The 2012 Grand Effie Jury has been announced. Recognizing "ideas that work," the Grand Effie winner will be announce on May 23. The Grand Effie jury decision will impact the 2012 North American Effie Effectiveness Index rankings which will be revealed at the ceremony. The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
The Grand Effie Jury members include:
Jeff Benjamin, Chief Creative Officer, JWT
Brad Brinegar, President/Chief Executive Officer, McKinney
Luis DiComo, Executive Vice President, Global Media, Unilever
Tim Ellis, Executive Vice President, Chief Marketing Officer Activision
Stuart Hazlewood, Chief Strategy Officer, DDB NY
Jonathan Hoffman, Chief Experience Officer, Starcom MediaVest Group
Nick Moore, Chief Creative Officer, Wunderman
Debra A. Sandler, President, Mars Chocolate North America
Iain Tait, Global Interactive Executive Creative Director, Wieden + Kennedy
Jennifer Zimmerman, Chief Strategic Officer, mcgarrybowen
Remember Cornelius Trunchpole? You know, that guy from another era who decided to make a return to the world of advertising? Some thought the man behind Trunchpole was Alex Bogusky. Some thought it was Gerry Graf. We still don't really know - ok, we sort of do - but read our interview we had with Cornelius back when he was hitting the scene in late 2010. And get ready for the documentary.
Oh Yes. The Man. The myth. The legend will be featured in a documentary May 9 at the Galapagos Art Space in Brooklyn. Check out the details and a teaser here.
His "life" and tremendous contributions to advertising will be examined as will his recent rise to fame via social media. It should be an amazing experience. Maybe. Just maybe we'll all finally be able to meet the infamous Cornelius Trunchpole. Here's hoping.
Good God! If ever there were an argument for why conference booth babes should be seen and not heard, this is it. David Spark from Spark Minute conducted a duel interview with the Fling.com and iBallers booth babes whose booths were facing each other at the ad:tech conference in San Francisco this week.
Spark very politely made the booth babes look like blithering idiots. Of course, to be fair, booth babes are hired to look good, not to know that much about the company they are representing. The video proved both points.
We snapped some shots of the ladies as well which you can see here. Oh and then there was this picture.
So today ad:tech San Francisco kicks off. Much learning, insight and networking is expected. Last night, several parties kicked things into gear. After a restful nap and a martini at the Marriot's View Lounge, I met Vanessa Branco and we headed over to Row where Dataxu , AdSafe and Ligit were hosting a cocktail party. The place was packed but we did run into Lloyd Berry, a staple at every ad:tech I've ever been to.
We all chatted and then decided to head over to 111 Minna where MediaSmith and PubMatic were hosting their party. Lots and lots and lots of great food there which was good because as a matter of course we never waste time at a sit down dinner. There's just not enough time. Too many things to do.
If you'll be in San Francisco for ad:tech and unsure what to do on Monday night, April 2, the eve of the two day conference, you might want to check out the Nami Media "Rouge" Rope Event. Held from 7:30PM to 11PM at a yet to be disclosed location (you'll find out when you RSVP), the party will feature an open bar, appetizers and music that's not so loud you can't enjoy a bit of relaxing networking. If you'd like to attend, send an email to Kristy@namimedia.com.
On Tuesday night, things heat up. A lot. There are more than ten parties scheduled for the evening. You can see the full list on our ad:tech party calendar here. There are a couple of early events right in the Moscone Center. ad:tech will host it's Pub Crawl in the exhibit hall beginning at 4:30PM. At 6PM in the keynote room, ad:tech will host its Totally Awesome Party.
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Nutella.
If you attended SXSW this year (or even if you didn't) you were likely aware the event has turned into a full blown brand parade. In every corner of Austin during SXSW there was a brand sponsoring something. Some hate this. Others love it. But the real question is did it work for the brand.
While this research from Spredfast doesn't necessarily conclude definitively that increased presence at SXSW pays off for a brand, the study does shed some light some interesting "what if" scenarios that tie tweets to sales.
Will you be in San Francisco for ad:tech? If so, check out the Affiliate Marketing Awards April 3 at 111 Minna. The ceremony begins at 6:30.
The 2012 Awards are judged by Curtis Fullmer, Vice-President of Affiliate Marketing at Adknowledge, Steve Hall (yea, me), Founder of Adrants, Firuze Gokce, Co-Founder & CEO of Affmeter, LLC, Peter Bordes, Founder & CEO of MediaTrust, and Tanya Alvarez, Founder & CEO of BlinkAds.
Awards will cover most aspects of affiliate marketing, such as Best Agency, Best Affiliate Marketing Blog, and Best Lead Generation Campaign. In total, there are more than twenty awards, including Hottest Affiliate and Hottest Affiliate Manager (just for fun).
Tickets are $15 however for a limited time use the code Backagain and book for free. Register here.
On March 22 from 8AM to 1PM at the Graduate Center of the City University of New York, Business Development Institute will host The Social Consumer 2012: Case Studies and Roundtables which will explore how brands engage, influence and serve consumers through social programs.
Some of the speakers include Weber Shandwick EVP Stephanie Agresta, 360i VP Emerging Media David Berkowitz, JetBlue VP Corporate Communications Jenny Dervin and Chrysler Group Head of Electronic Communication Ed Garsten.
There's more information here and for a discount, use promo code Adrants.
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Frappe.
With SXSW on a seemingly endless growth curve, standing out as a marketer is becoming more and more difficult. This year many large brands erected monstrous structures, took over restaurants, built large stand-alone branded structures and hosted concerts with major artists. But what's a small app developer to do amidst marketing giants?
As we made our way from some panel to another...or maybe it was one party to another...we don't know...it all blurs together...we stumbled upon a minivan that looked like it had a boot applied to one of its wheels. On closer inspection, it turned out the boot was just a cardboard placard affixed to the tire and was promoting an app called ParkMe.
You may have seen our blatantly salacious bit about conference hotties inhabiting the exhibit hall during SXSW. Did you like it? Good, keep reading. No? OK, no worries. Just leave. But for those of you who truly appreciate good conference candy, here's a bevy of beauties doing their thing outside the exhibit hall. Enjoy.