So today ad:tech San Francisco kicks off. Much learning, insight and networking is expected. Last night, several parties kicked things into gear. After a restful nap and a martini at the Marriot's View Lounge, I met Vanessa Branco and we headed over to Row where Dataxu , AdSafe and Ligit were hosting a cocktail party. The place was packed but we did run into Lloyd Berry, a staple at every ad:tech I've ever been to.
We all chatted and then decided to head over to 111 Minna where MediaSmith and PubMatic were hosting their party. Lots and lots and lots of great food there which was good because as a matter of course we never waste time at a sit down dinner. There's just not enough time. Too many things to do.
If you'll be in San Francisco for ad:tech and unsure what to do on Monday night, April 2, the eve of the two day conference, you might want to check out the Nami Media "Rouge" Rope Event. Held from 7:30PM to 11PM at a yet to be disclosed location (you'll find out when you RSVP), the party will feature an open bar, appetizers and music that's not so loud you can't enjoy a bit of relaxing networking. If you'd like to attend, send an email to Kristy@namimedia.com.
On Tuesday night, things heat up. A lot. There are more than ten parties scheduled for the evening. You can see the full list on our ad:tech party calendar here. There are a couple of early events right in the Moscone Center. ad:tech will host it's Pub Crawl in the exhibit hall beginning at 4:30PM. At 6PM in the keynote room, ad:tech will host its Totally Awesome Party.
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Nutella.
If you attended SXSW this year (or even if you didn't) you were likely aware the event has turned into a full blown brand parade. In every corner of Austin during SXSW there was a brand sponsoring something. Some hate this. Others love it. But the real question is did it work for the brand.
While this research from Spredfast doesn't necessarily conclude definitively that increased presence at SXSW pays off for a brand, the study does shed some light some interesting "what if" scenarios that tie tweets to sales.
Will you be in San Francisco for ad:tech? If so, check out the Affiliate Marketing Awards April 3 at 111 Minna. The ceremony begins at 6:30.
The 2012 Awards are judged by Curtis Fullmer, Vice-President of Affiliate Marketing at Adknowledge, Steve Hall (yea, me), Founder of Adrants, Firuze Gokce, Co-Founder & CEO of Affmeter, LLC, Peter Bordes, Founder & CEO of MediaTrust, and Tanya Alvarez, Founder & CEO of BlinkAds.
Awards will cover most aspects of affiliate marketing, such as Best Agency, Best Affiliate Marketing Blog, and Best Lead Generation Campaign. In total, there are more than twenty awards, including Hottest Affiliate and Hottest Affiliate Manager (just for fun).
Tickets are $15 however for a limited time use the code Backagain and book for free. Register here.
On March 22 from 8AM to 1PM at the Graduate Center of the City University of New York, Business Development Institute will host The Social Consumer 2012: Case Studies and Roundtables which will explore how brands engage, influence and serve consumers through social programs.
Some of the speakers include Weber Shandwick EVP Stephanie Agresta, 360i VP Emerging Media David Berkowitz, JetBlue VP Corporate Communications Jenny Dervin and Chrysler Group Head of Electronic Communication Ed Garsten.
There's more information here and for a discount, use promo code Adrants.
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Frappe.
With SXSW on a seemingly endless growth curve, standing out as a marketer is becoming more and more difficult. This year many large brands erected monstrous structures, took over restaurants, built large stand-alone branded structures and hosted concerts with major artists. But what's a small app developer to do amidst marketing giants?
As we made our way from some panel to another...or maybe it was one party to another...we don't know...it all blurs together...we stumbled upon a minivan that looked like it had a boot applied to one of its wheels. On closer inspection, it turned out the boot was just a cardboard placard affixed to the tire and was promoting an app called ParkMe.
You may have seen our blatantly salacious bit about conference hotties inhabiting the exhibit hall during SXSW. Did you like it? Good, keep reading. No? OK, no worries. Just leave. But for those of you who truly appreciate good conference candy, here's a bevy of beauties doing their thing outside the exhibit hall. Enjoy.
OK now that we've finished all that serious panel coverage for the day, we thought it would be nice to take a break and stroll through the exhibit hall to see what we could find. Of course there's all the usual tech and social media companies pimping their latest app but what's really important to note is which company has the hottest booth babes. Why? Because no one else does it, it's fun and we're just a wise ass little shit ad blog that does whatever it wants whenever it feels like it. Onward...
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you self-promotion.
As the agency world crumbles (a bit too dramatic?), everyone's scrambling to determine how agencies should change to meet the shifting tides of consumer behavior and the radically altered methods agencies use to reach consumers.
In a SXSW panel entitled Why Ads Agencies Should Act More Like Tech Startups, AKQA Chief Creative Officer Rei Inamoto shared some analysis and interviews he has done over the past year that examined whether or not agencies should act more like tech startups. The comparison being, of course, agencies are slow, lumbering ships saddled with bloated, creative-killing process and startups are nimble and free thinking.
The Marketers Ball is making its return to ad:tech San Francisco. The organizer's other event, The Affiliate Ball, just had Nelly perform. And Too Short performed at last year's Marketers Ball. For this year's Marketers Ball they've just signed Too Short to come back for an encore performance.
Of the decision to bring Too Short back, organizer Darren Blatt said, "Too Short is a Bay area legend. He's got tons of hits dating back to the early days of hip hop and he's still on the charts today. He's got a new album that just dropped last week with big artists like 50 Cent, E-40, Twista and more on some of his tracks. The crowd loved his performance so much that we had to have him come back to perform a longer set."
Daren hosts great parties. The Affiliate Ball was featured on TMZ last year when other legends showed up and performed alongside Doug E Fresh on stage.
This years event is at the same venue as last years Ball, 1015 Folsom on April 3rd. They are expecting over 1500 to 2000 guests. As Too Short would say, "Get in where you fit in".
You can RSVP here http://marketersball.com/registration.html
Sponsorship's are still available, contact Darren at firstname.lastname@example.org for details.