If you are heading to ad:tech next week, one of the things you'll want to know is where to find all the parties and which ones you should consider attending. We can help with that. Here is your guide to all the social activities occurring during ad:tech New York November 8-11. And at the end of this list, we've shared with you the parties we think will be the best. OK? Ready? Check out all the details after the jump:
The Tomorrow Awards, an "international award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries," will close its call or entry next Friday, October 28. So if you fancy yourself another award for your case you had best get your entry in soon.
What's unique about this award show is that there are no categories/ Anything goes and only the best win. Here's a video explaining how the judging works.
Last night Boston's Mullen won the Ad Club's Best of Show for their JetBlue work. The agency won for a video series called Ground Rules, which used hidden cameras in a variety of urban settings to demonstrate the idiotic ways competing airlines treat their passengers. All of the videos show unsuspecting consumers getting increasingly frustrated, and they close with the thought "If you wouldn't take it on the ground, then don't take it in the air" hoping to convey the notion JetBlue treats passengers better.
Arnold took home a total of 84 awards, Mullen nabbed 56, Hill Holliday grabbed 40 and Allen & Gerritsen won 25. Marketer of the Year was awarded to Zildjian
- An infographic of Twitter's history.
- Check out this PSA for sexual harassment. It will make you think.
- New book offers three secrets to "going guerrilla" with marketing.
- The parents of Morgan Dana Harrington, the girl who was killed at a Metallica concert in 2009, are out with an ad campaign that hopes to find the killer and urge young women to be cautious.
- TED has opened its call for this year's Ads Worth Spreading.
- Last night, JWT's Jam With Toast won the Say Media Battle of the Bands at the Highline Ballroom. Boy do we miss More Fucking Cowbell.
- Funny. MySpace is trying to resurrect itself but, sadly, all it could muster during Advertising Week was a screen that fell during its Amp's Up party Monday night.
In addition to turning 113 years old, the puffy Michelin Man has been formally inducted into Advertising Week's Walk of Fame today during the event's Icon of the Year ceremony at Times Center.
Of the Michelin Man's honor, Michelin North America VP of Marketing said, "The Michelin Man is much more than an advertising icon. He has become a global symbol of safety because of his longevity, his visibility among different audiences and the values he represents."
Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.
Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.
Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."
The Festival of Media LatAm 2011 held in Miami, October 12-14 has announced its full conference agenda for this year's event. The 2011 Festival agenda will offer senior level advertising, media and marketing professionals to explore issues affecting the industry. The agenda coversof both global and local issues, from economics to sport, television to social media, and luxury brands to branded content.
The first session will look at Global Integration with a focus on Latin America and the world economy with keynote speeches from economist Hernando de Soto and Philippe Krakowsky, Chief Strategy and Talent Officer from Interpublic Group. They will discuss Latin America's position on the global stage, including its influence on advertising and media thinking. This will be followed by David Zaslav, Chief Executive and President of Discovery Communications, who will take a look at future of media and broadcasting in Latin America.
- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.
- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.
- This is kind of stupid.
- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.
- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.
- Yawn. Yet another celebrity sells her body to PETA.
- See Tom Brady walk around in different pairs of UGG shoes. From M&C Saatchi LA.
- The 10 Most Controversial Ads in Fashion History
- Anne Hathaway is the new face of Tod's
- Chuck McCarthy (@ideasbychuck) finally makes it into advertising...sort of.
- The Webby Awards has launched its call for entry for its 16th annual awards event to be held Spring 2012. The early entry deadline for is October 28, 2011.
- Today, Nielsen released State of the Media: The Social Media Report - Q3 2011 a report on social media's influence on consumer behavior.
Beginning today, advertising icons and slogans will battle it out for inclusion on this year's list of inductees to the Madison Avenue Advertising Walk of Fame during Advertising Week October 3-7.
People are encouraged to vote for their favorite icon and slogan on BuzzFeed at . Voting begins today and closes Friday, September 30th at midnight ET.
Of the Walk of Fame, Advertising Week Executive Director Matt Scheckner said, "The 2011 campaign promises to be hotly contested as nominees canvas the country looking for votes. We are looking forward to a good clean campaign and to welcoming new inductees into the Walk of Fame."
Who will you vote for?