from Lurzer's Archive. Great ads always seem to end up in Lurzer's Archive but we never really know how they get there. This campaign is a humorous attempt at understanding just how a great advertising idea is born and how a campaign evolves. Through an insert that will be appearing in issue 3/12 of Lurzer's, readers can download "the great ads tool" app, to enter a contest which will give readers a chance to be a co-creator of the Archive's campaign.
A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, the annual global awards festival for creative advertising and communications.
An overall increase of 19 percent versus last year, entries have been submitted in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories.
The IAB and its IAB Mobile Marketing Center of Excellence will chair a first-ever all-day forum devoted to the topic of Creativity in Mobile Advertising during Cannes Lions International Festival of Creativity.
On Tuesday, June 19, IAB President and CEO Randall Rothenberg will lead the day's series of panels - six sessions in all, including a final roundtable that will spotlight The IAB Creative Showcase: Secrets of the Mobile Superstars. On stage discussion during this session will feature Colleen DeCourcy of Socialistic, Thomas Fellger of Iconmobile, and Per Holmkvist of Mobiento. They will share examples of the best mobile creative, and offer insights on how to take advantage of opportunities in mobile.
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Nothing, it seems, can occur these days without an infographic to explain it. So it is without surprise we have an infographic, courtesy of Synthesio to neatly wrap up Internet Week.
According to the infographic, the most buzzworthy keynotes were Tumblr's David Karp, The New York Times' David Carr and Brian Stelter and the Oakland A's General Manager Billy Beane.
Overall, there was a 100 percent increase in the number of tweets (11,000 to 20,000) from last year's Internet Week to this year's.