Mullen Wins Ad Club Best of Show For JetBlue

jetblue_ny_jets.jpg

Last night Boston's Mullen won the Ad Club's Best of Show for their JetBlue work. The agency won for a video series called Ground Rules, which used hidden cameras in a variety of urban settings to demonstrate the idiotic ways competing airlines treat their passengers. All of the videos show unsuspecting consumers getting increasingly frustrated, and they close with the thought "If you wouldn't take it on the ground, then don't take it in the air" hoping to convey the notion JetBlue treats passengers better.

Arnold took home a total of 84 awards, Mullen nabbed 56, Hill Holliday grabbed 40 and Allen & Gerritsen won 25. Marketer of the Year was awarded to Zildjian

by Steve Hall    Oct- 7-11    
Topic: Agencies, Industry Events



Twitter, Sex, Books, TED, JWT, MySpace in the News

infographic_a_visual_history_of_twitter_detail.jpg

- An infographic of Twitter's history.

- Check out this PSA for sexual harassment. It will make you think.

- New book offers three secrets to "going guerrilla" with marketing.

- The parents of Morgan Dana Harrington, the girl who was killed at a Metallica concert in 2009, are out with an ad campaign that hopes to find the killer and urge young women to be cautious.

- TED has opened its call for this year's Ads Worth Spreading.

- Last night, JWT's Jam With Toast won the Say Media Battle of the Bands at the Highline Ballroom. Boy do we miss More Fucking Cowbell.

- Funny. MySpace is trying to resurrect itself but, sadly, all it could muster during Advertising Week was a screen that fell during its Amp's Up party Monday night.

by Steve Hall    Oct- 5-11    
Topic: Agencies, Cause, Industry Events, Social



Michelin Man Inducted Into Advertising Week Walk of Fame

michelin_man.jpg

In addition to turning 113 years old, the puffy Michelin Man has been formally inducted into Advertising Week's Walk of Fame today during the event's Icon of the Year ceremony at Times Center.

Of the Michelin Man's honor, Michelin North America VP of Marketing said, "The Michelin Man is much more than an advertising icon. He has become a global symbol of safety because of his longevity, his visibility among different audiences and the values he represents."

Congrats.

by Steve Hall    Oct- 4-11    
Topic: Brands, Industry Events



Facebook Bid Management and Budget Allocation Get Automated

7776.ClickableFB_5F00_AnalyzeGraph.png

Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.

Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.

Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."

by Steve Hall    Oct- 4-11    
Topic: Industry Events, Social, Tools



Miami to Host Latin America-Focused Marketing Conference, Awards

lat_am_awards_con.jpg

The Festival of Media LatAm 2011 held in Miami, October 12-14 has announced its full conference agenda for this year's event. The 2011 Festival agenda will offer senior level advertising, media and marketing professionals to explore issues affecting the industry. The agenda coversof both global and local issues, from economics to sport, television to social media, and luxury brands to branded content.

The first session will look at Global Integration with a focus on Latin America and the world economy with keynote speeches from economist Hernando de Soto and Philippe Krakowsky, Chief Strategy and Talent Officer from Interpublic Group. They will discuss Latin America's position on the global stage, including its influence on advertising and media thinking. This will be followed by David Zaslav, Chief Executive and President of Discovery Communications, who will take a look at future of media and broadcasting in Latin America.

more »

by Steve Hall    Sep-22-11    
Topic: Industry Events



More Coke Happiness, Ad Industry Gets It's Own Pandora Station

coke_happiness_6.jpg

- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.

- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.

- This is kind of stupid.

- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.

- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.

more »

by Steve Hall    Sep-19-11    
Topic: Agencies, Industry Events, Social, Tools, Video



More PETA Nudity, Webby Awards Call

elisabeth_canalis_peta_nude.jpg

- Yawn. Yet another celebrity sells her body to PETA.

- See Tom Brady walk around in different pairs of UGG shoes. From M&C Saatchi LA.

- The 10 Most Controversial Ads in Fashion History

- Anne Hathaway is the new face of Tod's

- Chuck McCarthy (@ideasbychuck) finally makes it into advertising...sort of.

- The Webby Awards has launched its call for entry for its 16th annual awards event to be held Spring 2012. The early entry deadline for is October 28, 2011.

- Today, Nielsen released State of the Media: The Social Media Report - Q3 2011 a report on social media's influence on consumer behavior.

by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Industry Events, Research, Social



Voting Opens For Advertising Week Walk of Fame Inductees

buzzfeed_walk_of_fame.jpg

Beginning today, advertising icons and slogans will battle it out for inclusion on this year's list of inductees to the Madison Avenue Advertising Walk of Fame during Advertising Week October 3-7.

People are encouraged to vote for their favorite icon and slogan on BuzzFeed at . Voting begins today and closes Friday, September 30th at midnight ET.

Of the Walk of Fame, Advertising Week Executive Director Matt Scheckner said, "The 2011 campaign promises to be hotly contested as nominees canvas the country looking for votes. We are looking forward to a good clean campaign and to welcoming new inductees into the Walk of Fame."

Who will you vote for?

by Steve Hall    Sep-12-11    
Topic: Industry Events



Pepsi Max Film Festival Entry Freezes Time (Without Special Effects)

pepsi_films_frozen_time.jpg

When entering the MoFilm London Pepsi Max Short Film Competition this year, Lawrence Chen and fellow creative Hagan Wong wanted to create "a branded short film that moved through a frozen moment in time, but did not cost half a million dollars and did not use any computer graphics or digital special effects." Below is the result of their work and we kinda like it.

more »

by Steve Hall    Sep- 7-11    
Topic: Industry Events



Uncle Marv Aids Young Filmmakers

rcbtiff_screening.jpg

In three new BBDO-created, Untitled Films-produced videos for Royal Bank of Canada's sponsorship of the Toronto Film Festival, Uncle Marv comes to the aid of young filmmakers trying to break their way into the film business. Of course, everyone doesn't have a well-connected Uncle Marv so Royal Bank of Canada wants it known they are staunch supporters of young filmmakers.

more »

by Steve Hall    Sep- 7-11    
Topic: Brands, Campaigns, Industry Events










Featured FREE Resource: