"Mainstream movies are predictable, with the same stories told time and time again. Hardcore film buffs who attend festivals like Whistler want see something new and original. They enjoy the experimental nature of festivals - sometimes they get something good, sometimes terrible, but it's always original and unexpected."
Those are the words of Dare Executive Creative Director Rob Sweetman who is behind a new campaign for the Whistler Film Festival.
An animated spot, created with Tokyoplastic in London, starts like a lovely princess story by Disney, but quickly turns into a scene you'd expect from a movie like Scarface.
Two live action spots were shot with Jeff Low from OPC, and edited by Matthew Griffiths and Rob Doucet at Cycle Media. Each represents a different genre with authentic film techniques, and both take the viewer to unexpected places.
Unexpected, indeed. Very nice work.
You know the whole bell curve thing? That situation where most of what's in question occurs in the middle with minimal pre and post activity? That's a particularly apt analogy for the ad:tech New York party scene this year. There were a couple of parties Tuesday night. There are a couple scheduled for Thursday night. But on Wednesday night, there were...get ready...over 13 parties. That's a lot of free booze to give away.
On Tuesday night, the Unofficial AdTech User Generated Music Party gave anyone brave enough a chance to make a fool of themselves karaoke-style in front of their fellow industry mates. And the XY7Elite Affiliate After Party gave the rest of those a chance to co-mingle and munch on the amazing snacks over at Traffic Bar. It was a slow night with things pretty much wrapped up by midnight.
If you are heading to ad:tech next week, one of the things you'll want to know is where to find all the parties and which ones you should consider attending. We can help with that. Here is your guide to all the social activities occurring during ad:tech New York November 8-11. And at the end of this list, we've shared with you the parties we think will be the best. OK? Ready? Check out all the details after the jump:
The Tomorrow Awards, an "international award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries," will close its call or entry next Friday, October 28. So if you fancy yourself another award for your case you had best get your entry in soon.
What's unique about this award show is that there are no categories/ Anything goes and only the best win. Here's a video explaining how the judging works.
Last night Boston's Mullen won the Ad Club's Best of Show for their JetBlue work. The agency won for a video series called Ground Rules, which used hidden cameras in a variety of urban settings to demonstrate the idiotic ways competing airlines treat their passengers. All of the videos show unsuspecting consumers getting increasingly frustrated, and they close with the thought "If you wouldn't take it on the ground, then don't take it in the air" hoping to convey the notion JetBlue treats passengers better.
Arnold took home a total of 84 awards, Mullen nabbed 56, Hill Holliday grabbed 40 and Allen & Gerritsen won 25. Marketer of the Year was awarded to Zildjian
- An infographic of Twitter's history.
- Check out this PSA for sexual harassment. It will make you think.
- New book offers three secrets to "going guerrilla" with marketing.
- The parents of Morgan Dana Harrington, the girl who was killed at a Metallica concert in 2009, are out with an ad campaign that hopes to find the killer and urge young women to be cautious.
- TED has opened its call for this year's Ads Worth Spreading.
- Last night, JWT's Jam With Toast won the Say Media Battle of the Bands at the Highline Ballroom. Boy do we miss More Fucking Cowbell.
- Funny. MySpace is trying to resurrect itself but, sadly, all it could muster during Advertising Week was a screen that fell during its Amp's Up party Monday night.
In addition to turning 113 years old, the puffy Michelin Man has been formally inducted into Advertising Week's Walk of Fame today during the event's Icon of the Year ceremony at Times Center.
Of the Michelin Man's honor, Michelin North America VP of Marketing said, "The Michelin Man is much more than an advertising icon. He has become a global symbol of safety because of his longevity, his visibility among different audiences and the values he represents."
Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.
Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.
Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."
The Festival of Media LatAm 2011 held in Miami, October 12-14 has announced its full conference agenda for this year's event. The 2011 Festival agenda will offer senior level advertising, media and marketing professionals to explore issues affecting the industry. The agenda coversof both global and local issues, from economics to sport, television to social media, and luxury brands to branded content.
The first session will look at Global Integration with a focus on Latin America and the world economy with keynote speeches from economist Hernando de Soto and Philippe Krakowsky, Chief Strategy and Talent Officer from Interpublic Group. They will discuss Latin America's position on the global stage, including its influence on advertising and media thinking. This will be followed by David Zaslav, Chief Executive and President of Discovery Communications, who will take a look at future of media and broadcasting in Latin America.
- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.
- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.
- This is kind of stupid.
- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.
- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.