Marketers Overshadowed Geeks Last Year at SXSW But Should Marry Them This Year

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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you speling.

ClickZ has an interesting piece on B2B brands an SXSW. As we wrote last year, SXSW has overwhelmingly been taken over by marketers leaving the geeks to grumble about their presence. Hey, things change. Go with it. There's really nothing else you can do.

Of the presence of B2B brands at SXSW, Eloqua's Jesse Noyes told ClickZ, "Some people tend to think of 'South By' as more of a consumer-facing event where the next big thing like Twitter gets launched. But you have a lot of B2B brands setting up booths next to B2Cs. You'll go to a panel and see the head of marketing for Adobe sitting next to Pepsi on stage. That's what makes it great."

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by Steve Hall    Mar- 7-12    
Topic: Industry Events, Opinion



Top Ten Marketing-Themed Panel Picks For SXSW

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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you magic tricks!

As we prepare for SXSW which kicks off this Friday, we're wading through the thousands of possible panels, events, exhibits and other activities to attend. We thought we'd share a little bit about what we plan to do while in Austin. And plan is the operative word here. If you've ever been to SXSW then you know your plans can (and do) change at any moment. But for now, we hope to attend these panels.

The Power of Visual Storytelling. This panel will take a look at how brands and individuals can use storytelling to build their brand.

Integrating Brands Into Social Television. This panel will examine how Facebvook brand pages and Twitter handles have become second screens to the television viewing experience.

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by Steve Hall    Mar- 5-12    
Topic: Industry Events



Monday Will be the Sexiest Day at SXSW

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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you leftover moonpies.

Ever been to a marketing-related conference? Ever read a conference guide? Ever checked out a panel description? Then you know conference event vernacular can be a panalopy of buzzword bingo. SXSW, the mother of all interactive conferences, puts the rest to shame with its propensity for buzzword bingo. An analysis by BlogAds of SXSWi panel buzzwords has discovered Monday, March 5 will be the sexiest day of the five day event. And by sexy, we mean geeked out hotness.

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by Steve Hall    Mar- 2-12    
Topic: Industry Events



Red Square Agency Teams With Adrants For SXSW

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We're happy to announce Red Square Agency will be sponsoring our coverage of SXSW which begins next friday. Red Square Agency, located in Mobile Alabama, has done work for Google, Blue Cross Blue Shield, Hard Rock Hotel & Casino and Full Sail University. They also came up with the Parentalyzer and proved cats improve Facebook ad response far better than cleavage.

We're happy to have them on board as a sponsor. Follow along as we bring you the best of SXSW. We'll be covering as many of the marketing, branding and social media sessions as we can along with those always interesting surprise announcements, the parties and who got so drunk they'll be ashamed to go back to work after SXSW. OK, well we're not going to out anyone or ruin anyone's career but we are going to have as much fun as we possibly can.

Join us for the ride.

by Steve Hall    Mar- 1-12    
Topic: Agencies, Industry Events



LeadsCon Storms Las Vegas. And Why You Need to Leave Your Comfort Zone

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Have you noticed an absence of content here on Adrants? Well it's because yours truly is in Las Vegas for LeadsCon. Taking pictures. Getting interviewed. Doing interviews. And generally getting lost in everything Vegas has to offer. Apologies. But a guy needs a break once in a while, right?

So LeadsCon. It's a conference about lead generation. And it's grown to 2,600 attendees. This year's conference seems to be twice as big as last year's. Held at the Mirage, the exhibit hall was bustling, the session rooms were packed. And the hallways were filled with people networking and doing business.

With the downfall (that's what it is after all) of traditional advertising (and we include traditional online advertising in the statement), the ad industry is begging for new ways to connect with consumers. If you've been asleep for a bit you might not have noticed the meteoric rise of social media, affiliate marketing, content marketing and, yes, lead generation.

For the snarky ones among us, social media is just digitized word of mouth, content marketing is just custom publishing, affiliate marketing is just a form of multilevel marketing and lead generation is just good old cold calling on steroids.

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by Steve Hall    Feb-28-12    
Topic: Industry Events, Opinion



GSD&M Will Help You Survive SXSW With Pinterest-Based SXSurvival

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This guest post was written by aWeber Education Marketing Associate Amanda Gagnon.

