No, Seriously! This Really is the Year of Mobile!


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During Internet Week, OMMA held its OMMA Mobile one day conference. In a panel entitled How Not to Waste Money on Mobile, moderator Shaun Quigly, VP Digital Practice Leader at Grunner was joined by Alexandre Mars, CEO of Phone Vally, Allison Owen, Digital Media Specialist at The Integer Group and Craig Weinberg, Mindshare Mobile Practice Lead.

For all the hoopla we've heard about mobile over the last ten years, we are still talking about how "this is the year of mobile!" Well after listening to this panel, it is clear, mobile has a long way to go before it becomes an "established" medium.

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by Steve Hall    May-14-12    
Topic: Industry Events, Mobile/Wireless

Mobile Isn't Just Mobile Any More


This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

An interesting vendor presentation took place during the lunch break at OMMA Mobile. Tremor Video's Doron Wesley did a quick presentation entitle Mobile Isn't Just Mobile Any More. The gist of the presentation was the notion a significant percentage (52%) of "mobile" video viewing occurs at home and between the hours of 5PM and 11PM (40%). In other words, people are using their mobile devices to consume content over WiFi during prime time television hours.

As we've seen with the rise in usage of Netflix online, Hulu and a host of other online video services, consuming video content is increasingly a mobile device experience yet it's occurring mostly at home at night. In fact, Wesley stated 8 percent of home mobile users will cancel their pay cable subscriptions in the next month.

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by Steve Hall    May-14-12    
Topic: Industry Events, Mobile/Wireless

Oakland A's Billy Bean Talks Big Data at Internet Week


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Big Data, the new, all-encompassing term for the plethora of data that needs to be wrangled to effectively manage an online campaign took center stage at Internet Week this morning. Billy Beane, manager of the Oakland A's and made famous in the Brad Pitt movie, Moneyball, spoke to a full house about his discovery of the importance of data in managing a baseball team.

Before the use of statistics as a guiding force in the management of a baseball team, many decisions were based on emotion and other less-that-scientific modes of decisions. Much like the early days of advertising when everything was based on a gut feel and a big idea, baseball management didn't believe in the power of data. That has changed in the past 12 years and is now an institutionalized form of management in baseball.

Beane's advise to the advertising industry is that mathematics will always work if you trust it. Now, we can hear a great many of you groaning right now and asking, "How the hell does data help me develop cool creative?" It doesn't directly but it sure does indirectly and has been doing so for decades.

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by Steve Hall    May-14-12    
Topic: Industry Events, Online

'I Am the King of the World' Says Internet Week


This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

Internet Week kicked off in New York this morning with a lot of chest beating about the city's tech start up scene. But the chest beating is warranted given that the city is now neck and neck with both Boston and Silicon Valley when it comes to the number of start ups launching and the amount of investment capital (nearly $500 million in 2011) behind those launches.

Both Internet Week Founder David-Michel Davies and New York's Chief Digital Officer Rachel Sterne lauded the cities growth in the tech space and noted that over 45,000 people will attend over 200 events this week during Internet Week. That's in contrast to less than 10,000 people and 80 events when it launched five years ago.

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by Steve Hall    May-14-12    
Topic: Industry Events

Internet Week to Storm New York City


This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

From panels and parties to concerts and conferences, over 200 events will take place next week in New York City during Internet Week New York from May 14-21.

More than 45,000 people are expected to attend the festival which will tout the city's desired leadership position in digital culture, commerce, finance, fashion, media, advertising, and entertainment. Internet Week New York, which is presented by Yahoo!, will feature varied events hosted by a a number of organizations from startups like Tumblr, BuzzFeed, and Warby Parker to veteran companies like Time Inc., IAC, and AOL.

The events will be headlined by a range of thought leaders, including Bjork, Louis C.K., Billy Beane, Barry Diller, Annie Liebowitz, Anthony Bourdain, David Carr and Brian Stelter of The New York Times, and Mozilla Foundation chair Mitchell Baker.

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by Steve Hall    May-11-12    
Topic: Industry Events

ShareThis to Sponsor Adrants Coverage of Internet Week


We're pleased to announce ShareThis will be sponsoring our coverage of Internet Week New York which begins next Monday. ShareThis is a service that makes it easy to share any published content out to any number of social sites. As ShareThis likes to say, "there is no social without sharing."

We're happy to have them on board as a sponsor. Follow along as we bring you the best of Internet Week. We'll be covering as much of the week's content as we can including the keynotes, panels, workshops and announcements along with the parties.

Join us for all the Internet Week excitement you can stand.

by Steve Hall    May- 8-12    
Topic: Industry Events

BBH Cleans Up at Webbys


BBH was named Webby Agency of the Year by the International Academy of Digital Arts & Sciences which announced the winners of The 16th Annual Webby Awards. Webby and People's Voice winners will be honored at the annual ceremony, hosted by Patton Oswalt, on Monday, May 21, 2012, at New York's Hammerstein Ballroom.

BBH snagged 9 Webby wins for their work on 4 different ground projects including Google Music, Google Chrome's Dear Sophie campaign and Asos Urban Tour.

Other agencies that received multiple honors include Wieden+Kennedy (7), DDB (5), AKQA (3), BBDO (3), 72andSunny (3), and Blue State Digital (3).

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by Steve Hall    May- 1-12    
Topic: Agencies, Industry Events

Cannes Young Lions Entrant Creates F*%K It List


One week after this year's Cannes Lions Festival, DDB Toronto's Daniel Bonder will be turning 29 and officially too old to attend the prestigious Young Lions Academy. Given that this was his last week in life to be "young", he created "The Fuck-It List" - his submission to enter the 2012 Academy. We'll see what the jury says

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by Steve Hall    Apr-26-12    
Topic: Industry Events

Mullen Helps You Kill For A One Show Pencil


It's almost Creative Week. And that means it's almost time for the annual One Show. Are you biding your time before the festivities kick off? Are you anxious? WIll you win a Pencil? Well if you simply can;'t wait, here's something to help you pass the time. Mullen created Kill for a Pencil, a marriage of HTML5 and 8 bit gaming.

In Kill for a Pencil, players help ad man "Jon Scraper" navigate the streets of "Madville," challenging famous advertising icons for the right to a coveted One Show Pencil. Players will recognize some familiar characters, from a lizard hawking car insurance to a well-constructed deodorant spokesman best known for his small white towel and massive pecs.

"We're hoping this crazy ad game becomes sticky," said Mark Wenneker, Chief Creative Officer at Mullen. "The One Show is a perfect place to see how people like it."

Have fun.

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by Steve Hall    Apr-25-12    
Topic: Games, Industry Events

Brands and Agencies: Sponsor Adrants Coverage of Cannes


If you are an agency or a brand that wants to be a part (or a bigger part) of the biggest advertising event of the year, Cannes, we can help you do just that. Over the past several years, we've always covered Cannes. The awards. The parties. And everything in between. Now we want you to be part of it.

Adrants will be at the center of the action during Cannes reporting daily on creative innovation, news announcements, what's discussed in the sessions, learnings from keynote presentations and, of course, the Lions winners. Get your agency or brand in front of the worldwide advertising community with this content marketing opportunity. Specifics include but are not limited to:

  • Intro and outro sponsorship of Cannes-related coverage (website, newsletter, Facebook, Twitter, Google Plus) leading up to the event.
  • Intro and outro sponsorship of each Cannes article (website, newsletter, Facebook, Twitter, Google Plus) we publish during the event (2-4 each day of the event).
  • Intro and outro sponsorship of Cannes follow up stories (website, newsletter, Facebook, Twitter, Google Plus) after the event.
  • Content sponsorship of event photography.
  • A TBD number of banner impressions before, during and after Cannes if desired.
Email for more details, pricing and to lock in your sponsorship now.
by Steve Hall    Apr-17-12    
Topic: Announcements, Industry Events

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