ROI of SXSW Brand Presence Measured


This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Nutella.

If you attended SXSW this year (or even if you didn't) you were likely aware the event has turned into a full blown brand parade. In every corner of Austin during SXSW there was a brand sponsoring something. Some hate this. Others love it. But the real question is did it work for the brand.

While this research from Spredfast doesn't necessarily conclude definitively that increased presence at SXSW pays off for a brand, the study does shed some light some interesting "what if" scenarios that tie tweets to sales.

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by Steve Hall    Mar-23-12    
Topic: Industry Events, Research

Affiliate Marketing Awards Held During ad:tech in San Francisco


Will you be in San Francisco for ad:tech? If so, check out the Affiliate Marketing Awards April 3 at 111 Minna. The ceremony begins at 6:30.

The 2012 Awards are judged by Curtis Fullmer, Vice-President of Affiliate Marketing at Adknowledge, Steve Hall (yea, me), Founder of Adrants, Firuze Gokce, Co-Founder & CEO of Affmeter, LLC, Peter Bordes, Founder & CEO of MediaTrust, and Tanya Alvarez, Founder & CEO of BlinkAds.

Awards will cover most aspects of affiliate marketing, such as Best Agency, Best Affiliate Marketing Blog, and Best Lead Generation Campaign. In total, there are more than twenty awards, including Hottest Affiliate and Hottest Affiliate Manager (just for fun).

Tickets are $15 however for a limited time use the code Backagain and book for free. Register here.

by Steve Hall    Mar-20-12    
Topic: Industry Events

Understanding the Social Consumer


On March 22 from 8AM to 1PM at the Graduate Center of the City University of New York, Business Development Institute will host The Social Consumer 2012: Case Studies and Roundtables which will explore how brands engage, influence and serve consumers through social programs.

Some of the speakers include Weber Shandwick EVP Stephanie Agresta, 360i VP Emerging Media David Berkowitz, JetBlue VP Corporate Communications Jenny Dervin and Chrysler Group Head of Electronic Communication Ed Garsten.

There's more information here and for a discount, use promo code Adrants.

by Steve Hall    Mar-19-12    
Topic: Industry Events

Fake Auto Boots Promote Parking App at SXSW


This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Frappe.

With SXSW on a seemingly endless growth curve, standing out as a marketer is becoming more and more difficult. This year many large brands erected monstrous structures, took over restaurants, built large stand-alone branded structures and hosted concerts with major artists. But what's a small app developer to do amidst marketing giants?

As we made our way from some panel to another...or maybe it was one party to another...we don't all blurs together...we stumbled upon a minivan that looked like it had a boot applied to one of its wheels. On closer inspection, it turned out the boot was just a cardboard placard affixed to the tire and was promoting an app called ParkMe.

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by Steve Hall    Mar-14-12    
Topic: Guerilla, Industry Events

Conference Candy Heats Up Streets at SXSW


You may have seen our blatantly salacious bit about conference hotties inhabiting the exhibit hall during SXSW. Did you like it? Good, keep reading. No? OK, no worries. Just leave. But for those of you who truly appreciate good conference candy, here's a bevy of beauties doing their thing outside the exhibit hall. Enjoy.

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by Steve Hall    Mar-14-12    
Topic: Industry Events, Racy

Conference Candy Heats Up SXSW Exhibit Hall


OK now that we've finished all that serious panel coverage for the day, we thought it would be nice to take a break and stroll through the exhibit hall to see what we could find. Of course there's all the usual tech and social media companies pimping their latest app but what's really important to note is which company has the hottest booth babes. Why? Because no one else does it, it's fun and we're just a wise ass little shit ad blog that does whatever it wants whenever it feels like it. Onward...

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by Steve Hall    Mar-13-12    
Topic: Industry Events, Racy

Why Ad Agencies Should Act More Like Tech Startups


This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you self-promotion.

As the agency world crumbles (a bit too dramatic?), everyone's scrambling to determine how agencies should change to meet the shifting tides of consumer behavior and the radically altered methods agencies use to reach consumers.

In a SXSW panel entitled Why Ads Agencies Should Act More Like Tech Startups, AKQA Chief Creative Officer Rei Inamoto shared some analysis and interviews he has done over the past year that examined whether or not agencies should act more like tech startups. The comparison being, of course, agencies are slow, lumbering ships saddled with bloated, creative-killing process and startups are nimble and free thinking.

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by Steve Hall    Mar-13-12    
Topic: Agencies, Industry Events

Marketers Ball Returns to ad:tech San Francisco


The Marketers Ball is making its return to ad:tech San Francisco. The organizer's other event, The Affiliate Ball, just had Nelly perform. And Too Short performed at last year's Marketers Ball. For this year's Marketers Ball they've just signed Too Short to come back for an encore performance.

Of the decision to bring Too Short back, organizer Darren Blatt said, "Too Short is a Bay area legend. He's got tons of hits dating back to the early days of hip hop and he's still on the charts today. He's got a new album that just dropped last week with big artists like 50 Cent, E-40, Twista and more on some of his tracks. The crowd loved his performance so much that we had to have him come back to perform a longer set."

Daren hosts great parties. The Affiliate Ball was featured on TMZ last year when other legends showed up and performed alongside Doug E Fresh on stage.

This years event is at the same venue as last years Ball, 1015 Folsom on April 3rd. They are expecting over 1500 to 2000 guests. As Too Short would say, "Get in where you fit in".

You can RSVP here

Sponsorship's are still available, contact Darren at for details.

by Steve Hall    Mar-13-12    
Topic: Industry Events

How Brands Can Leverage the 'Interest Graph'


This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you shamelessness.

In a SXSW panel that jumped on the topic du jour, Pinterest, moderator Jolie O'Dell, a reporter at Venture Beat, carefully crafted a discussion that steered clear of the usual social media blather that all too often pervades conference panels.

The panel, while acknowledging the importance of the social graph, advocated consideration of what they dubbed the "interest graph." The interest graph is a focus on, as the title suggest, what people are interested in. And services like Pinterest have brought this to the forefront.

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by Steve Hall    Mar-12-12    
Topic: Industry Events, Social

SXSW: Social Media Comes of Age Without Help From Porn


This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you headlines about itself.

In a SXSW panel entitled Social Media Comes of Age Without the Help of Porn, moderator Lisa Joy Rosner and panelists Jeremiah Owyang, Dave Evans, Katie Paine and Jason Falls examine the use of social data to determine consumer preference. Oh and that title comes from the well known fact porn invented everything on the internet except social media. Because, after all, do you really want to share your inner most fantasies on Twitter with a porn brand?

Owyang noted the proliferation of social data is causing a fundamental change in the way brands discover consumer preference and buying intention. He also suggested the use of social sign on (using Facebook to log in) will increasingly allow brands to taylor messages to individual wants, needs and desires.

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by Steve Hall    Mar-12-12    
Topic: Industry Events

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