Let's face it, the biggest draw of South by Southwest isn't the announcements of technical innovations (though I'm sure they'll be trippy) or music (though I'm sure it'll be satisfyingly edgy). You'll learn an awful lot no matter what sessions or shows you attend.

Instead, the biggest draw is the massive collection of savvy, creative individuals and the ensuing melee.

So what you really need to know as you prepare to fly to Austin in a couple of weeks is where this crowd will be eating, where they'll be shopping and where the good parties are.

Ad agency GSD&M has made that information available with their campaign for SXSW 2012, SXSurvival. The ad agency's main site for the campaign includes tweetable suggestions and blog posts, but its primary focus is getting viewers to Pinterest.

GSD&M used the up-and-coming network to create a survival manual: a series of virtual bulletin boards "pinned" with the areas best resources for those attending SXSW. Boards include The Refresh (outdoor rec spots around Austin), The Parties (hosted by vendors & participants) and The Eats (the best local cuisine sources), among others.

By capitalizing on their Austin expertise, they attract the attention of the hordes headed to SXSW. Then they've got hordes of ad-minded Pinterest followers they can market to however they'd like.

by Steve Hall    Feb-24-12    
Topic: Industry Events, Social



Dallas Ad League Slams Copywriters

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We all work in advertising. One could say we do it because we are obsessed with the profession. One could also say we're just stupid but let's just set that one aside for a moment and see what TM Advertising has to say on the topic. The agency created this video to promote the Dallas ADDYs.

The video is funny, But we have to ask, is it really all that helpful to the profession to slam one function to bolster another? No wonder many in the business are a bunch of whiney, self-entitled, primadonnas with God complexes.

"You keep this up, you're gonna be a copywriter."

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by Steve Hall    Feb-23-12    
Topic: Industry Events



Party Like A Lead King at LeadsCon

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If you're going to LeadsCon...wait, what? You haven't heard of LeadsCon? Guess we can't blame you. LeadsCon is a fairly new, fairly niche conference but it's content is pretty straight forward. It's all about leads. You have heard of leads, right? You know, those contacts you need to gather in order to sell product? Ah, now you see why a conference like LeadsCon might be important?

Now that we have that out of the way, we would be remiss if we didin't tell you we're sponsoring an event at the conference. Yes, it's a party and it's called the Lead King Party. Yea, we know. Cheesy name but this is a leads conference so you figure they have to work the word "lead" into the name of the event somehow, right?

Anyway, the event is Tuesday night, February 28 at Mario Barth inside the Mirage in Vegas. If you're going to LeadsCon, check out all the details and RSVP here. If you're not, then pardon this commercial interruption.

by Steve Hall    Feb-21-12    
Topic: Industry Events



Conference to Explore The Social Consumer

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The Business Development Institute will host The Social Consumer 2012 on March 22 at The Graduate Center of The City University of New York. This half-day conference will showcase specific case studies that demonstrate how brands engage, influence and service consumers through innovative social programs.

This conference will answer the following questions:

  • How are brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
  • What are specific examples of how brands provide better customer service through social CRM?
  • How do you embrace mobile social strategies including location-based programs to increase sales and strengthen your brand?
  • How are leading brands engaging customers through social games?
  • What are the best examples of how leading e-commerce brands embrace social commerce to increase sales and provide better service?
  • How does Facebook's open graph and the explosion of the "like button" impact consumer marketing?
  • How do leading organizations use and integrate social data from measurement and monitoring programs to shape and refine their marketing and communications strategy?
  • How do leading brands integrate social with their overall marketing, communications, and customer service platforms?

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by Steve Hall    Feb-20-12    
Topic: Industry Events



Social Media Pokes Fun at Self With Future Hipster Video

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Perhaps acknowledging the high degree of foolery that often accompanies the burgeoning segment of social media, SocialMediaWeek has released a promotional video that takes a look ahead to 2062 when a bunch of elderly hipster reminisce about the early days of social media.

Give it a watch and promise yourself things won't end up this way.

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by Steve Hall    Feb- 9-12    
Topic: Industry Events, Social, Video










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