Facebook Bid Management and Budget Allocation Get Automated

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Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.

Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.

Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."

by Steve Hall    Oct- 4-11    
Topic: Industry Events, Social, Tools



Miami to Host Latin America-Focused Marketing Conference, Awards

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The Festival of Media LatAm 2011 held in Miami, October 12-14 has announced its full conference agenda for this year's event. The 2011 Festival agenda will offer senior level advertising, media and marketing professionals to explore issues affecting the industry. The agenda coversof both global and local issues, from economics to sport, television to social media, and luxury brands to branded content.

The first session will look at Global Integration with a focus on Latin America and the world economy with keynote speeches from economist Hernando de Soto and Philippe Krakowsky, Chief Strategy and Talent Officer from Interpublic Group. They will discuss Latin America's position on the global stage, including its influence on advertising and media thinking. This will be followed by David Zaslav, Chief Executive and President of Discovery Communications, who will take a look at future of media and broadcasting in Latin America.

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by Steve Hall    Sep-22-11    
Topic: Industry Events



More Coke Happiness, Ad Industry Gets It's Own Pandora Station

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- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.

- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.

- This is kind of stupid.

- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.

- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.

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by Steve Hall    Sep-19-11    
Topic: Agencies, Industry Events, Social, Tools, Video



More PETA Nudity, Webby Awards Call

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- Yawn. Yet another celebrity sells her body to PETA.

- See Tom Brady walk around in different pairs of UGG shoes. From M&C Saatchi LA.

- The 10 Most Controversial Ads in Fashion History

- Anne Hathaway is the new face of Tod's

- Chuck McCarthy (@ideasbychuck) finally makes it into advertising...sort of.

- The Webby Awards has launched its call for entry for its 16th annual awards event to be held Spring 2012. The early entry deadline for is October 28, 2011.

- Today, Nielsen released State of the Media: The Social Media Report - Q3 2011 a report on social media's influence on consumer behavior.

by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Industry Events, Research, Social



Voting Opens For Advertising Week Walk of Fame Inductees

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Beginning today, advertising icons and slogans will battle it out for inclusion on this year's list of inductees to the Madison Avenue Advertising Walk of Fame during Advertising Week October 3-7.

People are encouraged to vote for their favorite icon and slogan on BuzzFeed at . Voting begins today and closes Friday, September 30th at midnight ET.

Of the Walk of Fame, Advertising Week Executive Director Matt Scheckner said, "The 2011 campaign promises to be hotly contested as nominees canvas the country looking for votes. We are looking forward to a good clean campaign and to welcoming new inductees into the Walk of Fame."

Who will you vote for?

by Steve Hall    Sep-12-11    
Topic: Industry Events



Pepsi Max Film Festival Entry Freezes Time (Without Special Effects)

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When entering the MoFilm London Pepsi Max Short Film Competition this year, Lawrence Chen and fellow creative Hagan Wong wanted to create "a branded short film that moved through a frozen moment in time, but did not cost half a million dollars and did not use any computer graphics or digital special effects." Below is the result of their work and we kinda like it.

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by Steve Hall    Sep- 7-11    
Topic: Industry Events



Uncle Marv Aids Young Filmmakers

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In three new BBDO-created, Untitled Films-produced videos for Royal Bank of Canada's sponsorship of the Toronto Film Festival, Uncle Marv comes to the aid of young filmmakers trying to break their way into the film business. Of course, everyone doesn't have a well-connected Uncle Marv so Royal Bank of Canada wants it known they are staunch supporters of young filmmakers.

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by Steve Hall    Sep- 7-11    
Topic: Brands, Campaigns, Industry Events



AdLook Objectifies Ukrainian Ad Women, Charlize Theron Struts

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- In Ukraine, AdLook ranks agencies by how hot their female employees are.

- The Festival of Media Asia 2011 has extended their entry deadline for until Friday, September 16.

- Blogworld, which takes place November 3-5 in LA, has finalized the list of speakers for its Monetization Track.

- A Calgary mother was inspired by her gay daughter's experience with bullying to launch an anti-homophobia campaign.

- Charlize Theron struts her stuff in a new Dior J'Adore ad campaign.

- Ryanair is once again stirring the pot, this time with an that urges people to "See the Frauleins With the Big Jugs" during Oktoberfest.

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by Steve Hall    Sep- 6-11    
Topic: Agencies, Cause, Celebrity, Industry Events



Conference to Offer Mobile Case Study Success Stories

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On September 21, Business Development Institute will host Mobile Social Communications 2011: Case Studies and Roundtables, a one day conference designed to share mobile success stories from brands that have realized tangible business goals through the use of mobile strategies.

The conference will answer the following questions: How do brands participate in mobile social gaming to achieve marketing objectives? What are the best examples of how leadings brands use mobile social strategies to achieve business goals? How are location based platforms such as Facebook, Foursquare, and Yelp working with brands to connect with consumers? How do marketers and communicators embrace virtual currency in the mobile social space? How do you integrate mobile social strategies into your enterprise's marketing and communications platform? How do you overcome challenges from extending existing social media platforms into the mobile space? Who are the leading agencies and technology players that have experience in helping brands create and execute mobile social strategies?

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by Steve Hall    Aug-30-11    
Topic: Industry Events



LatAm Awards Announces Judging Panel

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The Festival of Media, an event that focuses on media creativity and innovation which will host the LatAm Awards highlighting creativity and innovative thinking across Latin America has announced its jury of judges. Held in Miami October 12-14, the awards will be judged by, among others, Visa Latin America Marketing Director Adriana Mendizabal, Mindshare CEO Pablo Lesulauro, Starcom South Cone VP Guillermo Tafet and Pepsi Regional Marketing Manager Shanna Parra.

The full line up of judges can be viewed here. If you are interested in entering, contact Nisha at nisha@csquared.cc

by Steve Hall    Aug-20-11    
Topic: Industry Events










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