Following the success of last year's app for the Cannes advertising festival, the team at MPC Creative have re-released Cannesappé for 2014. Collating the most useful info within a simple, intuitive design, the app is a handy guide to the biggest festival on the ad industry calendar.
Once again there will be an opportunity to obtain 'Golden Tickets' to some of the most sought after parties. Simply by tapping the win tickets icon, anyone can be in with a chance to receive an invite for themselves and a friend to one of Cannes' most exclusive parties, including the shots Cannes Beach Party, Music+Sound International Party, P.I.G./Tantor/TaProd poolside BBQ party and the Biscuit Soirée.
In case you don't feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming creatives who are more than happy to frolic on the beach as if it were Spring Break, Italian agency, Aylene Gardider has you covered.
The agency is out with a map of the beaches in Cannes so you can be sure you're meeting up in the right spot. Currently, the map is on a Facebook page but the agency will be handing out pocket sized versions of the map once in Cannes. Or you can download it and print it yourself here.
This year at the 61st Cannes Lions International Festival of Creativity U2 singer and activist Bono will be awarded the first-ever Cannes LionHeart Award for pioneering (RED), the activism and philanthropy campaign that has generated more than $250 million for the fight against AIDS in Africa.
Here's a bit of hilarity leading up to Cannes Lions. Making the assumption the only people who have fun in Cannes are those who win Lions (untrue as I can personally attest), an entity known only as Fuck the Lion is out with a video called, ahem, Fuck the Lion in which a 3-step process for insuring everyone going to Cannes has a good time is presented.
The Gunn Report has gathered together the 20 films it thinks will win Lions at Cannes this year. The publication is asking for your votes. Will each film will a Bronze, a Silver, a Gold, a Grand Prix or no Lion at all.
Head over to their site and take a look at the 20 films. There's some awesome ones in there like the New Zealand Transport Agency's "Mistakes", Turkish Airlines "Dream", John Lewis "Bear and Hare", Volvo Trucks "The Epic Split" and other greats.
What will you win if you are one of the top 5 guessers? Wait for it. Wait for it. Yes! A free one year subscription to The Gunn Report. Or a free two year extension if you already subscribe.
Are you into innovation? You should be. If you are, you might enjoy Innovation Day are Cannes Lions this year.
Innovation Day, taking place Saturday, June 21, will focus on innovation and will offer a series of sessions given by speakers from a variety of backgrounds. Contagious will kick off the day with an exploration into true innovation, followed by Intel's Kevin Sellers and Genevieve Bell who will explore the links between maker culture and the latest development projects from the technology giant.
Yikes! This is rather scary. RPA is launching a campaign today for Cannes which aims to uncover the naked truth from brands and agency executives about the agency-client relationship and its impact on great creative and the bottom line.
This teaser and website will give you a sense of the "uncomfortable truths" RPA is asking top agency and brand executives to bare under cover of anonymity, in a survey conducted in partnership with USA TODAY.
The Cannes Lions International Festival of Creativity is launching a new initiative that invites 12 women to Cannes Lions for a special program and filmmaking project.
See It Be It is a program that aims to further women's careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational program which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.
So last month, ClickZ Live held their conference in New York at the New York Marriott Marquis. The three day event was packed with information online marketers need to better their performance.
The Cannes Lions International Festival of Creativity has announced the final names that will make up the 17 juries coming together in Cannes, France, for this year's Festival and Awards.
The Branded Content & Entertainment, Creative Effectiveness, Innovation, Mobile and PR juries will be made up as follows: