Lurzer's to Have Fun With Workshop During Cannes

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Here's some interesting work from Lurzer's Archive. Great ads always seem to end up in Lurzer's Archive but we never really know how they get there. This campaign is a humorous attempt at understanding just how a great advertising idea is born and how a campaign evolves. Through an insert that will be appearing in issue 3/12 of Lurzer's, readers can download "the great ads tool" app, to enter a contest which will give readers a chance to be a co-creator of the Archive's campaign.

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by Steve Hall    Jun- 8-12    
Topic: Industry Events



Cannes Lions Reaches Record With 34,000 Entries in 15 Categories

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A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, the annual global awards festival for creative advertising and communications.

An overall increase of 19 percent versus last year, entries have been submitted in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories.

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by Steve Hall    Jun- 6-12    
Topic: Industry Events



IAB to Host Mobile Forum at Cannes Lions

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The IAB and its IAB Mobile Marketing Center of Excellence will chair a first-ever all-day forum devoted to the topic of Creativity in Mobile Advertising during Cannes Lions International Festival of Creativity.

On Tuesday, June 19, IAB President and CEO Randall Rothenberg will lead the day's series of panels - six sessions in all, including a final roundtable that will spotlight The IAB Creative Showcase: Secrets of the Mobile Superstars. On stage discussion during this session will feature Colleen DeCourcy of Socialistic, Thomas Fellger of Iconmobile, and Per Holmkvist of Mobiento. They will share examples of the best mobile creative, and offer insights on how to take advantage of opportunities in mobile.

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by Steve Hall    May-31-12    
Topic: Industry Events, Mobile/Wireless



Internet Week Summarized Infographic-Style

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

Nothing, it seems, can occur these days without an infographic to explain it. So it is without surprise we have an infographic, courtesy of Synthesio to neatly wrap up Internet Week.

According to the infographic, the most buzzworthy keynotes were Tumblr's David Karp, The New York Times' David Carr and Brian Stelter and the Oakland A's General Manager Billy Beane.

Overall, there was a 100 percent increase in the number of tweets (11,000 to 20,000) from last year's Internet Week to this year's.

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by Steve Hall    May-23-12    
Topic: Industry Events



Steve Jobs Honored at The Webby Awards

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

Internet Week culminated tonight with The 15th Annual Webby Awards. Held at the Hammerstein Ballroom in Manhattan, the event was hosted by Patton Oswalt. The ShareThis crew was in attendance to see comedian Louis C.K. accept his Person of the Year Award with the five word acceptance speech, "When I die, bye, bye."

Musician Bjork accepted the Webby Artist of the Year Award for her multimedia album Biophilia, created partly on an iPad along with ten apps supporting it.

Juliette Lewis and Graydon Sheppard received best actress awards for their work on the YouTube series Shit Girls Say. Their five word acceptance speech? "We just want to thank..."

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by Steve Hall    May-21-12    
Topic: Industry Events



Haley Reinhart Headlines Girls Who Rock During Internet Week

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

Girls Who Rock, a concert organized by the all volunteer non-profit She's the First, was held last Friday at the Gramercy Theater during Internet Week. Hosted by Michael Thurber, the concert included performances by Haley Reinhart, Jessica Latshaw, Shin-B, The Jane Doze and the girls from Park Slope Rock School.

The concert, sponsored by online social change community Umojawa, was held to raise money for the rural India school Shanti Bhaven. During the concert, several girls from the school were Skyped in for attendees to see. Of course the internet being what it is, the connection wasn't too good and neither party could hear the other. Although each party could see each other and is was a moving experience as a representative from the school shared the plight of girls in rural India with the audience.

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by Steve Hall    May-21-12    
Topic: Cause, Industry Events



Barbarian Group, Mother Host Rooftop Relaxation, Concert

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

So Thursday night during Internet Week, the cool ad agencies had their parties. Barbarian Group and Mother. Barbarian Group held their party on the rooftoop of their office building in SoHo. I nice spot with 360 degree views of the city including the under-construction World Trade Center.

We ran into several friends including long-time acquaintance and former Gawker blogger Elizabeth Spiers and LippeTaylor's Sloane Berrent. We had a chance to spend some time speaking with Barbarian Group's PR Wonder Lexi Peters as well as Barbarian Group Head Guy Benjamin Palmer.

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by Steve Hall    May-18-12    
Topic: Industry Events



How We Share Content And Why

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

In a lively, amiably contentious, and occasionally absurdist Internet Week panel titled "The Science of Spread: What Are People Sharing, Why Are They Sharing It, And Where Does It Come From," experts in the field dispensed wisdom and opinions on how internet users interact with memes and viral content.

Moderated by The Next Web's Courtney Boyd Myers, panelists included Percolate CEO and Co-Founder Noah Brier, Know Your Meme Co-Creator Kenyatta Cheese, Trigger Media CEO Andy Russell and Cheezburger Network CRO TOdd Sawicki.

Much of the conversation centered around web communities where users generate much of the content for free. Why do they do this? Panelists offered a number of explanations including the hope of gaining personal acclaim, gaining followers on various social networks or the simple joy of being part of being part of a community larger than oneself, and making the content as a pure labor of love.

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by Steve Hall    May-17-12    
Topic: Industry Events



Webutante Ball Brings Out the Class

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

If you walk around the creative departments of most agencies or the offices of any start up, you'll quickly notice dressing up for work has become a thing of the past. There simply are no longer any Don Drapers classing up the place. Or very few. Perhaps for one day each year that changes thanks to the Webutante Ball.

The Webutante Ball is an event which occurs during Internet Week in New York and its the one time you'll see t-shirt and jeans guys sporting a tie. The women? Well the women always look good. It's the guys who've given up class for the jeans and t-shirt look.

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by Steve Hall    May-17-12    
Topic: Industry Events



How to be Creative in a Social Media World

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

In an Internet Week Webby Session, Executive Director of The Webby Awards sat down with creatives Suzana Apelbaum from Anomoly, Colleen Decourcy from Socialistic and Keke Toleda Piza from LiveAD. The topic of discussion focused on "how innovators and creatives from around the world are shaping the future of advertising and marketing in the digital age."

Decoursy, who "put her fear in a bag" and started an agency is excited about content marketing and social media in general which she says is "moving at the speed of culture."

There was a notion among all panelists that marketing in general is quickly shifting from advertising to content-fueled story telling. Gone are the days of a campaign which had a short life span. Today, it's about creating an ongoing conversation that never truly stops. There is no end date to the "campaign."

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by Steve Hall    May-17-12    
Topic: Industry Events, Social








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